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Dr. Sanjay Jain Principal

Dr B. Narasimha Murthy Vice Principal

The department of management studies would like

to extend its gratitude towards the Principal, Dr.

Sanjay Jain and the Vice Principal, Dr. Narasimha

Murthy, for their constant support and tenacity that

helped the department stand firmly for 17 years. We are

sincerely privileged to have you as our mentors. We look

forward to your constant support in steering our

department towards meeting the vision of the institute

in the years to come.

Extending our Gratitude

Prof. M Sandeep Kumar HOD

Department of Management

Studies& Research Center

Dear readers,

The Covid-19 pandemic has resulted in an unprecedented crisis throughout the world and has caused widespread disruptions in normal operations across industries and life in general. Education industry is certainly no exception, having required sailing the rough seas. Of course, tough times come to everyone, but it is how we respond to the challenges, that make all the difference. CMRIT, being a dynamic institute, has responded to these impediments in no time and could navigate through the choppy waters, efficiently.

The brilliant leadership of Dr. Sanjay Jain, the Principal and Dr. Narasimha Murthy, the Vice-Principal has immensely helped the institute in general and the department of MBA in particular in bringing the people, systems and process into a new normal, by successfully adapting to the new teaching-Learning process (TLP), making best use of digital and online means of teaching and training etc.

And, I am truly happy that the various achievements of our students and faculty which are presented inside the current newsletter stands as a reflection to the performance of the department, giving a remarkable ending to the Covid-hit, already distressed semester i.e., July-Dec 2020.

Wishing a great start ahead to all in the New Year 2021!

HoD’s Message

Prof. Piyali Roy Chowdhury Editor

Assistant Professor

Mr. Nikhil Sharma Content Writer

Student of Sem-3

MBA Class 2019-21

Mr. Rick Henry

Graphic Designer

Student of Sem-3

MBA Class 2019-21

From the Editor’s desk,

The Department of Management Studies is

delighted to introduce the Optimus, a bi-annual

newsletter of MBA, CMR Institute of Technology with

the aim of sharing the current events of each semester

in this department. Publishing of this newsletter is an

attempt to exhibit and showcase the developments of

academic and non-academic activities. The Newsletter

team has worked hard to bring out the this newsletter

Our team of editors, designers, photographers,

and correspondents, in addition to generating creative

content, worked extensively to report on events in and

around college. The final publication reflects and

encompasses the diversity inherent to the academic

and extra-curricular spaces in CMRIT’s MBA

Department– we have included sections which show

Faculty’s achievements, publications. Alumni talks,

guest lectures, and featured articles by distinguished

authors, academicians, and exemplary students.

The Editorial Team

EDITORIAL

Ms. Nikila N.

Graphic Designer Student of Sem-3

MBA Class 2019-21

Ms. Rashmi A. Data Curator & Content Writer

Student of Sem-3

MBA Class 2019-21

Ms. Mansi Sharma Data Curator & Editor

Student of Sem-3

MBA Class 2019-21

The newsletter continues to expand its reach to

achieve its vision of being a truly representative

student publication.

Finally, we are proud to thank all who

contributed to the department activities. We hope to

take Optimus further to the next level.

The team hopes to build on this ethos just as much

during the upcoming academic year.

Warm regards from the Editorial team

Dr. Prakash B Yargol

Professor

DRC Head

COE Member

Industrial Visit Coordinator

Tech-Talk Coordinator

Chief Course Instructor (CCI)

Professional Body Membership coordinator

Ms. M.S.Kokila

Assistant Professor

Time-table Coordinator

ERP Coordinator

MOOC coordinator

COE Member

3C Class Teacher

Mega Application Support

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Ms. Preksha Yadav

Assistant Professor HR Club – Head

IAT Coordinator

Website Coordinator

Cultural Coordinator

External Events Coordinator

Social Activities Coordinator

3B Class Teacher

Mega Project Support

Ms. Piyali Roy Chowdhury

Assistant Professor I&E and EDC Head

Fin Club - Head

DRC Member

IAT – Support

Mega Project Support

1A Class Teacher

Overall Clubs and Guest Lectures Coordinator

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Ms. Namita P Konnur

Assistant Professor

Mega Application-Lead-A Study on Financial Literacy

in the Rural Area (5 villages adopted by CMRIT)

CoE Head

DRC Member

Mini-Project and ERP Coordinator

3A Class Teacher

Internship and Project Support

Time Table Support

Mr. Kathari Santosh

Assistant Professor

CoE - Member

Fin Club and Mega Application - Support

IQAC, Remedial and ICP – Coordinator

NAAC - Coordinator

Remedial and ICP Coordinator

Support-Covid-19 and Capital Markets

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Ms. Sabeha Mufti

Assistant Professor Placement Coordinator

TYL Trainer

Mega Project and HR Club - Support

I&E and EDC Member

Faculty placement coordinator

EDC member

Mr. Manjunath S Shivanna

Assistant Professor Mega Project-Lead-Digital Marketing (SEO) Initiative

for CMRIT.

Marketing Club - Head

EMS, VTU Correspondence (IA Marks Uploading and

Attendance Uploading)

1B Class Teacher

IQAC Support

EDC Member

Internship and Project Coordinator

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Mr. Sailesh

Department Office Executive (DOE)

Online Classes by the Faculty

Dept. of MBA has received a certificate from the renowned

research publishing house, Emerald Publishing for conducting

a webinar for faculty on How to Improve Article Acceptance

Rate and Publish Quicker on Wednesday, 29 July 2020.

FACULTY PUBLICATIONS

Prof. Piyali Roy Chowdhury published a paper on

Analyzing Indian Stock Market Index Volatility at the

Outbreak of Corona Virus: Can Exchange Rate be a

Determinant in Measuring It? (Volume: 63 Issue: 5

Publication Year: 2020)

Prof. Piyali Roy Chowdhury published a paper on The

Influence of Exchange Rate on Healthcare Stock Market

Index in India (Article Info Volume 83 Page Number:

24326 – 24331 Publication Issue: May - June 2020

Article History Article Received: 11 May 2020 Revised:

19 May 2020 Accepted: 29 May 2020 Publication: 12

June 2020)

FACULTY CERTIFICATIONS/ PARTICIPATION

Prof. Sandeep Kumar M (HoD) delivered a webinar on

Promising Career with the department of MBA at CMR

Group of Institutions.

