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Finally the project covers the service of the two companies which deals with the after sale

services and their effectiveness provided by both the companies and various complaints and

queries are handled by them.

This project allowed me to study the different parameters to do a competitive comparison

between magicbricks.com and 99acres.com. It also gave me the insight about the whole portal

website scenario and the industry overall.

The data collected in this study is primary as well as secondary from the internal

magicbricks.com and 99acres.com. as well as from different websites.

Aim of the Project:

The aim of this study was to study and understand the whole portal site industry and to analyse

Assessing Website Usability by the customers of Portal sites of the Portal sites sector through an

analytical and comparative study of two leading companies- magicbricks.com and 99acres.com.

It helped me understand the every little detail involved in the portal site industry to the absolute

satisfaction of customers and their needs.

Need For the Study:

The need of study arises for learning the variables available that distinguish theAssessing Website Usability by the customers of two portal sites companies.

To know the services & benefits associated with portal sites. To chose best company for business through portal sites between magicbricks.com and

99acres.com.

To project portal sites as the productive avenue for business activities.


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The main purpose of doing this project was to know about portal sites and its

functioning. This helps to know in details about portal sites industry right from its inception

stage, growth and future prospects.

It also helps in understanding different types of portal sites. Because my study depends

upon portal sites in Pune and their schemes as well offers given by them for the services they

render.

Objectives of the research:

There are two objectives of a research a Primary Objective and a Secondary Objective. The

primary objective is the main objective for which the research is being carried out. The

secondary objective covers the other important aspects that are related to the research.

The objectives of the research are:

To study the Assessing Website Usability by the customers of Portal sites of the Portalsites sector through an analytical and comparative study of two leading companies-

magicbricks.com and 99acres.com.

To observe, study and analyze the emergence of Niche Marketing developed by portalsites.

To understand the customer satisfaction. To understand their portal site preferences for their business. To know quality of service as compare to market service available.


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Scope of the Project:

This study will provide with facts and figures studying the immense growing competition in the

retail industry. Since the retail industry has encouraged many retail competitors to emerge

making it more complex.

The scope includes the comparative study of two leading companies- magicbricks.comand 99acres.com. in Pune city.

An in-depth study of the market and report the analysis Assess the level of satisfaction of customers in regards to the comparison on various

factors in two leading companies- magicbricks.com and 99acres.com. in Pune city.

The involvement of various other organizations in the portal site industry.Limitations:

Though I tried to collect some primary data but they were too inadequate for the purposesof the study.

The lack of information sources for the analysis part. Time and money are critical factors limiting this study. The data provided by the prospects may not be 100% correct as they too have their

limitations.

Restricted sample size. Study confined to just customers in Pune City. Limited time available to complete the study. Biased Answers and opinions from the customers during the survey. It was difficult to ask for time required for a detailed discussion on the Questionnaire &

therefore several aspects of the questionnaire were answered briefly.


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COMPANY PROFILE

Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties,

Gulf Dubai Properties

About Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential

Properties, Gulf Dubai Properties (magicbricks.com): Deals in real estate in India, real estate

listing of properties in india.Buy sell rent commercial property or residential property in India.

Largest collection of India real estate listings. List property in india.find property like houses,

flats, shops, apartments and get fair deals by property agents, dealers and real estate brokers

Magicbricks.com is ranked #4,367 in the world according to the three-month Alexa traffic

rankings. Roughly 16% of visits to the site are referred by search engines. This site has been

online for more than five years. Almost all visitors to the site come from India, where it has

attained a traffic rank of 263, and Magicbricks.com is located in India.

Average Load Time for Magicbricks.com

Fast (1.109 Seconds), 65% of sites are slower.


