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CREATE Research Archive Published Articles & Papers 2009 Practical Value Models Ralph L. Keeney Duke University, [email protected] Detlof von Winterfeldt University of Southern California, [email protected] Follow this and additional works at: hp://research.create.usc.edu/published_papers is Article is brought to you for free and open access by CREATE Research Archive. It has been accepted for inclusion in Published Articles & Papers by an authorized administrator of CREATE Research Archive. For more information, please contact [email protected]. Recommended Citation Keeney, Ralph L. and von Winterfeldt, Detlof, "Practical Value Models" (2009). Published Articles & Papers. Paper 36. hp://research.create.usc.edu/published_papers/36