Prof. Prakash B Yargol got copyright for his text

book entitled 'International Financial Management-

Theory and Practice'.

Prof. Kokila delivered a lecture on STTP organised by

our college on the topic " Risk and Return calculation

using excel" on 24/11/20 from 10 to 12 p.m

Prof. Kokila filed a complete specification patent on "

Fluid Container with herbal bristle"

Prof. Kokila attended IPR training program conducted by

I& E cell of the College.

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Prof. Preksha Yadav participated in the Online Faculty

Development Programme “Approaches and Challenges

to Interdisciplinary Research” from 5 th - 7 tth August

2020, organised by St. Joseph’s College of Law,

Bengaluru

Prof. Preksha Yadav participated & completed AICTE

Training and Learning (ATAL) Academy Online FDP on

"Innovation Management (Innovation)" from 2020-8-24

to 2020-8-28 at GTU.

Prof. Preksha Yadav attended One Week National E-

Workshop on “LAW, GOVERNANCE &

MANAGEMENT TO COMBAT COVID – 19

PANDEMICS: ISSUES AND CHALLENGES” held

from 3rd – 10th June, 2020.

Prof. Preksha Yadav attended the 2 Hour Workshop

“Introduction to People Analytics” conducted by Turnip

innovations Pvt ltd.

Prof. Preksha Yadav received Certificate of Appreciation

for translating the files of the course Principles of

Human Resource Management (110105069) offered by

IIT Kharagpur in Hindi language.

Prof. Piyali Roy Chowdhury attended the Faculty

Development Programme in Indian Institute of

Management, Ahmedabad on pedagogy and research

methods from June 22 to July 28, 2020.

Prof. Piyali Roy Chowdhury received a certificate of

participation in the Management Development Program

on Econometrics Analytics of Panel Data from IIT,

Kharagpur held during Dec 17th

– 20th , 2020

Prof. Namita P Konnur participated in three days Faculty

development program on "IPR and Hands on Patent

Filing” between August 10 to August 12, 2020.

Prof. Namita P Konnur participated in one-week online

FDP on Research Methodology for Social Sciences:

Tools, Techniques and Practices organized by the

Department of Business Administration from 24th

August 2020 to 30th August 2020.

Prof. Namita P Konnur filed a complete specification

patent on Sep 26, 2020.

Prof. Santosh Kathari participated in the international

workshop on Basics of initiating social science research

held from 6th to 9th& 12th July 2020.

Prof. Santosh Kathari participated in One-Week Online

Faculty Development Program on "Basics of Initiating

Social Science Research” organized by SKPC College,

Chennai during 6th

July, 2020 to 9th

July, 2020 and 12th

July, 2020

.

Prof. Santosh Kathari attended One-Week Online

Faculty Development Program on Case Writing &

Publishing organized by Academy Management

Professional (AMP), Hyderabad during 27th July, 2020

to 31st July, 2020.

Prof. Santosh Kathari received Appreciate Certificate

from Emerald Publishing’s India for organizing webinar

on “How to improve article acceptance rate and publish

quicker” held on 29th

July, 2020.

Prof. Santosh Kathari attended Faculty Development

Program on “HR Analytics” held during 8th & 9th

August 2020 organized by National Institute of Science

& Technology, Berhampur, India.

Prof. Santosh Kathari participated in Three days Faculty

Development Program on "IPR and Hands on Patent

Filing” organized by CMRIT-IPR Cell during 10th

August, 2020 to 12th

August, 2020.

Prof. Santosh Kathari participated in One Day Online

Introductory Boot camp on “Data Action Using

Spreadsheets” by Gramener& Clever Insight on 23rd

August, 2020.

Prof. Santosh Kathari filed a complete specification

patent on 25th September, 2020.

Prof. Santosh Kathari attended AICTE Sponsored 6-

days Online Short – Term Training Program on

“Business Analytics” organized by Department of

Computer Science and Engineering (NBA Accredited)

MCKVIE from 12th

to 17th

October 2020.

Prof. Santosh Kathari delivered a lecture on LTTP on

“Business Analytics” organized by MBA Department on

the topic "Data Analysis Using SPSS" on 11/11/20 from

10.10 a.m. to 12.10 p.m.

Prof. Santosh Kathari delivered a lecture on STTP on

“Construction of Optimum Investment Portfolios”

organized by CoE-Financial Markets MBA Department

on the topic "Introduction to Investments" on 23/11/20

from 10.00 a.m. to 11 a.m.

Prof. Santosh Kathari delivered a lecture on STTP

on “Construction of Optimum Investment

Portfolios” organized by CoE-Financial Markets

MBA Department on the topic "Fundamental and

Technical Analysis" on 27/11/20 from 10.00 a.m

to 12 p.m

Prof. Sabeha Mufti got top rating in "Teaching

Feedback" 4.2/5 for both subjects handled.

Prof. Sabeha Mufti qualified in 15 e-sessions on

Entrepreneurship from MHRD Innovation Cell.

Prof. Sabeha Mufti conducted Workshop for final year

students on "Resume Writing" also provided hands on

training on "NOVARESUME" Portal.

Prof. Sabeha Mufti wrote Article for CMRIT Connect

"DATA DRIVEN DECISION MAKING IN HR".

Prof. Manjunatha S delivered a webinar on 'How to

Crack the Job Interview' on 29/10/2020 at K S School of

Engineering and Management, Bengaluru

Prof. Manjunatha S delivered a webinar on Promising

Career with an MBA at CMR Group of Institutions.

Prof. Manjunatha S participated and successfully

completed online workshop on Universal Human Value

on the theme “Inculcating Universal Human Values in

Technical Education” d during 2-6 November, 2020 as

organized by All India Council for Technical

Education(AICTE).

Prof. Manjunatha S delivered a talk on “Blue Ocean

Strategy in the Manufacturing Sector”, organised by the

Department of Mechanical Engineering from 21st to 25th

September 2020.