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Trailing 3 months

Alexa traffic rank for magicbricks.com:

Traffic Rank Change

Yesterday 6,459 +2,031

7 day 4,910 +825

1 month 4,243 +96

3 month 4,367 +110


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Trailing 3 months

Percent of global Internet users who visit magicbricks.com:

Reach Change

Yesterday 0.02300 -30%

7 day 0.02920 -12%

1 month 0.03190 -2%

3 month 0.03110 +4%


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Trailing 3 months

Percent of global page views on magicbricks.com:

Pageviews Change


7 day 0.00144 -21%

1 month 0.00179 +4.1%

3 month 0.00169 +0.2%


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Max

Daily pageviews per user for magicbricks.com:

Pageviews/User Change


7 day 5.50000 -11%

1 month 6.11000 +7%

3 month 5.80000 -4%


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Trailing 3 months

The percentage of visits to magicbricks.com that consist of a single pageview:

Bounce % Change

Yesterday 45.10000 +19%

7 day 36.10000 +15%

1 month 33.30000 -7%

3 month 35.10000 -5%


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Trailing 3 months

Daily time on site for magicbricks.com:

Time on Site Change


7 day 7.63500 -18%

1 month 8.66667 +11%

3 month 8.00167 +9%


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Trailing 3 months

The percentage of visits to magicbricks.com that came from a search engine:

Search % Change


7 day 14.20000 -7%

1 month 16.40000 +9%

3 month 16.40000 -18%


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Magicbricks.coms Regional Traffic RanksCountry

Rank

India263

United States126,082

Where Visitors Go on Magicbricks.comSubdomain

Percent of Site Traffic

magicbricks.com

81.37%

property.magicbricks.com

16.13%content.magicbricks.com

1.55%

mailer.magicbricks.com

0.62%

OTHER

0.33%

More

Top Search Queries for Magicbricks.com
http://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/IN


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Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic

Last 30 days 16.4%

Last 7 days 14.2%

Yesterday 8.8%

Top Queries from Search Traffic

The top queries driving traffic to magicbricks.com from search engines. Updated monthly.

Query Percent of Search Traffic

1 magicbricks 11.43%

2 magic bricks 4.59%

3 magicbricks.com 1.11%


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4 property in Kolkata 0.94%

5 emaar mgf 0.84%

6 Chandigarh property 0.66%

7 real estate 0.66%

8 real estate in Chennai 0.64%

9 property 0.61%

10 property India 0.58%

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to magicbricks.com in

the current month than the previous month. Updated monthly.

Search Query 1 Month Increase

1 magicbricks 3.49%

2 emaar mgf 0.84%

3 knife 0.55%


5 property 0.44%

6 real estate Chennai 0.31%

7 real estate Gurgaon 0.29%

8 buy home 0.23%

9 www 0.19%
http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks


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Search Query 1 Month Decline

1 bricks 0.65%

2 real estate sites 0.63%

3 property sites 0.47%

4 property in Kolkata 0.22%

5 noida property 0.16%

6 magic brick 0.15%

7 real estate agent Ahmadabad 0.14%


9 magicbrick 0.11%

10 magicbricks mumbai

0.11%
http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.com


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High Impact Search Queries for magicbricks.com

Popular queries that are relevant to this site and are actively targeted by competitors

advertising on search engines. Click on queries below to discover who is advertising for

these queries.

Query Impact Factor Query Popularity QCI

bricks 3.98 37 35

real estate 3.25 56 53

chandigarh property 3.17 24 70

real estate in chennai 2.85 20 65

chennai real estate 2.71 19 76

property in kolkata 2.52 29 36

emaar mgf 2.49 24 43

property

2.27 46 52

property india 2.01 36 50

real estate chennai 1.82 21 58

chandigarh apartment 1.77 29 60

real estate hyderabad 1.70 28 68

property sites 1.58 24 60

knife 1.51 40 40

real estate gurgaon 1.38 20 55

real estate sites 1.24 25 51
http://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.com


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properties in noida 1.17 14 77

kolkata real estate 1.17 22 58

apartment in kolkata 1.08 23 32

property in chandigarh 0.99 17 60

properties in kolkata 0.95 24 34

kolkata property 0.94 29 32

chennai properties 0.92 23 60

magicbricks mumbai 0.91 15 28

magicbrick 0.91 17 31

real estate in 0.90 5 30

magicbricks bangalore 0.89 14 27

buy home 0.86 23 55

property in chennai 0.84 20 56

hyderabad real estate 0.84 22 75

Search Engine Marketing (SEM) Activity by magicbricks.comAds for magicbricks.com have appeared on major search engines when people performed the

queries below. Click on the queries below to discover more information.
http://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.com


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Upstream Sites

Which sites did users visit immediately preceding magicbricks.com?

