Bundling of RAND-committed Patents
Anne Layne-Farrar*
Michael A. Salinger**
June 2015
Abstract: We extend a simplified version of the Gilbert-Katz (GK) model of patent bundling to
incorporate RAND commitments and then use the model to consider whether a patent holder violates a
RAND commitment if it ties a license to its RAND-encumbered patents to licenses for patents on which it
has not made a RAND commitment. In the GK model, the ability to engage in patent tying makes a
patent-owner willing to engage in long term contracting that prevents it from charging “hold-up”
royalties. But a RAND commitment accomplishes the same objective; and the tying of licenses to patents
without RAND obligations to RAND-encumbered patents creates a risk of reneging on the RAND
commitment. Mixed bundling, where the licensor offers licensees the option of taking a license to
RAND-committed patents only or taking a license to the full portfolio honors the patent-holder’s RAND
commitment provided that the royalty for the RAND-encumbered patents is RAND (regardless of the
royalty for the larger portfolio of patent rights). (Pure) patent bundling/tying is, however, a common
practice that often has sound efficiency justifications. A patent-holder can engage in pure bundling/tying
of licenses to RAND-encumbered and non-RAND encumbered patents and still honor its RAND
commitments provided that it charges a royalty that would be RAND for the RAND-encumbered patents
alone. The patent owner cannot deduct the value of non-RAND committed patents from the license fee
for the bundle and argue that it has honored its RAND commitment as long as the difference is RAND for
the RAND-committed patents.
Key words: patents, licensing, bundling, tying, RAND, FRAND, intellectual property
JEL classifications: O3, K21
* Charles River Associates and Northwestern School of Law
** Boston University, Questrom School of Business
We thank Bernhard Ganglmair, John Harkrider, and Elizabeth Wang for helpful suggestions. We are also grateful to Google for financial support for this project. The opinions represent the views of the authors and not those of any organization.
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I. Introduction
In this paper, we address the inter-relationship between two common practices in the licensing
of intellectual property: RAND commitments and patent bundling. Patent bundling (or, more precisely,
pure patent bundling) is the practice of licensing patents only in bundles rather than offering licenses to
individual patents on an à la carte basis. A RAND commitment is a commitment to license technology on
“Reasonable and Non-Discriminatory” terms.1 The question we address is whether, once a patent owner
makes a general commitment to license its patents to all licensees on RAND terms, can it offer those
patents solely in a bundle with other patents? If it can, what are the implications of the RAND
commitment for the royalties it can charge for the bundle? Alternatively, does a RAND commitment on a
patent necessarily entail an obligation to offer it on an unbundled basis?
To address the general issue of bundling RAND-committed patents, one must first understand
why patent bundling is such a common phenomenon, what effect patent bundling has on licensing
terms, and why patent holders make RAND commitments. While there is a substantial and growing
economics literature on bundling in general and some of it specifically focuses on the bundling of
intellectual property (like computer software, music, and video entertainment), the formal literature on
patent bundling is remarkably thin. A notable exception is Gilbert and Katz (2006) (henceforth “GK”),
who discuss why the intrinsic features of patents differ from the assumptions of the existing economics
literature on bundling. They present a formal model of bundling based on assumptions designed to
capture some key features of patent licensing. As we explain in more detail below, their results seem to
suggest that patent bundling does not pose a public policy concern and that the case for forcing
companies to license patents on an à la carte basis is weak. Gilbert and Katz did not, however,
incorporate RAND commitments into their model. To assess whether tying RAND-committed and non-
RAND-committed patents violates the RAND commit, we incorporate a RAND commitment into a
simplified version of the GK model.
Many standards development organizations (SDOs) ask their members to first disclose any
patents that might be considered essential for compliance with a standard under development and
second to then promise to license any such essential patents on RAND terms and conditions to anyone
requesting a license. Thus, patent holders cannot refuse to license RAND-committed patents, nor can
they license them solely on an exclusive basis. In addition, the “reasonable” element of RAND caps
licensing rates to the value that the patented technology conveys to the licensee, again unlike patents
without RAND encumbrances where the patent holder can seek whatever the market will bear,
including rates that capture the licensee’s costs of switching to an alternative technology and that
capture the value of sunk costs that the licensee might have incurred to practice the patent prior to
obtaining a license.
1 As we understand the nomenclature, RAND is synonymous with “FRAND,” which is an acronym for “Fair,
Reasonable, And Non-Discriminatory.” Licensing terms that are both “reasonable” and “non-discriminatory” are necessarily “fair.”
3
Patent pledges are not limited to patents essential for cooperative SDO standards in large part
because SDOs are not the only way that standards emerge. In game theoretic terminology, standard
setting is an example of a “coordination game.” Multiple Nash equilibria exist (ex ante) for most industry
technology paths, and there are both private and social benefits from having the industry agree on one.
In this regard, the term “equilibrium” is misleading, as there is no reason to believe that the market will
naturally arrive at one of the so-called equilibria if all firms independently select which of the
alternatives to conform to.2 SDOs are a forum for explicit coordination, but standards can emerge
organically in the market as well. And coordination can sometimes occur without any explicit
coordination – either in SDOs or via organic evolution in the marketplace. A company might propose a
standard based on its proprietary technology hoping that the rest of the industry will coalesce around its
proposal. A well-known recent example is the standards competition with respect to DVD technology,
with Sony pressing its Blu-Ray laser technology and Toshiba promoting its HD-DVD technology. A RAND
(or other patent) commitment in such settings can have the same economic effect as in an SDO setting.
The patent owner makes the commitment in order to increase the likelihood that the industry will
coalesce around the technology rendering it an industry standard, and other industry participants then
rely on the patent owner’s commitment not to behave opportunistically before investing sunk costs to
develop products based on the standard. As a result, a commitment not to engage in patent hold-up can
be just as necessary for securing investment that results in licensed use of the patent outside of
cooperative standards as it is within SDOs for declared SEPs. Hence, firms often voluntarily commit
publicly to license certain of their patents that are not related to a standard established by an SDO on
RAND terms and conditions.3
The remainder of this paper is organized as follows. Section II discusses the economics of
bundling in general. Section III then turns to patent bundling with a focus on the GK model. In Section IV,
we present a model of the licensing of a single patent in a setting that otherwise reflects a simplified
version of the GK assumptions and show how to incorporate RAND commitments into that model. The
model brings out a key distinction between what we term “value-based royalties” and “cost-based
royalties.” The former captures the value created by the technology assuming that inventing around the
technology is not feasible. A cost-based royalty is one that is low enough to eliminate a patent-user’s
incentive to try to invent around the patent. The conditions when a patent owner would choose a value-
based as opposed to a cost-based royalty are more complicated than one might initially expect. In
Section V, we next extend that model to incorporate the licensing of two patents where the patent
holder has made a RAND commitment on just one. We do so in two ways. First, we assume that both
technologies are necessary to capture economic value (where the alternative ways to gain access to the
technology are (1) licensing the patents and (2) investing in R&D to invent around them). Then, we
consider the possibility that a licensee could capture value with just the technology obtainable through
2 A notable example in which the industry did not coordinate around a standard was the early generations
of cellular telephones in the United States. 3 The Program for Information Justice and Intellectual Property, at Washington College of Law, maintains
a database of more than 150 public such non-SDO patent pledges: http://www.pijip.org/non-sdo-patent-commitments/. Contreras (2014) and Elhauge (2015) discuss the legal basis for enforcing RAND commitments made outside an SDO setting, see. For other discussions of non-SDO patent pledges, see Layne-Farrar (2014) and Harkrider (2014).
