Disclaimer The content and data contained in this package are provided solely for informational purposes and should not be used as a basis for making business decisions. eBay Inc, eBay International AG and its affiliates makes no statement, representation, warranty or guarantee as to the accuracy, reliability or timeliness of the information and content contained in this package. Neither eBay Inc, eBay International AG nor any of its affiliates accepts any responsibility or liability for any direct or indirect loss or damage (whether in tort, contract, or otherwise) which may be suffered or occasioned by any person howsoever arising due toany inaccuracy, omission, misrepresentation or error in respect of any information and content contained in this package.
• Mobile Enhancement – View item Page• Product Review enhancement• Seller hub• New pricing structure for US site• UK VAT• New seller standard• Best Practice: How to upload valid tracking• Category & Item specific change• Car Parts Fitment Change & Jewelry Policy Update
Use item specifics (e.g. size, color, UPC/EANs/GTIN and brand)
Use eBay’s fields for payment, shipping & returns
Upload up to 12 free photos on Photo Gallery
Product Review Enhancement
Product Review Enhancement
13
When to Live: Early May 2016Sites: US/UK/DE/AU
Product Review enhancement
Available platforms - Desktop & Mobile
14
New Functions
New features include:• Item condition of the item reviewed • Item purchased on eBay • Sold-by seller name when available and applicable• Reporting capability for inappropriate content
New UI redesign - replace my eBay, selling manager- Manage Orders, Listings, Marketing
New Functions- Seller business performance
evaluation- Market analysis
- Selling Manager functionality will still be available within eBay Seller Hub- Current Selling Manager Pro users will be able to access the functionality they currently enjoy in one
centralized location via eBay Seller Hub.
New Interface
20
• Daily sales • Historical sales• Sales chain relative ratio• Sales by buyers from
different countries
• Daily sales • Historical sales• Sales chain relative ratio• Sales by buyers from
different countries
SalesSales• Daily sales • Historical sales• Sales chain relative ratio• Sales by buyers from
• Increased zero insertion fees allotment and new credits • New credits for promoted listings
New Benefits Store Subscribers
New Benefits for All Store Subscribers Fees – effective on May 1st
Basic Featured
Previous New Previous New
Zero insertion fee listings per month:
Fixed price 200 400 500 1,000
AU Store - From 1st May to 31st Oct• Doubled free listings for basic and featured store subscribers
New US Store Subscription Fees (effective on May 6th )
27
New eBay Store subscription fees *
Store type Previous Monthly subscription fee
New Monthly subscription fee
Breakeven Point Previous Yearly subscription fee
New Yearly subscription fee
Breakeven Point
Basic $19.95 per month
$24.95 per month
100 listings $15.95 per month
$19.95 per month
90 listings
Premium $59.95 per month
$74.95 per month
625 listings $49.95 per month
$59.95 per month
550 listings
Anchor $199.95 per month
$349.95 per month
4500 listings $179.95 per month
$299.95 per month
4,000 listings
New eBay Store Subscription Fees – effective on May 6th
*Sellers with an annual subscription have 60 days after this Seller Update (until June 4th) to change their Store level without a penalty. You may also cancel your Store subscription until June 4th without incurring early termination fees (if they apply). To make changes, please go to My eBay.
Maximum rate OR count of closed cases without seller resolution 0.3% (2) 0.3% (2) 0.3% (2) 0.3% (2) 0.3% (2) 0.3% (2)
Maximum late shipment rate OR count 3.0% (5) 7.0% (7) 4.0% (5) 9.0% (7) 5.0% (5) 10% (7)
Top Rated Plus Listings Requirements
30-day returns with money back N/A N/A N/A
1-day or same-day handling N/A N/A N/A
Expedited Shipping option N/A N/A N/A N/A
Free Shipping option N/A N/A N/A N/A
Returns Rate Included in Monthly Evaluation N/A N/A N/A N/A N/A N/A
* Effective May 1st, 2016 for US and UK site* * Expedited means 1-d arrival for UK, 2-d arrival for DE and AU with expedited shipping option
31New Seller Standard
Best Practice: How to upload valid tracking
Direct shipping from China carriers:
• Select a site available for the chosen carrier and upload from that site’s website.
Eg: For China post, tracking can be uploaded on US/UK/DE.
• Set Site 0 for API.
• eBay will update the table frequently, it’s not final version.
Carrier_name Site nameSite ID
(API only)4PX US 0
China Post US 0China Post UK 3China Post DE 77CHUKOU1 US 0
Chunghwa Post US 0Chunghwa Post UK 3Chunghwa Post DE 77
FLYT US 0Japan Post US 0Japan Post UK 3Japan Post DE 77
SFC US 0SINGAPORE POST US 0SINGAPORE POST UK 3SINGAPORE POST DE 77
Winit US 0Winit UK 3Winit AU 15Winit DE 77
YANWEN US 0YANWEN UK 3YANWEN DE 77
Carrier Name to Site Mapping – Direct shipping from GC
33Carrier Name to Site Mapping – Direct shipping from GC
Carrier Name to Site Mapping - Last mile
34
Warehouse last mile carriers:
• If multiple sites are available, choose any from the choices.
• This table is effective only for today, and might be updated later.