% of Unique Visits Upstream Site

31.29% google.co.in

16.41% google.com

7.54% 99acres.com

4.72% yahoo.com

2.82% makaan.com

2.61% facebook.com

2.57% ask.com

1.78% sulekha.com

1.45% indiaproperty.com

1.41% clickindia.com

Downstream Sites

Where do visitors go after leaving magicbricks.com?

% of Unique Visits Downstream Site

29.92% google.co.in

16.83% google.com

8.74% 99acres.com

4.11% yahoo.com
http://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.in


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3.79% facebook.com

3.51% makaan.com

1.87% ask.com

1.50% sulekha.com

1.26% conduit.com


Head Office:

Times Business Solutions Limited

B-1C, Sector 10

Noida, Uttar Pradesh 201301

India

puneet.gupt [at] timesgroup.com
http://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.com


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OBJECTIVES OF THE STUDY






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RESEARCH

Cooper & Emory defines research as a systematic inquiry aimed at providing information to

solve problems. Business research on the other hand can be defined as a systematic inquiry that

will provide information to guide business decision making.

Cooper and Emery contend that scientific methods in business research lags behind those of the

physical sciences. The main reason being that physical scientists have been doing research far

longer than business researchers. Governments and organizations have been supporting the

physical sciences far longer than business research. Organizations normally support business

research for one reason and that is to obtain competitive advantage. The research process that is

described below, to all intents and purposes document to enable the furniture industry to obtain

a competitive advantage, both nationally and internationally.

Four types of studies can be called Research namely; Reporting, Description, Explanation and

Prediction can be called research.

METHODOLOGY

Every project work is based on certain methodology, which is a way to systematically solve the

problem or attain its objectives. It is a very important guideline and lead to completion of any

project work through observation, data collection and data analysis.


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According to Clifford Woody,

Research Methodology comprises of defining & redefining problems, collecting, organizing

&evaluating data, making deductions &researching to conclusions.

Accordingly, the methodology used in the project is as follows: -

Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the employees. Analysis of feedback.

Conclusion, findings and suggestions.


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RESEARCH DESIGN DIAGRAM


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Research refers to search for knowledge. One can also define research as a scientific and

systematic search for pertinent information on a specific topic. It is an art of scientificinvestigation.

Research Objectives:




To analyze, study and suggest new marketing strategies for market segmentationactivities in Pune City.


Type of research:

The type of research carried out is a descriptive research. A descriptive research describes the

characteristics about a population or a phenomenon being studied. Its a fact finding study used

to gather information by investigation and adequate interpretation about the current status of the

phenomenon to describe, What exists with respect to variables or conditions in a situation.


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Research Methodology:-It is the way to systematically solve a problem. The methodology adopted in this study

is explained below:-

Research DesignA. Problem Defining:

In a competitive situation with multiple web portal sites operating inIndian market, it is necessary to know about the performance of different web

portal sites. In this study my focus is upon to analyse Assessing Website Usability

by the customers of Portal sites of the Portal sites sector through an analytical andcomparative study of two leading companies- magicbricks.com and 99acres.com.

This is my problem to be studied for research.

B. Literature Survey:I have used newspapers, magazines related to business & finance &

apart from websites.

C. Type of research:The research is qualitative & descriptive in nature. Qualitative

research is that talk about the quality of the subject to be researched and

Descriptive research is one that describes things as exists in present.

D. Data collection Design:I. Sources of data =

Primary SourcesI have used questionnaire as primary sourcefor collecting data for my study.

Secondary sourcesI had collected my secondary data fromwebsites & journals.

II. Sampling =It represents whole population. It is the processes of choosing a

sample from whole population .I have choose a sample of high class &

middle class people who use web portal sites for their business as asample.

