Case Study:

Zwipe

2009 2014

Media launch

Take the time to get maximum impact

Company founded

Certification & Partners

Live trial & testing

Build payment team & board

2013

Publicity & coverage

The Zwipe Launch

Zwipe launch results 1st week after launch 1108 articles 4187 tweets 46,900 YouTube views Press Interviews including BBC CNN Financial Times The Nilson Report Press Association and more besides…..

Cartes 2014: Maintaining momentum A"endance  at  Cartes  2014  achieved  the  following  benefits  for  Zwipe:  

1.  Interviews  with  5  industry  media  including:  

 -­‐  Cards  &  Payments  World    -­‐  Contactless  Intelligence    -­‐  Payments  Cards  &  Mobile    -­‐  Smart  Card  News    -­‐  Smart  Insights    -­‐  The  Paypers  

2.  Interviews  were  given  added  significance  from  the  support  of  a  senior  representaLve  of  MasterCard  who  took  part  in  them.    

3.  Exposure  at  the  event  generated  more  than  50  credible  leads  with  potenLal  partners  and  global  financial  insLtuLons  

4.  Zwipe  card  featured  on  the  cover  of  the  Cartes  Show  Daily  Newsle"er  highlighLng  interest  around  biometric  technology.