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The Future of Food Recalls

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Bryna WorthamWhole Foods Market

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Recall and Response at Whole Foods Market• Why does Whole Foods need a Recall Application?• What does our process look like? • What were the Business Problems we were looking to solve?• How did we choose FoodLogiQ?• What do we hope to gain from using the Recall and Response Module?• Where are we today? • Communication Plan Examples• Challenges• Next Steps

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Why does Whole Foods need a Recall Application?

• 486 Stores• 12 Regions• 40 Distribution Centers/WFM

Owned Facilities• 450,000 Products

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What does the WFM process look like?

Notification is received at

global or regional

office

Determineclassification

Send tostores that

carryproduct(s)

Stores are notified via email, text, or phone

Store team memberrecords

quantity of product removed

Global or regional

office closes event once all

stores have reported

Provide reports to regulatory agency or supplier

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What were the Business Problems we were looking to solve? • Reliable communication• Intuitive user interface • Automate escalation process • Track and manage response times• Real Time Dashboard• Enhanced Reporting

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Why did we select FoodLogiQ?• Integrated with FoodLogiQ Connect • The People! • Agile Development approach/frequent releases• Meets Business Problems we were trying to solve

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What do we hope to gain?• Quicker response times • Enhanced reporting • Spot trends and improve business process• Real time visibility for leadership

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Where are we today?

Stak

ehol

der

Appr

oval

Scop

e & D

ates

Com

mun

icatio

n

Plan Testi

ng

Train

ing

Go-Li

ve

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Communication Plan Examples• Attended Key Stakeholder Team Meetings• One-Pager • Training – video and user guides• Mock Recalls and surveys• Open Conference Lines – real time support• Demos and Open Q&A

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Objectives• Increase the speed and accuracy of recalls and withdrawals. • Improve reporting to drive process improvement.

BenefitsMore user friendly and efficient

• Email notifications will have a working link that takes you directly to the recall.• Individual logins - no more “generic” logins for each store.• No need for regions to review, filter and pass along notifications to stores.• Possibility for text message recall notifications in the future.

Improved reporting and escalation features• A dashboard view for easier, real-time tracking by global and regional recall initiators.

• Automated escalations to alert leadership when a store has not completed a recall within specified time frame.

Recall Management

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Project TimelineWeek of May 21st – 25th

• Multiple demos accompanied by Q&A Sessions offered. Invitations will be sent in Mid-May.

May 29th

• Training and Login Information will be provided on the morning of Tuesday, May 29th.

• A mock recall will be sent to all stores. A representative from all stores must respond.

• After May 29th, ICIX will no longer be used for recall and withdrawal management.

Recall Management

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Customized User Guides for Each Group of Team Members

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Challenges• 10,000 User Accounts• Communication• Change Management• Scope Management• Legalities of Text and Phone Calls• Data Wrangling

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Next StepsMAY