TOURISM PLANNING PROCESS IN THE NATIONAL

TOURISM DEVELOPMENT PLAN

TOURISM PLANNING AND DEVELOPMENT

SITUATION ANALYSIS

o CONDUCT SUPPLY AND DEMAND ANALYSIS COMPETITIVE ANALYSIS, AS WELL AS PAST AND PRESENT PERFORMANCEoPROVIDES: NATURAL AND CULTURAL RESOURCES, TOURISM INFRASTRUCTURE, TRANSPORTATION, ACCOMMODATION, CAPACITIES, TOURISM ADMINISTRATION, AND THE GOVERNANCE.o AND IT ALSO IDENTIFIES, SWOT.

GOALS, VISION, AND STRATEGIC VISION

STRATEGIC VISION“TO BE A MUST-EXPERIENCE DESTINATION IN ASIA,”

GOALS“TO HAVE AN ENVIRONMENT AND SOCIALLY RESPONSIBLE TOURISM THAT

DELIVERS A MORE WIDELY DISTRIBUTED EMPLOYMENT AND INCOME OPPORTUNITIES,”

3 MAIN STRATEGIC DIRECTIONS:☼ TO IMPROVE MARKET ACCESS AND CONNECTIVITY.☼ DEVELOP AND MARKET COMPETITIVE TOURIST DESTINATIONS AND

PRODUCTS.☼ IMPROVE INSTITUTIONAL GOVERNANCE AND HUMAN RECOURSE

CAPACITIES.

2016 TARG

ET•10 MILLION INTERNATIONAL •35.5 MILLION DOMESTIC

TRAVELERS•US$ 24.7 BILLION (TGDVA)•8.1% SHARE TO (GDP)•6.8 MILLION PEOPLE EMPLOYED•17% SHARE TO NATIONAL

EMPLOYMENT

ACTION PLANS/TIMELINE

• PROVIDES A DETAILED LISTING OF SPECIFIC ACTIVITIES OVER A FIVE-YEAR PERIOD.

• DEVELOP GOALS, VISION AND DIRECTIONS, SET TARGETS, IDENTIFY PROGRAMS, PROJECTS, AND ACTIVITIES, RESOURCES.

COST ESTIMATES/ BUDGET

• BALLPARK FIGURES OF THE AMOUNT OF MONEY THAT WILL BE NEEDED TO CARRY OUT THE STRATEGIES.

IMPLEMENTATION MECHANISM/DESTINATION

MANAGEMENT FRAMEWORK

• TRANSLATE THE PLAN AT THE STRATEGIC AND TACTICAL LEVELS.

ARDENT CONSULTING…FIRST

A STRATEGIC PLAN IS A ROADMAP TO A

VISION, WHILE A TACTICAL PLAN IS A

MAP TO GOAL

SECONDSTRATEGIC REQUIRE

MORE THAN A YEAR TO SEVERAL DECADES TO ACCOMPLISH, WHILE TACTICS TAKE 1 YEAR

OR LESS IN TIME FRAME

THIRDSTRATEGIC WILL

INVOLVE THE WHOLE ORGANIZATION, WHILE TACTICS

INVOLVE ONLY A PART OF AN ORGANIZATION

LASTLYSTRATEGIES ARE FORMULATED BY

THE HIGHEST MANAGEMENT LEVEL IN THE

ORGANIZATION, WHILE TACTICS INVOLVE THE LOWER LEVEL

OFFICERS

THANK YOU