Carrier Name Site name Site ID(API only)
CPC Canada 2Deutsche Post DE 77
DHL US 0DHL UK 3DHL DE 77
DHL EXPRESS DE 77DHL Global Mail US 0DHL Global Mail UK 3DHL Global Mail DE 77
DHLG US 0DPD DE 77
FedEx US 0FedEx UK 3
FedEx Smart Post US 0Hermes UK 3Hermes DE 77
ONTRACK US 0Parcelforce UK 3Royal Mail UK 3
UK Mail UK 3UPS US 0
USPS US 0USPS UK 3USPS Belgium 23USPS DE 77Yodel UK 3
Carrier Name to Site Mapping - Last mile
Best Practice:Tracking number upload through eBay website UI
35
36
• Must choose carrier name from drop down list, not by typing text.
Best Practice: Add tracking number
Best Practice: Add tracking number
Best Practice: Change tracking number/carrier• Step 1Delete incorrect tracking number information. (How to delete: remove tracking number and carrier name from the blank space, then click “save”.)
• Step 2Re-upload with correct carrier name and tracking number from the right site.
37Best Practice: Change tracking number/carrier
Best Practice:Tracking number upload through API
38
Best Practice: Tracking number upload through API
When uploading tracking number through API, sellers need to provide:• Shipping carrier name• Tracking number• Site ID
Selected Service Providers • Have been informed and they are in the process of updating their product• Sellers need no additional action to take care of this
Sellers with their own API tool• Update their tool to upload tracking numbers with correct site ID• Refer to CN Developer Portal: http://www.ebay.cn/show.php?contentid=11339
39Best Practice: Tracking number upload through API
GC Developer Portal Newsletter Sign-up
• URL: http://www.ebay.cn/developer/• After registered, we will send API news to you through email
40GC Developer Portal Newsletter Sign-up
Listing Active Content Restrictions –Best PracticesWhat are active contents?• Javascript, Flash, form actions and plugins• Examples: mobile optimized contents, cross-sell scrolling banners, animations and
dynamic contents in listing description or storefront
TimelineSpring 2017 – New listing with active contents cannot be createdAutumn 2017 – Existing GTC with active contents will be ended
If you use SSP tools like PushAuction/SoldEazy• No worries, we are working with these SSPs to safely migrate before restrictionIf you have your own API tool• We will provide widgets/APIs to address common needs without active contents• More updates coming in Autumn 2016• A tool to let sellers check their live listings if active contents are blocked will be
41Listing Active Content Restrictions – Best Practices
When listing items in categories, always use eBay-recommended item specifics in order to optimize your listings’ visibility on eBay and search engines, including Google and Bing. Where applicable, B2C sellers must use the following codes:
Universal Product Code (UPC)
Manufacturer Part Number (MPN)
International Article Number (EAN)
International Standard Book Number (ISBN)
Global Trade Item Number (GTIN)
As a reminder, eBay continues to extend the requirement for product identifiers to additional categories.
Product Identifier Mandate
42
Effective on 29 Feb 2016
Product Identifier Mandate
Category Change
Key categories that will be impacted include:• Antiques• Business & Industrial • Clothing, Shoes & Accessories• Health & Beauty• Motors • Musical Instruments & Gear• Toys & Hobbies• Video Games & Consoles
US Category Change
44
The new categories and item specifics on the US eBay site will align more closely with international eBay sites and eBay Motors to provide you with improved cross-border trade opportunities.
Effective on 17 May 2016(takes 48 hours to go live completely)
US Category Change
UK Category Change
45
1) If original categories retired / combined:Your listing will automatically be moved to the next most relevant category.
2) If new subcategories added below your category :Your listings will be moved to the best possible subcategory based on the item specifics used in the listing.
3) Take care of ebay fee change for new category.
4) Update new category ID in system for self developed API
Effective on 17 May 2016(takes 48 hours to go live completely)
UK Category Change
Key categories that will be impacted include:• Antiques• Business & Industrial • Camera & Photo Accessories• Car, Motorcycle & Vehicles• Clothes, Shoes & Accessories • Collectable • Video Games & Consoles • Toys & Hobbies
Erotic clothing• no vetting needed and open to all
UK site: new subcategory launching Erotic Clothing 63
Over 686 new categories will launch across several of the meta categories.Over 230 categories will be moved/or renamed
Key categories that will be impacted include:• Cameras• Fashion (Vintage)• Computers/Tablets & Networking• Health & Beauty• Industrial• Musical Instruments• Vehicle Parts & Accessories
AU Category Change
47
Effective on 17 May 2016(takes 48 hours to go live completely)
What will happen to my listing after the category changes come into effect?If you have a live listing in one of the impacted categories, it will be automatically migrated to the relevant category.
What happens to my listing if my category now has sub-categories?If the category you list in has sub-categories as a result of category changes, your listings will automatically appear in the 'Other' category. You will need to move your listings to the appropriate categories. Make sure you use item specifics to helpget better visibility on search results pages.
What if the category I sell in is moved within the same main category or to a different main category?Your listing will be automatically migrated to the new parent category. Typically, the fee will remain the same until the listing ends. When you relist you should consider whether different fees may apply for listing or selling within that category.
