COMPANY PROFILE / Case Study

© 2020 PRAP POINTS GROUP ALL RIGHTS RESERVED.

10 FEB 2020 Ver.

COMPANY PROFILE / Case Study

PRAP POINTS Singapore Pte Ltd. was born from a capital alliance between POINTS.SG Pte Ltd and PRAP JAPAN, Inc on

3rd February 2020, with PRAP POINTS Singapore Pte Ltd. officially joining the PRAP group.

PRAP JAPAN, Inc. one of the largest major independent PR company in Japan is also the no. 1 Japanese PR company in the

vast Chinese market.

POINTS.SG Pte Ltd on the other hand, was an advertising and events marketing boutique based in Singapore, specializing in

Japan-Singapore bridging projects.

By combining the capabilities of both companies, we are now able to better provide high quality holistic PR and advertising

services. At PRAP POINTS Singapore, customer satisfaction is of our utmost priority as we continuously excellence and to be

your best partner for promotions services in Southeast Asia and Japan.


Since its founding in 2016, POINTS Group has been

working with major Japanese corporations to promote

products, services and inbound tourism projects to the

Southeast Asian market.

With partners in 6 SEA countries and offices in Japan,

Singapore and Vietnam, diversity and strong local

networks give us our competitive edge.

ADVERTISING>Multiple case studies in Advertising・Promotion

INBOUND>Inbound promotion experience

ASEAN BASE>Offices in Singapore, Japan & Vietnam

LOCAL NETWORK>Distinctive local partner network

DIVERSITY>Team diversity (5 countries, 6 languages)


[Main Clients]

Locations: Singapore, Japan, VietnamSpecialized areas: Southeast Asia (Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam), JapanIn-house languages: Japanese, English, Thai, Vietnamese. Chinese (both Traditional and Simplified)

PRAP JAPAN group is a long-established PR company in

Japan with a total of over 280 PR specialists and more

than 400 active accounts.

Having an established global network, PRAP China is also

the largest Japanese PR agency in China, with more

experience of 20 years working in Chinese market.

HISTORY>A 50-year-old major Japanese company in PR industry

PR SPECIALIST>More than 280 professional PR Specialists

GLOBAL CLIENTS>Experience in working with national and global clients

NETWORK>PR partner network in 60 countries

CHINA BASE>Numerous case studies in Chinese market for over 20 years


[Main Clients]

Locations: Japan, China (Beijing, Shanghai), SingaporeSpecialized areas: Japan, China, East Asia (Taiwan, Hongkong, Korea), ASEANIn-house languages: Japanese, English, Chinese (both Traditional and Simplified), Korean

Overseas PR activities can be smoothly handled in Japan by leveraging direct subsidiaries and global networks.Accelerate the development in Southeast Asia following a series of successful case studies in Chinese markets.

[The Americas]Brazil

Canada

Chile

Costa Rica

Mexico

United States

[Europe]Austria Belgium

Bulgaria Croatia

Czech Republic Denmark

England Estonia

Finland France

Germany Greece

Hungary Italy

Latvia Lithuania

Malta Norway

Poland Portugal

Romania Russia

Slovak Republic Spain

Sweden Switzerland

The Netherlands Turkey

[Middle East and Africa]Bahrain Egypt

Ghana Kenya

Kuwait Morocco

Oman Qatar

Saudi Arabia South Africa

United Arab Emirates

[Asia Pacific]China Hong Kong

India Indonesia

Malaysia Philippines

Singapore Taiwan

Thailand Vietnam


147 offices in 60 countries and regions

Japanese companies have been seeking to expand globally, and CEO Yamamoto first arrived in Singapore in 2010 as

the director of the Southeast Asian office of a Japanese advertising agency.

He then established POINTS Singapore to better incorporate local expertise in creating customized solutions to

clients wishing to bring their products and services outside of Japan and venturing into Southeast Asia.

To build a brand, you need to connect to people’s emotions. Let us be your partner in building your presence in Asia.

Marketing Bridge between Japan and Asia region


Connecting Locals to Locals

O u r V i s i o n

PR for foreign visitors to JapanPR in Asian countries

With a diverse team comprising of members from Japan, Singapore, Thailand, Hong Kong, Vietnam, and strong

network of partners across Singapore, China, Vietnam, and Japan, we are poised to integrate local insights into

planning / services for OUTBOUND and INBOUND promotions.

