Source: BrandScience.* Market share in top-of-mind September 2021

E-commerce trends in Russia

1. Sustainable growth of e-commerce

2. Mobile shopping will continue to gradually replace desktops

3. High competition rate

4. Delivery — your competitive advantage

5. Omnichannel sales

6. The most important - simplicity and convenience

«EkoNiva» launches Ozon

The largest milk producer in Russia, EkoNiva Group of Companies, and the Ozon

marketplace have announced a partnership. Since September, an expanded assortment of

dairy products has appeared on the of the showcase Ozon Express fast delivery service.

LG entered the Ozon marketplace

LG has launched a separate showcase on the Ozon marketplace, the online platform said in

its message. Here are about 400 items: refrigerators, washing and drying machines, vacuum

cleaners and much more.

Amway will be released on Ozon

Amway, one of the largest direct selling companies in the Russian market, has launched its

store on the Ozon marketplace. Through cooperation, clients will be able to get the best

service, the company believes.

Perekrestok, Ozon and Wildberries are the Top 10 FMCG online players in Russia

6,75,9

4,7 4,0 3,7 3,1 2,8 2,8 2,3 1,7

Перекресток Ozon Wildberries METRO Пятерочка ВкусВилл Детскиймир

ЛентаОнлайн

Утконос Яндекс Маркет

Top 10 FMCG E-Commerce playersJuly 2021, turnover

*Source: GIK consumer panel

The Internet offers unlimited opportunities for suppliers to compete for market share and even launch new brands.

Source: Nielsen

E-commerceСуммарно

National UrbanTotal

4.5%

0.5%

16.5%

24.7%

17.1%

8.9%

32.5%

43.4%

10.8%

1.7%

18.6%

20.7%

Others

Cleaning supplies

Producermarket share%

Thank you!