Buyer behavior Post-Covid

Prof. Sandeep Kumar M

HoD and Associate Professor in Marketing

Post Covid, a new normal is expected to unfold. How will it

affect the consumer behavior? How will the brands respond?

We have witnessed a gamut of brands from across the product

categories have taken a plunge into, to offer the pandemic-

related product offerings to their consumers. Even those

stubborn brands have revised their product portfolio with

sanitizers, hand-wash etc into their kitty. On the other hand,

how the consumers are going to respond to the pandemic-led

shopping restrictions is something of interest to the marketers.

Three types of consumer behavior can be found post Covid:

a. The Liberated Buyer: These are the buyers who spring

up immediately after lifting the lockdown. They wish to

jump into their personal habits that have been suppressed

by the lockdown restrictions, such as drinking, smoking,

eating out at their favorite food-joint or having that

humble chai on the corner of the street. For some, it’s

like a revelation to buy household products or consumer

durables. This set of consumers will lead to a sudden

surge in economic activities in a given market.

b. The Responsible Buyer: These arethe ones who, by

nature, assume socially responsible. They have self-

imposed norms. Health and hygiene are paramount for

these people. Since there is a fear of second wave of the

pandemic all over, this set of consumers show more

interest to pile up large packs or sachets of hand-wash,

sanitizers, immunity boosters, health supplements, more

units of face-masks etc. These set of buyers always make

out planned purchase and avoid impulse buying..

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c. The Normal Buyer: These are the buyers who exhibit

routine buying pattern. They behave as if they have no

restrictions. Not restricted to bare necessities. They

continue their shopping spree and are least bothered

about the lock-down restrictions. However, they make a

very small size of the total pie.

The above classification is based on the author’s observation on

the current consumer trends and may not be accurate. However,

the current pandemic will bring about some changes in the

market and among the consumers, for sure.

Sectoral Impact of Covid19 on Indian Capital Market

Dr. Prakash B. Yaragol

Professor in Finance and DRC Head

The covid19 is the first and foremost human disaster in 2020

which infected lakhs of people in more than 200 countries

across the globe including India. It infected around 18354342

people and took the life of 696147 people across the globe as

on 5th August 2020 (as per WHO report). On 31st December

2019, the World Health Organization (WHO) identified the

first case of COVID-19 in Wuhan of China. The virus started to

spread in China during mid-January 2020 and later turned into

national crisis. Due to wide spread of the virus, the WHO

declared global emergency on 30th January 2020 and declared

the virus as pandemic on 11th March 2020.

The COVID19 includes both Severe Acute Respiratory

Syndrome (SARS) and Middle East Respiratory Syndrome

(MERS). The Centre of Disease Control and Prevention (CDC)

said that the COVID19 symptoms appear in human being within

2-14 days after a person exposed to the infected person. It is very

difficult to diagnose during early stages. Though the fatality rate

of COVID19 is very low compared to other viruses, such as

Ebola, Zika, but infection rate is very high. The stock market

behaviour during the post COVID19 was huge volatile. Only

during the first one or two weeks the market was performing

negatively but at later stage it recovered and reacted with wide

fluctuations. The sector most affected by the COVID19 was

banking sector particularly PSU banks, followed by realty, auto,

media so on. The sectors least affected were IT and pharma

sectors. Though stock market reacted negatively for some days,

there is no perfect correlation between COVID19 and stock

market movement. The reason for the negative movement of the

market was not COVID19 alone, it was accompanied by other

factors. Though stock market reacted negatively during post

COVID19, it bounced back when the central govt. announced

some relief packages.

Self-Motivation: It’s Right inside You

Prof. Preksha Yadav

Assistant professor in HR

In current scenario, everyone should understand the importance

of environmental, economic and social changes in all over the

world. Formerly, change in the personal and professional life

was gradual and personal vision and strategies for achieving

goals were not needed.

Now, change is the very first and important rule of today’s

knowledge based society, where personal vision and strategies

are prerequisite for the achievement of goals and existence. We

should self-examine ourselves, when we see who’s accountable

for our success or failure.

We must develop ourselves as a continuous learner and a

transformational leader, because being a follower means to fall

hopelessly behind the pace of world progress. We should

understand that, the power centers in the new knowledge era

will be the knowledge facilitators.

Unawareness and lack of self-motivation will be more risky than

in the past. There are new shorts of challenges in today’s world.

To overcome these challenges we have to have willingness and

ability. We should say ourselves, “I’m on the right track. I’m

doing great.”

We often used to point out our faults and failures. We must

become equally adept at recognizing our strengths and

attainments. We should not wait for any prize giving ceremony,

outside recognition, and mentor to acknowledge our work. Take

pride in your own work on a daily basis.

In today’s world, succeeding once or twice is comparatively

easy. Continuous improvement and development is difficult,

because we effortlessly tempted towards old habits. We should

think of the order instead routine. Order does not mean

accuracy, orderliness or every single thing absolutely in the

right place. Order is exactly opposite of the complexity; it is

simplicity. Order is setting a reasonable agenda and doing in a

day what you set out to do.

We should focus on our goals and consistently see the bigger

picture of the conclusive goal you’re working for and the

benefits that come with it. These actions will help you to

become a leader and a winner in your personal and professional

life. By mastering these simple things, you will be positioned to

be a change master in the new century.

VIRTUAL LAUNCH OF ED CELL

EDC serves as a forum to bring together the heterogeneous

culture of students from various disciplines. It also actively

incubates start-up ideas by creating the required ecosystem to

be an entrepreneur.

The main objective of the EDC is to benefit the students, as

part of nurturing the Entrepreneurship and Start-up Culture.

The chief guest for the event was Mr. Chirag Kashyap, Co-

founder and CEO of Open My Book and Industry Mentor for

ED Cell of CMRIT shared his valuable insights about the

start-ups, technical aspects, how to analyse Strengths,

Weakness, Opportunities and Threats of a business idea and

implement accordingly to be a successful entrepreneur.