I N B O U N DO U T B O U N D


O u r S e r v i c e

[Outbound case studies] [Inbound case studies]

CASE STUDY

Events（for B2B・B2C）

Face to Face communication is highly emphasized in Southeast Asia.

Events are held for media, consumers, and influencers, i.e. new product release, press briefings, and experience sessions.


CASE STUDY (事例紹介)


NHK WORLD-JAPAN/SEA[ Project ]

Event planning & management

[ Outline ]

[ Title ]

Event Promotion throughout Southeast Asia

As NHK WORLD’s marketing partner in Southeast Asia, PRAP POINTS has supported NHK WORLD’s participation in various events in the region by way of booth design, construction and operations since 2014, working with local partners to present booth contents and spatial design customized to each event, genre and country.

[ Client / Country ]

キャプションエリアに必要に応じて説明文を入れてください。キャプションエリアに必要に応じて説明文を入れてください。



TOYOTA /Singapore[ Project ]

『Start Your Impossible』Event planning & management

[ Outline ]

[ Title ]

“Announcement of changing to a mobility company” Event Launching in Southeast Asia

PRAP POINTS helped organize and implement a launching event for Toyota in Singapore as part of their 2020 Tokyo Olympics Partnership promotion campaign under the tagline “Start Your Impossible” in Southeast Asia. The campaign was conducted in Singapore as a model case for Southeast Asia region, and welcomed the participation of Singaporean government officials along with Singaporean, Indonesian and Japanese media. A talk session with Singapore's Olympians and Paralympians was also planned to disseminate Toyota’s message about “Start Your Impossible” campaign to Southeast Asia.


CASE STUDY (事例紹介) KONAMI/Indonesia

The console game “Winning Eleven 2018” was selected as a demonstration esports game title for the “18th Asian Games Jakarta-Palembang 2018”, taking place in Indonesia. On this occasion, PRAP POINTs helped raise awareness of Winning Eleven in Indonesia and e-sports competitions by holding a press event, off-party, and tie-up articles.


Winning Eleven PR

Promotion of “Winning Eleven” at Asian Games in Indonesia

A press event was held for media with a purpose of improving understanding of e-sports in Indonesia. The event welcomed up to 80 media participants, doubling the number expected.

ウイイレファンの“オフ会”を大会の前夜祭として開催。“インドネシアの川平慈英”やアジア大会公式ソング歌手にも参加してもらい、「競技としてのウイニングイレブン」を印象的に伝えた。

[ Outline ]

[ Title ]

[ Client / Country ] [ Project ]

CASE STUDY (事例紹介) KONAMI/Indonesia

PRAP POINTS supported booth exhibition and operation at "INDONESIA COMIC-CON 2019“, the largest pop culture event in Indonesia. We also organized game tournaments inside the booth to engage with fans and game developers, as well as disseminate information to media and influencers for tie-up articles. The result is we earned more app downloads and exposure to new users.


Yu-Gi-Oh! Duel Links

Booth Operation and Information Distribution at “INDONESIA COMIC CON 2019” event[ Outline ]

[ Title ]

[ Client / Country ] [ Project ]


キャプションエリアに必要に応じて説明文を入れてください。


Tokyo Metro/Vietnam[ Project ]

Tokyo Tour Campaign Press Conference in Vietnam

[ Outline ]

[ Title ]

Press Release Event for Vietnamese Tourists in Vietnam

PRAP POINTS was assigned to build a ticket promotional campaign for Tokyo Metro in Vietnam market. As part of the campaign, we held a press release event for media in Ho Chi Minh City, and arranged everything from venue selection, booking, construction, etc. based on client’s need. We also partnered with a local PR company for 30 media invitation and tie-up article bookings. We also asked a popular Japanese-related KOL, Man Tien, to talk about her experience in Japan in a talk show during the event.





Hoshino Resorts/Singapore[ Project ]

Japan Food Matsuri @ Takashimaya

[ Outline ]

[ Title ]

Event promotion for Hoshino Resorts in Singapore Market

In commemoration of the 25th anniversary of Takashimaya Singapore, PRAP POINTS oversaw booth operation for Hoshino Resort Tomamu at the Japan Food Matsuri (17 days). We produced booth design concept and interesting activities at booth for Singaporean visitors such as Hokkaido quiz, animation photo booth, and VR corner. The result is we were able to reach out to thousands of wealthy Singaporeans.