4
the RAND-committed patent but could capture additional value with both technologies. Section VI
discusses policy implications.
Linking our analysis to the existing literature on tying, it is important to recognize that the
“single rent”4 principle lies at the heart of arguments economists tend to make for why tying is generally
not anticompetitive. However, a RAND commitment alters the key assumption underlying the single
rent principle and therefore makes tying of RAND-committed patents potentially problematic. In
particular, we find that tying RAND-committed patents to non-standard-essential patents, or even tying
RAND-committed patents across distinct standards, can provide a means to increase licensing rates and
thus side-step a RAND commitment.
As we explain below, our findings do not necessarily preclude bundling. To the contrary, the
patent holder can practice mixed bundling, offering licensees the option of taking a license to the RAND-
committed patents only or to a broader portfolio including non-RAND committed patents. Due to the
efficiency gains so common with portfolio licensing, we would expect to find lots of bundled licenses
even when all licensors offer the option of RAND-patent only licenses. Second, if the total royalty for the
bundle would be individually reasonable and non-discriminatory for each applicable RAND commitment
and each standard covered by such commitments, and the other terms of the license are similarly
reasonable and non-discriminatory, then bundling does not violate RAND or impose anticompetitive
harm on licensees. In other words, if the patent holder is willing to “throw in” the other patents – either
non-RAND committed patents or patents that are committed for separate and distinct standards – for
free, such that the licensing terms for the bundle would be RAND with or without the inclusion of the
additional patents, the mere inclusion of additional licenses would not necessarily harm consumers. If
that admittedly strict condition is not met, however, pure bundling (i.e., the absence of mixed bundling)
is the equivalent of supra-RAND pricing and is likely to harm consumers.
The above proposal has important policy implications. First, one cannot presume
anticompetitive harm simply from the fact that a licensor has tied its patents. An inquiry is required in
that case to determine whether or not the licensing terms meet our conditions above: is the rate RAND
for just the RAND-committed patents? Second, in disputes over RAND licensing, the patent holder
cannot deduct from the licensing terms the added value of the non-RAND-committed licenses to get an
implicit license fee for the RAND-committed licenses and then assert that this implicit license fee meets
the RAND obligation. Nor can it require licensees to license unrelated patents at a rate that aggregates
the RAND royalties for all of them. Symmetrically, licensees cannot demand a discount for RAND-only
licenses, as compared to RAND-plus licenses, without first establishing that the broader portfolio license
rates and terms are higher than the RAND-only rates and terms (e.g., without establishing that the
licensor has not thrown in the additional patents free of charge). The complexities of establishing that a
RAND-plus license has RAND terms and conditions may push licensors, as a practical matter, more
toward mixed bundling, but the door to RAND-committed patent tying should nonetheless remain open.
4 We explain below why we use this term rather than the related and more familiar term, “single
monopoly profit” principle.
5
II. Bundling in General
Bundling is a long-standing antitrust issue that has attracted a great deal of attention in the
economics literature. The general concern with bundling is that a consumer is forced to obtain
something he does not want (“Good B”) in order to buy something he does want (“Good A”). In some
cases, the consumer might not want to buy Good B from the seller of Good A because he would prefer
to buy Good B from another firm. In other cases, he might simply have no use for Good B. Both
scenarios create the possibility for economic inefficiency and reduced consumer welfare. Despite the
increased acceptance of the principle that antitrust policy is to protect consumers rather than
competitors, the possibility that bundling (or, more precisely, tying) can violate the antitrust laws is
limited to the former case. The antitrust concern has been that competition in the market for Good B is
distorted when a seller with market power in the sale of Good A requires its customers to buy Good B in
conjunction with Good A. In other public policy contexts – with the bundling of channels in basic cable
television service being a prominent modern example – consumer harm from bundling has been a
concern.5
A. The Single Rent Principle
To those unfamiliar with economic reasoning, both the rationale for tying and the potential
harm from it might seem obvious. The consumer is harmed because he pays for an item he does not
want and the seller benefits because it gets the profits from selling the additional item. But that
argument is incomplete. It rests on the implicit assumption that the seller can attach B to A and charge a
price increment above the marginal cost of B without lowering demand. In general, such an assumption
is not warranted.
In particular, it is not warranted when B is available in a competitive market. To illustrate with a
numerical example, suppose the profit-maximizing price for A is $10/unit and B is available in a
competitive market for $5/unit. Since perfect competition drives price down to marginal cost, $5 is also
the marginal cost of B. For tying to be profitable, the firm must be able to charge more than $15 for the
A-B bundle. However, because consumers can already buy A and B for a combined price of $15 (the
monopoly price of $10 for A and the competitive price of $5 for B), a price of $16 for the A-B bundle is a
price increase and will generally lower demand. Moreover, the $10 price for A was chosen by the
monopoly seller of A, presumably to maximize its profits. It had the option of charging $11 for stand-
alone A sales, but decided not to do so. Yet, given the availability of B on the market for $5, selling the
bundle of A and B for $16 is in effect charging $11 for A. To the extent that selling A on a stand-alone
basis for $11 yields lower profits than selling it for $10, then we should expect the $16 price for the
bundle (which entails a an implicit price of $11 for A) also to result in lower profits. Indeed, this is the
case even if everyone who would purchase A would also want to buy B. If some people who want A
would not purchase B for $5, then the bundling strategy would be even less profitable.
5 But see Brantley v. NBC Universal, Inc., 675 F. 3d 1192 (9
th Cir. 2012) (tying “must have” cable channels
to less desirable channels did not state a cause of action under the Sherman Act).
6
The argument above is known in economics as the “single monopoly profit” principle.6 The
theory rests on the strong assumption that the market for the tied good is perfectly competitive.
Nonetheless, the principle is often taken to cast doubt on claims that a firm with market power over one
good (or, in the case of vertical integration, one stage of production) can profitably leverage that market
power into adjacent competitive stages.
While economists (as well as lawyers and courts) refer to the argument above as the single
monopoly profit principle, we prefer the term “single rent” principle because the argument applies to
rents of any kind, including patent royalties.
A patent is a property right that does not by itself confer a monopoly any more than other forms
of ownership do. By way of analogy, an apartment building is also a property right that might appear to
give the owner a “monopoly” over the rental of apartments in that particular building. But the fact that
there is a single seller of a specific asset does not constitute a monopoly unless that asset constitutes a
well-defined market. If other apartment buildings (or other forms of housing) are competitive
alternatives to the apartments in a particular building, the owner of the building has a property right but
not a monopoly. Some patents might well constitute well-defined markets, but not all patents do, and in
practice most patents do not. Regardless of whether or not a patent right is a monopoly, there are still
circumstances when the royalty a patent-owner can obtain from a single patent is just as great as the
royalty it could obtain from two.
As we discuss below, there is an extensive economics literature on how bundling and tying
might increase a firm’s profits. That entire literature is about exceptions to the single rent principle.
Nevertheless, the emphasis in the literature on the exceptions should not obscure the general rule. The
intuition that the objective of tying is to leverage market power from one good to another usually fails
to withstand rigorous economic scrutiny. As a result, whenever one argues that tying is a form of
leveraging, in addition to establishing market power one also needs to be able to explain why the single
rent principle does not apply.7 Indeed, since we argue below that it does not apply to the tying of a
license for RAND-committed patents to a license for non-RAND committed patents (or unrelated RAND-
committed patents), we are obligated to answer that question (as we will).
