AlexeyBrodovitchandMiltonGlaser

By:CollinsFerebeeand

BridgetDunne

AlexeyBrodovitch

AlexeyBrodovitch

•  Photographer,designer,andinstructor•  BorninOgolitch,Russiain1898•  MovedtoMoscowduringtheRusso‐Japanesewar•  MovedtoFranceaGerservingintheWhiteArmyduring

theRussianCivilWarwherehebegansketchingdesignsfortexLles,China,Jewelry,andPosters

•  AlthoughemployedbyAthelia,hestartedhisownstudioL’Atelierwhereheproducedpostersforvariousclients,includingUnionRadioParisandtheCunardshippingcompany

MiltonGlaser

MiltonGlaser

•  BornJune26,1929InNYC•  Graphicdesignerbestknownforhis“I<3NYC”logo•  GraduatedCooperUnionin1951,aswellastheAcademyofFineArtsBolognaunderGiorgioMirandi,oneofthemosthighlyrespectedsLlllifepaintersofhisday

•  TaughtattheVisualSchoolofArtsandCooperUnion

BrodovitchStyle

•  Believedintheprimacyofvisualfreshnessandimmediacy

•  Hebelievedinsimplicitybydisplayingelegancefromthemeresthintofmateriality

•  TaughthisstudentswithuLlizingVisualaids,suchasFrenchandGermanMagazinesandouLngsaroundtown

Brodovitch

Brodovitch

GlaserStyle

•  Directness,Simplicity,andOriginalitydefinehisworks

•  ThosewhohaveworkedwithGlaserknowthatheisnotafraidofanymediumandwillusewhateverittakestogetthemessageacross

•  Onecanexpecttoseehisstylerangefrom“primiLve”toAvantGarde

Glaser

Glaser

BrodovitchTypeandPrint

ULlizedstrictgeometricformsandbasiccolors

Brodovitch

BodovitchAchievements

•  FirstgainedrecogniLonforwinningapostercontestfortheBalBanalin1924

•  HeadedThePennsylvaniaMuseumSchoolofArt’sAdverLsingDesignDepartment

•  ShotimagesfromtheLeTricomeballetforhisbookBallet,publishedin1945

•  ArtDirectorofHarper’sBazaarfrom1934‐1958

Brodovitch

Brodovitch

GlaserAchievements

•  In1954GlaserWasFounderAndPresidentOfPushPinStudios

•  Co‐founderofNewYorkMagazine•  600GMuralinIndianapolisJustToNameAFew,HereAreA

ListOfGlaser’sFirmsclients..TheBrooklynBrewery,JetBlue,Target,Coach,Trump,ElevenMadisonPark,Alessi,Julliard,TheRubinMuseumOfArt,TheatreForANewAudience,TheSchoolOfVisualArts,BreadAlone,AndPhilipRoth

•  Hisworkwasondisplayandcanbeseenatthefollowingmuseums:MoMA,LincolnCenterGallery,TheCooperUnion,George’sPompidouinParis,andtheGalleriaCommunaled’ArtModernainBologna

GlaserAwards

•  1979HonoraryFellowoftheRoyalSocietyofArts

•  2004LifeLmeAchievementAwardfromtheCooper‐HewieNaLonalDesignMuseum

•  2009TheNaLonalMedalofArtsbyPresidentBarackObama

Comparison

•  BothappreciatesimplisLclayouts•  ULlizetextasafocalpoint•  ShareauniqueapproachtocreaLvityanddesign