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Cancer Survivorship: Embracing the FutureSupplement to Cancer
Information Support for Cancer Survivors
Bradford W. Hesse, PhD1
Neeraj K. Arora, PhD1
Ellen Burke Beckjord, PhD2
Lila J. Finney Rutten, PhD1
1 Division of Cancer Control and PopulationSciences, National Cancer Institute, Bethesda,Maryland.
2 RAND Corporation, Pittsburgh, Pennsylvania.
Survivors’ information-seeking behavior has traditionally been documented
through analysis of inquiries to hotlines and cancer information services. Data
from these self-selected inquiries tend to be restricted to a time around diagno-
sis, and to those populations possessing the wherewithal and motivation to
seek information actively. The current study used data from a general popula-
tion survey to assess 1) the prevalence of information-seeking behavior among
survivors in the general population, 2) characteristics of seekers versus non-
seekers, 3) ratings of information-seeking experience, and 4) actual versus
preferred sources of information. Data were analyzed from the 2005 adminis-
tration of the Health Information National Trends Survey (HINTS). HINTS is a
cross-sectional, random digit dial telephone survey, weighted to provide esti-
mates for the general population. Nearly half of all Americans (48.7%) indicated
that they have looked for cancer information from 1 source or another. Percen-
tages were highest for those who have been touched by cancer (63.1% of cancer
survivors and 54.6% of those with family histories) and lowest for those with
no cancer history (27.6% of those with no history). Quality concerns topped the
list of information-seeking experiences for those recalling the last time they
looked. Patterns of information-seeking revealed a discrepancy between pre-
ferred and actual source when tracked over years since diagnosis. Information-
seeking is prevalent among cancer survivors and does not diminish over time.
Prescriptions are given for reengineering the information environment to
improve long-term outcomes for survivors. Cancer 2008;112(11 suppl):2529–
40. � 2008 American Cancer Society.
KEYWORDS: cancer survivors, consumer health information, national survey, in-formation seeking.
I n a feature article appearing in the Health section of the New
York Times on August 14, 2005, journalist Jan Hoffman summar-
ized the modern cancer patient’s experience in one, seemingly para-
doxical, headline: ‘‘Awash in information, patients face a lonely,
uncertain road.’’1 Describing the experience of Meg Gaines, diag-
nosed with ovarian cancer and pictured holding mounds of com-
puter printouts and clipped articles, the headline captured an
inherent contradiction for cancer patients and survivors in the midst
of the information age. Never before has so much information about
cancer been made so immediately available to patients and practi-
tioners alike, yet never has it appeared so difficult to integrate the
raw data of evidence-based oncology into a coherent lifetime guide
for healthy survivorship. As suggested in a subsequent article in the
same newspaper by journalist Denise Grady,2 a diagnosis of cancer
carries with it a lifetime of ‘‘making sense’’3 in an environment of
uneven care4 and fragmented communications.5
Address for reprints: Bradford W. Hesse, PhD, Di-vision of Cancer Control and Population Sciences,National Cancer Institute, 6130 Executive Blvd.,MSC 7365, EPN 4068, Bethesda, MD 20892-7365; Fax: (301) 480-2198; E-mail: [email protected]
Supplement sponsored by the American CancerSociety’s Behavioral Research Center and theNational Cancer Institute’s Office of CancerSurvivorship.
Supported by National Cancer Institute Contract#N02-PC-15003.
Received December 5, 2007; revision receivedJanuary 2, 2008; accepted February 20, 2008.
ª 2008 American Cancer SocietyDOI 10.1002/cncr.23445Published online 21 April 2008 in Wiley InterScience (www.interscience.wiley.com).
2529
WHY INFORMATION NEEDS ARECRITICAL INDICATORSIn 2000 the Institute of Medicine (IOM) released its
landmark report on patient safety titled To Err is
Human.6 The gist of the report was straightforward
and direct. Systemic fractures in the organizational
practice of medicine have created an epidemic of
avoidable medical errors and lost opportunities for
treatment that, when factored together, result in an
untold number of deaths each year. The fractures are
not unique to medicine, they occur in every human-
based system in which variation occurs as a natural
consequence of normal cognitive and physical limi-
tation.7 What is different is that the culture of health-
care has not yet evolved the safety mechanisms—
redundancies in communications, technologic back-
ups, etc—that have been instituted in other high-risk
industries.
