MAKE YOUR SKINCARE ROUTINE

MORE EFFECTIVE

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BEAUTY SECRETS

GENE EXPRESSION

Youthful Skin

Ageing Skin

10 YEARS OF GENE RESEARCHPRO-GEN™ HELPS YOUR SKIN WORK HARDER

Just as metabolic rate decreases with age, the recovery genes responsible for youth and radiance lose efficiency. With PRO-GEN™ TECHNOLOGY, the expression of these repair genes is increased, instantly promoting cellular renewal. When repair genes work faster, active ingredients of other products applied on top is absorbed more easily, giving you more obvious results, faster.

1 DROPInstant Softness & Smoothness

Increase absorbing power of the skin

1 MONTHRegain youthfulness and radiance

1 WEEKImprove skin texture

Before After

DO THESE WOES

SOUND FAMILIAR?

L’ORÉAL PARISEXPLAINS WHY

PRO-GEN™ MAKES YOUR SKINCARE ROUTINE 2X MORE EFFECTIVE

1. “ My skincare

products used to

be great but they

seem less effective

these days. “

2. “ My friends said

their skincare

product was a

miracle cream, but

it’s not working

for me. “

3. “ I bought so many

jars of moisturisers

because I keep

switching brands. “

The fact is the problem does not lie with your beauty products but with your Genes.

After 10 years of intensive research, L’Oréal Paris has discovered that the repair gene in youthful skin responds five times faster to overcome fatigue, stress and ageing as compared to mature skin. As one ages, just as your metabolic rate decreases with age, the skin’s ability to take in active ingredients from your skincare products gradually deteriorates. This means that no matter how good your products are, they will not be as effective.

Developed by L’Oréal Paris, PRO-GEN™ TECHNOLOGY helps speed up the action of the sluggish repair genes in ageing skin. With this reboot action, skin restores its optimum recovery abilities and amplifies the results of every other type of skincare product applied on top.

SKINCARE | NEW

BOOST YOUR SKINCAREEFFECTIVENESS

REPAIR GENES WORK FASTER

SKINCARE | NEW

1 DROPFor Soft, Smooth and Supple Skin9 out of 10 women agree*

Each drop is the result of 10 years of

research and development on genes. The

clear lightweight fluid texture is quickly

absorbed. Just one drop penetrates the

deep layers of the skin, stimulating the

youthful actions of the recovery gene.

Skin instantly becomes more hydrated,

softer, and smoother to the touch.

1 MONTHFor Regained Youthfulness and Radiance8 out of 10 women agree*

In just a month, users experienced skin

renewal. L’Oréal Paris Youth Code Boosting

Essence strengthens skin from within,

powering up its ability to absorb nutrients.

Day by day, skin is repaired and hydrated,

and years are shed off your appearance.

Even your daily skincare routine becomes

more effective as a result. Skin is now

more supple and radiant with health, and

wrinkles are gradually banished.

1 WEEKFor Improved Texture7 out of 10 women agree*

After 1 week of use, users noticed

significant improvement in skin texture,

particularly softness and suppleness. Skin’s

recovery gene now works faster than ever,

helping the skin absorb and metabolise

nutrients effciently, hence doubling the

results of other skincare products.

INCREASE YOUR SKIN’S ABSORBING POWERDOUBLE THE EFFECTIVENESSOF YOUR SKINCARE PRODUCT

SKINCARE | NEWSKINCARE | NEW

*Based on 257 women who participated in Youth Code Boosting Essence Usage Study

YOUTH CODE BOOSTING ESSENCEBEAUTY FAVOURITESOF CELEBRITIES

Zhang ZilinFan BingBingGong Li Li BingBing

“

“

With just one drop,my skin is instantly plumped up! - Zhang Zilin

I’ve only used it for a week and my skin has become so much more luminous! - Li BingBing

In the short span of a month,my skin feels completely renewed! - Gong li

It has fulfilled all of my skincare expectations. - Fan BingBing

SKINCARE | CELEBRITY SECRETS SKINCARE | CELEBRITY SECRETS

Youth Code Boosting Essence preps my skin for better penetration. Even after 20 hours of flight, my skin remains supple and hydrated. This is a beauty must-have onmy travels!

