CREATION OF PROMOTIONAL MATERIAL

MICHELIN COMPANY PROCESS

Miguel Peláez Cercano

Introduction

The tire is a complex product manufactured over two hundred thirty materials and semi-finished parts are used; all require an advanced technology that Michelin continually updates.

Michelin's mission is to contribute sustainably, with the progress of themobility of people and goods facilitating freedom, security,efficiency and driving pleasure.

Michelin (or Manufacture Française des Pneumatiques Michelin) is primarily a manufacturer of tires. Founded in 1889 in Clermont-Ferrand (France), with the development of bicycle tires, is the largest in the world along with Bridgestone.

About the company…

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The objective to be pursued with the completion of this project is to show and explain the company Michelin three fundamental processes that occur to achieve the final product, the tire.

The process must identify the input, output and processing that takes place.

The entry of the different pieces in the assembly, supplied by different and varied suppliers, will result in tire mounting and finished for later sale.

The processes are now seen as the operational base of many of the organizations are gradually becoming the structural basis of a growing number of companies.

Objectives

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ResultsDESIGNING

PRINTINGPUBLISHING

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Mains process

About designing process…

There are three basic processes in the manufacture of a tire once the prepared raw materials are: making, shaping and firing. But first need to prepare and treat the different elements used in manufacturing.The design of the tire is fixed taking into account various characteristics such as adhesion, comfort, strength, performance and lifespan, these expectations Michelin covers for your customers. At the same time fulfilling the functions of transport, guide, transmit, cushion, roll and last.

Your tires work safely and effectively in both dry and wet conditions. In both scenarios guarantee the pressure withstand the assaults of the road and provide comfort and safety to the user.

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In the design process the tire tread, are extremely important to achieve a high level of grip, braking capacity, performance and safety, especially when weather conditions are not favorable. That is perhaps one of the reasons why Michelin has 4,000 people dedicated to R + D + I, with the tire sector the largest budget.

The structure, materials and sculpture, are what determine the performance of the tires. A very elaborate interior design with an attractive exterior will not be worth anything at all with the public .The tire must not only provide grip, traction, grip and be a suspension element, but also have to make a good impression.Picture 2:tire compound layers

Picture 1: Standard exterior design

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There are three basic processes in the manufacture of a tire once the prepared raw materials are: making, shaping and baking.

The pneumatic part of a mixture of different rubber compounds depending on the type of tire to be manufactured and the part of the tire where the rubber is used, but the rubber is the main component. This mixture was drawn into long strips which are stored in large rolls for later use. But the tires are not just made of rubber. To the carcass plies cables are needed. These plies are composed of parallel wires sandwiched between two layers of rubber

About printing process…

Making Shaping Baking1 32

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From this process, the tire begins "molded" and the final product is known as "green tire". First the components pass from the cylindrical shape to the O-ring, is already looking to the usual form of a tire. To perform this action of an inflation pressure to the central area of the tire, thereby swell and tensioned rubber layers is subjected. The rings created in the conversion approach each other. Then canvas belt and the top tread, which still does not have the usual drawings are wound on the ring.

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Picture 3: phase conformation

3 The tire already has all its different parts together but still in plastic state. Gets into a mold with water and steam to give the final form, drawing and different brands and codes flanks. The cooking process takes about ten minutes is 150 degrees Celsius.

Picture 4: final product 8Operations managements

The Michelin Group manufactures and sells various brands, all related to the rubber industry, through various companies.

Some of the brands owned by the Michelin tire group and best known, for example in Spain are:

About publishing process…

Each set strategies adapted to the peculiarities of its customers and distribution channels, and all share a dual responsibility: to sell suitable losproductos and provide good after-sales service. 9Operations managements

These products are sold through a complex distribution network:specialists, dealers, workshops, auto malls, hypermarkets, etc., for which the product line creates collaborative programs end. This form of business relationship based on adding value, is a pioneer in the market and demonstrates again the vision that characterizes Michelin

Pictures 5: other products sold by the Michelin brand.

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Importance of the Michelin brand

Customers… Michelin customers place great confidence in the superior quality of its products, excellence and originality of its services and services information to facilitate mobility, such ViaMichelin (in Europe) and Travel guides.

Staff… In relation to the personal, we need only remind you about the importance of objective of excellence for managing people and motivating way effective.

Quality… Michelin is the manufacturer who sells the largest number of more efficient models with the highest rating, namely 52%. This firm has CONUN 40% efficient tires rated B

Add value… The new labeling system has been created to offer numerous advantages. For all supposed to improve road safety, promote fuel savings and reduce environmental impact.

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Summary…

Michelin has five main core values; customer respect to persons, toshareholder, the environment and facts.

Use your name known worldwide and spread throughout the world toenhance their market and maintain minimal competition.

Michelin designs, manufactures and sells tires for every type of vehicle you need wheels.

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It has conducted search activities documentation has supported during the course of the entire project to make a business reliable proposal and in line with reality.

Another major searches for information on the Internet has been different

pages from the same company and opinion also of other companies industry to be referenced from the competition. Summarizing, creating promotional materials, where the three processes described herein, constitute the product offered by Michelin signature. This product creates value in each process and is carefully studied to suit the needs of current and potential customers. It is vital that each company has a description of each process and the operations performed on each of them, for the assignment of work to each job, as well as to improve the effectiveness and efficiency of the workforce which directly affect the final product.

In any business today - regardless of their age, size and activity - it is unthinkable that executives and managers lack a strong background in operations management, because if so the company would not be competitive and long-term infeasible.

Conclusion

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Micheling website [on-line]. [quot. 2015-02-25]http://www.michelin.com/eng

Micheling website [on-line]. [quot. 2015-02-26]http://www.michelinearthmover.com/eng_gb/Welcome/About-us/Environment2

Rezulteo [on-line]. [quot. 2015-02-27]http://www.rezulteo-neumaticos.es/neumaticos-michelin/la-marca

Globedia [on-line]. [quot. 2015-02-27]http://es.globedia.com/historia-neumatico-michelin

Engine portal [on-line]. [quot. 2015-02-27]http://www.diariomotor.com/2009/11/23/visita-a-la-fabrica-de-michelin-en-vitoria-%C2%BFcomo-se-fabrica-un-neumatico/

Information Resources

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Automaq website[on-line]. [quot. 2015-02-28]http://www.automaq.com.py/michelin/michelin_responsabilidad.html

Micheling website [on-line]. [quot. 2015-02-28]http://www.informacion-empresas.com/Empresa_MICHELIN-ESPANA-PORTUGAL.html

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