III. Tools =I have used some charts (Pie chart, column chart, cylinder chart,

cone chart) and hypothesis tests (chi-square one sample T- test etc.)


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IV. Sampling Size =It represents that how many candidates youve chosen to be filled

up your questionnaire or candidates upon whom you can study. I had

chosen sample of 100 candidates.

V. Sampling Techniques = Deliberate & Convenience Sampling.

VI. Data Interpretation =Data interpretation is that in which we analysis the whole

collected data & tries to give it in simple words to be understandable.


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Project work undertaken

I express my profound sense gratitude and sincere thanks to the management of

magicbricks.com, Pune, for having offered me the summer training in their reputed organization.

My project titled was Comparative Analysis of Assessing Website Usability between

magicbricks.com and 99acres.com For Magic bricks. My project guide was Mr. Nasir u-din

{Deputy Manager} for his guidance and involvement in the project work had been constant

source of inspiration and support during the course of the project. Without his mentorship the

project could have never reached its completion. I had to report to Mr. Stanley Chacko (Zonal

Manager), everyday that provided generous help and support in my project work. I started my

project work from 1st of June till 25th of July in Daily News and Analysis, Pune. My first few

days were in the office of magicbricks.com understanding the product offered by the company

and also the products offered by their competitor that is 99acre.com. As my project title was

Comparative Analysis of Assessing Website Usability between

magicbricks.com and 99acres.com For Magic bricks I had to study in depth about the

competitor of magicbricks.com and had to search full information regarding the same. The

company background and the products offered by the 99acre.com are mentioned below:

DETAIL ABOUT MAGIC BRICKS & 99ACRES.COM

Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential Properties,

Gulf Dubai Properties

About Real Estate India, Properties in India. Buy Sell Rent Commercial and Residential

Properties, Gulf Dubai Properties (magicbricks.com): Deals in real estate in India, real estate

listing of properties in India.Buy sell rent commercial property or residential property in India.


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Largest collection of India real estate listings. List property in India. Find property like houses,

flats, shops, apartments and get fair deals by property agents, dealers and real estate brokers

Magicbricks.com is ranked #4,367 in the world according to the three-month Alexa traffic

rankings. Roughly 16% of visits to the site are referred by search engines. This site has been

online for more than five years. Almost all visitors to the site come from India, where it has

attained a traffic rank of 263, and Magicbricks.com is located in India.

Average Load Time for Magicbricks.com

Fast (1.109 Seconds), 65% of sites are slower.


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Trailing 3 months


Traffic Rank Change


7 day 4,910 +825

1 month 4,243 +96

3 month 4,367 +110


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Trailing 3 months


Reach Change


7 day 0.02920 -12%

1 month 0.03190 -2%

3 month 0.03110 +4%


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Trailing 3 months

Percent of global pageviews on magicbricks.com:

Pageviews Change


7 day 0.00144 -21%

1 month 0.00179 +4.1%

3 month 0.00169 +0.2%


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Trailing 3 months




7 day 5.50000 -11%

1 month 6.11000 +7%

3 month 5.80000 -4%


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Trailing 3 months


Bounce % Change

Yesterday 45.10000 +19%

7 day 36.10000 +15%

1 month 33.30000 -7%

3 month 35.10000 -5%


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Trailing 3 months


Time on Site Change


7 day 7.63500 -18%

1 month 8.66667 +11%

3 month 8.00167 +9%


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Trailing 3 months


Search % Change


7 day 14.20000 -7%

1 month 16.40000 +9%

3 month 16.40000 -18%


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Magicbricks.coms Regional Traffic Ranks

Country

Rank

India263

United States

126,082

Where Visitors Go on Magicbricks.com

Subdomain

Percent of Site Traffic

magicbricks.com

81.37%

property.magicbricks.com

16.13%

content.magicbricks.com

1.55%

mailer.magicbricks.com

0.62%

OTHER

0.33%

More
http://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/INhttp://www.alexa.com/topsites/countries/UShttp://www.alexa.com/topsites/countries/IN


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Search Traffic



Last 30 days 16.4%

Last 7 days 14.2%

Yesterday 8.8%


The top queries driving traffic to magicbricks.com from search engines. Updated monthly.