6 As evidenced by the title to Elhauge (2009) the term is widely recognized. However, we have not been
able to document the source of the term. Whinston (1990) attributes the arguments to a Chicago oral tradition. Bowman (1957) recognizes the strong assumptions underlying the principle and a set of exceptions to it when those assumptions do not apply.
7 Elhauge (2009) and, in a related context, Krattenmaker and Salop (1986) in effect argue that the
assumptions underlying the single monopoly profit principle are so restrictive that it should be considered the exception rather than the rule.
7
B. The Economics Literature on Exceptions to the Principle
In broad terms, the literature on exceptions to the single rent principle in assessments of
bundling and tying has two main themes: price discrimination and entry deterrence through
foreclosure.8
1. Price Discrimination
The “price discrimination” strand of the literature on bundling started with George Stigler’s
analysis of block booking practices for movies.9 The argument rested on a very simple numerical
example. A firm sells two products, A and B, to two customers, I and II. (Specifically in the article, the
seller was a movie distributor, the products were films, and the customers were movie theaters.)
Customer I is willing to pay 10 for movie A and 2 for movie B. Customer II is willing to pay 2 for movie A
and 11 for movie B. If the seller does not bundle, it charges 10 for good A and 11 for good B. Only
customer I buys good A. To get customer II to buy good A, the seller would have to lower its price to 2,
but selling two units at 2 generates less profit than selling one unit at 10 (even assuming that marginal
cost is 0). Similarly, only customer II buys good B. Stigler’s insight was that the seller could offer the two
products only as a bundle and charge 12. Both customers would then buy both products. In this
example, bundling is “Pareto superior” – meaning that no party is harmed and some receive a positive
benefit – to selling the goods separately. The seller earns a profit of 24 instead of 21. Consumer surplus
goes up as well (from 0 to 1).10
While much of the subsequent literature has focused on extending the Stigler model to more
general distributions, arguably the most important insight for tying policy from this follow-on literature
is due to the early contribution by Adams and Yellin (1976). Like Stigler’s model, their analysis was based
on assumptions about the willingness to pay among a discrete number of customers. Adams and Yellin’s
insight was that in this framework, mixed bundling yields higher profits than pure bundling. Pure
bundling means that the firm sells only the bundle. Mixed bundling means that the firm sells both the
bundle and the individual goods separately, with the price of the bundle being different (typically less
than) the sum of the individual prices. Adams and Yellin’s insight on mixed bundling is important for
competition policy because mixed bundling is not tying: customers are still free to obtain the individual
goods should they so desire.11 Thus, while the price discrimination strand of the literature might explain
8 See Klein (1998).
9 See Stigler (1963).
10 The single rent principle does not apply in the Stigler setting because the monopolist has two
monopolies rather than one. Moreover, the model rules out price discrimination in selling the goods separately. As a result, simple pricing of the two goods leaves a “deadweight loss.” Customer A values good II at more than marginal cost but less than the simple monopoly price. The same point applies to customer B and good I. Thus, the bundling in this example does not force on each customer a good that he values at less than marginal cost. The standard interpretation of the Stigler model is that bundling is a substitute for price discrimination.
11 The distinction between pure bundling and mixed bundling can be blurry when the price of the bundle
is so close to the price of the individual goods that the seller engages in what is called a “virtual tie.”
8
why a firm offers bundles, it generally is insufficient to explain why firms choose not to offer the
individual goods separately as well.12
2. Foreclosure
The foreclosure strand of the literature has developed formal economic analysis to establish the
assumptions under which traditional concerns about tying as a form of monopoly leveraging make
sense. Whinston (1990) is the seminal paper in this area. He analyzed the possible strategies for a firm
that initially has a monopoly over two products. Its position in one (A) is protected but it faces potential
entry with respect to the other (B). In Winston’s model, tying B to A is a form of commitment to price
aggressively in response to entry. By refusing to sell A without B, the incumbent places itself in a
position in which losing sales of B after rival entry into the B market not only reduces the incumbent’s
profits from sales of B but also reduces its profits from sales of A. With tying, a lost B sale also means a
lost A sale, so tying gives the incumbent an incentive to price more aggressively in the face of potential
entry than it otherwise would.
An essential element of the Whinston model is that there are economies of scale in B. Thus,
even if the incumbent’s aggressive pricing for A remains above marginal cost (and thereby would
generally not run afoul of the prohibition against predatory pricing), the lower bundle pricing might
make the difference between whether the entrant can achieve the combination of price and scale to
make entry in B profitable.
In game-theoretic analysis, commitment to a strategy means sticking with it even when it would
be profitable to do otherwise. In the Whinston model, the incumbent would sell A separately (at the
monopoly price) after rival entry occurs in B if it could. However, as is often the case in game theoretic
results, committing not to act in one’s own interest can have strategic value. When the incumbent
commits not to act in its own interest by selling A separately, the entrant in B cannot exploit the
incumbent’s incentive to accommodate entry by unbundling.
When the United States Department of Justice sued Microsoft for tying its browser to its
Windows operating system, Carlton and Waldman (2002) adapted the basic insight of Whinston’s model
to assumptions that more nearly matched the facts of that case. Others have pursued different
extensions. Of them, Choi and Stefanadis (2001) is of particular note. In their model, an incumbent
monopolist sells two products (A and B) that consumers combine in fixed proportions. Entry into both
products is possible, but both require R&D expense with a random outcome that includes a chance of
failure. Because the two goods are only useful in combination (such as a computer and an operating
12
As noted above, much of the subsequent price discrimination strand of the literature extends the Stigler and Adams-Yellin insights to more general distributions with notable contributions by Schmalensee (1984) and McAfee, McMillan, and Whinston (1989). McAfee, McMillan and Whinston show that for completely general continuous distributions of reservation values, mixed bundling almost always yields higher profits for the seller than pure bundling. It is possible that the optimal mixed bundle might entail charging a premium for the bundle, which would only be a practical policy if the seller can prevent those who want both goods from buying them separately. However, we are not aware of anyone who has seriously suggested that tying can occur because it is not feasible to charge a premium for the bundle.
9
system software program), a firm that successfully innovates in A can only sell its product if consumers
can purchase B as well, so innovation in B must also be successful. Alternatively, consumers might buy A
from a successful entrant if they can combine it with B from the incumbent. If the incumbent sells A and
B only in bundled form, it denies this possible path to market because it forecloses B innovators. With a
reduced prospect for successful entry, potential innovators might choose not to attempt entry.
A general theme of all these models is that when a monopolist over a product A ties a second
product B to it, some customers will buy B from the incumbent because they want A. Absent the tie,
they might not buy B alone from the A monopolist. A potential entrant in B then faces a tougher market
if it does enter. If entry into selling B entails scale economies, then the foreclosure of customers who get
B from the incumbent in order to get A can tilt the balance in the entry decision and convince the
potential entrant to stay out of the market altogether.
However plausible this effect might seem as a matter of theory, it is appropriate to assess
critically claims that it applies in any particular instance. One must always pose the question, “Why does
the seller of A refuse to sell it on a stand-alone basis to people who want to buy it but not buy B?”
In the foreclosure literature, the answer to the question is that the seller generally does have an
incentive to sell its monopolized good separately. 13 As a result, its decision not to do so comes from a
commitment that is difficult to break. The monopolists in the leveraging literature are imposing on
themselves the cost of not selling the good separately. They do so to influence the actions of potential
entrants.
