GROUP MEMBERS

AHZILAH WAHID((807385)

NOORRAHA ABDUL RAZAK((807430)

KHURSIAH AHMAD ZAINUDIN (807409)

HASNUNYATI MOHD RADZI (807398)

ROHAZZUAN ABD AZIT

(809163)

Key Points of Blue Ocean Strategy • There is no permanently excellent industries • There is no permanently excellent companies• Blue Ocean were created by both industry incumbents

and new entrants• Key defining feature of blue ocean was value innovation• The aim of BOS is not to out-perform the competition in

the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant

• BOS offers a set of methodologies and tools to create new market space

Prerequisites in creating and executing a Blue Ocean Strategy is STRATEGIC MOVE

CONCLUSION