The department of MBA has

organized a virtual launch of

ED (Entrepreneurship

Development) Cell on 7th

September 2020 through the

Google meet. EDC is a

platform for CMRIT students

which are dedicated to the

development of

multidimensional skills.

STUDENT PUBLICATIONS

Ms. Needhi Tiwari, 3rd

sem MBA student published a

paper on Analyzing Indian Stock Market Index Volatility

at the Outbreak of Corona Virus: Can Exchange Rate be

a Determinant in Measuring It? (Volume: 63 Issue: 5

Publication Year: 2020)

Ms. Needhi Tiwari, 3rd

sem MBA student published a

paper on The Influence of Exchange Rate on Healthcare

Stock Market Index in India (Article Info Volume 83

Page Number: 24326 – 24331 Publication Issue: May -

June 2020 Article History Article Received: 11 May

2020 Revised: 19 May 2020 Accepted: 29 May 2020

Publication: 12 June 2020)

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HERO CAMPUS CHALLENGE SEASON 6

-Mansi Sharma

Hero Campus Challenge Season 6, an initiative by Hero

MotoCorp Limited, is an opportunity for the students to get a

peek into the world of Hero and be a part of it, by working on

Hero's real business challenges.

These can be either particular problem-based challenge to

choose a methodology to identify the top priorities for the

organization or scenario planning exercises to settle on Hero's

long-term strategy.

Through HCC Season 6, Hero aims to understand diverse &

unique perspectives and approaches toward scenario

building/problem solving from some of the brilliant minds of

the country, studying at India’s leading B-Schools and

Engineering Colleges.

From our college CMRIT, three teams participated. The teams

were:

Team 1-

Deepak S

Pooja B C

Mansi Sharma

Representative Team 1- Mansi,

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Team 2-

Moncy Paul

Anupama

Needhi

Representative Team 2- Needhi and

Team 3-

Chethan Kumar M

Rick henry

Usha

Representative Team 3 -Usha.

The three team Representative had registered for hero campus

challenge season 6 on 12th November 2020.

Round one was the treasure hunt round, held on the 19th

November 2020, where team representatives had to find

answers to a quiz where in hints regarding the quiz were on

Dare2Compete’s Instagram and LinkedIn account. This round

was a very fun round as we had to use our minds in a different

manner and know all about hero products and advertising

strategies. All the three teams passed this round.

The second round was and online aptitude quiz, held on 21st

November 2020. This round required us to complete the

aptitude test of 25 questions in 30 minutes. This round was

particularly difficult as this quiz was not easy to crack and had

long questions to analyse, however all the three teams

completed this round just in time.

BLOC BOARDROOM CHALLENGE 2020

-Mansi Sharma

The BloC Boardroom Challenge is an activity / competition

when in students like us studying MBA can participate and the

competition mainly lets us have an experience of how the

companies solve their issues. So in this competition,

participants will be given a case which they will have to solve

and explain the solution through ppts and other presentation.

From our college CMRIT, three teams participated. The teams

were:

Team 1-

Deepak S

Pooja B C

Mansi Sharma

Representative Team 1- Mansi,

Team 2-

Moncy Paul

Anupama

Needhi

Representative Team 2- Needhi and

Team 3-

Chethan Kumar M

Rick henry

Usha

Representative Team 3 -Usha.

All the three teams had registered for this challenge on 6th

November 2020, where in after registering for the challenge we

had to immediately give an online screening test on what and

how would we react and take decisions if certain situations arise

in a business. This required us to use our understanding of HR

and marketing knowledge. All the three teams had given the test.

After the online screen test from the three teams that registered

one team got selected for the semi- final that was team 1 –

Deepak S, Pooja B C and Mansi Sharma. We were contacted by

the BloC Boardroom teams on 16th November 2020 and were

told that a case will be given to us and we would have to solve it

and present a present to a jury who would later ask us question

on the analysis we gave after presenting them with the case.

We were scheduled to present the case on 25th November at

11:30 through a zoom meeting which was organized by the

BloC Boardroom team. From that day we started preparing by 1st

analyzing the case.

On the D-day i.e. is 25th November 2020, we delivered the

presentation at 11:30 a.m., we did our best and presented our

analysis.

The jury was impressed by our efforts and asked us to be more

attentive to the numbers in the case.

We are looking forward to hearing from them.

Stock Market During Lockdown!!

Gopika Suresh and Soniya G

Students of Sem-3 Class 2019-21

The COVID-19 pandemic has affected the global

economy of which India is a big participant. India is the

country with the second largest population in the world, so the

pandemic is especially dangerous for India. The COVID-19

affected almost all stock markets around the world. The world

stopped due to the virus outbreak and it pushed the world into

the great crisis of the century. The total lockdown and social

distancing are the only solution for preventing the spreading

of the virus until a vaccine is available. India also announced

the lockdown as a protective measure, but India announced a

little bit late and this is evident through the per-lockdown

period where AAR was negative. The announcement of the

lockdown was taken positively by the stock market that was

reflected in the stock market response; this is not an ideal

situation, but still there is a chance when the lockdown is

lifted and COVID-19 is eradicated from the country, the stock

market will recover. The study finds the evidence of a positive

AR around the present lockdown period and confirms that the

lockdown has a positive impact on the stock market

performance until the situation improves in the Indian context.

However, the result holds true for the select sample of BSE-

listed companies and during the period considered for the

study. It cannot be generalized for other traded stocks, nor in

other periods in the future or in different market environment.

The implications of this study are that investors can take

precautionary steps before trading in stocks during the period

of a lockdown.

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Risk averse investors can avoid trading around the lockdown

to avoid the risk linked with volatility of stocks in the

lockdown period. The result of this study will benefit

investors as it may help them better understand and evaluate

the impact of the lockdown on stock markets caused by

COVID 19. Let us all hope that regulators in India will have

the courage to keep the stock markets open and that the

liquidity and price discovery in these markets will contribute

their tiny little bit to help individuals and businesses to cope

with the economic distress that is emerging today.