The challenge for inferring policy conclusions from this literature is assessing whether the
conditions ever apply in practice. In any real case, there needs to be a presumption that the
commitment not to sell goods separately imposes a cost on the firm accused of tying to exclude
competitors. To apply the argument in a specific case, one would have to present compelling evidence
that the commitment is credible and that the benefit obtained from the commitment exceeds the cost.
3. A simpler and more compelling answer to the key question
As we have argued, any allegation about anticompetitive effects from tying must include a
compelling answer to the following question: “If a firm is selling A only in combination with B, why does
the firm refuse to sell A on a stand-alone basis to people who want just A?”
It is impossible to overstate how common this phenomenon is. Many times every day people
buy bundles of goods that include components they do not want. Virtually no one wants every section
of a newspaper. Whenever the purchase of something includes something else “at no extra charge,” the
term “no extra charge” is marketing lingo for “tied.” The thirteenth item in a “baker’s dozen” is not free.
13
The model in Nalebuff (2004) is similar to Choi and Stefanadis (2001) in that the incumbent initially has a monopoly over two goods and faces random entry in both. Nalebuff argues that in addition to its entry-deterring effects, bundling increases profits relative to selling the goods separately and therefore is not costly. The argument draws on the price discrimination strand of the literature. But that argument ignores the possibility of mixed bundling, which would be even more profitable than pure bundling.
10
The baker who purports to be setting the price of a “dozen” knows very well that he is setting the price
for 13 with the thirteenth item tied to the first 12. Ironically, the modern economics literature on
“shrouded attributes”14 treats untying as a potentially deceptive practice. The advent of separate
baggage charges on airlines has engendered complaints, and Southwest Airlines has engaged in an
extensive advertising campaign to tout its business practice of tying the right to check two pieces of
luggage to its passenger service (although it of course does not explain its policy in precisely those
terms.)
The explanation for this very common practice, which occurs in competitive markets (like
bakeries) as well as those in which firms have market power, has to be simpler than the leveraging and
price discrimination models that dominate the economics literature.
Evans and Salinger (2005, 2008) provide such an explanation. They argue that one cannot
understand the vast majority of instances of tying without recognizing the cost of product offering
complexity. Before a firm decides on how much to produce (or try to sell) and how much to charge, it
first has to decide exactly what it sells. Even after deciding on its general line of business, the products a
firm offers are typically a small subset of the products and product combinations it could conceivably
offer. Dell revolutionized the personal computer industry by putting in place systems to customize
orders to consumer specifications to a degree that had previously been unimaginable. But even Dell’s
highly customized offerings did not include every conceivable configuration and, more importantly, Dell
and the personal computer industry are the exception. In general, companies do not and indeed cannot
customize their offerings to the precise desires of every (or, for that matter, any) customer.
The accounting literature on “activity-based costing”15 provides evidence for the cost of product
offering complexity. Evans and Salinger also provide evidence in their study comparing how United
States and Japanese automobile companies offered optional features and how the relative practices
changed over time.16 But the most compelling evidence for the importance of the phenomenon is not
14
See Gabaix and Laibson (2006). 15
See Cooper and Kaplan (1988). 16 When Japanese automobile companies first started their substantial penetration into the United States
markets, each model came with only a small number – possibly only two – bundles of options. The Honda Accord
might, for example, have a base model that did not have air conditioning or any sound system other than an FM
radio, a middle model that included air conditioning, power windows, and a few more extra features, and a top
model that also included leather seats, an upgraded sound system, a moon roof, and better tires. The original
rationale was that the Japanese companies had longer supply lines and did not have the ability to supply cars with
exactly the features customers wanted (to the relevant location). In contrast, US automobile companies were
selling options on an a la carte basis. In some cases, even the AM/FM radio was effectively optional. (Ford listed it
as standard, but a buyer could get a credit for not having it.) Over time, one might have expected competition to
compel Japanese companies to adopt policies more like the US policy. In fact, the US car companies came to
recognize that there were hidden costs to their more complex set of offerings and started emulating the Japanese
companies by offering options only on a bundled basis. Thus, the tying strategy won out over the unbundling
strategy in market competition.
11
published: it is the common experience of purchases that are bundles of items that are not available
separately for sale.
While Evans and Salinger did not address the issue of the tying of patents, the framework they
suggest provides a plausible – indeed, obvious – explanation for why patent tying is such a common
phenomenon. Whenever someone buys a bundle that contains items he does not want, there is a
temptation to ask to purchase just the wanted components at a discount to the bundle price. A cable
television subscriber who does not watch sports might want to purchase a basic package that excludes
ESPN and other sports channels and pay a lower rate.
The key question to ask with respect to such a request (as well as a legal mandate to honor it) is,
“What is the limiting principle?” Some large innovative companies that license their technology have
thousands of patents. Yet, they might offer them in only a handful of bundles, and they might not offer
any of them individually. For a company with 1,000 patents, the number of possible combinations of
patents is on the order of 10301, which is about googol cubed! The notion that the licensor is obligated to
unbundle any arbitrary bundle and offer a discount means that it would have to set 10301 different
possible prices and then monitor and enforce compliance for all those different configurations. As a
practical matter, the number of different combinations that licensees might demand would obviously be
much smaller, but there is nonetheless a cost of having more complex product offerings. As a result,
patent licensors necessarily offer a small subset of the patent bundles that they could conceivably offer;
and it should come as no surprise (and should not necessarily be a public policy concern) if many
licensees only use a subset of the patents they license.
It also should not be surprising if licensees want bundles to be inclusive. A licensee takes a
license to avoid being sued for patent infringement. A company that licenses just a subset of the patents
that it needs to implement a technology risks a patent-infringement suit even if it pays the royalties due
on the patents it does license. As a result, licensees might demand patents in an inclusive bundle that
completely protects them from the threat of a suit. To the extent that such bundles cover both RAND-
committed patents and non-RAND committed patents, then including all the patents that a licensee
might conceivably use in conjunction with one or more of a licensor’s patents is itself a form of
commitment on the part of a patent owner not to behave opportunistically by suing for patent
infringement on a non-RAND committed patent that the licensor of its RAND-committed patents ends
up infringing.
4. Reprise
The existing economics literature on bundling and tying generally does not specifically address
the bundling and tying of patents, which have unique features as intangible goods. Nonetheless, the
existing literature offers important insights for analyzing the bundling and tying of RAND-committed
patents.
We glean two main lessons from the general literature on bundling and tying that we believe
inform the analysis of bundling and tying of patents. First, any explanation for why firms find it
12
profitable to tie must take due account of the single rent principle. Second, one must take due account
of transactions costs.
We now turn to the one article on tying in the economics literature that focuses specifically on
patent tying.
III. The Gilbert-Katz (GK) Model
The Gilbert-Katz (GK) model addresses two enduring issues with respect to patent licensing,
along with the possible interaction between the two: patent bundling and patent hold up.
In the formal set up of the model, the owner of two complementary patents (“the IP owner”)
can license to a single licensee (the “manufacturer”). The patents are strongly complementary in the
sense that the manufacturer needs access to both technologies in order to capture any value in the
goods market. The IP owner does not have manufacturing capability, so it must license its technology to
the manufacturer to capture any value from it. The value that can be realized from the technology is a
function of the level of complementary investment, which only the manufacturer can make. The
potential hold-up problem derives from the fact that if the manufacturer does not obtain a license to
the technology prior to investing in complementary assets, the IP owner might be able to expropriate
the contribution of the manufacturer’s investment. In other words, if the manufacturer does not obtain
an early license, the IP holder can practice hold up.