One of the key fracture points, according to
authors of the IOM report, is in the area of commu-
nication. At their best, effective communications can
ensure that information in the sociotechnical envir-
onment8 of modern healthcare can be used to opti-
mize positive outcomes for the patient.9,10 Patient-
centered communications can serve to 1) foster heal-
ing relationships between providers and patients
over time, 2) bring patients into the informational
loop for their own care, 3) address emotional con-
cerns, 4) support decision-making, 5) manage uncer-
tainty, and 6) enable patient self-management.11,12
When communications fail, when noise enters the
system or critical conversations fail to happen, the
result can be a catastrophic error or a missed oppor-
tunity for intervention.6,7
The influence of these fractures in cancer survi-
vorship was made apparent by a study of 119 breast
cancer patients who failed to receive guideline-
recommended adjuvant therapy.4 In deconstructing
events leading to the systemic exclusion of treat-
ments, authors of the study concluded that a seri-
ous ‘‘communication breakdown’’ occurred in the
delivery of care; that ‘‘the loop from recommenda-
tion to treatment’’ was not closed. According to the
hospital staff interviewed, far too few mechanisms
were built into the system of care that would allow
surgical staff to follow-up with their patients, to
ensure that the patients attended necessary refer-
rals, or to monitor adherence to recommended
treatment.4 Similar reviews of patients presenting
with late-stage cervical cancer (a cancer that is
wholly preventable in the population through early
detection) revealed that a lack of adherence to rou-
tine screening examinations accounted for a major-
ity of late-stage cases.13
ASSESSING CANCER SURVIVORS’INFORMATION-SEEKING EXPERIENCESAssessing patients’ needs can, and should be, a
starting point for improving the delivery of infor-
mation services to cancer survivors. One way of
assessing information needs is to evaluate the data
collected systematically by 1 of the publicly or pri-
vately funded cancer information services. Indeed,
much has already been learned from these centers
regarding the nature of callers’ questions, the
composition of information seekers, and the psy-
chologic motivations associated with looking for
answers to self-generated questions.14–17 Going
online through Web-based messaging and email
has opened up other avenues for collecting data
from public inquiries.18–20
Nevertheless, data from the call centers do not
represent the full breadth of potential callers’ needs.
The self-initiated transactions logged at these centers
come from those members within the public space
who 1) learned about the existence of the call line
or Web site, 2) were sufficiently motivated to access
the resource, and 3) had the wherewithal to make
the call or access the Web.15,21,22 Researchers have
argued that these self-selected inquiries, although
useful, are not generalizable to the full population of
cancer information seekers but tend to be limited to
callers of higher socioeconomic status. Calls into the
hotlines also tend to cluster temporally around diag-
nosis and treatment decisions, and do not represent
the full continuum of cancer survivorship from diag-
nosis to a lifetime of vigilance and coping. One
review found that only 10% of catalogued studies (9
of 92) assessed the current needs of posttreatment
survivors.23
The purpose of this study, then, was to gain
insight into the information-seeking experiences of
cancer survivors as distributed through the general
population. To do this, data were analyzed from a
national probability sample of adults in the U.S. with
sufficient breadth to cover the information needs of
people reporting themselves as cancer survivors,
those with family members touched by cancer, and
those with no personal or family experience of can-
cer. With such a sample frame in place, the following
research questions were identified as important:
� Research Question 1. How prevalent is cancer in-
formation-seeking in the general population and
how do cancer survivors compare with other
groups in terms of motivated usage of cancer in-
formation resources?
� Research Question 2. Who among cancer survi-
vors, as sampled from the general population,
2530 CANCER Supplement June 1, 2008 / Volume 112 / Number 11
reported taking an active part in information-seek-
ing activities?
� Research Question 3. Where do information-seek-
ing survivors turn when looking for quality cancer
information? Is there a difference between where
survivors would prefer to go in contrast to where
they actually sought information?
� Research Question 4. How do information-seeking
survivors rate their satisfaction with the existing
cancer information environment? Are there points
of concern about the information environment
that stand out against others?
MATERIALS AND METHODSData SourceData for this study are from the 2005 iteration of the
Health Information National Trends Survey (HINTS
2005), a nationally representative survey designed to
assess the impact of the cancer information environ-
ment and the public’s knowledge of, attitudes to-
ward, and behaviors related to cancer and cancer
prevention. Comprehensive reports on the concep-
tual framework of HINTS and sample designs are
published elsewhere.24,25
Data for HINTS 2005 were collected from Febru-
ary through August 2005. The cross-sectional survey
was administered by trained interviewers to repre-
sentative samples of American households drawn
from all telephone exchanges in the U.S. One adult
(aged �18 years) was selected from each household
to participate in the full survey during a household
screening. In 2005, response rates were 34% at the
household screening level (ie, the initial contact with
the household used for sampling purposes), and 61%
at the sampled person interview level (ie, completion
of the interview by the sampled household member).
Every sampled adult who completed a questionnaire
was assigned a final sampling weight and a set of 50
replicate sampling weights. These sampling weights
were used for the purpose of computing nationally
representative estimates, to adjust for nonresponse,
and to reduce the sampling variance of estimators
through utilization of information from more robust
sources than the corresponding HINTS estimates (eg,
estimates obtained through the Current Population
Survey, which has much larger sample sizes than
HINTS). Data were available from 5586 extended
interviews for use in analyses.
MeasuresInformation-seekingHINTS 2005 respondents were asked ‘‘Have you ever
looked for cancer information from any source?’’
(yes/no). Respondents also indicated the timing of
their most recent information search (within the last
year/ > 1 year ago).
Information source preferencesInformation source preference was assessed by ask-
ing respondents ‘‘Imagine that you had a strong
need to get information about cancer. Where would
you go first?’’ Responses were combined into 3
groups: Health Care Provider (HCP), Internet, and
Other (includes print media, family/friends/cowork-
ers, cancer organization/cancer survivor, and 1–800
telephone numbers).
Information source useFor HINTS respondents who had personally searched
for cancer information, source use was assessed by
asking ‘‘The most recent time you wanted informa-
tion on cancer, where did you go first?’’ Responses
were coded into the same 3 groups used to assess
source preference: Health Care Provider (HCP), Inter-
net, and Other.