1 magicbricks 11.43%

2 magic bricks 4.59%


4 property in kolkata 0.94%


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5 emaar mgf 0.84%


7 real estate 0.66%


9 Property 0.61%

10 property India 0.58%


The top queries from search engines driving relatively more/less traffic to magicbricks.com in

the current month than the previous month. Updated monthly.


1 magicbricks 3.49%

2 emaar mgf 0.84%

3 knife 0.55%

4 real estate in chennai 0.52%

5 property 0.44%

6 real estate chennai 0.31%

7 real estate gurgaon 0.29%

8 buy home 0.23%

9 www 0.19%

http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=wwwhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+gurgaonhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+in+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=knifehttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=emaar+mgfhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks


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1 bricks 0.65%

2 real estate sites 0.63%



5 noida property 0.16%

6 magic brick 0.15%

7 real estate agent ahmedabad 0.14%


9 magicbrick 0.11%

10 magicbricks mumbai 0.11%

High Impact Search Queries for magicbricks.com



these queries.


bricks

3.98 37 35



http://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=brickshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=bricks&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbricks+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magicbrickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=chandigarh+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+agent+ahmedabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=magic+brickhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=noida+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=magicbricks.com&q=bricks


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emaar mgf 2.49 24 43

property 2.27 46 52


real estate chennai 1.82 21 58

chandigarh apartment 1.77 29 60


property sites 1.58 24 60

knife 1.51 40 40

real estate gurgaon 1.38 20 55

real estate sites 1.24 25 51

properties in noida 1.17 14 77


apartment in kolkata 1.08 23 32

property in chandigarh 0.99 17 60



chennai properties 0.92 23 60

magicbricks mumbai 0.91 15 28

magicbrick 0.91 17 31

real estate in 0.90 5 30
http://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+in&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbrick&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+mumbai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+properties&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chandigarh&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=apartment+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=properties+in+noida&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+gurgaon&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=knife&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+sites&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chandigarh+apartment&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=real+estate+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=emaar+mgf&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.com


44/90

44

magicbricks bangalore 0.89 14 27

buy home 0.86 23 55

property in chennai 0.84 20 56


Search Engine Marketing (SEM) Activity by magicbricks.com

Ads for magicbricks.com have appeared on major search engines when people performed the

queries below. Click on the queries below to discover more information.

Upstream Sites

Which sites did users visit immediately preceding magicbricks.com?

% of Unique Visits Upstream Site

31.29% google.co.in

16.41% google.com

7.54% 99acres.com

4.72% yahoo.com

2.82% makaan.com

2.61% facebook.com

2.57% ask.com

1.78% sulekha.com

http://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=property+in+chennai&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=magicbricks.comhttp://www.alexa.com/search?q=magicbricks+bangalore&p=gkey&r=site_siteinfo&s=magicbricks.com


45/90

45

1.41% clickindia.com

Downstream Sites

Where do visitors go after leaving magicbricks.com?

% of Unique Visits Downstream Site

29.92% google.co.in

16.83% google.com

8.74% 99acres.com

4.11% yahoo.com

3.79% facebook.com

3.51% makaan.com

1.87% ask.com

1.50% sulekha.com

1.26% conduit.com

http://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/clickindia.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/indiaproperty.comhttp://www.alexa.com/siteinfo/conduit.comhttp://www.alexa.com/siteinfo/sulekha.comhttp://www.alexa.com/siteinfo/ask.comhttp://www.alexa.com/siteinfo/makaan.comhttp://www.alexa.com/siteinfo/facebook.comhttp://www.alexa.com/siteinfo/yahoo.comhttp://www.alexa.com/siteinfo/99acres.comhttp://www.alexa.com/siteinfo/google.comhttp://www.alexa.com/siteinfo/google.co.inhttp://www.alexa.com/siteinfo/clickindia.com


46/90

46

99acres.com

There are 3,717 sites with a better three-month global Alexa traffic rank than 99acres.com. The

site has been online since 2005, and the time spent in a typical visit to the site is approximately

thirteen minutes, with 63 seconds spent on each pageview. The fraction of visits to 99acres.com

referred by search engines is about 16%. Approximately 29% of visits to it consist of only one

pageview (i.e., are bounces).

