Solutions & Partner Programs

RETAIL EXPERTS

Risk CRM and DB management

Project management

KPI’s and accountability matrix

SOP’s and control manuals

Retail strategy

Retail assessment

Mystery shoppers programs

2011Expansionstraining

What does Mean?• Zoom out to see the complete picture so you can set vision ,strategy

,targets ,tools needed , directions ….etc.

What does Mean?

7 7 4 7 2

Zoom in to see better “retail is details” so you can easy solving problems , unify methodologies, enhance efficiency ,better controls ,easy to expand ,…etc.

392 14

28

?

2

Products Portofolio

Consultation

Expansions and/or franchising

Projectsmanagement

Full responsibility for certain changes of the

business or new projects ”CRM ,Mystry shoppers,

POS system,....”

AssesmentDesign Operation Implementations

Geographical studies in and outside boarders and implemintations

Retail Training

All required retail training to all levels

Implementation and training Full retail

consultation project

Assessment

Gap analysis

Solutions design

Consultation project Summary

SOP’s,SLA’s ,JD and KPI’s manuals

Introduction

What will be the scope during this phase

Market Overview

What is the retail situation between other retailers at the same field.

Analysis of Retail Business

Financial analysis.

Identify variable expenses.

Reviewing the operations effectiveness.

Assessment of Retail Operations

Operational analysis.

Category management analysis

Staff Knowledge.

Output of this phase will be list of Key Issues & Solution Guidelines

Retail assessmentHaving a deep look

into the current retail situation form the point of view

• Operations

• Positions with competitors

• Category.

• Atmosphere

Situational AnalysisMarket Size & SegmentationRetail size from the market.Current retail position

Retail StrategyStrategic GoalsMarketing StrategyExpansion StrategyRequired strategically positioning from the key players.Retail evolution with time plan.Retail Values.Retail differentiation.Retail essence.

The output from this phase is to have a clear written agreed strategy for the coming 5 years that will align our moves toward the required goals.

Retail strategy

Retail

Workshop Outline

Proposition

Values

Personality

Essence

Retail needs to evolve from its current position to another better position

The transaction will happen through stages that should be studied and agreed before implementation

SOP’s definition

What’s SOP’s?

SOP’s manual contents explanation.

SOP’s categorization

What’s the categories for SOP’s?

What’s the SOP’s belongs to each category?

Controls

Clear responsibility for each operation to be identified “JD’s”

Clear authorities matrix to be identified.

Output of this phase will be SOP’s manual reviewed by company management

This phase followed by training and implementation of SOP’s.

SOP’s and control manualsDividing the big operation into small operations with a clear responsibilities ,authorities and time frames to create the pipe line that ensure having the required full picture

Accountability matrix

What does accountability matrix mean?

Accountability matrix design.

JD’s

KPI’s

What’s the key performance indicators for each person ?

How it will be measured?

How the results will be used to ensure operation effectiveness?

The output from this phase is to have clear accountability matrix with clear KPI’s for each position with a clear measurement system.

KPI’s and accountability matrix

Workshop Outline

Clear authorities and responsibilities facilitate measuring the performance that will lead to Focusing in company goals as per management directions and KPI’s settings

Project management• Having access to get the suitable field forces for any

required activities “Road shows ,Surveys ,promoters ,…..” consider a company edge in this area due to good calibers.

• Very strong back office and supervisor team ensuring FF training ,results accuracy ,results analysis ,simple and to the point presentations to our partners with decision support hints based on the results.

Feed back

FF

FF

FF

FF

OUTLETSField OfficersAgency

Action order

Researched info.

Transfer data

Dailyweekly ,Bi-weeklyAnd monthly Reports

Actions

Accepted

PM

Partner

Field force team

Back officeData filteringReports generationsReports revisionRecommended actions

Training

Project management

– Road shows.

– Mystery shoppers.

– promoters

– in-store trainings.

– Surveys.

– Gift items supply

– Branding and merchandising .

– Call center surveys.

Project management cont.

– POS software system change management.

– CRM design and implementations.

– DB management.

– Separating retail as BU.

– Expenses management.

– Category management.

– Logistics management.

Mystery shoppers programs

Looking at your

Retail network

through different

eyes

Objectives of Mystery Shopping:

Clarifying why we need mystery shoppers.

How can we use this tool?

Designingmystery shoppers programs:

Deciding what we need from this program?

Designing the feedback sheets.

Deciding the required areas to be visited.

Deciding the frequency of visits.

Effective usage of the tool

Designing motivation program for the staff to be part of the program.

Output of this phase a complete Mystery shopper program withformats and visits schedules and incentive program

Workshop Outline

CRM definition.

What’s CRM?

Why we need the CRM?

DB management

Sources of DB.

DB segmentation.

CRM Programs

Different programs ideas.

What’s the elements for the programs for specific retail.

CRM implementation .

CRM financial analysis.

Output of this phase is approved CRM program to be implemented.

This phase followed by training and implementation

CRM and DB management

Workshop Outline‘“It costs 5 times as much money to gain

a new customer than it does to get a current customer to come back and do business with you.”

Expansions

Increasing our own outlets

• Will be recommended if existing shop profitability is high.

• Higher expenses than other models

Shop –in- Shop

• Will be recommended for small products specially complementary products.

• Lower cost and faster access to existing customers

Franchising

• Recommended if having strong management and clear systems

• Different franchising models can be used to ensure success

How can helps in ExpansionsWe can own the complete project till delivering the required results

Increasing our own outlets

• Analysis to recommend the areas for expansions .

• Getting locations.• Setup locations within

agreed timing frames.

Shop –in- Shop

• Recommend locations.

• Negotiate with owners.

• Kiosks implementations.

Franchising

• Ensuring suitability of working manuals.

• Choosing partners.• Setting franchising

models.• Training and auditing.

Expansions

What’s the different ways for retail expansions?

What’s available for our current situation?

What’s the expansions limits?

Needs for expansions.

Expansion financial models.

The output from this phase will be a clear expansion plan in details with its financial impacts.

Expansion Implementation including

•Location findings.•Shops design.•Shops setup.•Stuff hiring and training

Retail expansions

Workshop OutlineNO expansions means shrinkage on the long run.

Expansions doesn’t only mean geographical expansion

Retail training

• Very specialized retail training focused in retail needs

Sales Rep.

4 days training

• Sales Techniques• Customer

handling• Merchandising.• Shop daily

operations

Shop managers and area managers

7 days training

• Shop daily operations

• People management.

• Complaint handling.

• Shop Audit• Merchandising.• Stock levels.• Targets settings

Category team and managers

4 days training

• Stock levels management “OTB”.

• Pricing techniques.

• Product launching and phase out.

• Marketing calendars Techniques

Retail management

5 days training

• Financial analysis• Category

management.• Expansions

techniques.• SOP’s ,SLA’s ,

KPI’s and JD’s.• Target settings.• Audits techniques

Kiosks design & implementations

The company may support your companies whenever possible “Promoters services ,Training

required, reports ,analysis ,project management…….etc So we need to

agree when and how we can cooperate?

Exceptional Client Servicing

Quick Response Time

Professional Reporting

Cost Effective Measures

Excellent Relationships with the Market

VALUES

Teamis ready to support and answer all your business inquiries