Information-seeking experiencesExperiences seeking cancer information were
assessed using the Information SEeking Experiences
Scale (ISEE).26,27 HINTS respondents who had per-
sonally searched for cancer information indicated
their agreement on a 4-point scale to statements
about their most recent search: ‘‘It took a lot of effort
to get the information that you needed’’; ‘‘You felt
frustrated during your search for the information’’;
‘‘The information you found was too hard to under-
stand’’; and ‘‘You were concerned about the quality
of information.’’ These items were examined indivi-
dually and as a continuous scale, in which higher
scores indicate better information search experiences
(a 5 .76).
Sociodemographic variablesSex, age, education, annual household income, race/
ethnicity, and whether a respondent had health in-
surance were included in the current study. Three
discrete categories of cancer history were also
included: 1) no personal or family history of cancer,
2) no personal but a family history of cancer, and 3)
personal history of cancer. For analyses of cancer
survivors, time since diagnosis (�1 year postdiagno-
sis, 2–5 years postdiagnosis, 6–10 years postdiagno-
sis, and 111 years postdiagnosis) was included as
well.
Information Support/Hesse et al. 2531
Formative Testing of ItemsAll measures in the survey were evaluated in a cogni-
tive laboratory using concurrent protocol analysis
techniques.28,29 Items were reviewed up to 3 times,
depending on the degree of modification needed to
stabilize interpretation and use. The full survey was
also pilot-tested before the main field period, and a
translated version of the instrument was created in
Spanish for non-English-speaking, Hispanic respon-
dents.30
Data AnalysisAnalyses were conducted using SAS-callable
SUDAAN software (version 9.0)31 to account for the
complex survey design of HINTS 2005 and to obtain
appropriate standard errors and 95% confidence
intervals (95% CIs) for point estimates. Responses of
‘‘refused’’ or ‘‘don’t know’’ were counted as missing.
Weighted descriptive statistics are presented, and
weighted data were used in all inferential statistical
analyses. Bivariate analyses (chi-square) estimated
associations between sociodemographic characteris-
tics and cancer history as well as information out-
comes and cancer history. For cancer survivors,
binomial logistic regression estimated associations
between sociodemographic characteristics and infor-
mation-seeking; multinomial logistic regression esti-
mated associations between sociodemographic
characteristics and information source preferences.
For survivors who had ever searched for cancer infor-
mation, multinomial logistic regression estimated
associations between sociodemographic characteris-
tics and source use; multivariate linear regression
estimated associations between survivor characteris-
tics and information-seeking experiences.
Informed ConsentData were collected as part of HINTS, a national sur-
vey of the general population. HINTS went through
an expedited review with the National Cancer Insti-
tute’s Institutional Review Board in 2001 that gave it
an ‘‘exempt’’ status; hence, a formal informed con-
sent was not needed. Clearance for conducting the
survey was also obtained from the U.S. government’s
Office of Management and Budget (OMB #0925-
0538).
RESULTSOf the 5586 observations available for analyses, 5553
could be identified in terms of survivorship status. Of
these, 865 reported having a personal history of can-
cer, 3397 reported having a family history of cancer
only, and 1291 reported having no personal or family
history with cancer. Table 1 depicts the weighted
population characteristics along with the accompa-
nying chi-square statistics within each of these
groupings. The majority of the demographic variables
appeared to be distributed in a way that is reflective
of the population at large for adults aged �18 years
(eg, median income at around the < $50,000 mark;
available at www.census.gov. Accessed on September
4, 2007). However, differences across groups in de-
mographic characteristics were observed (Table 1).
Compared with other groups, respondents with a
personal history of cancer were more frequently
female and non-Hispanic white. Survey respondents
with a history of cancer were also somewhat older
and more frequently reported having health insur-
ance than other groups. Among respondents with a
personal history of cancer, the most frequently iden-
tified types of cancer included skin cancer (29.5%),
breast cancer (16.9%), and prostate cancer (10.1%).
The distribution of reported cancers among the
HINTS sample is consistent with cancer incidence
estimates derived during a similar time period, sug-
gesting that the HINTS distribution of survivors is
fairly representative of the national population.32
Research Question 1. Information-seeking Prevalenceand Survivorship StatusIn Figure 1 we investigate the prevalence of cancer
information-seeking, defined as having ever searched
for cancer information, as estimated for various seg-
ments of the population. For comparison purposes,
we begin with an overall estimate for the entire sam-
ple frame; that is, for all noninstitutionalized Ameri-
cans aged �18 years. That estimate suggests that a
little less than half (46.7%) of the adult population in
the U.S. has actively looked for cancer information
from any source; among these respondents, 71.2%
reported that they had sought said information
within the last year. Next to the overall estimate, we
overlay estimates for subpopulations based on
responses to questions regarding survivorship. The
first comparison separates the estimates by survivor-
ship status, with only 27.6% of those who have never
been ‘‘touched by cancer’’33 indicating that they had
engaged in active searching. The percentage rises
dramatically for the 2 groups most closely influenced
by cancer, with up to 54.6% of those with family his-
tories and up to 63.1% of cancer survivors looking
for information. The trend shows an overall increase
in engagement with the information environment
among people who have been touched by cancer
2532 CANCER Supplement June 1, 2008 / Volume 112 / Number 11
either through a family or personal history
(v2 5 185.67; P < .01).