“

“

“ “

Zhang Zilin,International Celebrity

ONE DROP, is enough to convince Zhang Zilin!After being crowned Miss World, Zhang Zilin travelled widely to promote humanitarian causes. While travelling, she was constantly seeking a product that could help her skin cope with various weather conditions, defend against external aggressions and keep her skin radiant and well hydrated despite long

flight hours.

To Zhang Zilin, sufficient hydration is the pre-requisite for good skin, and Youth Code Boosting Essence is the pre-requisite for effective hydration. L’Oréal Paris Youth Code Boosting Essence has become a staple in Zhang Zilin’s travel pouch no matter where she goes. With just one drop before using other products, it nourishes and moisturises deeply, resulting in enviably smooth, supple and healthy-looking skin.

Zhang Zilin’s Experience with Youth Code

Because of my hectic work schedule, I don’t have patience with skincare that doesn’t work. Youth Code Boosting Essence is the product of my dreams. It is light, not oily. After just 1 use, my skin becomes smoother and all plumped up. It feels like my skin can now absorb all the nutrients from my moisturiser. It’s my new beauty must-have!

It’s like a yoga workout for the skin! My complexion has improved, fine lines are gone, and I look more radiant and full of energy!”

“

“

Li BingBing,International Celebrity

Just ONE WEEK,and Li Bing Bing is loving it!Li Bing Bing strikes many as an elegant lady with a ready smile. Such poise and beauty, while emanated from the inside, can be deeply enhanced by having

delicate, radiant skin.

In our late twenties, the skin shows initial signs of ageing, such as fine lines around the eyes and visible pores. Quality essences can reduce these lines and refine pores. A good boosting essence can optimise the performance of these products.

L’Oréal Paris Youth Code Boosting Essence has given Li Bing Bing’s skin a new lease of life. On top of added smoothness and suppleness, its PRO-GEN™ TECHNOLOGY improves skin’s texture and quality, refining pores while boosting radiance and vitality, in just one week.

Li BingBing’s Experience with Youth Code

The camera is my best friend, but when I don’t get enough rest, it’s my biggest enemy. Dry skin, dullness, enlarged pores are all magnified on screen. And makeup can’t hide that.

Youth Code is my savior. After using it for a week, all those problems are gone! I’m now ready to face the camera anytime.

SKINCARE | CELEBRITY SECRETS SKINCARE | CELEBRITY SECRETS

“ “

SKINCARE | CELEBRITY SECRETS SKINCARE | CELEBRITY SECRETS

I have little time to spend on skincare so it is important that my skin is able to easily absorb the products that I use. After using Youth Code Boosting Essence for only a month, my skin feels like it has been given a new lease of life!

It’s my secret to fairer skin, effortlessly. Youth Code Boosting Essence stimulates skin to work harder to improve its absorption abilities. Now my glowing skin helps me look even more alive!

“ “

“ “In ONE MONTH,Gong Li has also experienced the difference!To Gong Li, skincare is not just about buying products that suit one’s skin type; it is also about improving the intrinsic quality of the skin. Unhealthy skin is unable to properly absorb nutrients from even the best products. In conjunction with a lifting massage, Gong Li stimulates product absorption with her new skincare favourite – Youth Code Boosting Essence.

L’Oréal Paris Youth Code Boosting Essence preps and strengthens skin from within and improves its defence against aggressions while enhancing the effects of other products applied later. With consistent usage, dramatic results can be seen just after one month. Skin becomes toned, smoother and more luminous, giving your complexion a new lease of life.

Gong Li’s Experience with Youth Code

At my age, I put in extra effort to take care of my skin with the best products. I’m a die-hard user of Revitalift and never imagined that it can work even better.This Youth Code Essence is amazing. After using it with Revitalift, lines that usually take months to disappear, is less visible within a month.

I’m 46 this year, but every morning, I feel like 30.

Gong Li,International Celebrity

Fan BingBing,International Celebrity

MIRACLES HAPPEN when you unlock the mysteries of healthy skin!Fan Bing Bing’s dazzling looks are not just Nature’s gift; they are the result of her quest for perfection. Finding out what skincare products will give you perfect skin begins with understanding how the skin works. Research shows that reparative genes in ageing skin do not react as quickly as those in young skin. To keep your skin looking youthful, these reparative genes need to be brought back to speed.