Effective Ways to Motivate Employees

Moncy Paul

Student of Sem-3 Class 2019-21

Keeping an employee in the loop is something else that is

important to motivation. When an employee feels he or she is

not up-to-date with what is occurring in the company or their

department, that is a message to the employee that says, you

are not important. That's not the kind of message that

increases motivation. Keep information flowing to each

employee; let them know what the company is doing and the

direction it is taking constant check-in with higher-ups when

working on a project undermines an employee's confidence

and willingness to think for themselves. It also deteriorates

motivation. Make sure plenty of sufficient resources are

available for an employee's use. Motivation cannot thrive if an

employee is constantly faced with having inadequate

resources to do the job motivation. Communicate with your

employee. Find out what interests them and what doesn't.

Speaking with an employee frequently shows that you care

about them in more ways than simply wanting them to keep

up with productivity. This will increase an employee's

motivation as well.

Create a fun and stimulating work place. Let everyone address

each other on a first name basis or have a casual dress day

Encourage employees to create a work environment that is as

comfortable as possible and not so office-like by bringing in

personal pictures and things such as plants, for example. This

will only promote creativity and, in the long run, increase

Points to Remember

Keep these points in mind and motivation will have a chance to

soar:

Employee contribution is important

Recognition from an employer is a must

Always respect of peers and colleagues

Keep your employees informed

Stay flexible and make sure the employee can avoid as

much red tape as possible

Constant check-in with higher-ups only leads to micro

managing and lack of motivation

Make sure an employee has sufficient resources

available to do their job

Create a fun and stimulating work environment

Make sure you communicate

Keeping these methods of compensation in mind is what

it takes to understand what it is that drives your

employee to want to do a better job. They must WANT

to do a better job or the work they do will never be as

excellent as it could be. If you are ever in doubt as to

what it is that drives your employee, simply ask, either in

a group meeting or one-on-one. In fact, asking an

employee what it is that motivates him or her is a good

idea right from the start. Then, you can always be sure of

what to provide.

Can We Motivate Employees through Recognition?

Tejashree

Student of Sem-3 Class 2019-21

I know how important recognition is in the workplace and in

life. We want recognition, we thrive on it and it makes us feel

good. Yet most of us do not give or receive enough of it.

I have talked to some of my friends on this topic who are

employees at various levels in different industries and most of

them said one of the most important things employees want is

recognition. They want to be appreciated, applauded and

recognised for the contributions they make in the company. Yet

sadly recognition is something most employees feel they don't

receive - at least not often enough.

Employee recognition is not just a nice thing to do for people.

Employee recognition is a communication tool that reinforces

and rewards the most important outcomes people create for

business. Recognising the strengths and contributions of those

around us and taking the time to let them know how important

they are is critical to organisational success. Human beings live

and grow with praise. Watch, listen and ask questions. The best

way to recognise others is to be a good observer. All employees

have some merits for which they can be recognised for. Yes it

can be hard and it takes time. Yet the rewards will outweigh

whatever time and effort it takes.

Recognition is management's job. While I agree management

needs to recognise their employees but we all can make a

difference by recognising and letting our coworkers know how

much we appreciate them. Recognition is everyone's job!

Recognition takes time and commitment. Recognition is a life

long journey both in our professional and personal lives. The

better we are at recognising others - the more excellence we'll

have in business and in life.

Roles Student Name

Class Representatives of

Marketing Specialisation

NeedhiTiwari& Rick Henry

Class Representatives of

Finance Specialisation

Vidyashree C &Sailikhith R

S

Class Representatives of HR

Specialisation

Mansi Sharma &Chethan M

Placement co-ordinators

Marketing: Needhi Tiwari

and Nikhil Sharma

Finance: Vidyashree, Carol

Rinita Brax

HR: Mansi Sharma, Pooja

B C

Marketing Club Co-ordinators Deepak S, Nikila N, Usha C

Sheelin&Anupama

Finance Club Co-ordinators NeedhiTiwari&Abhishek M

R

HR Club Co-ordinators Rashmi A & Rick Henry

Entrepreneurship

Development Cell Members

Pooja B C, Sahana S, Pooja

M, Sindhu N, Chethan M,

Vidyashree C, Usha C

Sheelin, Megha Karne,

Nagesh A V, Chethan

Kumar M, Megha B G,

Moncy Paul, Karthikeyan G

M, Gopika Suresh, Soniya

G, Shirisha G, Harish P K,

Karthik J P

STU

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We are happy to inform you that at CMR Institute of

Technology, we are coming up with PPO (Pre-Placement

Offer) i.e. the students will be propelled to where they are

willing to get associated and continue to work in the same

company after successful accomplishment of their internship.

We believe this would help in achieving our goal “the right

candidate for the right company” since the company will have

sufficient time to analyze and assess the worth of the candidate

while, the student will be more committed to his/her work. In

other words, the company also acquires an opportunity to

handpick candidates as their employees depending on his/her

conduct and performance during the internship, expecting that

this might further strengthen our rapport.

At CMRIT we have a special program called TYL( Tie Your

Laces) in which they conduct online classes in this pandemic

situation, different activates like Resume writing workshop,

Mock Interviews and give guidance to each and every student

for a better job.

TYL

TRA

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Con

grat

ulat

ions

Cur

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pla

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ts…

Mr. Akash Guruprasana

A university campus is a hub of fond memories and

experiences.

While students likely learned a thing or two about industry

topics and set themselves up for career success, they also built a

relationship with their college that grew to ingrained loyalty.

For universities, the love and commitment of your alumni can

be a powerful tool for fundraising opportunities, marketing and

brand awareness. However, if you want to tap into those

benefits, you need to find a way to maintain the relationship you

own with your students even after they receive their degree.

During this pandemic CMRIT MBA department conducted the

online Alumni meet where all the MBA students participated,

Mr. Akash Guruprasana spoke on the occasion motivated the

students and provided guidance in the area of career growth and

building successful career. They encourage students to choose

an area that they are genuinely interested and work on it.The

interaction with the alumni, touched upon various topics

including contribution of alumni in placements, conduct of

knowledge sharing sessions, assistance for internships and other

social service activities. The idea of alumni sponsoring

economically backward students for their education was also

discussed.

