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How Much is Enough? Money and the Good Life. From the Independent Review

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SkidelskyandEdwardSkidelskyNewYork:OtherPress,20

IndependentReview

RobertSkidelskyis therenowned authorof an admiring multivolume biographyof John Maynard Keynes; hissonEdwardis a moral philos

opher.Together in HowMuch Is Enough? they seek to definetheprerequisites of “the good life” andto explain whythecapitalist systemof advanc

ed industrial statesmilitatesagainst itsachievement.Drawing heavily on Aristotlebutprovidingalso alearned surveyof twomillenniaof ethical

thought, they propose alist of indispensable basic goods that every rational individual requires.Those goods include healthandvitality,tho

ughnotnecessarily longevity; respect from one’s fellows, which mayimply personal achievement;ties of affectionandfriendship; harmony with

nature; security from major economic or socialupheaval;autonomy to designa life of one’s choosing;andsufficient leisure to undertakeactivi

ty foritsownsake ratherthan because it generatesincome. Abeneficent state cancreatethematerial conditions in which thebasic goods areproduc

ed,butthegoods themselves arenotprimarilyeconomic.Although peoplein middleincomecountriestend to have more life satisfactionthan those in

poor countries, wealthabove a certain level does notcorrelatein anystraightforwardwaywith happiness, however onedefines that elusive

concept. In fact, theSkidelskys argue,thequest foreconomic growthunder capitalism creates an insatiable demandforsuperfluous material goods

that advertising induces peopleto want in place of those they need. This systemis morally repugnant: it promotes greed,envy, andavarice;

it offends oursense of justice; andit leads us away from thegood life.

TheSkidelskys take as their starting point John Maynard Keynes

’s famous1930 essay “EconomicPossibilities forOurGrandchildren.”Keynespointed outthat livingstandardsin developedcountrieshadincreasedfourfo

ld since 1700. At theprojectedgrowthrate, they would multiply another eight times over thenext century. At that point,thedistributiveconfli

ctsbetween classes andnations will end. No longerfeeling thepressure of economic necessityexceptto arrange thejust distributionof resour

cesandavoid technological unemployment, hiscompatriots will be able to reducetheworking dayto three hours anddevotethemselves to thecreati

ve useof leisure andthedeeperproblems of life.

This jeu d’espritreveals agreat deal about Keynes’s fundamental attitude towardcapitalism. He

hadlittlefaith in Adam Smith’s visionthat thecommongood emerges through theworkings of individual self-interest in a competitive market

place.True, thefree marketfosters economic growth, butgrowthin Keynes’s view does notalwaysequatewith progress.Meanwhile, capitalism enc

ourages mankind’sworst instincts: acquisition without limits, striving without apoint.Keynesconsidered avarice avice, theexaction of usury

a particular offense of theJews, andthelove of money a semi-criminal andsemi-pathologicalmorbidity. No wonderhe later proposed in The Gen

eral Theory that thestate shouldguide thepropensity to consume through taxation andthesocialization of investment—noteliminating theprivate

sector, butreducing it to itsjust proportions.This approach reflects thedeeplyheld preferences of thesegment of theliberal leisure class

andliterati to which Keynesbelonged—preferences that theSkidelskys appearto share.In theeraof bliss a century hence,such distortions of mor

al valueswill seem counterproductive.Keynesbelieved that peoplewhorenouncedinsatiable consumption shouldbe able to getalong on $66,000 ann

ually in current terms (a GordonSquaretownhouse, acountry home, andEton schoolfees presumably notincluded).

Eighty-oddyears after Key

neswrote,average incomein developedcountrieshasgrown preciselyas he predicted. Yearlyworking hours have fallensomewhat,butfarless than he

anticipated.Americansstill labor almost1,800 hours,andtheRussians,with lesserefficiency, around2,000.Only thewelfare statesof “Old” Europehav

e reduced average hours at work to less than 1,400 perannum.Moreover,therefined leisure class of Keynes’s day, which drew incomefrom

land andConsolbonds,haslargely disappeared.Today,peopleat thetopof theincomepyramid tend to be harried professionals selling their hard-

earnedexpertise, andthey putin a longerwork week than those at thebottom. Whyhasthethree-hour dayof Keynes’s utopiafailedto arrive?

A numberof economists beforetheSkidelskys have tackled this problem, andthey give variedexplanations. (See Lorenzo PecchiandGustavo

Piga, eds., Revisiting Keynes: Economic Possibilities for Our Grandchildren [Cambridge, Mass.:MITPress,2008]). Keynes, they say, underestimated thepleasu

re andsense of achievement involved in skilled work, particularlybecause technologicallyadvanced societiesprovide more opportunity forcreati

ve andstimulating tasks than traditional ones. He also underrated theimportance of innovation andtheproduct cycle in creating nonpathologi

calnewconsumption demands. Advanced medical care, labor-savingdevices, andqualitative improvementsin communication andtransportation do notsim

plyallow peopleto engagein thepurposeless Veblenitedisplay that Keynesdeprecated; they do (orat least can) improve thequality of life for

all. Moreover,livingthrough England’sdepressedeconomy in the1920s,where operatives in theoldstapleindustries often faced technological une

mployment, Keynescould readily imagine somethinglike John StuartMill’sstationary state,in which economic advance in theprivate sectorwou

nd down andthecitizenryobtained gratification through moral improvement andharmony with nature. No wonderKeynesthought it a distortion

of judgment to postpone current pleasuresforthesake of futuresatisfaction. Peoplelivingin a dynamic, high-growthsociety might rationally

elect differenttrade-offs.