Trailing 3 months

Alexa traffic rank for 99acres.com:

Traffic Rank Change

Yesterday 4,368 +385


47/90

47

7 day 4,107 +60

1 month 3,700 -179

3 month 3,718 -77

Trailing 3 months

Percent of global Internet users who visit 99acres.com:

Reach Change


7 day 0.03070 -3%

1 month 0.03300 +4%

3 month 0.03240 +3%


48/90

48

Trailing 3 months

Percent of global pageviews on 99acres.com:

Pageviews Change

Yesterday 0.00256 +28%

7 day 0.00234 +5%

1 month 0.00270 +13.5%

3 month 0.00265 +21.4%


49/90

49

Trailing 3 months

Daily pageviews per user for 99acres.com:


Yesterday 10.30000 +50%

7 day 8.50000 +7%

1 month 8.90000 +9%

3 month 8.72000 +18%


50/90

50

Trailing 3 months

The percentage of visits to 99acres.com that consist of a single pageview:

Bounce % Change


7 day 27.00000 -5%

1 month 27.90000 -6%

3 month 29.00000 +1%


51/90

51

Trailing 3 months

Daily time on site for 99acres.com:

Time on Site Change

Yesterday 11.73167 +39%

7 day 11.73667 +11%

1 month 12.23833 -1%

3 month 12.66500 +20%

Trailing 3 months


52/90

52

The percentage of visits to 99acres.com that came from a search engine:

Search % Change

Yesterday 19.90000 +10%

7 day 15.70000 +5%

1 month 15.70000 -2%

3 month 15.80000 -8%

Search Traffic



Last 30 days 15.7%

Last 7 days 15.7%

Yesterday 19.9%


The top queries driving traffic to 99acres.com from search engines. Updated monthly.


53/90

53


1 99acres 7.73%

2 99 acres 2.63%

3 property 2.43%

4 property india 1.86%

5 independent house in bengaluru 1.86%

6 real estate 1.35%


8 99acres.com 0.58%

9 99acers 0.58%

10 villa in ncr 0.46%


The top queries from search engines driving relatively more/less traffic to 99acres.com in the

current month than the previous month. Updated monthly.


1 property 1.95%

2 independent house in bengaluru 1.44%

3 99acres

1.21%

4 property india 0.86%

5 surat property 0.41%

6 property surat 0.39%
http://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=independent+house+in+bengaluruhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=independent+house+in+bengaluruhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+indiahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+indiahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=surat+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+surathttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+surathttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+surathttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=surat+propertyhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+indiahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=independent+house+in+bengaluruhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property


54/90

54

7 buy home 0.31%

8 99acres mumbai 0.20%

9 99acers 0.19%

10 99acres chennai 0.17%


1 99 acres 0.33%

2 nbr developers 0.29%


4 residential properties 0.21%

5 real estate hyderabad 0.20%


7 villa in ncr 0.16%

8 99acres.com 0.15%

9 real estate sites

0.14%

10 real estate 0.13%

High Impact Search Queries for 99acres.com



these queries.
http://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=buy+homehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99+acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99+acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=nbr+developershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=nbr+developershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=residential+propertieshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=residential+propertieshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+hyderabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+hyderabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=villa+in+ncrhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estatehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estatehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estatehttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres.comhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=villa+in+ncrhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+in+kolkatahttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=real+estate+hyderabadhttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=residential+propertieshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=property+siteshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=nbr+developershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99+acreshttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+chennaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acershttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=99acres+mumbaihttp://www.alexa.com/search?p=moverkey&r=site_site&s=99acres.com&q=buy+home