A simple numerical example illustrates the point. Suppose that without any investment by the
manufacturer, the patented technology yields a value of 20 (unrealizable by the patent holder, by
assumption, as explained above). With efficient investment in complementary assets by the
manufacturer, however, the technology embodied in an end product yields gross (i.e., before taking
account of the cost of the manufacturer’s investments) benefits of 100 (unrealizable by the
manufacturer absent the initial contribution by the patent holder). But the investments needed to
generate the additional value (the end product) have a cost. Suppose that cost is 30, so that the
potential net value of the combined technology (patent plus manufacture) embodied in the end product
is 70.
Given these assumptions, the manufacturer would be foolish to invest in the complementary
assets before obtaining a license for the patented technology. If it did so, the IP owner could insist on a
license fee of 100 (or just below it). After the fact, the manufacturer would rationally accept this offer, in
which case it would lose its sunk investment of 30. In anticipation of this possibility, the manufacturer
would not invest in complementary assets and the most the IP owner could charge as a license fee
would be 20, the value created by the patented technology without any complementary manufacturing
investment. The IP owner has an incentive to commit up front to a license fee of 70 for the bundle,
which allows the manufacturer to recover its investment cost (and also to choose the most efficient
13
level of complementary investment).17 GK refer to licenses entered into before the manufacturer invests
as “long term” licenses and licenses signed after the manufacturer invests as “short term” licenses.
Up to this point, whether the technology is based on one patent or two is irrelevant. The
manufacturer needs both. Similarly, whether the IP owner offers the patents separately or in a bundle is
also irrelevant. It can offer the patents as a bundle at a license fee of 70. Alternatively, it can offer them
à la carte with individual prices that add to a cumulative license of 70. Profits and consumer welfare
(and, therefore, total surplus) are all the same under the various options for charging a total of 70. The
irrelevance of bundling under these conditions is an application of the single rent principle that we
discussed above. One patent that is essential for a product gives the patent holder the ability to extract
the same total license fee as it can with two such patents given that the manufacturer needs a license to
both patents to create the end product.
An additional feature of the GK model that makes bundling potentially relevant is that the
manufacturer can invest in R&D to invent around one or both patents. The outcome of the
manufacturer’s R&D is random. Thus, for a given level of investment, the manufacturer might invent
around just “patent A,” just “patent B,” both, or neither.18 The manufacturer’s incentive to invest in R&D
depends on whether it has licensed the patents on a bundled or an à la carte basis. If it licenses the
bundle, it only earns a return on its R&D if it succeeds in inventing around both patents. If it licenses on
an à la carte basis, then successfully inventing around just one of the patents will lower the license fees
it owes the IP owner. Thus, holding the total license fee constant, the manufacturer has more of an
incentive to invest in R&D under à la carte licensing than under bundled licensing. As a result, the IP
owner can limit the manufacturer’s incentive to invest in R&D to invent around its patents by licensing
its patents solely as a bundle. This effect is often stated as a reason for why patent bundling is
problematic. In the GK model, however, the manufacturer’s innovative efforts are assumed to be
duplicative, working only to replace the existing patented technology as opposed to extending it. The
benefit R&D potentially yields for the manufacturer is a private one (if successful, it enables the
manufacturer to avoid license fees), but it provides no social benefit. Furthermore, since the GK model
assumes patent license fees are lump sums, there is no distortion in the product market that could be
corrected by invent-around patents licensed at lower per unit fees.
Suppose the manufacturer waits until it learns the outcome of its R&D before obtaining a license.
That is, within the GK model, suppose the manufacturer decides to rely on short term contracting in
hope of being able to avoid a license for one of the patents. From the perspective of reaping additional
rewards from its R&D (by getting value when it successfully invents around just one of the patents), the
17
A simplifying assumption in GK is that the IP owner makes take-it-or-leave-it offers to the manufacturer, which implies that the IP owner is able to capture the entire available surplus. As they explain, the model would be more complicated if the IP owner and manufacturer bargained over the available surplus, but the risk would remain that the IP owner would expropriate part of the manufacturer’s investment if the manufacture invested prior to obtaining a license.
18 The assumptions and the phenomenon that the GK model examines are similar to those explored by
Choi and Stefanadis (2001), discussed above.
14
strategy does not provide the manufacturer with any benefits. (This point is yet another implication of
the single rent principle.)
Our numerical example from above clarifies the options – absent any R&D by the manufacturer –
that the IP owner has. Namely, the IP owner could 1) charge 70 for a bundle of the two patents, 2)
charge 35 per patent for each technology, 3) charge 70 for “patent A” and 0 for “patent B,” or 4) charge
70 for “patent B” and 0 for “patent A.” The options yield the patent holder the ability to earn the same
profit of 70, regardless of whether the manufacturer takes a long term contract or not. If the
manufacturer gets to wait to see which patent it needs (e.g., under short term licensing), then the IP
owner will know which patent the manufacturer requests19 and will choose its licensing terms
accordingly. So, if the manufacturer innovates around “patent A” and requests a license for “patent B,”
then the IP owner can charge 70 for a license to “patent B” and 0 for “patent A.” If, on the other hand,
the manufacturer innovates around “patent B” and requests a license for “patent A” only, then the IP
owner can charge 70 for a license to “patent A” and 0 for “patent B.”
In combination, GK interpret their results to suggest that many of the concerns with patent
bundling are misplaced. In their model, there is a benefit to “long term” (or ex ante) licenses because
such licenses prevent the IP owner from expropriating the manufacturer’s returns to complementary
investments (which are socially beneficial). But a ban on patent bundling acts as a deterrent to long-
term license agreements because the IP owner can accomplish with short term licensing some of what it
could accomplish by bundling. Allowing patent bundling in long-term licenses does allow the IP owner to
discourage “invent-around” innovation by the manufacturer, but such innovative effort is socially
wasteful by assumption under the GK model.
IV. RAND Commitments
The intent of the GK model was to assess whether there is any reason to be concerned with the
bundled licensing of patents. They conclude that there is not. The question we need to consider is
whether the model justifies a conclusion that there is no reason to be concerned about the tying of
patents that are not RAND-committed to patents that are.
The possibility of RAND commitments is an important consideration in assessing the policy
conclusions GK infer from their results. In their model, bundling facilitates long-term contracts which are
in turn necessary to protect patent users against the risk that the patent-owner will try to expropriate
the value of their sunk investments in complementary assets. RAND commitments are, however, an
alternative mechanism to accomplish the same ultimate objective of preventing hold-up. The premise
behind RAND commitments is that potential patent users will sometimes wait until they have sunk
investments into the use of a particular technology before seeking a license.20 Within the context of the
GK model, short-term contracting occurs in practice. We interpret RAND commitments as commitments
19
Within the GK model, the outcome of the manufacturer’s R&D is common knowledge. 20
See Swanson and Baumol (2005).
15
not to seek terms in short-term contracts that are more favorable to the patent-owner than it could
have obtained with long-term contracts.
Before incorporating a RAND commitment into the GK model of the bundling of two patents, we
first need to formalize what RAND means for the licensing of a single patent. Here, we assume a
simplified version of the GK model. Consider a patent owner where use of the patent yields net benefits
of B but requires expenditure of a sunk cost, S.21 With expenditure R, the licensee can invent around the
patent with probability p.22
Given how we interpret RAND, we need to analyze what terms the licensor and manufacturer
would agree to before the manufacturer incurs sunk costs in complementary assets and decides
whether to invest in R&D. If R is sufficiently high or p is sufficiently low (in a sense that we will be more
specific about below), then trying to invent around the patent is not a viable option. As a result, the
licensor would demand a royalty of B – S (analogous to the 70 in the numeric example above). If the
manufacturer waits until after it has incurred its sunk cost to seek a license, then the patent owner
would rationally charge a license fee of B, but that would violate the RAND commitment as the patent
owner would not agree to such a license fee before incurring sunk costs.
