Coco cola 1886 : Founded by john pemberton 1970 : Entered Indian market 1977 : Exited the Indian market 1993 : Re-entry in India 1993-2003 : Invested more than US $1b in

India

Introduction

Coke Diet coke Thums up Sprite Limca Maaza Fanta Kinley

Coco cola products

1899 : Founded by Caleb Bradham 1902 : Applied for trademark in Us 1985 : Entry in India 1991 : Marketed and sold as Lehar Pepsi

PEPSI

Pepsi Diet Pepsi 7 up Miranda Mountain Dew Tropicana juices Aquafina

Pepsi products

The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control all of the bottling partners.

Operations Aerated Water, Ready to sell beverages, Non-Alcoholic Beverages (Soft Drinks) Capacity Aerated Water: 300 lakh bottles, Ready to sell beverages: 80 lakh bottles p.a. Investment (in Crores) Rs. 275.50 Established 1968 Management Private Sector Employees 173 Pollution Category Orange Current Status Operating

Hindustan Coca-Cola Beverages Ltd. Visakhapatnam Unit

"The decision to close down a plant is a business decision taken on the basis of its long-term economic viability and market demands of the products being manufactured at that particular plant.“

Coca Cola India's bottling arm Hindustan Coca Cola Beverages has suspended manufacturing at three locations in India citing absence of "long-term economic viability", which may affect at least 300 employees. The company has suspended manufacturing at Kaladera near Jaipur (Rajasthan), Vishakhapatnam (Andhra Pradesh) and Brynihat (Meghalaya). 

COCO COLA BOTTLING CO. CONSOLIDATED

In early days Coco Cola company used to wash and refill bottles by hands and deliver them on horse drawn wagons.

Later they changed their ways of delivering the soft drink.

J.B. Harrison in 1902 began selling Coco Cola in bottles in Greensboro.

It was the first Coco Cola bottling company in North Carolina.

Canned soft drinks are introduced in 1950.

10, 12, 26 ounce king sized and family sized bottles were introduced by Coco Cola company in 1955.

Diet Coke is introduced in 1982.

BOTTLING OF COKE AND PEPSI

Coco Cola company united INC. was founded in 1902 and is headquartered in Birmingham, Alabama.

It has 35 distribution sales centres located in 7 south-eastern states.

In united states it is the third largest bottler of Coco Cola products.

It is the largest privately held Coco Cola bottler employing more than 5,700 employees.

They produce and distribute over 750 refreshing beverages and the product portfolio includes Coco Cola, Coke Zero, Diet Coke, Sprite, Fanta, Minute Maid and many more

COCO COLA COMPANY UNITED INC.

The first bottling agreement was done in 1899 for a sum of one dollar in united states.

In 1999 nearly 400 Coco Cola bottling plants were operating, some of them were open in hot weather months when demand was high.

HISTORY OF BOTTLING

Pepsi bottling ventures (PBV) is the nation largest privately held manufacturer, seller, and distributor of Pepsi Cola beverages.

Pepsi bottling venture is located in North America, corporate offices are located in Raleigh, North Carolina.

PBV is operating 20 bottling and distribution facilities, serving consumers in North Carolina, South Carolina, Virginia, and Maryland.

PEPSI BOTTLING VENTURES

Pepsi bottling and distribution was started in 1943 by Arundel family in Nassau county on long island.

The name was island bottling company until 1955, later it renamed as Pepsi cola bottling company of long island.

HISTORY OF BOTTLING

Coco cola employees performance appraisal is annual based on their performance about goals of the organization

HR department mgt states that employees are our assets, they even care about their health and benefits

Mentoring programs that provides an opportunity for employees to broaden their professional network of resource which helps in enhance the overall employment

The company encourage also coaching, feedback, exchange of ideas, diverse thinking and cross functional learning.

Hr strategy

To look out fro the well being of all employees of the company

Provides leadership and direction to employees of the company

Career development planning for all employees of the company

Ensure through training of nationwide employees To provide individual employees with orientation on the

company at the time of joining To provide employees with solution to their problems Maintaining data records of all the employees of PEPSICO To evalute and retain those employees who are assets to

the company

Objectives

MARKET SHARE OF TWO MAJORS

33%

32%

15%

2%17%

1%

cocacola co. brandscocacola thumpsup fantagold spot limca citra

70%

20%

4%6%

Pepsi Brandspepsi mirinda teem 7 up

Coca Cola Vs Pepsi

LETS SEE???

Pepsi Coca-ColaBrand Image• Sporty• Youth Centric• Fashionable and “in” with

society

Brand Image• Refreshing• Family friendly• Happiness and well being

Frequently changing Logos Frequently changing slogansFocusing on becoming a Food and Beverage company

Focusing on Beverages only

Product Line: Product Line:

Comparison Between Pepsi and Coke

COCA COLA Brand Localization Strategy:Two India’s India A: Life ho to aise India B: Thanda matlab coca cola Small bottle scheme. PEPSI It was positioned as new youth cool icon Yeh Dil mange more Yeh pyass hai badi Youngistan Change the Game

Promotional Methods

CONCLUSION

The taste of both Coca-Cola and Pepsi is different, it is concluded that Pepsi is indeed sweeter than Coca-Cola while Coca-Cola has more carbonation.

They definitely have different recipes. Coca-Cola gives the fizzy effect as it has a higher percentage of carbonation.

Coca-Cola is preferred by more serious and mature drinkers, while Pepsi is loved by youth and fun-loving people

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