AU Category Change
Seller best practice & reference
Please refer to each site seller information page for detail plan and information: Categories:– US: http://pages.ebay.com/categorychanges &
WhenItem specific & categories change :17th May 2016
Best Practice:• Ensure the listing moved to the correct category • Revise your listings with new item specifics if appropriate• Refer to your listing improvement recommendations on your Selling Manager summary
page• List your item with the eBay catalog if appropriate• Fill out the item specifics for Brand, Model, UPC, ISBN, EAN, Color, Size, Gender and/or
MPN wherever they are available/applicable.
Seller best practice & reference 66
Car Parts Fitment Change
EU Car Parts Fitment
50
Current
• Car Parts Fitment only available on deskop
• Parts Fitment for Motorbike is not available
The Change
• Car Parts Fitment for Mobile will be available for• 1) IOS App at Mid of July
2) Android App at Sept 3) Mobile Web (non-App) at October
• For Motorbikes, the Fitment solution (Desktop platform only) target to launch before the Motorbike season starts in March 2017.
• Meanwhile, DE site will launch for Motorbike and Scooter Fitment in March/April 2017
EU Car Parts Fitment
Jewelry Policy Update
eBay is more closely aligning our policy with jewelry industry standards—and clarifying what can be listed in the Fine and Fashion Jewelry categories. The updated policy will include:
• A list of materials and gemstones that can be listed in these categories.
• New Item Specifics for those materials in each category. Sellers will be required to use the new Item Specifics when listing.
• Clarified listing guidelines for treated, enhanced, lab-created, and simulated/imitation items.
Jewellery Policy Update
Jewellery Policy Update 70
Fine Metal or Fine Gemstone
List in Fine jewelry if any part of the item is fine as defined by the policy.
Fine Plated or Filled metal as Fine
Fine metal that is plated or filled with another fine metal must be listed in Fine Jewelry.
Enchanced Diamonds
Natural diamonds that have been enhanced must include “enhanced” in the title, item specifics, and description.
Treated Gemstones
Natural gemstones that have been treated must include “Treated” in the item specifics and description.
Jewellery Policy Update
A requirement that the metal type or gemstones need to be Fine as defined in the policy to list items in the Fine Jewelry category
Jewellery Policy Update 71
Jewellery Policy Update
Jewellery Policy Update 72
Jewellery Policy Update
Effective on 05 April 2016
Listings that don’t follow these guidelines may be removed and your selling privileges may be restricted, and your account may be suspended.
Canadian dollars (CAD) will be the sole listing currency available on eBay.ca. Sellers will no longer be able to create listings in US dollars (USD) when they list on eBay.ca. They can set prices in CAD and list on eBay.ca, or set prices in USD and list on eBay.com
SME Export Marketing Fund By Trade and Industry Departmenthttp://www.smefund.tid.gov.hk/tc_chi/emf/emf_update.html
Grant:• The maximum amount of grant for each successful application will be 50% of
the total approved expenditures incurred by the applicant enterprise or HKD $50,000, whichever is the less.
• total cumulative amount of grant must not exceed HKD $200,000.
The Fund supports:• Store fee for export markets including US, UK, AU, DE, CA, etc.• Listing insertion fees for export markets
SME Export Marketing Fund
CBT opportunities
Active listings on local sites
With Agent / Master seller to assist listing localization (KO, IN)
With support on promotion
Interested sellers please contact your AM for nomination
CBT Selling program
eBay INDIA selling program
eBay RUSSIA program
ebay KOREA program2016 Timeline
60CBT opportunities
Program Brief
Benefits to sellers
• Ability to trade to Russia from different account• Provide lower pricing to RU buyers (due to zero ebay fee)• Get free marketing support from RU team.
• Active list on ebay Russia site • No ebay fee • No ebay store needed• English listing is accepted• Listing currency: RUB• Default selling limit: 10,000 SKU & 20,000,000 Rubles• Listing tools available: currently it is PushAuction (paid) and Viewider (free)
eBay Russia program
61eBay Russia program
eBay Korea program
62
• New born Daily Deal• Similar to Coupang, Timon,
Wemakeprice
• No.1 Marketplace in KO,• Young, Female• Fashion, Soft goods
• No.3 Marketplace in KO• Old, Male• Digital
G9G9
GmarketGmarket
http://www.auction.co.kr/?redirect=1
http://www.gmarket.co.kr/
AuctionAuction
http://www.g9.co.kr/
eBay Korea program
63
Agency1)Agency1)CNSellers
CNSellers
KOBuyers
KOBuyerseBay.HKeBay.HK
GmarketAuction
G9
GmarketAuction
G9
Listing Listing Info. Listing Promotion
Order
Payment
Order Info.
Remittance
Order
Payment
Order Info.
Remittance
Shipping ( Overseas )
Shipping ( Domestic )
eBay Korea program Workflow
eBay Korea program
CBT Dashboard - Seller Standard- Defect
CBT DASHBOARD OVERVIEWDefect Management -- Seller Standard • Seller standard align with global site• Status of Defect Report
Growth Business -- Business Reports• DDS Report • Conversion Report • Competitor Report
Improve Efficiency -- Promotion Infrastructure
• Support Deals Submission & Registration of Promotion Program
•DDS report provides high potential categories and SKUs recommendation and helps sellers to extend their business.
–Based on BM stocking model, CM market insight data and CAC GMV penetration methodology.