The possibility of inventing around the patent complicates matters. We assume a three-stage
game in which the licensor announces a licensing fee in the first stage, the manufacturer decides
whether to invest in R&D in the second stage. In the third stage, the manufacturer decides whether to
invest in complementary assets after it has observed the outcome of its R&D.
In principle, the manufacturer has four options. It can accept the license and invest in R&D,
accept the license and not invest in R&D, reject the license and invest in R&D, or reject the license and
not invest in R&D. We assume, however, that the manufacturer only owes a royalty if it uses the
patented technology and that successful R&D therefore allows the manufacturer to avoid the royalty
payment.23 As a result, the manufacturer has no reason to refuse the license as long as the royalty does
not exceed B – S. The patent holder has no reason to charge more than B – S, which the manufacturer
would refuse, so the patent holder charges B – S and the manufacturer accepts this license.
The manufacturer still has to decide whether to invest in R&D. That choice affects the patent
holder’s decision about what royalty to charge, as it has to decide whether to set a license fee that
eliminates the incentive to invest in R&D. One option for the patent holder is to charge a high license fee
(LH ) = B – S, which extracts the full value of the patent when the manufacturer needs it, but which can
provide the manufacturer with an incentive to invest in R&D. The alternative is to charge a low enough
21
GK allow for different levels of S and for B to be a function of S. The levels of sunk cost that are optimal for both the licensee and society are then part of the model solution.
22 GK allow for a range of R and let p be an increasing function of R.
23 GK allow for the possibility of licenses that require payment regardless of whether the manufacturer
uses the technology. But such licenses do not emerge in equilibrium when the patent owner has superior information about the quality of the intellectual property, and there are a variety of other practical reasons for not considering this possibility.
16
license fee (LL) to eliminate the manufacturer’s incentive to invest around the patent. (We refer to the
former strategy as a “value-based royalty” and the latter as a “cost-based royalty.”)
The condition that defines LL is:
(1) LL ≤ R/p
For p < R/(B – S), R/p > B – S. But the potential licensee would never accept a royalty greater than B – S.
As a result, whenever R/p > B – S, the licensor chooses value-based licensing as the potential licensees
would not try to invent around a value-based royalty.
For p < R/(B – S), the licensor will prefer the lower license fee if:
(2) R/p ≥ (1 – p)(B – S).
If we let p* be a probability that makes the patent owner indifferent between the high and low
license fee, then the condition for p* is quadratic with roots:
(3) 𝑝∗ = 1 ±√1−4
𝑅
𝐵−𝑆
2
When 4R < B – S, the equation has no real roots because cost-based licensing yields higher expected
profits than does value-based licensing. This leads to our first proposition:
Proposition 1: If R > (B – S)/4, the ex ante royalty that yields the highest expected return for the
licensor is the minimum of (B – S) and R/p.
A consequence of Proposition 1 is that when R > (B – S)/4, the licensor always chooses a royalty that
eliminates the incentive to develop an alternative to the patent.
Matters are more complicated when R ≤ (B – S)/4, in which case equation (3) has two real roots.
Again, for p < R/(B – S), the possibility of inventing an alternative to technology 2 does not constrain
value-based royalties. Between p = R/(B – S), inequality (2) holds, meaning that a cost-based royalty
generates a higher expected yield than a value-based royalty. Between the two roots, inequality (2) is
reversed; a value-based royalty of B – S has a higher expected yield than the cost-based royalty of R/p.
For probabilities greater the higher of the two roots, inequality (2) holds, implying that a cost-based
royalty gives higher expected yield than a value-based royalty. Summarizing these results, we get:
Proposition 2: If R ≤ (B – S)/4, the ex ante royalty that yields the highest expected return for the
licensor is:
(i) B – S if p < R/(B – S) or if 1−√1−4
𝑅
𝐵−𝑆
2 ≤ 𝑝 <
1+√1−4 𝑅
𝐵−𝑆
2
(ii) and R/p otherwise.
17
These results are of independent interest with respect to the meaning of a RAND commitment.
If the “reasonable” component of RAND commits the patent-owner to not seeking a royalty that is
greater than it could negotiate ex ante, then a RAND commitment implies value-based royalties in some
cases and cost-based royalties in others.24 Even if this qualitative point is not surprising, these results
suggest that distinguishing the two cases might be even more complicated in practice than one might
expect. If Proposition 1 applied to all parameter values, then the distinction would at least be simple
conceptually. The RAND commitment would be the lesser of the two possibilities. This conceptual
simplicity in no way implies that measuring the relevant parameters would be also be simple, but the
parameters reflect factors that everyone would recognize as being relevant: the underlying value of the
technology and the cost and risk associated with trying to circumvent it.
Proposition 2 adds two conceptual complications. As a practical matter, one might be a mere
theoretical curiosity, but the second is not.
The first complication is that for given values of R and B – S, one might expect the royalty that
the patent-holder would choose to be a non-increasing function of p. That is, one would not expect an
increase in the possibility of inventing around the patent to increase the royalty that the incumbent
would charge.25 If one were to incorporate this result into legal proceedings, then it is possible that
patent-holders would argue for a value-based royalty on the grounds that the patent would be easier to
invent around than the potential patent user claims and the patent user arguing for a lower cost-based
royalty on the grounds that inventing around the patent would be harder than the patent-holder claims.
Even if one were to restrict the legal standard to one in which the maximum royalty implied by a
RAND commitment is a non-decreasing function of the expected cost of inventing around the patent,
there remains the question of what that threshold should be. Patent-users might like to argue that the
cost-based license royalty should always place an upper bound on RAND and that RAND should
accordingly be the minimum of (B – S) and R/p. Proposition 1 provides support for such an argument
given parameter values underlying that proposition. But proposition 2 suggests that the argument is not
24
Here, “cost-based” means the patent user’s ex ante expected costs of developing a successful work-around technology. This differs from the original cost of developing the patent for two reasons. First, the cost of developing a second technology need not be the same as the cost of developing the first. (It can be either higher or lower.) Second, the expected cost entails a scaling of the actual costs to reflect the probability of success. That is, within the model, cost-based means R/p rather than R.
25 As a matter of mathematics, the result arises for the following reason. When p ≤ R/(B – S), the potential
patent-user has no incentive to invent around the patent even if the incumbent charges a value-based royalty. Thus, in the relationship between the probability that an R&D would succeed (if attempted) and the probability that the potential patent-user actually invents around the patent, there is a discontinuous jump at p = R/(B – S). At this point, the value-based and cost-based royalties equal each other; and, for probabilities slightly above the threshold, the cost-based royalty is only slightly less than the value-based royalty. As a result, the cost to the patent holder of dissuading the potential patent user from trying to develop an alternative technology is small and therefore worth incurring to avoid a positive probability of getting no royalties at all. For higher probabilities of success, however, the cost of getting the potential patent user to forego R&D is much greater. For a range of probabilities (i.e., the probabilities between the two real roots of the quadratic), that cost is large enough that the patent holder can get a higher expected return with a value-based license that induces the potential patent user to try to invent around the patent even though and thereby exposes the patent holder to the risk that the potential patent user will succeed.