In Figure 2, we switch our frame of analysis to
just individuals who have searched for cancer infor-
mation, and from among those we indicate percen-
tages of searchers who have looked for cancer
information during the past year. Of note is that in-
formation seekers, regardless of cancer status, appear
to be highly engaged with the cancer information
environment: Overall, 71.2% of information seekers
had conducted their most recent search within the
past year. Not surprisingly, nearly all cancer survivors
diagnosed within the past year had searched for can-
cer information during that same time period
(97.2%). Although smaller percentages of survivors
FIGURE 1. Information-seeking (ever searched for cancer information).HINTS indicates Health Information National Trends Survey.
TABLE 1Respondent Characteristics Grouped by Survivor Status (n 5 5553)
Respondent characteristic
Weighted % within survivor status group (95% CI)
Personal history
(n 5 865)
Family history only
(n 5 3397)
No history
(n 5 1291)
Gender (chi-square 5 10.53; P < .01)
Male 44.2 (42.0–46.4) 46.8 (46.0–47.6) 52.8 (51.2–53.4)
Female 55.8 (53.6–58.0) 53.2 (52.4–54.0) 47.2 (45.6–48.8)
Age (chi-square 5 439.69; P < .01)
18–34 y 4.8 (3.6–6.0) 31.8 (31.1–32.5) 39.6 (38.0–41.2)
35–49 y 17.7 (15.5–19.9) 33.7 (33.1–35.3) 27.6 (26.4–28.8)
50–64 y 32.4 (30.4–34.4) 22.2 (21.6–22.8) 20.4 (19.0–21.8)
65–74 y 22.6 (21.0–24.2) 7.6 (7.2–8.0) 7.7 (6.9–8.5)
�75 y 22.4 (20.6–24.2) 4.8 (4.5–5.1) 4.7 (4.0–5.4)
Education (chi-square 5 22.51; P < .01)
Less than high school 14.1 (12.7–15.5) 11.8 (11.1–12.5) 21.1 (19.6–22.6)
High school 31.5 (29.6–33.4) 30.1 (29.3–30.9) 28.5 (26.8–30.2)
Some college 30.7 (28.5–32.9) 34.0 (33.1–34.9) 27.9 (25.9–29.9)
College graduate 23.7 (22.0–25.4) 23.9 (23.3–24.5) 22.5 (21.3–23.7)
Annual income (chi-square 5 29.30; P < .01)
< $25K 25.9 (24.0–27.8) 19.3 (18.2–20.4) 26.6 (24.9–28.3)
$25K to < $50K 22.4 (20.5–24.3) 21.4 (20.2–22.6) 20.3 (18.9–21.7)
$50K to < $75K 16.2 (14.7–17.7) 19.4 (18.3–20.5) 17.2 (15.9–18.5)
�$75K 18.8 (17.2–20.4) 26.3 (25.0–27.6) 19.4 (18.0–20.8)
Refused/DK/missing 16.7 (15.0–18.4) 13.7 (12.7–14.7) 16.6 (14.9–18.3)
Race/ethnicity (chi-square 5 172.61; P < .01)
Hispanic/Latino 5.1 (4.1–6.1) 9.2 (8.5–9.9) 26.1 (24.5–27.7)
NH white 84.7 (83.1–86.3) 74.0 (65.0–83.0) 54.3 (52.8–55.8)
NH African American 5.1 (4.2–6.0) 10.6 (9.8–11.4) 10.7 (9.6–11.8)
NH other 5.2 (4.1–6.3) 6.7 (6.0–7.4) 8.9 (7.6–10.2)
Health insurance (chi-square 5 74.37; P < .01)
Have health insurance 93.8 (92.5–95.1) 86.5 (85.6–87.4) 71.5 (69.2–73.8)
Do not have health insurance 6.2 (4.9–7.5) 13.5 (12.6–14.4) 28.5 (26.2–30.8)
Time since diagnosis
�1 y 15.8 (12.3–19.4)
2–5 y 31.3 (26.0–36.7)
6–10 y 16.1 (12.9–19.4)
�11 y 36.7 (32.1–41.3)
95% CI indicates 95% confidence interval; DK, did not know; NH, non-Hispanic.
Information Support/Hesse et al. 2533
had recently searched further from time of diagnosis,
the percentage of survivors who had sought cancer
information in the past year was relatively constant
across the remaining groups and remained high at
approximately half the sample. Finally, compared
with survivors overall, information seekers with a
family history or no history of cancer were more
likely to have searched for cancer information during
the past year (v2 5 17.13; P < .01).
Table 2 displays differences in our other informa-
tion-related study outcomes in relation to survivor-
ship status. Although the majority of all groups
reported preferring an HCP as a first source of cancer
information, this preference was stronger among
HINTS respondents with a personal or no history of
cancer (v2 5 73.70; P < .01). Conversely, although a
majority would prefer to use their HCP to get infor-
mation concerning cancer, only a minority of seekers
actually did: significantly more respondents with a
personal history of cancer had used an HCP as a first
source of cancer information (41.9%) compared with
those with a family (21.6%) or no history (16.2%) of
cancer (v2 5 47.0; P < .01). Finally, information
search experiences varied by survivorship status.
Although suboptimal information search experiences
were fairly prevalent among all HINTS respondents,
cancer survivors were least likely to report that their
most recent search took a lot of effort (v2 5 7.20;
P 5 .03), and respondents with a family history of
cancer were most likely to have been frustrated by
their most recent search (v2 5 7.19; P 5 .03).