–SKU DDS report provides high business potential and low competition (蓝海) SKUs.–Category DDS report provides high GMV growth and high impression weight categories. –Support US, UK, DE, AU sites.–Monthly update.
DDS REPORT
67DDS REPORT
•Conversion report provides category/listing level impression, VI, transition data and helps sellers to diagnose their conversion issue.
–Low impression to VI conversion listing report
–Low VI to transaction conversion listing report
–Low impression, but high VI to transaction conversion listing report
–Allows seller to add listings for monitoring (Max 10 listings for now, daily update)
–Compares with GC sellers average and top 10 sellers average (within L3 category)
–Weekly update and support US, UK, DE, AU sites.
CONVERSION REPORT
68CONVERSION REPORT
•Covered Tech and P&A categories. There are total 400 recommended SKUs in this report. Seller can refer this report for business extension. The data source is from CM team.•Monthly update.
COMPETITOR REPORT
69COMPETITOR REPORT
•Display market insight report entrance on selected category DDS report page, and link seller to detail market insight report for specific categories. Different with DDS report, the market insight content is from CM team’s analysis and its quarterly refresh.
CM MARKET INSIGHT
70CM MARKET INSIGHT
Incentive Programs
Top Growth Seller base on Corridor Expansion
Corridor Expansion
Top 8 CBT eBay MarketsAustralia | Canada | France | Germany | Italy | Spain | United Kingdom | United States
eBay has local websites in 26 countries, and eBay’s mobile apps are available in 190 countries. Most of the sellers start to list their first listing in US site, this is a good practice during starts of eBay’s business as this can help themselves getfamiliarize with CBT business on eBay. CBT sellers interests in below hot markets in additional to US sites, including: Australia, Canada, France, Germany, Spain, United Kingdom. PayPal is seller’s best partner to sell worldwide and seller do not need to use new payment gateway during expansion.
Convert Listing to New Corridor
5 STEP1. Convert the title, description to the
local language
2. Calculate the new item price under the new currency and category
3. Get shipping cost quote for new buyer’s
destination 4. Find out the corresponding category in the new listing site
5. Create your listing
110%86%
105% 115%
P&A Tech Camera Supermarket
UK AUUK DE
ES DE AUFR
IT
4 Tips for Corridor ExpansionManage multi-corridor listings and fulfillment
API system automationGo to www.ebay.cn/solutionNew dedicated staff
Listing Translation Translate new / hot selling SKUs
Customer Service(non-English)
Free translation services; CS outsourcing and train up a sophisticated CS team
Accretive InventoryEbay Hong Kong continues to support seller to add more products to ebay, in case you have some products only sell in your website, or in other marketplaces, this is the best program for you.
•Aim:–drive seller to migrate products from non ebay channels on ebay
•Eligibility:–Proven accretive inventory from other channels
–Migrate the listings within one quarter and able to drive incremental GMV
•Application:–Through account management team
74Accretive Inventory
CBT Dashboard - Promotion
Promoted Listings Subsidy for Hong Kong Sellers
76Promoted Listings Subsidy for Hong Kong Sellers
PROMOTION ON DASHBOARD
Suggest to use below BrowserChrome: 48.0.2564.82 m 47.0.2526.111 mIE: 11 10 9
77PROMOTION ON DASHBOARD
Registration
Nomination
Seller Confirmation
Promotion Start
Promotion end & Award validation
Claim Award
Promotion Complete
* By promotion type, some steps can be skipped
PROMOTION STEP BY STEP
78PROMOTION STEP BY STEP
Registration Nomination Seller Confirmation
Promotion in progress
Award Validation Claim Award Promotion
Complete
REGISTRATION
79REGISTRATION
80
SELLER SUBMIT LISTINGS FOR NOMINATION
Registration Nomination Seller Confirmation
Promotion in progress
Award Validation Claim Award Promotion
Complete
SELLER SUBMIT LISTINGS FOR NOMINATION
TEMPLATES FOR NOMINATIONUS/CA deal submission template:
FR/ ES deal submission template:
81TEMPLATES FOR NOMINATION
SUBMISSION TIPS- Fill in all columns- Don’t repeat the listing ID- Do not edit the file format and content
82SUBMISSION TIPS
- Don’t edit the rows or columns (add/ remove).
- Double check your submission based on the error message. For example, if the error shows that your row 4 got problem, please check the row if you have input “%” or currency or even “space bar”.
