Real inclusiveness warrants not just the claiming of rights alone, but the bonded duties of the individual to legally contribute his/her share towards creating National wealth for total well being

Vision : Establishing a strong business linkages and promoting selective rural enterprises for opening the rural economic base for self-reliance within the span of 5 years in Tamilnadu.

Mission: Attempting to create modern rural enterprises for creating impulses within the rural economic system and to rejuvenate the rural economy to provide more opportunities for the rural youth in their own soil for self sufficiency.

1. Developing of hybrid model of agriculture, horticulture, rural crafts, industry, services as Growth Engines2. Identification of vibrant high growth enterprises based on intrinsic or Proven potential3. Emphasis on self employment option across the district4. Creation of employable and alternative income generation activities for Self-help group

Strategy Components

5. Undertaking skill upgradation training for the rural folk

6. Creation of multifunctional service centre

7. Adoption of rural hub for sustainable development

8. Conducting modular Need based training programmes 9. support starting rural enterprises during the training camp10. Arranging short term implant training 11. Linking NABARD, Financial institutions, KVIC, DIC, KVIB for project financing12. Support for Creation of multiple linkages by the Service provider 12. Establishing market support for rural products 13.Group initiative and common branding 14.Hand Holding

Reasons for High poverty

 

Green Movement

Modern Agro allied acitivies

Hi-tech Green House Farming

Precision horticulture

Sustainable agriculture and certified organic farming techniques

Hi-tech Floriculture and Tissue culture

Livestock and animal husbandry

Agro-Food Processing Farming to Agro

Processing and value addition technologies

Ethnic food products -nutraceuticals development

Herbal , Aromatic and Minor Forest Produces(MFP) Value addition

Herbal and aromatic farming and value addition industries

Agro Input manufacturing units Agro service centreAgriculture extension serviceGroup FarmingSkill UpgradationMultiskill service Rural aumobile service stationGroup farmingMulti service stationHeatchhing -Forwardmarketing local and international market access

Industrialisation of rural areas with inclusive growthCreation of community owned people institutions Women Empowerment Stable income and less migration of rural and tribal Developed sustainable agriculture with value added wealthAgriculture capital formation Creation of Cubgoods. Well managed soil and water resources

Extraction and distillation of herbs and aromatics techniques

Herbal powder and products

Herbal medicine and drugs, patents

Apiary, Honey processing standardization

Natural dye Natural Resource

management Creation of

service centre Integrated

farming Preparation of

legacy food Rural Textile

production centre Ready made inner

garments making

Rural Micro FinacningRrual Mini Wearhousing public-private partnership initiatives integrated Rural Farming servicing activities. Rural Employmet service Rural incubation centreRural amusement park

Ensuring socoi-econimci equityEnsuring Rights on landSolow phase out of subsidy rajEstablishing Qualiity Infrastrucure. Well developed regional specific herbal ,agriculture products brand with Geographical Indications and patentsinfrastructure development, financial development, energy and environment, regional integration, technological development, and knowledge management

Integrated country brick manufacturing cluster iniatives

Artwear and modern utensivels making

Modern Oil processing plant

Rural cluster initiatives Small resource based

enterpreises Common rural

branding Studio pottery Art work Interior decoration Rural BpO Commercial

acivities by SHG ICT and extension

technique Natural Beauty

theorapy Rural Tourism Biotechnology

Broiler farmCommunity marketFarmers wholesale marketing service centrehigh added value and specific hosticultue productionsE-learning and managementSolar FarmingCommon Biomass plant

Ensuring socoi-econimci equityEnsuring Rights on landSolow phase out of subsidy rajEstablishing Qualiity Infrastrucure. Well developed regional specific herbal ,agriculture products brand with Geographical Indications and patentsinfrastructure development, financial development, energy and environment, regional integration, technological development, and knowledge management

3 Pillars of inclusive growth

Approach on Rural Industrialization:

