Trend of Foreign Entertainment News in Bangladeshi Bangla Daily Newspaper

Department of Journalism and Mass communication

Title of the Thesis: `Trend of Foreign Entertainment News inBangladeshi Bangla Daily Newspaper.’

Submitted To: Mr. Syed Mizanur Rahman RajuAssociate Professor& Head

Department of Journalism & Mass CommunicationDaffodil International University

Submitted By:Md. Kamruzzaman

Department of Journalism & Mass CommunicationMSS, ID: 141-28-177

Daffodil International University

Date of Submission: February 22, 2015

Declaration

I, Md. Kamruzzaman, hereby declare the thesis reporttitled, ‘Trend of Foreign Entertainment News inBangladeshi Bangla Daily Newspaper’, submitted inpartial fulfillment of the requirements for the degreeof Master’s of Social Science, is my own work and hasnot been submitted in any form for another degree atany university or other institutions. It is the resultof my own study and the other secondary and primarysources are acknowledged by references.

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………………………………….Md. KamruzzamanID: 141-28-177Department of Journalism & Mass CommunicationDaffodil International University

Certification

I have been the supervisor of ID 141-28-177 and thethesis entitled, `Trend of Foreign Entertainment Newsin Bangladeshi Bangla Daily Newspaper’. The MA thesiscontributed to the important field of news media andpublic sphere, an area where very little research hasbeen done in Bangladeshi context. From my position assupervisor Department of Journalism & MassCommunication, this thesis partially fulfills therequirements for obtaining degree of Master’s in SocialScience.

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………………………………Mr. Syed Mizanur RahmanAssociate Professor& HeadDepartment of Journalism & Mass CommunicationDaffodil International University

Acknowledgement

First of all, for this research I would like to thankall my teachers at Daffodil International University.

I like to express my sincere gratitude to my supervisorAssociate Professor, Syed Mizanur Rahman, for hissuperb guidance and support all through.

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I would like to thank to ‘Klaus Krippendorff’, University ofPennsylvania form Content Analysis (an introduction toits Methodology) Books.

Thanks to all my informants who had been extremelyresourceful to gather information and insight for thisresearch.

Finally thanks to department seniors those whosupported me all through the journey of this research.

Thanks

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Abstract

This research conducts to analyze the frame ofBangladeshi Newspapers focus on the entertainment page.In this thesis paper I have tried to investigate thepriority of entertainment news in BangladeshiNewspapers. For that reason, want to analyze fournational daily Bangla newspapers of Bangladesh. Thenewspapers are ‘Daily Prothom Alo’, ‘Daily Ittefaq’, ‘Daily KalerKantho’, and ‘Daily Samakal’.

For the purpose of this thesis, have collectedEntertainment page data from these papers for one monthduration and find out some news frame. Finally, pointedthe frames getting priority value in BangladeshiNewspapers Entertainment page.

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TABLE OF CONTENT

Topic Name Page NumberCover Page IDeclaration IICertification IIIAcknowledgement IVAbstract V

Main BodyIntroduction 1Background 2Object Of the Study 2Hypothesis 3Basic research Question 3Pevious Research 3Methodology 4-6Literature review 7-8Content Analysis 9-21Data Analysis 22-23Findings 24-29Recommendation 30Conclusion 31References 32

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Introduction

In the 1450 AD, Germen citizen Gutenberg was thefirst person who invented the printing machine. Hewas a black smith and his invention brought arevolution in the communication world. TheNewspaper established based on the revolution. Itis passing near about 400 years through manyobstacle and challenges and it become as a fourthpillar of the democratic world.

Bangladesh is country of 160 million people (ref:www.bbs.gov.bd). This developing country got freedomin 1971 from the anarchism of Pakistan. Afterpassing 41 years of independence as ensuring theother sector’s development, Bangladesh hasestablished itself as a country of free flow ofinformation and a country of pluralistic media. Forthat reason Bangladesh now have 557 dailynewspapers, almost 25 television channels, 7 radiosand 14 community radios to ensure the right toinformation of the mass. Among television channels,we have four 24 hour news based television channels(www.moi.gov.bd). Even two decades earlier Bangladeshipeople had to depend on foreign media sources toknow the information. A lot of Bangla dailynewspaper gives more attention their entertainmentpage. People want to read this page too.

So, Media has a huge responsibility to develop theentertainment news for better contribution in ourcountry. But media of our country do not publishproper and sufficient content for the developmentof our entertainment news.

That is why this report is based on this issue thatthe lack of publishing the sufficient and properentertainment news in daily Bangla newspapers.

Background :

Everyday newspaper readers spend some times and look over every page. Each reader gives more attention on the entertainment news segment. Peoplewant to know about celebrity news updates. But in last few months As observed, many Bangladeshi entertainment news seeker or reader complains abouttoo much foreign celebrity news being published than local celebrity news and some Facebook posts also.

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OBJECTIVES OF THE STUDY

The reality of today’s Bangla Newspaper(Entertainment news) is unacceptable. Becausemostly they produce Bollywood & Hollywood industrybased news than our mainstream entertainers. Weneed to give priority to our local industry (stage,TV, cinema) news in Bangla newspaper.

For this reasons the project also seeks someimportant objectives that are given bellow-

To find out the quantity of Entertainment news

in daily Bangla newspaper.

To investigate the entertainment news treatment

tendency of the daily entertainment news.

Hypothesis @Daffodil International University

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Bangladeshi Bangla newspapers are giving need to more attention in local celebrity news than Hollywood or Bollywood celebrity news.