De Minimis Value:Minimum dollar value of qualifying goods below which no formal customs procedures are required and no duties or taxes are collected
Raising of the De Minimis Value
90
Advantages of Raising of the De Minimis Value:• Accelerates shipment delivery• Improves business efficiency• Expedites customs procedures and border clearance• Improves merchandise transit time• Stimulates trade and business growth• Reduces paperwork and recordkeeping• Decreases compliance costs• Lowers costs borne by importers• Lessens barriers to small business commerce• Shrinks time to get product to markethttps://www.cbp.gov/newsroom/national-media-release/2016-03-11-000000/de-minimis-value-increases-800
Raising of the De Minimis Value from USD $200 to USD $800Effective on 10 March 2016
Raising of the De Minimis Value
Shipping review
• Average 500,000 airmails ship out with no tracking service daily
• HK airmail does not have tracking service
• Trackable service is costly for sellers
• Buyers have no idea if the item ship out
• A Number of negative feedbacks to sellers due to logistic factors
91Shipping review
OTS=
Commit one of these factorsA-Scan –sellers send item according to the
stated handling time
Item arrived on estimated delivery date
Buyer response
On Time Shipping
92On Time Shipping
Introduction of eDelivery Service (eDs)
• Started from February 2016
• Purpose to provide the A-Scan
• Minimize defect rate of shipping
• Provide tracking for sellers ship out within handling time
• eBay partner with Winit and Hong Kong Post
93Introduction of eDelivery Service (eDs)
Handling procedure by WinitProcedure of Winit
Tracking point:• Pick up(A-Scan)• Transfer to warehouse• Leave warehouse
Pick up by Winit
Drop off to Winit
94Handling procedure by Winit
Online Shipment status provided by Winit
95Online Shipment status provided by Winit
eDs Track record review
A-ScanLeaving time of warehouse
Flight Arrival
Arrival time of warehouse
Flight takeoff
Day 1 Day 1 Day 1 Day 4 Day 4 `
Day 821:58
Total time spent 8calendar
daysArrive
UK
5:31 15:31 17:45 00:25 13:30
Delivery
96eDs Track record review
eDs Track record review
A-ScanLeaving time of warehouse
Flight Arrival
Arrival time of warehouse
Flight takeoff
Day 1 Day 1 Day 1 Day 4 Day 4 `
Day 821:58
Total time spent 8calendar
daysArrive
UK
5:31 15:31 17:45 00:25 13:30
Delivery
97eDs Track record review
Easy to register and place order
98Easy to register and place order
Easy to register and place order
Place orderRegister
99Easy to register and place order
Advantages of eDs
Tracking service
A-Scan tracking record for sellers
Price
Competitive rate for eBay sellers with pick-up and half trackable
service in the market
Time
Shorten the processing time
Performance
Improve the stability and reliability in the shipping, hence enhance the ratings
for the seller
100Advantages of eDs
eDs Price Comparison
Compare eDs rate with airmail and eExpress
Compare eDsvs airmail from HK to US
101eDs Price Comparison
B2Seller connects B2Seller connects eBay sellers to manufacturers through Winits
fulfillment servicesand online
website
102Winit B2Seller service
Winit B2Seller service
Expand your channel: thousands of eBay’s best
sellers
Find the seller with the right profile fit for you
Control over branding, retail price
Lower inventory risk for your ecommerce business
Leverage Winit's logistics and financial services (loan and tax
return)
Zero inventory risk, pay supplier only after buyer pays
you!
Hot-selling, high quality SKUs
Inventory immediately available in buyer’s country
Integrated with eBay, one-click selling and automatic
fulfillment
Possibility for exclusive partnerships with suppliers
Winit B2Seller service
103Winit B2Seller service
Winit’s data Since March 1st 2016Winit has already:- 100+ Sellers- 300+ Orders Everyday
Sellers
Suppliers
104Winit’s data Since March 1st 2016
Merchandising
106
MarketShare
Inventory Velocity
StoreExposure
Why DEALS are attractive to YOU?
Why DEALS are attractive to YOU?
2015 – Great Year for DEALS
489% 327%
446%
125%
31%
Overall: 149%
1072015 – Great Year for DEALS
UK Deal Refurbished iPhone 5CGMV: $839KSI: 3364
US Deal Folding Electric TreadmillGMV: $456KSI: 2944
DE Deal Playstation Card GMV: $619KSI: 11211
AU Deal LG G4 32GB 4G Cell PhoneGMV: $405KSI: 958
GBH Deal Apple iPhone 5S GMV: $375KSI: 1096
FRITES Lenovo ZUK Z1GMV: $167KSI: 518
108Best selling items in Deals
Best selling items in Deals
2016 Focus - Successful Campaigns
UK - Galaxy S7 Campaign
FR – Smartphone Flash Sale & SWE
ES - SuperWeekend
1092016 Focus - Successful Campaigns
2016 Focus – UK & FRITES
Site Seller Standard
Feedback Rate
Defect rate Warehouse VAT
Delivery Time
UK AS/eTRS N/A <2.5% UK warehouse required
Required and
display in listing
N/A
ES AS/eTRS >= 98% N/A EU warehouse required; Item location must be ready in warehouse Preferred <=10 days
FR AS/eTRS >= 98% N/A EU warehouse Preferred, not required Preferred <=10 days
1102016 Focus – UK & FRITES
2016 Q2 Retail Calendar
1112016 Q2 Retail Calendar
FR/ES New Deals Page (PC) Launch2016 Q2 Retail Calendar
Before After
112FR/ES New Deals Page (PC) Launch
Electronic Category Update
UnitedStates
UnitedKingdom
Germany Australia Canada Italy France Israel Spain Russian Others
UnitedStates
UnitedKingdom
Germany Australia Italy India France Canada Spain Israel Others
Remark: ”●” represent the site recommended to develop the wanted categories; ” * ” and “▲” number represent the high and low value for demand, growth rate and GC seller’s penetration.
Monitors, Projectors & Accs > Monitor Mounts & Stands *** **** ▲ ● ● ● ●Remark: ”●” represent the site recommended to develop the wanted categories; ” * ” and “▲” number represent the high and low value for demand, growth rate and GC seller’s penetration.