Research Question 2: Characteristics ofInformation-seeking SurvivorsWe next sought to understand what differentiated in-
formation seekers from nonseekers within the survi-
vorship population. Table 3 shows the results of a
multivariate regression model estimating the odds of
information-seeking. Information-seeking survivors
tended to be younger and to be better educated.
Compared with survivors aged �75 years, survivors
ages 35 to 49 years were more than twice as likely to
have ever searched for cancer information (odds ra-
tio [OR] of2.71), and survivors ages 50 to 64 years
were nearly 4 times more likely to have searched (OR
of 3.89). The probability of information-seeking
increased steadily with years of education; compared
with survivors who did not complete high school,
those who did had >3 times the odds of having
searched for cancer information (OR of 3.76), and
this ratio nearly doubled for survivors with some (OR
of 6.11) or completed (OR of 6.66) college education.
Research Question 3. Survivors’ Actual and PreferredSources of InformationIn HINTS 2005, respondents were asked to imagine a
hypothetical situation in which they had a strong
need to look for cancer information. Given that need,
respondents were asked where they would likely go
FIGURE 2. Information-seeking (searched within the past year). Hx indi-cates history; HINTS, Health Information National Trends Survey.
TABLE 2Information Outcomes by Survivor Status
Information outcome
Weighted % within survivor status group (SE)
Personal history Family history No history
Ever searched for cancer information? (chi-square 5 185.67; P < .01)
Yes 63.11 (2.23) 54.64 (1.14) 27.56 (1.74)
No 36.89 (2.23) 45.36 (1.14) 72.44 (1.74)
Most recent search for cancer information (chi-square 5 17.13; P < .01)
Within the last y 60.47 (2.78) 72.75 (1.18) 74.97 (3.78)
>1 y ago 39.53 (2.78) 27.25 (1.18) 25.03 (3.78)
Information source preference (chi-square 5 73.70; P < .01)
Health care provider 68.49 (2.13) 50.53 (1.06) 61.25 (2.03)
Internet 19.99 (1.81) 34.14 (1.10) 26.36 (1.52)
Other 11.52 (1.61) 15.32 (0.90) 12.39 (1.29)
Source used first in most recent search (chi-square 5 47.01; P < .01)
Health care provider 41.88 (2.80) 21.59 (1.32) 16.21 (2.37)
Internet 36.04 (2.67) 50.07 (1.37) 48.87 (3.78)
Other 22.08 (2.09) 28.34 (1.22) 34.92 (3.69)
It took a lot of effort to get the information you needed (chi-square 5 7.20; P 5 .03)
Strongly agree/agree 30.47 (2.50) 38.69 (2.00) 37.56 (3.21)
Strongly disagree/disagree 69.53 (2.50) 61.31 (2.00) 62.44 (3.21)
You felt frustrated during your information search (chi-square 5 7.19; P 5 .03)
Strongly agree/agree 23.15 (2.48) 28.29 (1.46) 22.27 (2.18)
Strongly disagree/disagree 76.85 (2.48) 71.71 (1.46) 77.73 (2.18)
The information you found was too hard to understand (chi-square 5 0.39; P 5 .82)
Strongly agree/agree 24.32 (2.51) 23.67 (1.03) 22.11 (2.72)
Strongly disagree/disagree 75.68 (2.51) 76.33 (1.03) 77.89 (2.72)
You were concerned about the quality of the information (chi-square 5 2.18; P 5 .34)
Strongly agree/agree 44.48 (2.96) 48.73 (1.55) 44.84 (3.20)
Strongly disagree/disagree 55.52 (2.96) 51.27 (1.55) 55.16 (3.20)
SE indicates standard error.
2534 CANCER Supplement June 1, 2008 / Volume 112 / Number 11
first for information. Responses for the full survey
frame were placed into 1 of 12 categories according to
prompts on the Computer Assisted Telephone Inter-
view screen. Categories included books (1.9%), bro-
chures (0.2%), cancer organization (3%), family (4.1%),
friend/coworker (1%), healthcare provider (54.3%),
Internet (29.9%), library (2.4%), magazines (0.3%),
newspapers (0.3%), someone with cancer (0.2%), tele-
phone information services (0.1%), other specified
(0.5%), and a residual category of not ascertained or do
not know (1.6%). Overwhelmingly, responses clustered
into 2 main categories, with HCP leading as the most
common preferred source of cancer information (an
estimated 54.3% of the entire U.S. adult population)
followed by the Internet (an estimated 29.9%). None of
the other single categories came close to matching fre-
quencies in these 2 individual categories.