Xiaomi/Thailand[ Project ]

Xiaomi Redmi Note 7 Launch Event

[ Outline ]

[ Title ]

New Product Launch Event in Thailand


We set up an experience zone for media participants to experience products, and product announcement was livestreamed by country managers on YouTube and Facebook.

PRAP POINTS helped conduct a launch event in Thailand for Redmi Note 7, a new product from Xiaomi. An experience zone was set up for media, and KOLs to experience products. Xiaomi country managers also livestreamed about their product announcement.




NHK WORLD-JAPAN/Japan[ Project ]

Caravan Promotion for Foreigners in Japan

[ Outline ]

[ Title ]

Caravan Promotion for Foreign Tourists throughout Japan

Realizing a rapid increase in foreign tourists/residents in Japan recently, NHK WORLD-JAPAN was planning for domestic promotion to increase their brand awareness and user loyalty among foreigners. As NHK WORLD-JAPAN marketing partner, PRAP POINTS helped design an original caravan car with convenient functions that allow on-spot event production anywhere and total event management. Events were held in various places where foreigners gather.




FOVE/Japan[ Project ]

TOKYO GAME SHOW 2016

[ Outline ]

[ Title ]

Interactive Booth Construction and Operation at Entertainment Show

FOVE is an HMD company which developed the world's first VR headset with eye-tracking technology. An up and coming player in the field, it amassed more than $480,000 from its KickStarter campaign and obtained funding from Samsung Ventures amongst others. POINTS managed all aspects of FOVE’s exhibition at Tokyo Game Show 2016, from booth conceptualization to construction and operations, demonstrating its VR technology to domestic and international partners alike.




LIXIL/Japan[ Project ]

IFFT2018出展ブース

[ Outline ]

[ Title ]

High-quality Product Exhibition at Interior Fair

IFFT / Interior Lifestyle Living is an international trade fair for interior design market that proposes a Tokyo lifestyle to the world. PRAP POINTS was in charge of booth construction and exhibition, which also served as a pre-launch event for “On Demand Eco Carat”, a new concept of DIY interior tile from LIXIL Corporation.




TreeField/Japan[ Project ]

SCAJ2018 Booth Exhibition

[ Outline ]

[ Title ]

B2B Brand Promotion at Event

In order to showcase TreeField’s new products and their fully automatic specialty coffee, PRAP POINTS was assigned booth planning and production to be exhibited at the SCAJ World Specialty Coffee Conference and Exhibition 2018, Asia's largest specialty coffee event.




NCSOFT Corporation/Japan[ Project ]

New Product Announcement Press Conference

[ Outline ]

[ Title ]

Korean Company’s New Product Press Conference for Japanese Market Entry

PRAP POINTS planned and operated the new product press conference in Japan, which was held prior to the release of MMORPG "LineageM" for smartphones in Korea. The game was pre-registered by 5.5 million users in Korea and ranked first in the "Google Play Store" for 98 consecutive weeks after release. The game was also pre-registered by 2.5 million users in Taiwan and ranked first in the "Google Play Store" for 67 consecutive weeks in Taiwan after release.


Press Tour (Media / KOL)

Wide range of live information distribution from press tour.Invite media and KOL to Japan, allowing them to experience the brand image and product features with understanding.


CASE STUDY



Toei Corp. /SEA[ Project ]

Tokyo Subway Ticket Inbound Promotion

[ Outline ]

[ Title ]

Information Distribution by Influencer from Tokyo Tour (Thailand, Indonesia, Philippines)

As the Tokyo Metropolitan Transportation Bureau aimed to spread the awareness of travel tickets to tourists from Southeast Asia, PRAP POINTS was assigned to promote a Tokyo sightseeing tour using influencers from Thailand, Indonesia and Philippines. Live information was disseminated multiple times during and after the trip. A wide range of content including SNS posting, videos recommended route map by influencers in Tokyo.


We invited Thai influencers to Tokyo. Facebook live and location check-in were posted during the trip.

Disseminate information on Instagram Story during the video shooting process.