Remark: ”●” represent the site recommended to develop the wanted categories; ” * ” and “▲” number represent the high and low value for demand, growth rate and GC seller’s penetration.
2016 Wanted Categories – Consumer Electronics
0 - 25 25 -50
50 -100
100 -250
250 -500
>500
HD projectors SI by ASP tranche
2016 Wanted Categories – Consumer Electronics
125
Category Demand
GrowthRate
GC Sellers’ Penetration US UK DE AU IT FR ES
Radio Communication > Walkie Talkies, Two-Way Radios ***** **** ▲▲▲ ● ● ● ● ● ●
Radio Communication > CB Radios ***** *** ▲ ● ● ● ● ● ●
Radio Communication > Scanners *** *** ▲ ●
TV Reception & Set-Top Boxes > Satellite TV Receivers ***** **** ▲ ● ● ● ●
Home Automation > Home Automation Kits **** ***** ▲ ● ● ●
Gadgets > Metal Detectors *** **** ▲ ●
Gadgets > Weather Meters *** **** ▲▲ ● ●
2016 Wanted Categories – Consumer Electronics
Remark: ”●” represent the site recommended to develop the wanted categories; ” * ” and “▲” number represent the high and low value for demand, growth rate and GC seller’s penetration.
Key Brands: Oculus、 Sony PlayStation VR、HTC(Vive)，Samsung Gear VR
2016 Wanted Categories – Consumer Electronics
128
2016 Wanted Categories – Consumer ElectronicsSurveillance Camera
ASP: 43.4USDMonthly SI: 35k
Smart SwitchesASP: 32.7USDMonthly SI: 11k
2016 Wanted Categories – Consumer Electronics
Hong Kong Inventory Expansion -Dropship Program (Business Industrial and Parts & Accessories)
Dropship Program (Business Industrial and Parts & Accessories)• Dropship Model• Key Success Factors of Dropship• Why choose B&I and P&A• Ebay US Dropship Workflow • Seller Benefit
130Dropship Program
Dropship Model- sell a variety of products without having to stock any inventory and ship products
131Dropship Model
Key Success Factors of Dropship
Reliable supplier and inventory management
Effective fulfilment and API automation
Specialized range or niche products
Sell at potential marketplace
132Key Success Factors of Dropship
Why choose B&I and P&A• Strong growth in transaction volume on ebay but less growth in inventory/sellers on• Potential niche products available • Less defected products (Genuine, OE branded, mostly not made in China)• Longer selling cycle• More accurate data support
133Why choose B&I and P&A
Ebay US Dropship Workflow & Benefit
Select and list products in 3rd
party API system (ebay
certified)
Orders will be automatically
sent to suppliers
Shipped from HK to 3rd party warehouse in US by express
courier
Pack and ship to buyers with
integrated solution
Total shipping time: 6-9 days
134Ebay US Dropship Workflow & Benefit
Seller Benefit• Cooperate with well-known supplier • Selected potential sub categories in B&I and P&A• Lower cost of selling: Integrated automation in API from listing, inventory mgt, order processing, labelling, packing and shipping• Join ebay Global Shipping Program selling to 64 countries (if store inventory in US warehouse)
–ebay manage all int’l shipping cost–ebay built-in protection–Less effort in managing multi-corridor listing and order processing
135Seller Benefit
FASHION INSIGHT
137
SMART FASHIONSmart Fashion is going to be hot in coming years.
Things get smarter. The development of IoT (internet of things) is branching out into more products. And it’s not only for early adopters and geeks anymore. With the success of the Apple Watch and Xiaomi Mi Band it’s clear smart tech is becoming more popular. From fitness trackers, smartwatches to smart bra’s, smart is the new keyword.
SMART FASHION
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SMART FASHION
138SMART FASHION
139
SMARTWATCHES
139SMARTWATCHES
SPORTING CSA
140
Sporting CSA is one of the most performing Fashion categories in 2015. Seller can pay more attention to all kinds of sporting apparel, from Compression Wear, yoga pants, Women’s bra top, Jackets, to socks and accessories.
SPORTING CSA
LOW GC GMV PENETRATION INTRODUCTION
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LOW PENETRATION CATEGORIES FOCUS
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Category identification by eBay
Communication to sellers for sourcing and listing preparation
Listing and GMV increase
LOW PENETRATION CATEGORIES FOCUS
LOW PENETRATION CATEGORIES FOCUS
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Category selection criteria
2015 Site GMV positive growth, categories GMV at top ranking
2015 GC GMV penetration <10% (varied by site)
eBay CM team will finalize the category list based on category expertise, such as custom requirement, anti-dumping, technical difficulties etc
Target to select at maximum 200 LV 4 categories from 4 big eBay sites.
LOW PENETRATION CATEGORIES FOCUS
FRITES SITES OPPORTUNITIES
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145
FASHION PERFORMANCE AT FRITES SITE
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2015 Fashion Growth Rate at FRITES sites• GC sellers performance at FRITES sites
showed double-digit positive growth in 2015, with the GMV share also showed +1% growth at all the 3 sites respectively.
• In ES and IT sites, all the 3 Fashion SAP cats showed double-digit growth in 2015 by GC sellers. Sellers should consider opportunities of fashion products in FRITES sites.