Fan Bing Bing is the epitome of the perfect Asian beauty with her fair, translucent and delicate complexion. To achieve a fairness that radiates from deep within, every skin cell has to be lustrous and plumped with moisture. L’Oréal Paris Youth Code Boosting Essence allows Fan Bing Bing’s fairness to glow from within. Skincare becomes more effective as the skin gets ready to absorb nutrients from other products, and renews itself more efficiently for lasting beauty.

Fan BingBing’s Experience with Youth Code

I’m proud of my fair skin and I work hard for it. In fact, I use my White Perfect mask every single night. To me, Youth Code Boosting Essence is like an invisible mask my skin wears all the time.

Used with White Perfect, my skin has gone beyond fair. It glows, it’s luminous, it’s radiant... It’s everything that I can hope for. “ “

““

Esther Loo, Thirties

Skin issue: Skin dullness and stubborn dark spots

Kristy Lee, Twenties

Skin issue: Dry & dull skin from being in the sun

Daisy Chia, Forties

Skin issue: Ageing skinwith lines and wrinkles

THEY HAVE ALL TRIED IT,

AND LOVED IT!HERE’S WHAT THEY HAVE TO SAY...

I saw Youth Code in the international magazines and read many rave reviews about its boosting power for any kind of skincare. After childbirth, my skincare seems to take longer than before to work against dullness and dark spots. That’s why I was so excited to learn that it’s finally available in Singapore.

After just one application, my skin became brighter instantly. My skincare products also seem to be absorbed more quickly. After one week, my skin feels softer and definitely looks more radiant.

It’s amazing how one product can make such a difference to my skin.

Being a working mother of three can be incredibly taxing on the skin. My skin is dry, fine lines and wrinkles also become more

obvious.

I’m always looking for new products that provide extra hydration and reduce wrinkles. I’ve tried many products and brands before my friends recommended L’Oréal Paris Revitalift range to me. It improved my skin, but did not give me the dramatic results experienced by

my friends.

Then I tried this. Every day, I applied Youth Code Boosting Essence before using my essence and moisturizer. After one week, my skin no longer feels dry in the mornings. I was also pleasantly surprised by my smoother, softer and more radiant skin. No more trial & error. The answer is Youth Code.

I love the sun and the outdoors, but it causes my skin to appear dry and dull. I use L’Oréal Paris’ Hydra Fresh range to give my skin the much needed hydration. And I’m happy with the results.

Then, I was challenged to try Youth Code Boosting Essence. Honestly, I was really resistant to expanding my regime at first! But after 1 trial, I’m glad I gave in.

Youth Code Boosting Essence instantly brightened up my complexion and my skin felt supple after just 1 use. Using Youth Code together with my Hydra Fresh products gave me remarkable results that I really didn’t expect. My boyfriend says my skin became as smooth as baby skin. Clearly now I know what I’ve been missing out!

L’Oréal Paris explains:Even youthful skin needs a boost now and then. Besides giving you instantly softer skin, Youth Code Boosting Essence also contains Hydroxyethylpiperazine Ethane Sulfonic Acid, which has a pro-exfoliating action that further improves absorption of active ingredients in your subsequent skincare.

L’Oréal Paris explains:On top of promoting cellular renewal, Youth Code Boosting Essence also contains Adenosine, long known to be a constitutive component of DNA, to slow the effects of ageing in skin. See the difference with just 1 additional product in your regime!

““

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L’Oréal Paris explains:At different stages in life, hormonal changes, environmental changes or even just stress can cause our skin condition to deteriorate. PRO-GEN™ TECHNOLOGY in Youth Code Boosting Essence increases the expression of recovery genes involved in cellular renewal to help your skin work at an optimal level. In fact, skin looks more radiant after just 1 application of Youth Code Boosting Essence!

“

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SKINCARE | CUSTOMER REVIEWS SKINCARE | CUSTOMER REVIEWS

COLOR RICHE

START THE LUNAR NEW YEAR ON A HIGH IN PERFECT RED N˚ 377.Put on your innocent charm with barely there Nude N ˚#235. Dance up a storm with Intense Fuchsia #N ˚288.

Celebrate the comeback of colors with L’Oréal Paris Color Riche. With 20 vibrant and assertive shades to choose from, there is a Color Riche to match any occasion, any mood and any style. Transform your look and punctuate your fashion statement with just one swipe on the lips.

Plus, Color Riche is enriched with vitamin E and Omegas 3 and 6 for extra nourishing.

No wonder it is the Number 1 lipstick in the world!