Those in the sample who had reported looking
for cancer information were asked to indicate where
they had gone first. In this case, the pattern
switched for the main categories with the majority
indicating that they had gone to the Internet first
(46.7%), and a smaller, but still substantive, percent-
age reporting that they had gone to their HCP first
(23%). This overall finding of preferring to go to
HCP first, but actually using the Internet first repli-
cates a pattern uncovered previously in the HINTS
2003 data.34
TABLE 3Multivariate Regression Models of Information Outcomes for Survivors
Survivor characteristic
Information seeking*
(OR; 95% CI)
Information source
preferencey (OR; 95% CI)
Information source
use{ (OR; 95% CI) ISEE§ (ß; SE ß)
Gender P 5 .21 P 5 .76 P < .01 P 5 .27
Male 1.00 1.00 1.00 0.00
Female 1.32 (0.85–2.07) 1.07 (0.63–1.83) 1.27 (0.69–2.33) 3.18 (2.89)
Age P < .01 P < .01 P < .01 P 5 .39
18–34 y 2.00 (0.55–7.26) 13.31 (1.97–89.70) 12.62 (1.02–156.43) 7.35 (12.24)
35–49 y 2.71 (1.34–5.45) 26.42 (6.67–104.60) 10.63 (2.80–40.40) 11.58 (4.85)
50–64 y 3.89 (1.95–7.75) 25.87 (7.34–91.14) 6.71 (1.76–25.62) 5.91 (4.95)
65–74 y 1.33 (0.75–2.36) 11.07 (2.83–43.25) 6.78 (1.87–24.58) 5.09 (4.47)
�75 y 1.00 1.00 1.00 0.00
Education P < .01 P 5 .08 P 5 .01 P 5 .70
Less than high school 1.00 1.00 1.00 0.00
High school 3.76 (1.82–7.77) 0.87 (0.23–3.24) 1.00 1.81 (6.09)
Some college 6.11 (2.81–13.28) 1.36 (0.42–4.41) 1.56 (0.64–3.77) 2.18 (5.25)
College graduate 6.66 (2.99–14.87) 2.21 (0.61–8.03) 2.93 (1.23–6.97) 21.97 (6.60)
Annual income P 5 .32 P 5 .52 P 5 .95 P 5 .09
<$25K 1.00 1.00 1.00 0.00
$25K to <$50K 1.30 (0.67–2.52) 0.98 (0.43–2.24) 1.00 (0.31–3.18) 8.65 (4.72)
$50K to <$75K 2.10 (1.01–4.35) 1.35 (0.54–3.38) 1.19 (0.30–4.76) 9.59 (5.40)
�$75K 1.35 (0.62–2.91) 1.67 (0.67–4.19) 1.34 (0.32–5.65) 12.27 (5.84)
Refused/DK/missing 1.00 (0.54–1.84) 1.70 (0.64–4.51) 1.06 (0.36–3.10) 1.14 (4.83)
Race/ethnicity P 5 .89 P 5 .22 P 5 .42 P 5 .22
Hispanic/Latino 1.28 (0.39–4.15) 1.36 (0.27–6.86) 0.74 (0.13–4.33) 25.77 (6.02)
NH white 1.00 1.00 1.00 0.00
NH African American 0.64 (0.18–2.31) 0.31 (0.07–1.41) 1.99 (0.63–6.27) 22.58 (6.35)
NH other 1.03 (0.32–3.24) 0.36 (0.09–1.47) 1.15 (0.28–4.72) 214.15 (8.91)
Health insurance P 5 .70 P 5 .61 P 5 .99 P 5 .69
Have health insurance 1.00 1.00 1.00 0.00
Do not have health insurance 0.83 (0.32–2.18) 0.47 (0.08–2.87) 1.04 (0.23–4.77) 3.00 (7.53)
Time since diagnosis P 5 .78 P 5 .60 P 5 .03 P 5 .49
�1 y 1.00 1.00 1.00 0.00
2–5 y 1.02 (0.48–2.18) 1.65 (0.74–3.69) 2.56 (0.81–8.14) 0.78 (4.31)
6–10 y 0.78 (0.41–1.46) 1.60 (0.61–4.21) 2.05 (0.71–5.91) 22.47 (3.93)
�11 y 0.91 (0.46–1.79) 1.35 (0.53–3.47) 0.93 (0.34–2.53) 24.18 (4.17)
OR indicates odds ratio; 95% CI, 95% confidence interval; ISEE, Information SEeking Experiences Scale; SE, standard error; DK, does not know; NH, non-Hispanic.
* Binary logistic model; OR 5 search/no search.y Multinomial logistic model; OR 5 prefer Internet/prefer healthcare provider.{ Multinomial logistic model for information seekers only; OR 5 used Internet/used healthcare provider.§ Linear model for information seekers only; higher scores indicate better search experiences.
Information Support/Hesse et al. 2535
To understand source use and source preference
in more detail, we used multinomial logistic regres-
sion to compare the odds of having used or prefer-
ring the Internet to the odds of having used or
preferring an HCP for information-seeking. The
results are displayed in Table 3. Of the sociodemo-
graphic characteristics examined in this study, only
survivors’ age was found to be significantly asso-
ciated with preferring the Internet over an HCP as a
first source of cancer information. All survivors
aged < 75 years were more likely than those aged
�75 years to prefer the Internet to an HCP as an in-
formation source (P < .01). Similarly, among survi-
vors who had searched for information, those
aged < 75 years were more likely than those aged
�75 years to have used the Internet before an HCP
in their most recent search (P < .01). Furthermore,
survivors who had completed college were more
likely than those who had completed high school or
less to have used the Internet before an HCP in their
most recent search (P < .05), and post hoc compari-
sons revealed that survivors 2 to 5 years from diag-
nosis were more likely to have used the Internet
before an HCP compared with those �11 years after
diagnosis (P < .05).