SITE2015 GC
SELLERS YoY
2014 GC GMV SHARE
2015 GC GMV SHARE
ES +30% 12% 13%
FR +20% 10% 11%
IT +50% 4% 5%
2015 GC Sellers Fashion SAP cat performance
JGW +15%, CSA +30%, H&B +30%
JGW +40%, H&B +15%
JGW +30%, CSA +70%, H&B +45%
FASHION PERFORMANCE AT FRITES SITE
POTENTIAL CATS FOR GC SELLERS AT FRITES SITE
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Site SAP cat LV 2 CATES JGW WatchesES CSA Men’s: Clothing & ShoesES H&B Perfumes, Health CareIT JGW WatchesIT CSA Men’s: Clothing, Shoes & AccessoriesIT CSA Women’s: Clothing, Bags, AccessoriesIT H&B Medical, mobility & disability, Hair careFR JGW Watches, Men’s jewerlyFR CSA Men’s: Shoes, FR H&B Massages, Health Care
Below categories are identified based on the following criteria:• 2015 Site GMV positive growth• GC GMV positive growth• GC GMV penetration <10%
POTENTIAL CATS FOR GC SELLERS AT FRITES SITE
Home & Garden
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H&G SALES PERFORMANCE ON 4 MAIN SITES
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Key Insights Strong site growth & Greater China is having double digit growth in H&G Still high potential with relative low GC penetrations
• Greater China Sellers achieves +YoY in all corridor, with high double digit growth in most sites
• Italy, UK, & US has the highest YoY growth with over 50%; HK seller perform the best in UK site
UnitedStates
UnitedKingdom
Australia Germany Canada France Italy Spain Norway Israel Other
*Red color = +YoY
158Top 10 GC P&A Corridor GMV
Q3 P&A Peak Season in AU & UK • Historical data shows Q2-Q3 is P&A peak seasons in AU• Reason: weather, racing events, & buying behavior (self-use products)• UK is the best performing corridor for GC sellers in 2015, observed this momentum will
continue in 2016
GC GMV Growth
US UK DE AU
Q1Q1 Q1Q3 Q3
159Q3 P&A Peak Season in AU & UK
2013H1 2014H1 2015H1
GC CBT vs WH (GMV)
CBT WH
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2013H1 2014H1 2015H1
Impact on Conversion
For same product type, WH Sold Item is 3X that of CBT
13%
• GMV generated from WH outgrow CBT , with total GMV almost on par by end of 2015, and will continue to increase.
• Data shows products using WH sells 3X more than those using CBT
• In summary, warehouse will become the trend GC sellers, especially for bulky & heavy P&A parts.
Warehouse %
CBT %
Highest Warehouse Utilized Vertical
Highest Warehouse Utilized Vertical
HIGH POTENTIAL CATEGORIES
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Top selling Hipo categories
AU
DEUK
US
GMV YoY
Hipo criteria: High Demand, YoY growth, low competition, low defect
162Top selling Hipo categories
Demand, Growth, GC penetration
163
Category name L3 Category name L4 Category name L5 五级分类(翻译)
Market Demand YoY Growth GC Penetration
Car & Truck Parts Lighting & Lamps Headlights 前大灯
Car & Truck Parts Exterior Bumpers 保险杠
Car & Truck Parts Suspension & Steering Shocks & Struts 减振器和支柱
Car & Truck Parts Exterior Grilles 格栅
Car & Truck Parts Lighting & Lamps Tail Lights 尾灯
Car & Truck Parts Brakes Discs, Rotors & Hardware刹车盘，转子和硬件
Car & Truck Parts Exterior Mirrors 镜子
Car & Truck Parts Interior Floor Mats & Carpets 地板垫和地毯
Car & Truck Parts Turbos, Nitrous, Superchargers Turbo Chargers & Parts 涡轮增压器及配件
Car & Truck Parts Exhaust Exhaust Systems 排气系统
• Headlight, bumper, and suspension parts are top selling categories in US with still room for GC seller to compete.