Influencers created “sightseeing map” content for tour destination and travel expo.



Alpico Holdings/Singapore[ Project ]

Media tour & campaign

[ Outline ]

[ Title ]

Planning and Implementation of Media Tour and Tie-up Campaign

With the objective to increase Alpico’s brand awareness in Singapore, we carried out a 6-month-long campaign with two popular travel-centric and Japanese culture-centric media. We organized a media trip to let the writers experience Nagano and Alpico’s services first-hand, enabling them to produce authentic content. These content were then made available online and offline (magazine).


Media trip

Gift-away on Facebook Ad banner Tie-up article



Daimaru Department Stores/Indonesia[ Project ]

Media Tour

[ Outline ]

[ Title ]

Media Selection and Tour Arrangement to Target Indonesia Consumers

In order to reach out to female consumers in Indonesia with high purchasing power, PRAP POINTS partnered with GRID, an Indonesian popular women’s magazine, and invited their journalists to Daimaru Department stores in Kyoto, Umeda and Sapporo for tie-up articles. The articles were made in local language and well-spread on SNS platforms in order to effectively deliver the appeal of Daimaru Department stores to the Indonesian consumer market. As a marketing partner in this project, we provided total support for media selection, coordination, article management, etc.


Corporate Public Relations & Community Collaboration

Local PR department support & public relations support from Japan.Corporate public relations support for corporate reputation, media relations, risk management and corporate collaboration promotion in Japan and Southeast Asia region.


CASE STUDY



TOYOTA MOTOR ASIA PACIFIC /SEA[ Project ]

Corporate PR

[ Outline ]

[ Title ]

Public Relations Support for Regional Headquarter by External Secondment Arrangement

PRAP POINTS provided public relations support for the public relations department of TOYOTA MOTOR ASIA PACIFIC (Singapore), the Southeast Asian regional headquarter, on a secondment basis. We offered total assistance from daily and regular work to emergency support such as events and risk management. We also helped develop corporate cooperation between Toyota regional headquarter and the head office in Japan.


Public relations materials and daily monitoring were created to promote business cooperation with Asia regional headquarter.

Responsible for event support, media relations, especially Japanese media who tend to be neglected.

Full-time secondment to provide support.



Pokémon Center /Singapore[ Project ]

Measures of Effectiveness at Open Ceremony

[ Outline ]

[ Title ]

Effectiveness Measurement of PR Events in Southeast Asia by Monitoring and Clipping

「Pokémon Center」was open for the first time in Singapore Airport’s retail space. The opening ceremony welcomed the participation of many media in Singapore and neighboring countries for event coverage. In response to this, PRAP POINTS provided support for monitoring and clipping of exposure articles across 6 Southeast Asian countries such as Singapore / Indonesia / Malaysia / Philippines / Thailand / Myanmar.


Web monitoring and clipping including TV were conducted to measure media coverage and advertisement conversion rate.

Report were then submitted a day after, 3 days after, and 1 month after the event.

Exposure of "Pokémon Center" in the article was extracted from the body as well as the title of the article.



JETRO/Singapore[ Project ]

Press Release to Asia

[ Outline ]

[ Title ]

In-house Unique Release Distribution Service including 「Guaranteed Publication」「Journalist Arrangement」

PRAP POINTS provided news release distribution for JETRO exhibition in Singapore. Our release distribution service allowed simultaneous news release delivery by “wire service with guaranteed publication” and “release distribution to journalist’s personal email address” in Singapore and Asia. The total event coverage were published on 95 media, exceeding the expected 13 guaranteed publication.


This time, the service was in English, but the language can be localized based on the country of distribution.

Summary report of published articles were submitted twice.Article checking for number of reach and advertisement conversion rate measurement.

Media・Influencer Tie-up

Promote WOM together with brand reputation online and offline. Tie-up content with top media in each country and influencers of various genres.


CASE STUDY




KOL Promotion in New Product Release

[ Outline ]

[ Title ]

Tie-up with Tech KOLS for New Product Reviews

As part of Xiaomi Redmi Note 7 Campaign in Thailand, PRAP POINTS asked tech KOLs to attend the product launch event, experience products and make review videos about Redmi Note 7 that were all published on Facebook, Instagram and their personal blogs after the day of the event.