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GUEST LECTURES

Webinar on Digital Marketing

CMRIT college, MBA department organised a virtual webinar

on Digital Marketing. The Webinar took place on 15th July

2020 using the Google Meet tool including screen sharing for

MBA – I and II Year students. The webinar was sponsored by

Yuvakshetra Institute of Management Studies, Palakkad.

The speaker shared his experience in the field of Digital

Marketing.. In the last decade or so the world has shown a

paradigm shift from analog to digital. More and more people

are consuming all kinds of information online hence making

digital marketing the best way to reach out to your targeted

customers. This is the time when brands will have to use

different modes and ways to actually delve and make an impact

on the customers. Surviving in such cut-throat competition is

only possible if you can devise and implement a marketing

strategy that portrays your uniqueness and gives the customers

a reason to opt for you.

The students had a great interaction during the webinar, where

we learnt about basics, scope and applications of Digital

Marketing.

“How to improve article acceptance rate and publish

quicker”

 

CMRIT college, MBA department organised a virtual webinar

that was held on Wednesday, 29 July 2020, the webinar was

about “How to improve article acceptance rate and publish

quicker”. The guest speaker was Ms Sangeeta Menon,

Publishing Relationship Manager, Emerald Publishing, India.

The meeting was held through zoom app at 11: 00 a.m. to

12:30 p.m.

The speaker spoke about the importance of article acceptance and how to

GU

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Webinar on “Artificial Intelligence/Machine learning”

CMRIT college, MBA department organised a virtual webinar

on “Artificial Intelligence/Machine learning & The Role It is

Playing in Changing Today’s Business Models” The Webinar

took place on 06th August 2020 using the Google Meet tool

include screen sharing.

The speaker for the session was Ms. NidhiGangrade, Founder,

CEO at Factual AI/Data Science & ML Educator shared her

insights, expertise with MBA-III sem students.

Lately, Artificial Intelligence and Machine Learning is a hot

topic in the tech industry. Perhaps more than our daily lives

Artificial Intelligence (AI) is impacting the business world

more.

In 2020, people benefit from artificial intelligence every day:

music recommender systems, Google maps, Uber, and many

more applications are powered with AI.

The webinar had given us valuable information about the

pertinence of AI/ML and the career opportunities in this field.

Webinar on “Marketing Cases Writing and Solving”

CMRIT college, MBA department organised a virtual webinar

on “Marketing Cases Writing and Solving”. The Webinar

took place on 04th September 2020 using the Zoom tool

include screen sharing.

The speaker for the session was Mr. RamaniVenkat. He is a

NLP Trainer, an entrepreneur, a corporate trainer and a

motivational speaker who conducts mind power workshops

across Asia, had an interaction with MBA-III sem students.

Marketing case studies are incredibly useful for showing your

marketing successes. Every successful marketing campaign

relies on influencing a consumersbehaviour, and a case study

can be a great way to spotlight your biggest wins.

The speaker discussed various techniques of analysing and

solving corporate case studies which was more of a brain

storming session for the students and also answered the most

important question of the students how to tackle case studies

in VTU examination.

Webinar on National Education Policy 2020

CMRIT college, MBA department organised a virtual webinar

on National Education Policy 2020. The Webinar took place

on 28th September 2020 using the Google meet tool include

screen sharing.

The speaker for the session was Dr. Shreekanth M. Prabhu,

Professor, Department of Information Science & Engineering,

CMRIT.

The main objective of this webinar was to create awareness

amongst teachers, students and other stakeholders in the higher

education system, to discuss highlights and implications of

National Education Policy 2020.

National Education Policy 2020, is an attempt to address most

of the grievances of the education system, which have been

pending for decades. This is certainly a historic moment for all

the stakeholders involved, be it the teachers, students or

parents. It is intriguing to see how the norms of this policy will

be implemented, but we can be sure that this is a new age for

the Indian Education landscape.

Expert Talk on Start-Up India to Execution

CMRIT college, MBA department organised online Expert

Talk on Start-Up India to Execution. The Webinar took place

on 8th October 2020 using the Google meet tool include

screen sharing.

The speaker for the session was Mr. Chirag Kashyap, CEO of

Open My Book and Industry Mentor for ED Cell of CMRIT

addressed MBA-III sem students shared his journey of being

an entrepreneur, experience, relevance of entrepreneurship

and how to convert a business idea to be a successful

entrepreneur.

The main objective of the expert talk was to benefit the

students, as part of nurturing the Entrepreneurship and Start-

up Culture.

The students had a great interaction during the guest lecture,

where we learnt about how an entrepreneur should be and

what all the risks that he will take to be successful. They also

learnt that being an entrepreneur is not an easy task and what

it takes for him to attain success. How determined and

dedicated one should be in achieving goals. Executing an idea

and seeing through till the end and creating a bench mark is

what an entrepreneur is.

Webinar on “Career in Modern Banking”

CMRIT college, MBA department organised a Webinar on

“Career in Modern Banking”. The Webinar took place on 24th

October 2020 using the Zoom tool include screen sharing.

The webinar was conducted by Mr. Srikuma Nair, Founder

and CEO of BYGC Solutions Pvt Limited, who has had a rich

experience of 26 years across 2 of the largest banks in the

country.

This webinar not only provided insights into a banking job but

also helped to explore the other options a student can avail

from the banking sector.

The speaker focused on few areas like Current Overall

Economic Scenario and the Employability/Job avenues, the

Dynamics and Strength of the Banking Industry, Job

Opportunities in Public Sector Banks vs Private Sector New

Generation Banks, Specific Opportunities in the Retail

Banking Segment of Private Sector New Generation Banks,

Skills Requirement in Retail Branch Banking Arm - What the

Industry needs and Challenges in Seeking Jobs at New

Generation Private Sector Banks.

Expert Talk on Team Building

CMRIT college, MBA department organised an Expert Talk on

Team Building. The Expert Talk took place on 17th October

2020 using the Google meet tool include screen sharing.

The Expert Talk was conducted by Ms. Tulika Saxena,

Professor Department of Business Administration; MJP

Rohilkhand University had an interaction with MBA-III sem

students.