18
sufficient in all cases. Such a position ignores that “reasonable” must apply equally to both the patent-
user and patent-holder. Ex post, it is attractive for the patent-user to argue that a value-based royalty
would not be RAND because, if it had known that the patent owner would charge value-based pricing, it
would have tried to invent around the patent. The model suggests, though, that the risk that the patent-
user would have tried to invent around the patent and might have succeeded would not have prevented
the patent holder from choosing value-based licensing.
V. Incorporating RAND Commitments into the GK Model
Having formalized the meaning of a RAND commitment on a single patent, we can now analyze
the tying of a RAND-committed patent to a non-RAND committed patent within our simplified version of
the GK model. Assume that the patent-owner owns two patents (as in GK). Let R1 and R2 be the R&D
expenses needed to invent around each patent and p1 and p2 be the respective probabilities of success.
Suppose the patent-owner makes a RAND commitment on patent 1 but not patent 2.
The issue of whether tying patents 1 and 2 together might violate a RAND commitment is only
of substantive interest if a patent user might make commercial use of patent 1 without patent 2. This
possibility arises in the GK model if the patent user can invent around patent 2. Below, we analyze this
case. We also consider the possibility that the net value can be captured by exercising patent 1 without
technology 2. In each case, we evaluate what limits the RAND commitment places (and does not place)
on the patent holder, including the maximum license fee it can charge for a bundle of the two patents
depending on whether it offers patent 1 separately (i.e., depending on whether it engages in pure
bundling/patent tying as opposed to whether it engages in mixed bundling.)
A. Both Technologies Necessary
Extend the model from Section IV so that, as in GK, two technologies are necessary to capture
value B. A single firm has a patent for both technologies, but it makes a RAND commitment only on one
of them (patent 1).
Absent a RAND commitment on patent 2, a firm seeking to exercise patent 1 would be foolish to
invest in sunk complementary assets without investing in R&D to develop the second technology itself.
Otherwise, it would be subject to hold-up on the royalty for patent 2.
Given that the potential licensee needs to invest in R&D on technology 2, it would not agree to a
royalty of B – S for patent 1, even before sinking costs into complementary assets. In effect, the
investment in R&D on technology 2 is another sunk cost in complementary assets. As a result, a value-
based RAND royalty for patent 1 would be B – S – R2/p2 and a cost-based royalty would be R1/p1. The
analysis in Section IV would apply as to which strategy the patent-holder would choose ex ante as the
19
RAND rate, with B – S – R2/p2 substituting for B – S and R1/p1 substituting for R/p. That is, the maximum
RAND royalty for patent 1 is:26
i) min{R1/p1, B – S – R2/p2} if R1 > (B – S – R2/p2)/4
ii) B – S – R2/p2 if 𝑝1 ≤
1−√1−4 𝑅1
𝐵−𝑆−𝑅2
𝑝2⁄
2
iii) R1/p1 if 𝑝1 >
1−√1−4 𝑅1
𝐵−𝑆−𝑅2
𝑝2⁄
2
Having made a RAND commitment just on patent 1, the patent holder is not limited on the
royalty it can charge for patent 2. Nothing prevents it from patent hold-up, which would entail a
combined royalty of B for the two patents. It could implement this licensing strategy either by offering
the bundle of the two patents for B or by offering patent 2 separately for a royalty equal to the
difference between B and the RAND royalty on patent 1.
Note that if the patent-holder had made a RAND commitment on patent 2 as well as patent 1, it
could offer two RAND-committed patents in a bundle and, for some parameters, charge a royalty of B –
S. As a result, one might consider whether only offering the two patents in a bundle at a royalty of B – S
would honor the RAND commitment. The problem with this argument is that absent a RAND
commitment on patent 2, the potential licensee for patent 1 would only consider putting itself in a
position of licensing patent 1 (which would require incurring the sunk investment S) if it also invested in
R&D to develop technology 2. Offering the patents only in a bundle and charging B – S expropriates the
potential licensee’s investment in (successful) R&D which was necessitated by the patent holder’s
decision not to make a RAND commitment on patent 2.
If the patent holder wants to license the two patents only in a bundle, it can still honor its RAND
commitment by charging a royalty that would equal the RAND royalty for patent 1 alone. In effect, it
would be including patent 2 for free. Absent transaction cost considerations, it is hard to see why it
would choose to do so; but, particularly if R2/p2 is low enough, then transaction cost savings from pure
bundling might induce it to do so.
B. One Patent Necessary
We now consider an extension to the GK model in which it is possible to capture value from
patent 1 but a license to patent 2 makes it possible to extract more value. To expand the notation, let B1
and S1 be the gross benefits and necessary sunk cost in complementary assets from patent 1 alone. Let
B2 and S2 be the incremental gross benefit and sunk costs associated with practicing patent 2 in addition
to patent 1 with B2 - S2 > 0. Assume that B2 - S2 is independent of whether anyone practices just patent
26
This standard embodies our judgment that the RAND royalty should be cost-based when the probability of R&D success exceeds the higher root of the quadratic equation that determines whether the patent-holder would choose cost-based or value-based licensing.
20
1.27 As above, let R1 and R2 be a potential licensee’s R&D costs associated with attempting to develop
their own technology and p1 and p2 be the respective probabilities of success.
One might argue that to the extent that the patent holder has made a RAND commitment on
patent 1 and it is possible to reap value by exercising patent 1 alone, then the analysis of the maximum
RAND royalty for patent 1 should follow the analysis in Section IV. If this argument were valid, then
propositions 1 and 2 above would characterize the maximum RAND royalty (with the substitution of p1,
B1, S1, and R1 for p, B, S, and R). Suppose, however, that B1 – S1 is much smaller than B2 – S2. In that case,
there are two alternative ways of exercising patent 1, either separately or in conjunction with patent 2,
and the latter is the more valuable strategy. The RAND commitment on patent 1 does not oblige the
patent holder to license its technology at a rate that allows a licensee to exercise it “profitably” but
inefficiently.28 That said, even if the patent holder is entitled to set a RAND rate premised on the use of
patent 1 in conjunction with the second technology, the patent holder has not made a RAND
commitment on patent 2, nor is patent 2 essential for creating a product compliant with the standard.
Thus, even if the patent holder can honor its RAND commitment with a royalty that presumes the use of
technology 2 as well, the analysis from Section V(B) applies. That is, the RAND rate would be:
i) min{R1/p1, B1 + B2 – S1 – S2 - R2/p2} if R1 > (B1 + B2 – S1 – S2 - R2/p2)/4
ii) B1 + B2 – S1 – S2 - R2/p2 if 𝑝1 ≤ 1−√1−4
𝑅1𝐵1 + 𝐵2 – 𝑆1 – 𝑆2 − 𝑅2/𝑝2
2
iii) R1/p1 if 𝑝1 > 1−√1−4
𝑅1𝐵1 + 𝐵2 – 𝑆1 – 𝑆2 − 𝑅2/𝑝2
2
Provided that the patent holder honors the RAND commitment with a license to patent 1 alone,
it can then also offer the bundle of patents 1 and 2 at the hold-up rate of B1 + B2 (i.e., it can achieve the
higher rate through mixed bundling). However, if it does pursue a pure bundling/patent licensing
27
One might also consider the possibility that the value from exercising patent 2 depends on whether there is competition from one or more firms exercising patent 1. Doing so raises a complicated set of issues. One of the simplifying assumptions of the GK model is that there is a single possible licensee. (A related assumption is that the royalty is a fixed fee). Absent the possibility of R&D to invent around a patent, one could interpret the royalties could be the per unit charges to a perfectly competitive industry that cause the competitive price to equal the monopoly price (provided that the sunk costs reflect constant long run marginal costs). The possibility of R&D by each firm would strain this interpretation, although one might assume that the source of the R&D would be another technology developer without the capacity to exercise the technology itself.