Tokyo Metro/Philippines[ Project ]

PR Video Production for the Philippines Market

[ Outline ]

[ Title ]

KOL Video Production for the Philippines market with High Inbound Growth Expectations

In order to reach the Philippines, PRAP POINTS invited popular travel blogger from Philippines, The Poor Traveler, to Japan and created a video to explore Tokyo using a one-day ticket. We supported everything from arranging the itinerary, taking permission to shoot in each location, and booking the photographer to make the video. The result is we reached more than 1.2 million people on blog, YouTube, Instagram, Facebook.


https://www.youtube.com/watch?v=P8FKV3rQNh0&feature=youtu.be

https://www.youtube.com/watch?v=P8FKV3rQNh0&feature=youtu.be



Tokyo Metro/Vietnam[ Project ]

SNS Promotion in Vietnam Market

[ Outline ]

[ Title ]

SNS Promotion with Vietnamese popular Instagrammer

As part of the Tokyo Metro campaign in Vietnam, we invited KOL Man Tien, a popular Japanese-related KOL in Vietnam, to visit Tokyo and produced a commercial video of sightseeing in Tokyo featuring a 3-day subway ticket. We provided support in all aspects from assembling itineraries, obtaining permission to shoot at each location in Tokyo, arranging photographers to checking video quality. The campaign information was effective spread across all SNS channels and reached over 1.2 million people on blogs, YouTube, Instagram and Facebook.


https://www.youtube.com/watch?v=UMt4QKOYGGM

https://www.youtube.com/watch?v=UMt4QKOYGGM



KONAMI /SEA[ Project ]

ANUBIS ZONE OF THE ENDERS ON-LINE PR

[ Outline ]

[ Title ]

Distribution of In-depth New Product Review Articles to Hard-Core Fans

KONAMI released a remake of a robot action game called “ANUBIS ZONE OF ENDERS” on PS4 at the same time around the world. In order to reach top hard-core fan players with high game level in Southeast Asia, we worked with popular game media to have in-depth reviews published in Malaysia, Thailand, and Indonesia. The reviews were delivered from an insightful perspective of game professionals.


Disseminating information in Chinese-language game media to reach overseas Chinese in Malaysia.

Review articles on Thai game media were also posted on Facebook and gained high rate of engagement.




WOM Promotion on Community Site

[ Outline ]

[ Title ]

New Product Promotion Using Local Community Site

PRAP POINTS also helped Xiaomi launch a social campaign called “Show me your Xiaomi story” on Pantip, a Thai community forum. The best 5 stories will be chosen for Xiaomi free gifts. This campaign gathered more than 200 Xiaomi fan participants.




MJG International/Singapore[ Project ]

Media Invitation

[ Outline ]

[ Title ]

Media Arrangement for the 1st Overseas Store Opening (Singapore)

Along with the opening of the first overseas store of MJG Co., Ltd. in Singapore, which has more than 180 stores in Japan, we were in charge of arranging leading local paid media, media pitching, and distribute press releases by wire service. We also earned media coverage from The Smart Local and Yahoo!


Advertising in Japan and Asia region

Increase local awareness by exposing a wide range of offline and online

advertisements to Asian countries and foreign visitors to Japan.


CASE STUDY



NHK WORLD-JAPAN /Singapore[ Project ]

Ad campaign / Public transportation・OOH

[ Outline ]

[ Title ]

Offline Advertising Campaign to Increase Brand Awareness

In conjunction with SJ50 in 2016, NHK WORLD rolled out an advertising campaign in Singapore. POINTS supported all aspects of the campaign production, from market research, media selection and media buying to creative conceptualization and production of the advertisements as well as actual implementation.




NHK WORLD-JAPAN /Singapore[ Project ][ Client / Country ]




Musee Singapore /Singapore[ Project ]


[ Outline ]

[ Title ]


For Musee Singapore’s Great Singapore Sales season, POINTS managed all aspects of their in-train advertising campaign, from creative direction and conceptualization to production and media buying.




九州観光推進機構/Thailand[ Project ]

Inbound Travel Promotion Campaign/OOH

[ Outline ]

[ Title ]


Targeting the increasing numbers of Thai tourists to Japan, we created an advertising campaign to promote Kumamoto prefecture’s Rail Pass. Surveying major OOH advertising spots in Thailand, we supported the media selection and media buying from local Thai agencies and implemented a video campaign on LED displays at 21 strategic locations.