Laetitia wearing N°236

Laetitia wearing N°377

Doutzen wearing N°379 Freida wearing N°235

Doutzen wearing N°373 Freida wearing N°288

L’ORÉAL PARISLIP ESSENTIALS

100% evenFits into every little crease

THE NEW FOUNDATION REVOLUTION

Roll’On

EXCELLENT COVERAGE.ULTRA-EVEN RESULTS. FLAWLESS APPLICATION.

ALL DAY SKIN SMOOTHNESS

No Streaks, No Caking, No Flaws.That Is Our True Match Expertise.

Experience a new makeup step that brings together perfect coverage with a beautifully sheer foundation. L’Oréal Paris True Match Roll on is makeup without the cake-up. Its revolutionary easy-to-use Roll on applicator with a stretch texture ensures perfect uniformity and conformity to your facial contours.

Carefully measured under pressure from the Roll on, oils and gliding agents in the foundation stretch the finest layer of color over skin while soft focus elastomers hide imperfections naturally.

Available from February 2012 onwards.

LINEDFOR PERFECTIONLet your eyes do the talking. With L’Oréal Paris’ Super Liner series, you are on your wayto well-defined peepers in seconds! Vary your look for different occasions with these four Super Liners.

SCENARIO:THE 12-HOUR WORKDAY

Use: Super Liner Felt Impact Liner

Why: The long-wearing liquid pen liner goes on fluidly in one steady stroke. The sponge felt tip carries just the right amount of smudge-proof formula and pulls out a sharp thin line for a clean professional look that lasts all day.

SCENARIO:GIRLS’ NIGHT OUT

Use: Super Liner Duo Smoky Eye Designer

Why: In the day, the pencil creates a fresh natural look. When night falls, this becomes a fool-proof tool for achieving perfect smoky eyes. Simply color up your lids and smudge out with the integrated sponge tip on theother side.

Scenario:CASUAL WEEKEND

Use: Super Liner Automatic Slim Liner

Why: Keep it light and simple with its thin line and natural finish. The soft texture of the crayon makes application a breeze. Draw along your waterline to enhance the beauty of your eyes.

Scenario:COCKTAIL PARTYUse: Super Liner Liquid

Why: Get dramatic results in one swift stroke as the quick-set liquid liner glides onto the delicate eye area without any tugging. You can vary your look with fine or thick lines, and its waterproof formula helps you look fresh and polished throughout your event.

L’ORÉAL PARISFACE ESSENTIALS

L’ORÉAL PARISEYE ESSENTIALS

What aReSulfateS?Commonly known as Sodium Laureth Sulfate, this ingredient found in many commercial beauty products help generate foam but strips hair of essential oils and moisture. Hair Expertise is instead formulated with safe and skin-friendly foaming agents derived from coconut and palm oils which provide a rich luxurious lather.

YOuR haiR Spa expeRienceHair Expertise gives you an invigorating and sensorial hair spa experience with an infusion of three aromatic botanical oils. Rosemary, known for its calming properties, soothes dry sensitive scalp and adds shine to dull-looking tresses. And antiseptic Juniper and Mint stimulate the mind with their revitalising scents.

Free of heavy silicones, EverSleek provides 48-hour frizz control with an infusion of natural Sunflower, Argan and Olive oils to weightlessly smooth frizzy hair without weighing it down. The range includes a shampoo, conditioner, masque and frizz taming créme serum.

Created exclusively for colored hair, EverPure maintains radiance of hair color with the Anti-Fade System with UV filters. Color remains pure even after 32 washes. The range includes a shampoo, conditioner, masque and leave-in conditioner.

Patented with Bio-Ceramide Complex, EverStrong reduces hair breakage, repairs and injects strength back to dry, weakened hair. Hair emerges stronger, shinier and healthier after just 1 wash. Range includes shampoo, conditioner, masque and overnight leave-on treatment.

“As a colorist, I recommend Hair Expertise. Its sulfate-free with rich lather formula truly respects the hair fibre and infusion of natural botanical oils guarantees a spa-like hair wash experience.”

Christophe RobinL’Oréal Paris Color Expert

EXPERIENCE THELUXURY OF HAIR EXPERTISE100% Sulfate-Free. Salon-Quality Results.

“This is the ultimate don’t-mess-with-me sleek.”Jennifer Lopez

L’ORÉAL PARISHAIR ESSENTIALS

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