10th DIY & Home Improvement Conference

Athens 2017

Online wine community, data base and mobile • 3 million different wines

• 6.8 million users

• Users can rate, review and buy.

What do we know of Our Users, Ours Shoppers, Our Followers?

What do these Companies Know about Us?

How do we Interface with our Users, Shoppers & Followers?

Creating the Right Environment for Growth

Entrepreneurship is not enough. Understand the business growth-

cycle

EntrepreneurshipProducing

AdministratingIntegrating

Management - Balance Score Cardfour states management must balance for

organisation to succeed

have ideas and take risks - “E”ntrepreneurial

work hard & achieve - “P”roduce results

bring process & control - “A”dministration

work together in harmony - “I”ntegrate

Growing Ageing

ePAI

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The lifecycle of a business

Where is our business?

Infancy

Go Go

Adolescence

Prime

stable

Aristocracy

Recrimination

Bureaucracy

DeathIdea

The Chemistry of Good and Bad Leadership

Poor Leadership – Adreno-Cortisol Reaction

• Energetic Response

• Irritable• Impatient• Annoyed• Agitated• Angry• Aggressive• Belligerent

• Less-Energetic Response

• Restless• Unfocused• Defensive• Fatigued• Sleepy

ACTH Adrenocorticotropic

Hormone

Good Leadership – ACTH Influences

• Energetic Response

• Curious • Alert• Stimulated• Intrigued• Enthusiastic• Excited• Assertive

• Less-Energetic Response

• Peaceful• Calm• Relaxed• Rested• Tranquil

How do you want your People to Behave?

There is No Substitute for Knowing Your

Markets

Get Your Shoes Dirty !!!