Beginning and Ending the Speech

Chapter 10The Art of Public Speaking by Stephen Lucas

Introduction to SpeechMcHenry County College – Ron Compton

Beginning and Endingthe Speech

Objectives - Know & Do

• Goals of Introduction

Methods to Achieve Goals

• Goals of Conclusion

Methods to Achieve Goals

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Importance of Introductionto Audience

• Captivates Listeners – Relates to Them

• Convinces Listeners – Worth Listening

• Conditions Listeners – Understand Speech

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Importance of Introductionto Speaker

• Influence Audience – Critical Chance

• Make Good, Strong First Impression

• Build Confidence, Momentum in Speaking

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By Bernice Kanner Crown, 1999

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Introduction -Your

Commercial!

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What Makesa Commercial

Effective?

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“The Force”Volkswagen

Super Bowl, Feb. 2, 2011(1:02)

Volkswagen via YouTube.com

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“Monks”Xerox

Super Bowl, 1975(1:00)

Xerox via YouTube.comNeedham Harper Steers

One of ESPN's Top 10 Super Bowl Commercials of All Time

One of Top 25 of 20th Century

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Jack Eagle,Brother

Dominic –Classic XeroxCommercial

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Your Favorite Commercials?

• Superbowl

• Others

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Introduction – Objectives

• Creatively Get Attention & Interest

• Reveal, Relate Topic, Importance - Audience

Use Quotation, Rhetorical Question

Startle, Surprise, Statistic

Arouse Curiosity, Suspense

Use Visual/Audio Aid

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Introduction – Objectives . . .

• Attention & Interest, Relate Topic, continued

Tell Story

Occasion

Event – Historical or Recent

Participation

Previous Speaker

Humor

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Introduction – Objectives . . .

• Establish Credibility & Goodwill

Qualification, Experience, Research

Identify - Audience, Things in Common

Spirit to Help, Best Interest

• Preview the Body of the Speech

Main Points

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1. Awareness Test Watching Basketball

(1:00)

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Tell Your Audience WhatTo Watch For in Your Speech!

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Importance of Conclusionto Audience

• Understands that Speech is Ending

• Last Chance for Comprehension

• Last Chance for Evaluation

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Importance of Conclusionto Speaker

• Influence Audience – Critical Chance

• Make Strong, Last, Memorable Impression

• Speaker’s Climax of Confidence & Impact

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Conclusion – Objectives

• Signal the End of the Speech • Reinforce Central Idea Summary – Review Main Points

• Round Out Ending Link to Introduction, Tell Story, etc.Make Quotation, Dramatic Statement Crescendo or Dissolve – Powerful End

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An effective speech has a creative, strong, carefully planned and memorable Introduction and Conclusion.

Based on audience analysis, the best methods are used to achieve the critical objectives of the Introduction and Conclusion.

Review

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Introduction -Your

Appetizer!

Adapted from Ann Wylie Wylie’s Writing Tips, Nov., 2007

10-20%

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Body -Your

Entree!

Adapted from Ann Wylie Wylie’s Writing Tips, Nov., 2007

70 – 85%

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Conclusion -Your

Dessert!

Adapted from Ann Wylie Wylie’s Writing Tips, Nov., 2007

5-10%

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Introduction – Objectives

• Creatively Get Attention & Interest

• Reveal the Topic

• Relate to Audience

• Establish Credibility & Goodwill

• Preview the Body of the Speech

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Conclusion – Objectives

• Signal the End of the Speech

• Reinforce the Central Idea

• Round Out the Ending

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Examples of Students - Videos

• Speech Classes – MCC

• “Introductions, Conclusions . . .”

Narrated by Stephen Lucas,

“The Art of Public Speaking” DVD