The session focused on importance, scope and relevance of

team building. The main take away from the session is co-

ordination and team work leads to success. It is important to

work in a team to learn and achieve the goal.

The students had a great interaction with the expert where we

discussed about the process of team building, being an introvert

how can one work in a team, when working in a team how an

individual gets credit for his contribution for the success of

business.

Webinar on trading mechanism

CMRIT college, MBA department organised Webinar on

trading mechanism: tenates of trading. The Webinar took place

on 10th November 2020 using the Google meet tool include

screen sharing.

The speaker of the session was Prof. Prakash B Yaragol,

Professor Department of MBA, CMRIT College who has a vast

experience about trading in stock market shared few insights of

trading.

The session focused on imparting knowledge of basic terms in

trading, the process of trading, principles for trading and basis

of selection of stocks.

The students had got an overview of trading process and most

importantly the factors to be considered for building a portfolio.

Webinar on "Enhancing Employment

Opportunities using LinkedIn"

CMRIT College, MBA department organized Webinar on

Enhancing Employment Opportunities using LinkedIn. The

Webinar took place on 18th November 2020 using the Google

meet tool include screen sharing.

The speaker of the session was Mr. CNB Rajesh, Director,

Chief Digital Strategist, Enleanytics addressed MBA- III sem

students about how LinkedIn can be used for better

employment.

When you’re job searching, LinkedIn is the one site you

should be using to enhance your job search and boost your

career prospects. The best way to do that is to make sure you

are using the full power of LinkedIn to maximize your

employment potential.

Expert Talk on Financial & Capital Markets

CMRIT College, MBA department organised Expert talk on

Financial & Capital Markets. The Expert talk took place on 21st

November 2020 using Zoom tool include screen sharing. The

speaker of the session was Mr. Kishore CDO & Co- Founder of

Stock Market Institute. He has been instrumental in spreading

financial awareness amongst student and working professionals

through awareness sessions and workshops covering 1 lakh+

individuals. The session was very helpful in knowing more

about the Capital Markets and approaches to invest in the stock

market.

Workshop on CV Writing

CMRIT College, MBA department organised a Workshop on

CV Writing. The Workshop took place on 14th October 2020

using the Google meet tool include screen sharing. The speaker

of the session was Prof. Sabeha Mufti, Professor Department of

MBA, CMRIT College conducted Workshop for final year

students on Resume Writing also provided hands on training on

NOVARESUME portal

Under COE -Financial Markets

The department of Management Studies under the banner of

COE – Financial Markets have organised a webinar on “Money

Management & Secondary Markets” "under the aegis of

Bombay Stock Exchange (BSE) Mumbai on 23rdth July 2020

@ 11 a.m. The resource person of the day was Mr.Suhas Rajput

who works with BSE Mumbai. Around 80 third semester MBA

students participated in this webinar. All the participants were

given e certificate.

The department of Management Studies under the banner of

COE – Financial Markets have organised a webinar on

"Certification courses for Management Graduates" through

Google meet on 9th July 2020, at 2.00 pm to 3.00 pm. Around

40 students of III Semester MBA participated in this webinar.

The speaker of the webinar is Himanshu Srivastava – Manager

(Business Development- southern region) at National Stock

Exchange of India Limited. And Mr. Jeya Prakash, Founder of

MCUBE Academy and is extremely passionate about financial

market education.

CMRIT College, MBA department conducted 1st

Marketing Club Activity on 05th August 2020 through

Google Meet with screen sharing on Digital marketing

to create awareness about flyer making & first-hand

experience of social media marketing by Prof.

Manjunath.

CMRIT college, MBA department conducted 1st Finance

Club Activity on12th August 2020 through Google Meet

with screen sharing and practical knowledge on A

techno-how in Stock market by Prof. Piyali Roy

Chowdhury.

CMRIT College, MBA department conducted 1st HR

Club Activity on 20th August 2020 through Google Meet

with screen sharing and practical knowledge on

Recruitment process- Applicant Tracking System by

Prof. Preksha Yadav.

CMRIT College, MBA department conducted 2nd

Finance Club Activity on 23rd September 2020 through

Google Meet with screen sharing and practical

knowledge on Portfolio Analysis through Excel by Prof.

Piyali Roy Chowdhury.

CMRIT College, MBA department conducted 2nd

Marketing Club Activity on 30th September 2020 through

Google Meet with screen sharing and practical

knowledge on Brand name and Logo designing and

creating 1min video advertisement by Prof. Manjunath.

CMRIT college, MBA department conducted 2nd HR

Club Activity on 7th October 2020 through Google Meet

with screen sharing on Personality Assessment to

understand the psychology and to interpret the

personality traits by Prof. Sabeha Mufti.

CL

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CMRIT college, MBA department conducted 3rd

Marketing Club Activity on 14th October 2020 through

Google Meet with screen sharing and practical

knowledge on Repositioning the products-choosing a

failed product and repositioning the same by Prof.

Manjunath.

CMRIT College, MBA department conducted 3rd Finance

Club Activity on 21st October 2020 through Google Meet

with screen sharing and practical knowledge on

Predicting Stock Market by basic forecasting techniques

by Prof. Piyali Roy Chowdhury.

CMRIT college, MBA department conducted 3rd HR Club

Activity on 11th November 2020 through Google Meet

with screen sharing on Payroll to understand the practical

applicability of the tools by Prof. Preksha Yadav.

CMRIT College, MBA department conducted 4th Finance

Club Activity on 19th November 2020 through Google

Meet with screen sharing on Simulations games,

concepts and its application in finance by Prof. Piyali

Roy Chowdhury.

“The current situation is a challenge but also an opportunity

for us as parents to be more involved with our children. The

online classes have helped my daughter to stay focused. The

well planned curriculum, keeping in mind timely submissions,

interactive sessions and other actions have been very positive.

Thank you to the lecturers and the coordinators for their never

ending efforts. Keep up the good work!”

- Radha B (Mother of Rashmi A, 3rd

sem)

PA

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Had an amazing experience with the college, truly filled with

laughter, smiles, fun, excited to learn both in knowledge and

practically as well. I know he will always have a special place

in his heart for his teachers and for the sweet time he spent in

the institution. It is really a privilege to have an opportunity to

be educated in an Institution that supports the students both in

education and entertainment. Really happy with the institution.