28 In our simplification of the GK model, we have assumed a single value for the benefits from exercising
the patent and for the sunk costs in complementary assets. GK assume that the gross benefit is an increasing function of the investment in complementary assets and obtain the results that the long run royalty would be based on the assumption that the licensee makes optimal complementary investments. Our point that the RAND rate can reflect efficient investment in R&D in technology 2 is similar in spirit to this more general feature of the GK model.
21
strategy by offering only the bundle, then the RAND rate for the bundle would be limited to the RAND
rate for patent 1 alone.29
VI. Conclusions and Policy Implications
The question we address in this paper is whether a patent holder that has made a RAND
commitment on a patent violates that commitment by offering a license to that patent only in a bundle
of patents that include patents that are not RAND-committed.
The starting point of our formal modeling is the GK model of patent bundling. That model
captures a key element of the problem we are addressing – the desirability of patent licenses that
protect patent users against hold up that effectively expropriates the value of the patent user’s sunk
investments in assets needed to capture the value of the technology. In the GK model, patent tying is
socially desirable because it is necessary to induce patent holders to enter into what they call long-term
licenses, i.e., licenses that the patent users can enter into prior to incurring sunk costs.
The desirability of bundling within the GK model does not, however, fully resolve the policy issue
that we address. One cannot use an economic model to analyze the implications of tying patents
without RAND-commitments to patents with RAND commitments unless RAND commitments are
explicitly addressed within the model, and the GK model does not take RAND commitments into
account. Incorporating RAND commitments into the GK model turns out to be important for two
reasons. First, the purpose of RAND commitments is to solve precisely the same problem that patent
bundling solves in the GK model: they are a commitment not to expropriate sunk costs (not to practice
hold-up). The possibility of making a RAND commitment at least weakens and potentially eviscerates the
argument that the primary effect of patent bundling is to prevent hold-up. Second, one of the reasons
that patent bundling is benign in the GK model is that the single rent principle applies for long run
contracting. The patents in the GK model are perfect complements, so the patent owner only needs one
patent to extract the full rent. But a RAND commitment necessarily implies a limit on the royalty for the
RAND-committed patent. Just as the single rent principle does not apply to a good that is subject to
price regulation, it does not apply to the combination of RAND-committed and non-RAND-committed
patents.
In the concern with licensing RAND-committed patents only in bundles with non-RAND
committed patents, the word “only” is key. As long as a patent owner offers a RAND-committed patent
(or a set of RAND-committed patents that are all necessary to implement a given standard) and charges
a RAND royalty, nothing precludes it from also offering a bundle that includes patents that are not
29
We have assumed that B2 – S2 is independent of whether or not one or more companies practice just patent 1. While it would be interesting to consider the possibility that competition from companies practicing just patent 1 reduces the value obtainable from practicing both patents, modeling this possibility raises complicated issues. A key simplifying assumption of the GK model is that there is only one potential licensee. (Related, they assume that the royalty is a fixed fee). Absent the possibility of undertaking R&D to invent around the patents, one could interpret the royalties as per unit rates offered to competitive users (with constant-returns-to-scale production) that induces them to charge the price that maximizes the value from the patents. But this alternative interpretation breaks down if R&D to invent around the patents is possible.
22
RAND-committed with those that are and the RAND commitment places no limit on the royalty for the
bundle. Using standard economic terminology, if the patent holder engages in mixed bundling, it honors
its RAND commitment by charging a RAND rate for the RAND-committed patent.30
The licensing practice that potentially gives rise to a concern is when the patent owner engages
in tying (not mixed bundling).31 While the GK results are not sufficient to dismiss concerns about tying
licenses for patents without RAND commitments to licenses of RAND-committed patents, the licensing
of patents only in bundles is a common practice with sound efficiency justifications. Thus, while there is
a legitimate concern that this type of tying might be a way to evade a RAND commitment, a ban on the
practice would ignore the significant transaction-cost justifications for the bundling of patents.
Importantly, the problem with offering RAND-committed patents only in bundles is not the bundling per
se but, rather, the terms on which the bundle is offered. A RAND commitment is a commitment to
make the RAND-committed patent(s) available for a reasonable rate. While that rate might not be
known when the patent-holder makes the RAND commitment, there is a process for determining a
RAND range and for assessing rates as RAND if the patent(s) were offered separately.32 As long as the
royalty rate for the bundle of patents would be considered RAND for the RAND-committed patent alone,
and the non-royalty terms of the license are similarly RAND, then the patent owner is honoring the
commitment even though it is including other patents in the bundle.
Determining a RAND rate is not a simple matter. Part of the complication stems from the
difficulty of measuring the factors that matter. As our model clarifies, part of the complication is
determining whether RAND implies value-based or cost-based royalties. But these complications are
inherent in any RAND determination. They do not alter and should not obscure the analysis of whether
offering a RAND-committed patent only in a bundle with other patents necessarily violates the RAND
commitment. It does not, but it only does not if the total license fee would be RAND for the RAND-
committed patents alone.
30
Strictly speaking, “mixed bundling” entails offering all the components of a bundle separately in addition to the bundle. In the GK model and our simplified version of it, mixed bundling would entail offering not only a license for the bundle and a stand-alone license for patent 1, but also a stand-alone license for patent 2. Moving away from these simple models, however, a practical application of mixed bundling would entail offering a license to the portfolio of RAND-patents alone, offering a second license to the non-RAND patents (either as a portfolio or in rational subsets), and offering a third license with a bundle of the RAND and non-RAND patents together, rather than having to offer individual licenses of each RAND-patent and each non-RAND patent, for the product offering cost reasons we explain above.
31 If the patent owner offers only the bundle, it engages in “pure bundling.” If, in addition to offering a
license to the bundle, it also offers a license to patent 2, it no longer engages in pure bundling but it is still tying patent 2 to patent 1.
32 While this process is still evolving, several court rulings offer frameworks for determining RAND rates.
See, e.g., Microsoft v. Motorola, 2013 WL 2111217 at *12 (W.D. Wash. Apr. 25, 2013); In re Innovatio IP Ventures, LLC Patent Litig., 2013 WL 5593609 at *8-10 (N.D. Ill. Oct. 3, 2013); Ericsson Inc. v. D-Link Systems, Inc., 773 F.3d 1201 (Fed. Cir. 2014); and In the Matter of Certain Wireless Devices with 3G and/or 4G Capabilities and Components Thereof, ITC Inv. No. 337-TA-868 at 123-24 (June 13, 2014), available at http://www.essentialpatentblog.com/wp-content/uploads/sites/234/2014/07/2014.06.26-Initial-Determination-on-Violation-PUBLIC-337-TA-868smMRC.pdf.
23
This principle limits the arguments that licensees and licensors can make. The limit on a licensee
is that it cannot argue that it necessarily deserves a discount from the bundled price if it only wants the
bundle in order to get access to the RAND-committed patents. As long as the licensor can show that its
royalty for the bundle would be RAND just for the RAND-committed patents, it is honoring its RAND
commitment. The limit on the licensor that engages in tying is that it cannot compute an implicit royalty
for licenses to the RAND-committed patents by subtracting the value of the licenses to the additional
patents in the bundle from the royalty for the bundle and then argue that this implicit royalty is RAND.
Allowing such an argument as a defense would create an obvious way for patent owners to avoid their
RAND commitments.
24
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