NHK WORLD-JAPAN /Thailand[ Project ]


[ Outline ]

[ Title ]


In conjunction with 130 Years of Thailand – Japan Friendship, we unrolled a large-scale OOH advertising campaign in Bangkok’s Siam area, the city centre for both locals and tourists alike. In addition to large scale outdoor display advertising, we also implemented 119 units of OOH advertising in the high-end Siam Paragon mall as well as BTS train-body advertisements. POINTS supported all areas of the project from media selection and buying to conceptualization, implementation and reporting.




NHK WORLD-JAPAN /Thailand[ Project ]

Ad campaign / Public transportation・OOH[ Client / Country ]

Siam Paragon In-mall Displays（119 units）

BTS Train wrapping

Production・Market Research

Localized content production / Market Research in Southeast Asia.

Produce advertisements and tools, support a wide range of content and materials related to PR, local research and hearings.


CASE STUDY



Glico/Toyota/SEA[ Project ]

Web Content Production

[ Outline ]

[ Title ]

Olympic／PR Content Production on Recruitment Website

PRAP POINTS collaborated with local photographers and copywriters to produce PR content for the website to ensure the quality of content writing and coverage publication.


Paralympian interviews and article creation in English and Japanese.

Interview content production for Glico employees in Singapore, Philippines, Thailand and Malaysia.



KAO/Thailand・Malaysia[ Project ]

Biore Consumer Survey

[ Outline ]

[ Title ]

Consumer Research on Information Collection in Thailand and Malaysia

In response to Kao’s need to understand consumer behavior and media landscape in Thailand and Malaysia for their cross-border approach from Japan’s head office, PRAP POINTS worked with local graduate students from each country for data collection and reported consumer behavior towards information exposure and media insights based received raw information.


For example, “Express yourself“ social campaign on SNS was generated in ThailandConsumer interviews about the latest information collection was also conducted.

Research on the latest marketing cases and effective methods of research among local companies that are difficult to reach from Japan.



WMG2021 Organizing Committee/Japan[ Project ]

Promotional Video Production

[ Outline ]

[ Title ]

PR Video Production for International Sports Tournaments

World Masters Games (WMG) is an international comprehensive sports competition organized by the International Masters Games Association (IMGA) every four years that is open to all sports enthusiasts over the age of 30. The next WMG in 2021 will be the first in Asia to be held in Japan. PRAP POINTS were in charge of producing an English promotional video to introduce the venue, Kansai area and the competition.




Keio Corporation/Japan

[ Project ]

Material Creation for Inbound Promotion

[ Outline ]

[ Title ]

Promotion of Mt. Takao’s Walking Route for Foreign Visitors to Japan

We engaged a local designer and copywriter from our network to revamp and redesign Keio Railway’s Mt. Takao tour pamphlet in accordance to the taste and aesthetic sensibilities of their overseas target markets. The overhaul included English, Simplified Chinese and Traditional Chinese versions.




Ministry of Health, Labor and Welfare/Japan[ Project ]

Web Animation Video Production

[ Outline ]

[ Title ]

Production of Promotional Animation Video

As the Ministry of Health, Labor and Welfare wanted to spread awareness about e-learning rules among high school/college students and those who are job-hunting, PRAP POINTS helped produce animated images for WEB promotion.




MJG International/Singapore[ Project ]

Homepage Production

[ Outline ]

[ Title ]

Website Production for 1st Overseas Store Opening (Singapore)

PRAP POINTS helped create an English site in response to the opening of the first overseas branch of MJG Co., Ltd. in Singapore, an osteopath group with over 180 stores in Japan. We also implemented server, domain arrangement, service overview, reservation system, connection with WhatsApp and other SNS platforms for easier consultation.


Cases – Chinese・KoreanPRAP JAPAN affiliated companies also have teams specializing in East Asia such as China and Korea.


CASE STUDY

【Major Clients in China】

- In 1997, PRAP China became the 1st Japanese PR company to enter Chinese market. In 2005, a branch office in Shanghai was established. Currently, PRAP Group, includingBRAINS China, is located in 3 countries, and has about 80 employees.