The pattern of source preference versus source
usage is more nuanced when evaluating survivors’
data than it is for the general population. Figure 3
compares preference against usage across years since
diagnosis, using estimated percentages adjusted for
the influence of the demographic variables (age, sex,
education, race/ethnicity, income, and health insur-
ance). As with the overall population, survivors pre-
ferred contacting their HCPs regardless of how long
it had been since they were diagnosed. The usage
data show a different pattern. During the first year
after diagnosis, cancer patients actually reported
going to their HCPs as a source of first resort. That
pattern changes, however, when examining years 2
through 10. Here Internet usage exceeds provider
usage as a first source. The trend reverses again for
those living with their cancers for > 11 years (a delay
effect that might be confounded with generational
effects on Internet use34).
Research Question 4. Survivors’ Information-seekingExperiencesSurvivors who reported looking specifically for cancer
information in the past were asked to recall their last
searching experience. These respondents were then
asked to provide ratings on the ISEE scale. Figure 4
portrays the weighted proportions within this
response group of those answering ‘‘strongly agree’’
or ‘‘somewhat agree’’ to each of the scales’ constitu-
ent items. From a scan of the items in the scale, con-
cerns over quality (‘‘I was concerned about the
quality of the information’’) stood out as a dimension
of particular concern. Nearly half of survivors
(44.6%), among those who recounted their experi-
ence of looking for information, expressed worry
over the quality of the information they retrieved.
A continuous index of search experiences was
examined using multivariate linear regression, in
which a higher ISEE scores indicated better informa-
tion search experiences. None of the sociodemo-
graphic variables considered in this study were
found to be significantly associated with search
experiences; there was marginal evidence that
increasing annual income was associated with more
positive information-seeking experiences (P 5 .09).
FIGURE 3. Cancer survivors’ information source preferences and informa-tion source use. Weighted percentages are adjusted for gender, age, educa-
tion, annual income, race/ethnicity, and health insurance status. FIGURE 4. Cancer survivors’ (n 5 865) information-seeking experiences:
weighted.
2536 CANCER Supplement June 1, 2008 / Volume 112 / Number 11
DISCUSSIONFrom the HINTS 2005 data it is apparent that
‘‘looking for information about cancer’’ is not an ex-
perience restricted to a privileged segment of the
population but appears to be quite common in the
public at large. From the data presented in this arti-
cle, 46.7% of the general U.S. adult population, or a
little over a million Americans, have looked at 1 time
or another for information regarding the disease, its
causes, its prevention, its treatment, or its sequelae
(Fig. 1). These data are consistent with analyses con-
ducted on the HINTS 2003 data.35
Not surprisingly, a motivated use of information
resources appears to be the hallmark of many who
have been touched by cancer. Nearly two-thirds of
cancer survivors and a little more than half of those
with family histories of cancer reported having
looked for information about cancer from any
source. By contrast, barely more than 25% of those
with no personal or family experience of cancer
reported searching for information about the disease.
For cancer survivors, the experience is nearly univer-
sal during the first year since diagnosis, with 97% of
those with a recent diagnosis having looked for can-
cer information during the previous 12 months.
Interestingly, the need to search for information
about cancer appears to continue, with roughly half
of those survivors diagnosed in the past (2 to 11 or
more years) having reported looking for cancer infor-
mation within the previous 12 months. These data
match analyses of the HINTS 2003 data, suggesting
that many (although not all) cancer survivors look
for information from a variety of sources, including
the Web.36
Information-seeking Beyond the ‘Transition’Supportive, effective communications should be the
hallmark of a world-class healthcare system for can-
cer survivors. As the authors of the IOM 2006 report
From Cancer Patient to Cancer Survivor: Lost in Tran-
sition reasoned, a patient-centered approach is
essential to survivorship care. This includes a respon-
siveness to patient needs, and effective communica-
tion and information sharing.37 Nevertheless, the
authors of the report expressed concern that as
patients transitioned to the status of ‘survivor,’ they
might find themselves ‘lost’ in an information envir-
onment that is fragmented and that has abdicated
responsibility for long-term support of survivors’
needs.