55/90

55


property 8.73 46 52


independent house in

bengaluru

5.41 33 44


99 acres 3.84 30 22

99acres 2.55 40 29



property in india 1.44 20 68



villa in ncr 1.25 24 39

buy home 1.13 23 55

property in mumbai 1.10 22 80

house in 0.93 5 30

99acers 0.93 22 24

real estate india 0.91 29 55

villa in noida 0.91 21 45


residential property 0.88 20 48
http://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99+acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99+acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+ncr&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+mumbai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+mumbai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=house+in&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acers&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acers&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=residential+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=residential+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=residential+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=hyderabad+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acers&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=house+in&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+mumbai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=buy+home&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=villa+in+ncr&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chandigarh+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+hyderabad&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99+acres&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=independent+house+in+bengaluru&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property&p=gkey&r=site_siteinfo&s=99acres.com


56/90

56

99acres.com bangalore 0.86 18 35


property kolkata 0.82 18 40

99acre 0.80 21 34

property in noida 0.79 22 71


real estate in india 0.70 21 59

property in delhi 0.68 24 80



Search Engine Marketing (SEM) Activity by 99acres.com

Ads for 99acres.com have appeared on major search engines when people performed the queries

below. Click on the queries below to discover more information.
http://www.alexa.com/search?q=99acres.com+bangalore&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres.com+bangalore&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acre&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acre&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+delhi&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+chennai&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=chennai+real+estate&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+delhi&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=real+estate+in+india&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=properties+in+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+in+noida&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acre&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=property+kolkata&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=kolkata+property&p=gkey&r=site_siteinfo&s=99acres.comhttp://www.alexa.com/search?q=99acres.com+bangalore&p=gkey&r=site_siteinfo&s=99acres.com


57/90

57

HEAD OFFICE:

Info Edge (I) Ltd.

B-77, Sector 5

Noida, UP 201301,

INDIA

ambarish [at] naukri.com


58/90

58

Comparison between magicbricks.com & 99acres.com

Trailing 3 months


Traffic Rank Change


7 day 4,910 +825

1 month 4,243 +96

3 month 4,367 +110


59/90

59

Trailing 3 months


Reach Change


7 day 0.02920 -12%

1 month 0.03190 -2%

3 month 0.03110 +4%


60/90

60

Trailing 3 months

Percent of global pageviews on magicbricks.com:

Pageviews Change


7 day 0.00144 -21%

1 month 0.00179 +4.1%

3 month 0.00169 +0.2%


61/90

61

Trailing 3 months




7 day 5.50000 -11%

1 month 6.11000 +7%

3 month 5.80000 -4%


62/90

62

Trailing 3 months


Bounce % Change

Yesterday 45.10000 +19%

7 day 36.10000 +15%

1 month 33.30000 -7%

3 month 35.10000 -5%


63/90

63

Trailing 3 months


Time on Site Change


7 day 7.63500 -18%

1 month 8.66667 +11%

3 month 8.00167 +9%


64/90

64

Trailing 3 months


Search % Change


7 day 14.20000 -7%

1 month 16.40000 +9%

3 month 16.40000 -18%


65/90

65

DATA INTERPRETATION

1. Which are the different portal sites you are aware of?

Portal Site Magicbricks.com 99acres.com Any other

No. of respondents 39 31 30

% of respondents 39 31 30

Interpretation:

If we study Consumer awareness then, it plays a key role in customer decision making. From the survey conducted it was observed that 37% of the people voted that they are

aware of magicbricks.com and 33 % of them are aware of 99acres.com.

0

5

10

15

20

25

30

35

40

No .of

respondents

% of

respondents

No .of respondents

% of respondents

#REF!


66/90

66

2. Which website would you like to use frequently?

Portal Site Magicbricks.com 99acres.com Any other

No. of respondents 37 33 30

% of respondents 37 33 30

Interpretation:

As per the survey conducted 35% of the total sample surveyed like to usemagicbricks.com and 34 % of them like to use 99acres.com.