- Support PR and marketing activities of major clients such as electronics, home appliances, cosmetics…, mainly for Japanese companies.

- 20 years working with Chinese media and Chinese social media platforms, accumulating knowledge and experience from working with many clients. bilingual staff providing strategic planning and business development,

ABOUT PRAP CHINA



Shiseido/Japan[ Project ]

“Ginza Walk” Promotion

[ Outline ]

[ Title ]

O2O Campaign to Promote “Ginza Walk” to Chinese Tourists to Japan

Originating in Ginza, Shiseido aimed to appeal to Chinese consumers with its brand image and purchasing promotion in Ginza. A mobile campaign for Chinese domestic market was held along with the National Holiday of China. In addition, before and after the National Day, a real stamp rally was held at Shiseido four locations in Ginza.


More than 100,000 people participated in Wechat Campaign in China.

A real stamp rally around Ginza was held before and after the National Day.



Nestle/Japan

[ Project ]

Kitkat Promotion

[ Outline ]

[ Title ]

Promotion of Inbound Stores and Products towards Korean Visitors to Japan

In response to a strong sale of Kit Kat from inbound tourists, PRAP POINTS helped promote inbound specialty stores and global anniversary Kitkatproducts to Korean tourists. In order to attract young tourists from Korea, many interesting contents were posted across SNS platforms to spread the promotional campaign.


Promoting the opening of new Nestle inbound store for Korean tourists. Influencers and local media were invited.

The 45th anniversary ceremony of Kitkat in Tokyo for Korean tourists. Interesting content was spreaded across SNS platforms.

インバウンド向けの新店舗オープン＠大阪



Shiseido/Japan

[ Project ]

『THE GINZA Luxury Hotel Sampling CP』

[ Outline ]

[ Title ]

Sampling and Coupon Distribution to Luxury Hotels for Wealthy Chinese Consumers

With the aim of offering trial opportunities of “THE GINZA”, a Shiseido luxury line, to wealthy Chinese visiting Japan, we helped Shiseido conduct sampling at luxury hotels in Japan that are particularly popular with Chinese tourists. Coupons can be obtained from sampling to motivate purchase at duty-free shops. With more than 300,000 reach, including online and offline, a total of 274 people came to the store.


Sheraton Miyako Hotel Tokyo The Prince Gallery Tokyo Kioicho

Hotel Monterey Grasmere Osaka

Campaign site and store banners with details about the campaign.

Hotel Monterey Grasmere Osaka



Panasonic/Japan[ Project ]

『Doltz Influencer Seminar』

[ Outline ]

[ Title ]

Teeth Whitening Care Seminar for KOLs & Artist from Entertainment Office (China)

In addition to Panasonic’s promotion campaign of Doltz toothbrush for Chinese consumers partnering with a renowned Japanese dentist, we helped conduct a seminar on whitening teeth with the participation of 5 KOLs, 30 media and a leading KOL from professional entertainment office (MCN) in China, Koshiboshi Tosho. Content about the lecture was spread by top-level KOLs, and press release was distributed at the same time.


Lecture delivered by a renowned Japanese dentist at the MCN office in China.

mk凉凉

小五月狂想曲托腮少女张橙子

粉星种草鸡

KOL participated in the lecture gave her opinions about the seminar and Panasonic’s electric toothbrush.

Company Name: PRAP POINTS Singapore PTE LTD

Managing Director: Yamamoto Hiroaki

Capital: SGD 50,000

Company Incorporation: 21 April 2016

Address: 20 Anson Road, #11-01 Twenty Anson, Singapore 079912

社名：株式会社ポインツジャパン POINTS JAPAN INC.

代表取締役：小林洋介

設立：2016年7月1日

所在地：〒102-0083 東京都千代田区麹町4-8-1 THE MOCK-UP 206

連絡先：TEL 03-6869-8910 FAX 03-5468-1510

[日本法人]

[シンガポール本社]

[ベトナム事務所]

Company Name: PRAP POINTS Vietnam (Representative Office)

Managing Director: Masatomo Osamu

Office Incorporation: October 4th, 2018

Address: Floor 10, Miss Ao Dai Building, 21 Nguyen Trung

Ngan Street, Ben Nghe Ward, District 1, Ho Chi Minh City

COMPANY INFORMATION


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