INTRODUCTION Founded in 2009 as a family business

Has become a leader in the frozen yoghurt sector:

• 109 stores in Spain

• currently present in more than 14 countries

• with over 25 million in revenues

The secret to success: business idea

WHAT?DOMESTIC SUCCES The value of a brand and a good business idea:

An easily combined product, served creamy and directly made

Affordable, highly versatile (non seasonal) and universal (liked by Spanish and foreigners)

Standardised yogurt manufacturing process, guaranteeing maximum quality and optimum logistics

The clients design their own product: unique products

Social networks for advertising

Entrepreneurial spirit of the leader: Pedro Espinosa

WHAT?INTERNATIONAL EXPANSION´S STRATEGY Slovakia and Czech Republic

Position as the market leader: expand the brand across Europe Change the concept of branding: position Llaollao as a fashion brand and

“lifestyle” market Reach the target in a unique and surprising

To inform the public about the product segment (unknown in some cities) Communicate health and nutritional values of their product

FRANCHISING

Key points of its business model

Success

What is it?

The practice of using another firm's successful business model

What kind of Franchise Agreement has been established?

Master Franchise Agreement

• Master franchisee: 123Plus Group

• Master franchisor: LLaollao

WHY?

WELL ORGANIZED PLAN?

More casuistic than normally

Strategy implementation: HOW?

Strategy implementation: WHY?

Adapt to new markets without losing their business essence: rules to conduct business

Potential Franchisee for Slovakia and Check Republic: 123Plus Group

Low development costs and risks (the Franchisee assumes them) and quick expansion

Attracted bylow investment

high profitability adjustable business model

PROS & CONS

Quick global presence No risk of losing focus of the original market

• Loss of quality control• Loss of reputation

Less costs and risksLoss of control

Agreement cannot be modified in any manner

Risk diversification and sustainable growth

Competitors : Frogy and Kurt

Fátima Löwen Goñi

Inés Jiménez-Blanco

Elena Hazas González

Alejandra Horche Puy

Leticia Horstmann Sendagorta