Making the invisible,visible.

#liveeconomy

OLD RETAIL IS FADING FAST

Long gone are the days when a shop owner dictates what is in the shop, and

the shopper has to guess before they visit. Now everyone carries a shop in

their pocket. It is open 24 hours a day and it has pretty much everything in the

world in it, every item with a price ticket on.2

EVERY FUNCTION IS AFFECTED

The live economy, the revolution in retail, and the reshaping of place, is

changing the market. Property owners are finding it impacts every function in

their business. The emerging winners are investing in understanding shopper

behaviour and shaping it to drive improved performance.

CATEGORY MGMT

EXPERIENCE

MARKETING

OPERATIONS

KNOW ME

RESPECT ME

EXCITE ME

RETAIN ME

BECOMING A SMART PLACE

A smart place understands and delivers the expectations of its visitors,

engaging in appropriate, and delightful, ways. Returning VIPs with full consent

are recognised as they arrive, while casual visitors, preferring to remain

anonymous, are fully respected.

KNOW WHAT’S HAPPENING

MAKE SENSE OF IT KNOW WHAT TO DO

RESPOND & ENGAGE

Sense and source multiple data streams, including

from Movvo proprietary device sensors, traditional

people counting technology, hyperlocal beacon

technologies, IoT sensors, facial recognition

technologies, and many others.

Use machine learning, focused on pattern

recognition, to process and correlate behaviour data.

Deep data mining of the captured data and industry

statistics to understand influences, their impacts and

predict outcomes.

Using industry understanding, skills, technologies,

and practices to understand past business

performance and develop insight and predictive

models. Provide crisp analysis and proven actions

to drive successful business outcomes.

Enable dumb buildings to become smart places

with ‘IF…THEN...’ sense and respond technology.

This intelligence streamlines experience and

operations to add value from visitors and assets.

Location, context and profile trigger in-app and in-

place personal experiences.

8

FLEXIBLE TECHNOLOGY ARCHITECTURE

Movvo’s platform is designed to consume and make sense of multiple data

sources, including streams of data ‘in motion’ from IoT devices and data at rest

from core customer business systems and third parties. It offers a compelling

dashboard and set of data integration approaches and APIs.

CATEGORY MANAGEMENT

EXPERIENCE OPERATIONS

MARKETING

• Measure and improve shopper experience

• Efficient store layouts

• Compelling and profitable segmentation

• Optimise online to offline

• Model and evaluate change prior to committing

• Workforce planning

• Stores efficiency (management)

• Optimise opening hours

• Optimise physical environment

• Tune every aspect for performance

• Understand the ROI of every €€€ spent

• Quantify loyalty and engagement

• Event reports and audiences

• Model and measure campaigns

• Targeting and segmentation on behaviour

• Future-proof martech & enable engagement

• Increase sales densities

• Reduce gut feel and run a data driven business,

with performance KPIs at fingertips

• Model and make the right investments

• Category engineering, evaluation and support

• Confident decision making

SHOW ME• Why is that area so cold?

• Why is that area so hot?

• How many people are visiting?

• Why is it going down?

• Can we predict what will happen with this event?

• Is anyone using the omnichannel tools?

• Did that sales event bring in new shoppers?

• How many?

• Have they returned?

• Will they?

• How much extra can this area generate?

• Where are these people coming from?

• What services should we be offering?

• How valuable are the Young Fashionista group?

• How can I attract this segment?

• How can I ensure the layout is optimal?

• Should I repeat the marketing event?

• Have I got the right blend between retail and

the café?

Movvo encourage demonstrations of our insight

platform for centre and HO teams to explore the value.

TIME OUT MARKET

SONAE SIERRA

SURFERS PARADISE

MENLYN MAINE

ALTA PLAZA

O2 TELEFÓNICA

ADAPTS TO ANY ENVIRONMENT

Movvo can be applied in a broad set of environments. Every location deriving

value from visitors, needs shopper behaviour analytics, and the tools to actively

manage it. From individual stores to whole areas of coastline, we work with

shopping centre owners and retailers around the world.

Can you thrive in the LIVE ECONOMY?

William Hardie

Knovation Solutions

William@knovation.co.za