The data reported in the current study provide at
least a preliminary indication of information-seeking
patterns at this phase of transition. From the multi-
nomial model we constructed to explain preference
for Internet versus Provider, we know that age was
the most significant predictor of Internet usage. The
finding is consistent with other research on demo-
graphics and Internet use.34 In Figure 3, we mapped
preference and usage patterns onto years since diag-
nosis, while controlling statistically for the influence
of age and other demographic variables. From the
graph, we do not observe many differences because
of preference: all survivors showed a strong interest
in going to their provider teams first before going to
other sources. However, the usage patterns suggest a
different story. Those who have just been diagnosed
report going to their providers first, as might be
expected. Presumably, access to a treatment team
would be frequent during this first year and cancer
patients would find it easy to pose their questions to
medical staff. During Years 2 to 10 after diagnosis,
the point of transition, the pattern reverses and the
profile resembles that of the general population. Sur-
vivors prefer going to their HCP for quality informa-
tion, but in reporting actual usage revealed going to
the Internet as a source of first resort. The Internet,
always on and always available, became the first
place to look whenever a ‘strong need’ arose to
obtain information on cancer and cancer survivor-
ship. Given the uneven and unstructured environ-
ment of the World Wide Web,38 it is little wonder
that concerns regarding quality topped the list of
reactions to information-seeking. Moreover, our mul-
tivariate model, in which we regressed a continuous
score from our information-seeking experiences scale
(ISEE) onto demographics, did not yield any signifi-
cant relationships: Everyone experienced some
degree of confusion when looking for cancer infor-
mation, a finding that duplicates research done with
the scale on the general population.26
Several interesting differences in information-
seeking by survivorship status were observed. Prefer-
ence for an HCP as a first source of cancer informa-
tion was stronger among respondents with a
personal or no history of cancer compared with
those with a family history. Furthermore, although a
majority of respondents indicated a preference to
use their HCP to get information about cancer, sig-
nificantly more respondents with a personal history
of cancer had used an HCP as a first source of cancer
information compared with those with a family or no
history of cancer. These findings, coupled with the
greater frustration in information-seeking reported
by respondents with a family history of cancer, are
consistent with previous research documenting dis-
satisfaction with regard to information-seeking
among family members of cancer patients.39
Information Support/Hesse et al. 2537
Although physicians and other healthcare profes-
sionals are consistently named as the preferred
source of cancer information among family members
of cancer patients, in previous research, family mem-
bers report difficulty obtaining desired information
and limited contact with physicians.39
Engineering ‘Deep Support’ Into the Health InformationEnvironmentOne implication of these data is to consider ways
of providing ‘deep support’ for cancer survivors’ in-
formation needs well beyond the point of diagnosis
and treatment.40 Historically, the business systems
that support medicine have been built around a
transactional model41: patients present with symp-
toms, often too late for preemptive care42; they are
treated; and then they are dismissed. Transactional
systems strain when dealing with chronic disease,
preventive care, and personalized service.43 Yet the
new systems must evolve to meet the demands of
21st century medicine.44 Medicine in the 21st cen-
tury must use advances in information technology to
create a service that is predictive of upcoming need,
preemptive of early disease process, and persona-
lized with individually tailored plans for treatment
and self-management.44 The transformation is espe-
cially important in oncology, in which continuous
monitoring over the lifespan will yield population
gains from prevention, early detection, and control
over metastasis.42 Following recommendations from
IOM, these new systems must become ‘patient cen-
tric,’ using information technology to create ‘healing
relationships’ with patients and their caregivers over
time.
It is easy to imagine from these data how the
environment of medicine can be reengineered to
support the move to a relationship model. Electronic
medical records (EMRs) are being put in place to
guarantee patients that their medical records are ac-
cessible to all members of the care team within and
across life phases.45 Personal Health Records, teth-
ered to the continuity of the EMR, are being used to
support self-management by offering patients full
and complete access to their own health information
and to offer ‘information therapy’ for the different
questions that emerge over the lifespan.38 Appoint-
ment management systems, with reminders and sta-
tus checks available to patients as well as providers,
can be used to ensure continuity of care well beyond
the transition period.
All these implementations are under priority
consideration by the Department of Health and
Human Services, the IOM, and countless Health In-
formation Technology companies throughout the
country.44 Its importance to healthy survivorship is
paramount. In fact, some have argued that solving
the information dilemma for patients and providers
will offer one of the most important contributions to
population health in the coming decade.5,46–48
Limitations of the DataThe data presented in this article come from the
2005 administration of the HINTS, a cross-sectional
view of cancer information attitudes and behavior in
the general population. Caution should be taken not
to overinterpret the observed associations between
study variables, given the cross-sectional nature of
the survey. The associations should be interpreted in
light of converging evidence from other sources.
Some of the correlations, such as the association
between age and Internet use or sex and informa-
tion-seeking, have been well documented. Others,
such as the curvilinear association between Internet
reliance and time since diagnosis, are new. These
correlations merit continued study in other venues
to substantiate and confirm. Future studies could
also offer variations in wording for key items in the
survey and could explore issues of convergent, con-
struct, and predictive validity in greater depth.
Another limitation of the data has to do with the
falling response rates in random digit dial (RDD) sur-
veys. The HINTS program was designed after the rig-
orous and exacting procedures for coverage and
selection used in other federal surveillance mechan-
isms. Nevertheless, RDD response rates are falling
universally in all federal surveys because of a variety
of pressures in the communication environment (tel-
emarketing, the ‘do not call’ list, etc). The implica-
tions of these trends for nonresponse bias are not
completely known. Fortunately, psychometric reviews
suggest that population estimates for the types of
items included in HINTS (eg, self-reports of health
behaviors such as smoking) have not been affected
dramatically by declining response rates.49
To maximize sample size in the multivariate
analyses, information-seeking was defined according
to having ever sought cancer information, rather
than having sought information during the past year.
Analysis of more recent cancer information may be
more robust and reveal stronger associations with
variables of interest.
ConclusionsSome have observed that a diagnosis of cancer sig-
nifies a lifetime of ‘making sense’ in an information
environment that appears fragmented, uneven, and
even disparate in quality to survivors. The data pre-
sented in this study confirm those expectations, but
2538 CANCER Supplement June 1, 2008 / Volume 112 / Number 11
they also offer a perspective on survivors’ informa-
tion-seeking behavior across years since their initial
diagnosis. The perspective provides a glimpse into
how the health information environment can be
reengineered to shore up support for the goals of
self-vigilance, self-monitoring, and healthy living that
characterize life after treatment. Health information
technology can play a salubrious role in this reengi-
neering effort, but only if it enhances the ‘healing
relationship’ of patients, their families, and their
healthcare providers in safeguarding health.
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