-Syjo Davis Paul (Brother of Moncy Paul, 3rdsem )

I am Chirag Kashyap, Co-founder and Director of Open My

Book, a book sharing platform. I have been associated with

CMRIT MBA Dept as an industry expert and have been

invited to give Guest Lectures to the students of CMRIT. I

find the faculty members very committed to the cause of

promoting innovation and creativity in the student and

developing a culture of Entrepreneurial mindset development.

Sandeep Sir and his associates have been helping us around to

identify and solve the challenges in the area of trying to

promote the hustling mindset among the students by providing

startups as a career option. We are thrilled to be associated

with them and would continue to contribute to their endeavor

to produce more self-reliant and value-driven entrepreneurs.

It's a real privilege to contribute with our knowledge and

experience to this community.

Entrepreneur- Open My Book

IND

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where the program commenced with the welcome speech by

Vidyashree and welcome dance by Megha Prakash Niar,

Pooja BC and Joshua were the host. The program included

activities like guessing the riddle and word jumbles and other

games where junior students asked questions to seniors. The

program also awarded the best performers of the senior batch

with certificates and trophies. The programme concluded with

a speech by the HoD where he spoke encouraging words of

wisdom for the final year students.

FA

RE

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LL

It’s been a funny year to say the least.

We’ve missed out on so many

exciting events, and we are all very

sad about this. It’s hard for us having

not had an official Farewell. We all

wish it could have been different.

CMRIT 1st year MBA students

conducted the virtual farewell for the

final year students on 22nd

September,

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MANAGEMENT JOKES - Gopika Suresh

What do you call really tall expenses?

Overhead.

Why did the accountant push the salaries,

wages, and bonuses down the hill?

She wanted to see the payroll.

Why did the financial analyst give his daughter gifts today

instead of waiting until Christmas?

Because he understands “Present Value”.

What kind of debt did the secret agent issue?

Bond, James Bond.

Why was the banker bad at playing music?

Because they only knew how to play a Treasury note

What do you call a vendor that never tells

the truth?

Supp-liar

What do you call a marathon for Accounts Payable

Analysts?

Settlement runs.

If money really did grow on trees, what would be everyone's

favorite season?

Fall.

The market is weird. Every time one guy sells, another one

buys, and they both think they're smart.

If you can count your money, you don't have a billion

dollars.

Art by Mansi Sharma

Art by Meena Munesh

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Digital Art by Nikila N

Photography By Rick Henry

Department Vision, Thrust Areas and Pos

VISION

To emerge as a Centre of Excellence in the field of Business &

Management, and produce globally competent business leaders,

managers and entrepreneurs.

THRUST AREAS:

1. Financial Markets

2. Digital Marketing

3. HR Analytics

4. Entrepreneurship and Start-up

PROGRAM OUTCOMES (POs)

PO1 – Knowledge application

PO2 – Analytical and logical thinking

PO3 – Team work

PO4 – Leadership

PO5 – life-long learning

PO6 – Analyze and practice aspects of business

PO7 – Personal and Societal growth

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ONLINE ORIENTATION OF MBA

As the New Year started, with a new vision the MBA

Department of CMRIT also held its first online

orientation for the new admissions for the batch of

2020-2022.

The orientation program was held online for six days

with the help of the Google meet as the platform for

interaction and providing information about the

various activities, courses and initiatives of the

department. Students also got to interact with their

seniors and the faculties as well.

All 120 seats were filled for this batch of 2020-2022.

EVENT: BEST OUT OF WASTE

Lavanya L

Pen Stand

Arthi M

Wall Hanging

Priyanka V

Doll

Chandana MS

Wall hanging

Chethan M

Pen Stand

Photo Frame and Swing

Manasa DR

Photo Wall Hanging

A Vineeth Kumar

Reddy

OFFLINE CLASSES MARKED FOR MBA

Offline classes for MBA have been started from 1st February

2021. All students are attending the session from 8 a.m. to 4

p.m. The faculties are conducting online classes daily.

Offline classes are very much effective as physical classes is

useful for critical subjects. There are two department level

initiatives introduced newly to the students attending the

offline classes- T20 and Pep Up sessions. In T20 session, one

of the students are asked to speak for twenty minutes about

management news. Pep up sessions are designed to enhance

the students with communication and writing skills, case

writing skills, email etiquettes, human value skills and MS

office skills.

STUDENT PHOTOS

QU

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JANUARY – JUNE 2021

January 1 Global Family Day

January 12 National Youth Day

January 25 National Voters day, National Tourism Day

January 26 India’s Republic Day, International Customs

Day

February 5 Safer Internet Day

February 10 National De-worming Day

February 11 International Day of Women and Girls in

Science

February 12 National Productivity Day

March 8 International Women’s Day

March 15 World Consumer Rights Day

April 7 World Health Day

April 22 Earth Day

May 1 Workers’ Day (International Labour Day)

May 11 National Technology Day

June 5 World Environment Day

June 12 Anti-Child Labour Day

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Faculty celebrating birthdays during Jan-June 2021

Faculty Name Date of Birth

Prof. Piyali Roy Choudhury 28 March

Prof. Preksha Yadav 01 April

Prof. Kokila 03 May

Dr. Prakash 01 June

Prof. Sabeha 18 June

:

Students celebrating birthdays during Jan-June 2021

Student Name Date of Birth

Anupama H 01 January

Megha B G 04 January

Chethan T M 10 January

Sailikith R S 03 February

Sahana K P 05 February

Nikitha K M 11 February

Kishore Kumar N 11 February

Usha C Sheelin 11 February

Ashika S 22 February

Sirisha R P 24 February

Prashanth Agasi Mundina 02 March

Anitha G 18 March

BIR

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Birthday Celebrated during July-Dec 2020

Pooja B. C. Deepika S

Prof. M Sandeep Kumar Prof. Preksha Yadav

Prof. Manjunatha S Dr. Prakash B Yaragol