TheSkidelskys, at anyrate, push Keynes’s argument to itslogical conclusion. Western civilization, they conten

d, made aFaustian bargain with thedemonsof avarice andusury.They agree with Keynesthat, lacking an opportunity formoney making, themost

dangeroushuman proclivitiesmight have found an outletin cruelty andthepursuit of personal power.Havingliftedmanoutof poverty, however, thedem

onswere supposed to depart. Alas, they have notdone so.In Goethe’s renditionof theFaust legend, he wholives to strivecanearn redemption.

In theSkidelskys’ more sinister version, we have achieved abundancethrough economic growth, butthehabitsbred into us by capitalism make

enjoymentof ourgood fortune impossible.

Most labor,they claim,remains “stupefying.” Peoplework outof fear or insecurity, andconsumeri

sm offers“a sopto workers deprived of theleisure they crave.” By monetizing theeconomy, capitalism broadens statuscompetition andrenders

money themeasure of allthings. Moral constraints vanish. No matterhowmany “useless andmind-numbing” thingspeopleacquire, they alwayswant

more (ifnotmaterial baubles, then positional goods in limited supply, such as seaside cottages andadmissionto certain clubs). Advertisi

ng,theorganizedcreation of dissatisfaction, keeps this pernicious systemgoing.TheSkidelskys also attachmuch blame to thediscipline of eco

nomics. Economicsprivileges theoptimum useof resourcesor maximizationof theutility function,butit fails to instruct us on theuses of abunda

nce. Thedevelopment of national incomestatistics focuses ourthinking on efficiency andmaximum outputat theexpense of highervalues.

In

short,themarketeconomy crowdsoutbasic goods.This conclusion would have astonished Adam Smith,whoas a follower of thePhysiocrats deplored

thelack of productivityby therich as much as theindisciplineof thepoor. TheSkidelskys seethemselves also as moral reformers, although in

theopposite directionfrom Smith.They remainproperly agnostic on thequestion whether theenvironment is deteriorating andmankind will eventu

ally deplete theplanet’s finiteresources. However thescientific evidence turns out, they insist, thefurther pursuit of wealthis “madne

ss”and“inherently undesirable.”

In theSkidelskys’ cosmology, thestate standsas theembodiment of thecommongood. Keynes’s demandthat thesta

te maintain enoughaggregatedemandto make full useof resourcesconstituted at bottoman “ethical project.”TheNewLiberals andsocialdemocratscombin

ed in thethirty-five years after World WarII to provide full employment, redistribution of wealth, women’s rights, advances in health,

andallmannerof other socialservices.Keynesianeconomicscreated theageof abundance. Unfortunately, themoral reformersgraduallylost outto critic

s who, ignoring theprecepts of thegood life, claimed that lesseningtheincentives to work andsave created inefficiencies.When Margaret

Thatcher andRonaldReagancame to power,capitalism entered its“degenerative phase.” Keynes’s notionof satiety lost itsappeal, andthedistri

butionof incomebecameever more skewedin favor of the“predatory plutocracy.”

In order to counter those trends, theSkidelskys offer a com

prehensive program of what they describe as “non-coercive paternalism.” Theprovidentialstate canemployeconomic persuasion through taxinc

entives andpenaltiesto encouragecitizens to lead thegood life. Thestate must first define“reasonable standardsof comfort” andredistributeres

ourcesto achieve it.It then must make an “ethical judgment”about what sort of goods theprivate marketshouldbe allowed to supply. No one

, forexample, “needs” tobacco or a secondcar. Progressive consumption taxes canreduceconspicuous consumption to thelevel that the“communit

y” finds desirable. Rentiers will have no choicebutto save andinvesttheir remainingincome. Thestate canemploytheresourcesthus released for

“inconspicuous consumption”—betterairquality andparkland,enforced vacation andleisure time, even freedom from traffic congestion. Capita

l taxation,meanwhile, will reducesocialdiscontent. Thestate candiscourage advertising by endingbusiness write-offs forit,andit candelicatel

y reshape theeconomy through targeted imposts on specific business sectors. Because much financialinnovation is “sociallyuseless,”theban

king sectorseems a good place to start.Under theSkidelskys’ model,international trade finance becomes in anyevent superfluous.Holding tha

t inefficient domestic manufacturing remains preferable to factory closings,they propose to bancompetitive imports from low-wage cou

ntriesandto substitute unilateral grants-in-aidon Christianprinciples instead.

On thepositive side, theSkidelskys suggest that thesta

te provide acapital endowmentor basic incomeso that each citizen canfreelydecidewhether to work or not. Such aschemeopens thedoor to fur

ther socialengineering.Theauthors approve of expenditure on education, butthey want thestate to educate broadly forcultivated leisure

ratherthan to transmit marketable skills.

Thenineteenth-century romantic poets took acomparably dimview of industrialism anditssocial

consequences. “Getting andspending,” wrote Wordsworth, “welaywaste ourpowers.” YettheSkidelskys addan inventivesocialdemocratic twist to the

ir ownversion of dystopia.If theobjectis to fashion an iron cage of disincentives foreconomic growth, their program certainlywill do the

job. Lady Thatcher apparently does notattendtheHouse of Lords anymore. Nevertheless, onecannothelp wonderingwhether Baron Skidelsky, as

he bestridesthePalaceof Westminster,ever recalls what shesaid about thetrouble with socialism: eventually yourunoutof other people’s mon


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