0

5

10

15

20

25

30

35

40

No. of

respondents

% of

respondents

Magicbricks.com

99acres.com

Any other


67/90

67

3. How do you rate these portal sites in terms of less complexity to access the website?

Options GOOD NEUTRAL BAD

Magicbricks.com 43 50 56

99acres.com 57 50 44

Interpretation:

From the survey conducted it was observed that 43% of the people voted thatmagicbricks.com is good in terms of less complexity to access the website, whereas, 57%

of people voted for 99acres.com as good. 50% of people voted for magicbricks.com as

neutral, whereas, 50% of people voted for 99acres.com is neutral. 56% of people voted

for magicbricks.com as bad, whereas, 44% of people voted for 99acres.com as bad.

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Good Neutral Bad

magicbricks.com

99acres.com


68/90

68

4. How do you rate these portal sites in terms of the functions and capabilities?




Interpretation:

From the survey conducted it was observed that 62% of the people voted thatmagicbricks.com is good in terms of the functions and capabilities of the website,

whereas, 38% of people voted for 99acres.com as good. 42% of people voted for

magicbricks.com as neutral, whereas, 58% of people voted for 99acres.com is neutral.

40% of people voted for magicbricks.com as bad, whereas, 60% of people voted for

99acres.com as bad.

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Good

Neutral

Bad99acres.com

magicbricks.com


69/90

69

5. How do you rate these portal sites in terms of providing the effective information to the

property buyers?




Interpretation:

From the survey conducted it was observed that 68% of the people voted thatmagicbricks.com is good in terms of of providing the effective information to the

property buyers, whereas, 32% of people voted for 99acres.com as good. 38% of people

voted for magicbricks.com as neutral, whereas, 62% of people voted for 99acres.com is

neutral. 39% of people voted for magicbricks.com as bad, whereas, 61% of people voted

for 99acres.com as bad.

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

Good

Neutral

Bad 99acres.com

Magicbricks.com


70/90

70

6. How do you rate these portal sites in terms of virtual visual appearance

appealing/attractive?




Interpretation:

From the survey conducted it was observed that 65% of the people voted thatmagicbricks.com is good in terms of of virtual visual appearance appealing/attractive,

whereas, 35% of people voted for 99acres.com as good. 31% of people voted for

magicbricks.com as neutral, whereas, 69% of people voted for 99acres.com is neutral.


99acres.com as bad.

0.00%20.00%

40.00%60.00%

80.00%

Good

Neutral

Bad

99acres.com

Magicbricks.com


71/90

71

7. How do you rate these portal sites in terms of easy to understand the data andcontent?




Interpretation:

From the survey conducted it was observed that 40% of the people voted thatmagicbricks.com is good in terms of easy to understand the data and content, whereas,

60% of people voted for 99acres.com as good. 52% of people voted for magicbricks.com

as neutral, whereas, 48% of people voted for 99acres.com is neutral. 70% of people voted


0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Good Neutral Bad

Magicbricks.com

99acres.com


72/90

72

8. How do you rate these portal sites in terms of giving you best response for your

property?




Interpretation:

From the survey conducted it was observed that 63% of the people voted thatmagicbricks.com is good in terms of giving you best response for your property, whereas,

37% of people voted for 99acres.com as good. 48% of people voted for magicbricks.com

as neutral, whereas, 52% of people voted for 99acres.com is neutral. 43% of people voted


Magicbricks.com

99acres.com0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

GoodNeutral

Bad

Magicbricks.com

99acres.com


73/90

73

9. How do you rate these portal sites in terms of the website that has got more

conversion in terms of business?




Interpretation:

From the survey conducted it was observed that 63% of the people voted thatmagicbricks.com is good in terms of the website that has got more conversion in terms of

business, whereas, 37% of people voted for 99acres.com as good. 48% of people voted

for magicbricks.com as neutral, whereas, 52% of people voted for 99acres.com is neutral.


99acres.com as bad.

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Good

Neutral

Bad

99acres.com

Magicbricks.com


74/90

74

10.How do you rate these portal

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