• US customs is quite strict on motor parts certification, have another slide with more details near the end
• US (Motor) is the biggest P&A corridor amongst all ebay sites. Over 50% of P&A GMV are generated in the Motors site
Note: Site demand & growth represented by ”” , 5 stars is high; Penetration represented by” ” 1 triganle is low (less competition)
Demand, Growth, GC penetration
Demand, Growth, GC penetration
164
Category name L2 Category name L3 Category name L4/L5 五级分类(翻译)
Market Demand YoY Growth GC Penetration
Car Wheels, Tyres & Trims Tyres Tyres 轮胎 ««««« ««««« p
Car Wheels, Tyres & Trims Wheels with Tyres Wheels with Tyres 轮辋及轮胎 ««««« ««««« p
Car Wheels, Tyres & Trims Rims Rims 轮辋 ««««« ««««« p
Car Parts Interior Parts & Furnishings Carpets & Floor Mats 地毯及地垫 ««««« ««« p
Motorhome Parts & Accessories Caravan Parts Mobile/ Touring Caravan
Parts 旅行车零件 ««««« ««« p
Car Parts Exterior & Body Parts Wing Mirrors & Accessories 翼镜及配件 ««««« «««« pp
Car Parts External Lights & Indicators Headlight Assemblies 前大灯组件 ««««« ««« pp
Car Parts Exterior & Body Parts Bumpers & Rubbing Strips 保险杠、防擦条 ««««« «««« p
Car Parts External Lights & Indicators Rear Light Assemblies 后灯组件 ««««« «««« pp
• Tires, wheels & rim are top demanded parts in UK, but basically an empty-shelf item for GC sellers. For sellers who prefer less bulky and technical product, can consider carpets & floor mats, wing mirrors, and helmet
• UK is the fastest growing for GC sellers for 2 consecutive years, yet GC penetration is still very low (less than 10%)
• In terms of total GMV, UK is ranked 2nd behind US
Note: Site demand & growth represented by ”” , 5 stars is high; Penetration represented by” ” 1 triganle is low (less competition)
Demand, Growth, GC penetration
Demand, Growth, GC penetration
165
Category name L2 Category name L3 Category name L4/L5 五级分类(翻译)
Market Demand YoY Growth GC Penetration
Car, Truck Parts Exhausts Exhaust Systems 排气系统 ««««« «««« pp
Trailer Parts Trailer Parts Trailer Parts 拖车配件 ««««« ««««« pp
Car, Truck Parts Exterior Racks 车顶架 ««««« «««« pp
Car, Truck Parts Interior Seat Covers 座椅罩 ««««« «««« pp
Auto-Ersatz- & -Reparaturteile Antriebsteile & Getriebe Getriebe & Teile 齿轮及配件 ««««« «««« p
Auto-Ersatz- & -Reparaturteile Karosserieteile Stoßstangen, Zierleisten 保险杠 ««««« «««« p
• Like UK, Tires & Wheels are also top selling products in DE, sellers looking invest in European market is highly recommended to source product in this category
• DE has the lowest GC penetration; but global GMV it is ranked 2nd behind US • Sellers who can overcome logistic & language barriers should explore this corridor. Note DE
buyers have higher expectations in quality than other sites.
Note: Site demand & growth represented by ”” , 5 stars is high; Penetration represented by” ” 1 triganle is low (less competition)
Headlight is one of the top selling product across all ebay corridor:1) High ASP item, provide sellers with room for profit 2) Product dimension is within postal service restriction of most countries,
allowing sellers to ship via economic method3) Different type/style of headlights available in the market giving choices
for buyers; sellers not all competing in same product 4) For souring, headlight can be sourced from Guangdong region of China
& in Taiwan. A couple Taiwan headlight manufacturer are list on IPO with brands known globally. Furthermore, the MOQ for headlight is usually reasonably (~10K USD)
Chrome/Black Style LED StyleProjection Style Angel Eye Style
167Product Highlight – Headlight
Product Highlight – ExhaustMarket Demand: YoY Growth: GC Penetration: Main Corridor: US/UK/DE/AUPrice range: $100-500 USDTraditional exhaust system consist of 3 main components:1) Connecting engine to exhaust pipe is the Exhaust Manifold, this is the
first place where engine ignites and release fumes to. Manifold usually has multiple entrance ports (depending on engine cylinders, ie. 4V has four ports; 8V has eight) and 1-2 exits (single or dual)
2) Catalytic Converter filters the fume partials release from Manifold3) Exhaust Muffler/Silencer controls the exhaust release & sound4) China & Taiwan regions also have manufacturers specialized in muffler
production. Suggest seller to source through frequest exhibitions hosted in these two regions.
Floor mats & Carpets is a category that many GC seller overlook:1) Important component in every vehicle to keep interior of vehicle clean.2) Carpet can be separated into driver side, passenger side, back-row floor
mat & floorliners (lowest layer), & rear cargo mat. Seller can decide to sell individually or as a bundle.
3) In terms of texture, there are plastic, synthetic knit carpet. Most car use PET(滌綸), high-end car usually with nylon.
4) Custom fit carpets sells at higher price, especially those designed for high-end or sports vehicle
All-Terrain Universal Fit Pick-up Cargo carpet
169Product Highlight – Floor mats & Carpets
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Automotive parts involves the safety all road users, please review and follow the import regulations required from each country to prevent goods from being rejected for entrance or possibly listings removal • US: Department of Transport (DOT)/ FMVSS / EPA• Europe: EMARK
Source: NHTSA importation & certification
FMVSS No. 106 Brake hoses (剎車油管)
FMVSS No. 108 Lamps, reflective devices, and associated equipment (燈類)
FMVSS No. 403 Platform lift systems for motor vehicles (升降平台)
Below are US regulated products: (For detail : NHTSA importation & certification)
P&A Certification (US-DOT, EU-EMARK)
P&A Certification (US-DOT, EU-EMARK)
What is Fitment?
171
-Up to 1000 vehicle/listing-Currently available in US (C&T, MC parts), UK/AU/DE (C&T only)-Can be upload by: TL, SYI, FX, 3rd party tools
•Save time and money by listing all compatible vehicles for your part in one listing.•Get a boost in search results and help your listing performance score.•Gain more satisfied buyers by making it easier for your parts to be found-which means an increase in sales for you.•Use Available Tools for Bulk Updating Your Listings.
What is Fitment?
Forum & Seller Portal•P＆A Basics•Market Trend•Product Information•Selling Techniques•Success Stories