• Selection of the project• Resource Mapping at District level• Stratification of areas ,based on resource endowments

• Promotion of agro, forest , horticulture and small industries

• Identification of Institutions and promotional Agencies

• Documentation of probable enterprises based on the baseline study

• Pre validation of information• Formation of expert panel• Recommendation of the experts

• Modification of the model• Preparation of modular training prograamme

• Preparation of training kits• Mobilisation of candidates• Collectorate, DRDA, DAVP ADV, Adv through collectrate, NGO, Rarual Banks, Lead Bank, NABARD,

• Selection of Right candidates • Training of candidates – Theory and practical

• Involving the stockholders• Imparting Pilot training at selective regions

• Modification of training kits , if necessary,

• Preparation of action plan

• Giving publicity in the media• Establishing of model demo project• Identification of viable projects by involving the stakeholders

• Preparation of project reports• Establishing linkages with financial institutions • Submission of project report• Loan assistance• Placing under govt sponsored programmes• Support for spin-outs• Support for group imitatives• Support for individual enterprieses• Creation of comman Brand• Handholding support by resource management group• Effective implementation of the Model at field Level

• Support for establishing rural enterprises

• Establishing marketing network• Evaluation of the model • Replicating the Model• Reaching 300 Model enterprises in the target regions

• Reporting

• Creation of rural clusters • Formation of rural hub• Increased private sector investment and improve Access to Finance

• Creation of Effective Brand Diaspora Strategy

• Opportunities from Greater Regional Integration

•  

• • Creating new opportunities, Opening doors of opportunity

• • Promoting/Stimulating entrepreneurship, Creating wealth,

• • Developing a nation of environmentally sensitive and friendly

• entrepreneurs, • • Promoting new business • • Stimulating economic growth • • Building the entrepreneurial spirit of the nation through

• Agriculture and Tourism • • Building strong communities

Challenges for sustainable rural areas:• The employment situation in different economic sectors, relevance of farmers with other gainful activities, availability of job opportunities. Assessment of the development potential.

• Capabilities (level of education, skills) of the rural population in relation to actual and potential labour demand. Entrepreneurship and risk taking. Assessment of training, animation and information needs.

• Local capacity (private and public) for developing a sustainable strategy using local strengths and opportunities. Assessment of local governance needs

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Paradigm Shift in the Rural Paradigm Shift in the Rural Development StrategyDevelopment Strategy

Credit based micro-entrepreneurship

Grassroots Planning and Social Audit

Public-Private Partnership

Self Help Group strategies for community mobilization

Donor-Beneficiary Approach Subsidy based poverty alleviation programmes

Individual focused approach

Centralized planning

‘Government alone’

Participatory Approach

Strategy – Re aligned in the last two years on account of the following:

20

Elements of Current StrategyElements of Current Strategy

• Cascading model of training • Sat com based training• Better Coordination and networking among training institutions• Research and Development• Need based goal oriented training • Develop skills and competencies of the people related to rural development• Promote macro,meso and micro level planning• Increase the reach and improve Quality of training• Dovetail training under diverse programmes budget heads.

Local Resource Analysis•Opportunity Identification•Identification of Development Partners•Selection of Resource Management Group•Selection of Candidates•Imparting training•SHGs Cluster transition training progaramme

Rural Region ;Consolidation of rural brand -Focusing on Unique Model for Brand Building like Amuel for Dairy Development

Amuel launched other products like Amul's product range includes vegetarian cheese, milk powders, milk, butter, ghee, cheese, chocolate,ice cream, cream, shrikhand, paneer, gulab jamuns, Nutramul brand and others

Rural Region

•Dovetailing Various schemes for starting ventures.•Financial support for Group Initiatives and indivitual entrepreneurship•Handholding support•Strengthening the supply Chain•Market Networking•Integration of Rural Economic sub ZonesHandover to people movement

Semi urban region