Basic Research Question:

1. Is it true, Bangladeshi Bangla newspapers are need to giving more attention in local celebrity than Hollywood or Bollywood celebrity?

Previous research

I tried to find out the related type of research in

Bangladesh. However, I could not manage any

previous research works on this topic; especially

from Bangladeshi perspective. So it is very

difficult to complete my thesis work and also the

problems had to face to continue thesis literature

review part as well. So, for this reason collected

some data from international research article and

tried to relate.

METHODOLOGY

The study has been conducted applying ‘contentanalysis’ method. The Content analysis is ascholarly approach of studying the content ofcommunication materials and content. The essence ofthe content analysis lies in the statement ofLasswell and Krippendorff. Lasswell, through his famousdefinition of communication, framed the base of thecontent analysis by saying: “Who says what, towhom, why, to what extent and with what effect?”

Sampling for Content Analysis:

Population:

National Dailies of Bangladeshi newspapers publishin Bangla language.

Sample:

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Entertainment page of four National Dailies,

To conduct this study taken Four Daily Banglanewspapers: The ‘Daily Prothom Alo’, The ‘Daily Ittefaq’, The‘Daily Kaler Kantho’ and The ‘Daily Samakal’.

Approach: Quantitative & Qualitative

Data Collection Implications:

Word Counts, Image, Quantity of items

Data Sources:

Published copies of the newspapers

Data Analysis:

Textual Analysis: Content Analysis;

Time Parameter:


One Month

Usually this type of research is very rare inBangladesh. So for content analysis part Then Idivided my framing like (Bollywood, Hollywood,Stage, TV, Cinema, Music news).

In this study analyzed news treatment and image aswell.

And i choose four Bangla Daily Newspaper forcirculation.

Daily Prothom alo : Prothom Alo was founded on 4November 1998. From press facilities located inDhaka, Chittagong and Bogra, around 5,32,000 copies(as of September ‘13) are circulated each day.According to National Media Survey 2012. MatiurRahman has been the editor of the newspaper sinceits founding in 1998.

Daily iitefaq : The Ittefaq was first published asa weekly paper on December 24, 1953 by MaulanaAbdul Hamid Khan Bhasani and Yar Mohammad Khan. Itis one of the most circulated newspapers in


Bangladesh. This newspaper is printed by IttefaqGroup of Publications Limited

Daily Samakal : Samakal started publishing in 31May 2005. As of 2007, the circulation of Samakal isaround 200,000.

Golam Sarwar, a famous journalist, serves here asEditor.

Daily kaler kantho : Kaler Kantho (Daily Voice ofTime") is one of the most popular Bengalinewspapers in Bangladesh.

It was founded by popular Bangladeshi journalistAbed Khan and first published in Dhaka on 10January 2010. Mr. Khan also acted as its firsteditor; he would resign in June 2011. Imdadul HaqMilon is now its present editor.

024681012

Literature Review:

Had to work by framing the news, which is firstreadable document for this thesis paper. As mytopic is related to research, searched Google forreading literary pieces

According to Academia.edu, Bangladesh has passedthrough three stages of shifting in media landscape. As Haque (2011) explained (62), the firstwas initiated by the politicians, with the mediabeing used as the voice of political parties or forserving political agendas though, for Bangladesh,it was serving the agendas of people also as thecountry was fighting for rights against WestPakistan central government in 1960s. With time,questions were raised against biased and politicaljournalism and there was advocacy for objective andethical journalism. Worldwide, behind the


introduction of objective journalism, there was acontribution of journalism schools. Today is theage of corporate-owned journalism, a contemporaryreality that is both global and local. There aredifferences in the objective and style of thesethree kinds of journalism.

The ‘Daily Ittefaq’ and The Daily Sangbad, two Bangladailies established in the Pakistan era, are thelast two representatives of the first phase ofjournalism (political journalism), though they cannow be identified as doing journalism of the secondphase (objective journalism). These two newspapersplayed historical roles in the different periods ofthe independence movement. ‘Bangladesh Betar’ and‘Bangladesh Television’ were also involved in differenthistorical moments of the nation. The existence of‘Swadhin Bangla Betar Kendra’ was transient but it was avery unprecedented radical media during theLiberation War in 1971.

Other than a few of these media, all print or broadcast, 63 outlets appeared in the last two decades.


It is to be noted that these two decades are the age of globalization based on the idea of a free market economy after the fall of communism. As a result, an influence of capitalist globalization isfelt in the media institutions. On the other hand, in the expanding capitalist activities driven by the globalization process, media remained as part of that process. The existing media situation around the globe as well as in Bangladesh is both the cause and effect of globalization.

Content analysis is a research tool used todetermine the presence of certain words or conceptswithin texts or sets of texts. Researchers quantifyand analyze the presence, meanings andrelationships of such words and concepts, then makeinferences about the messages within the texts, thewriter(s), the audience, and even the culture andtime of which these are a part. According to Weber(1989), Content Analysis is any research techniquefor making inferences by systematically andobjectively identifying specified characteristicswithin text.

Content Analysis:

Cause of Selection Four Daily Bangla Bangladeshi newspapers for their good circulation in the market. And the newspaper name is (‘Daily Prothom Alo’,‘Daily Ittefaq’, ‘Daily samakal’ & ‘Daily Kaler Kantho’).

Observe 28 days their entertainment page and try tofind out the content analysis. Like the publishing entertainment news article (number of total word counting, image & also focusing frame like local news or Hollywood or Bollywood news). And what kind of news give news treatment & also published image, i count publishing word and also check the focus point of news category.


The Daily Ittefaq ( News Frame) : What kind of newsthey focused and also counting image & word count.

Publishing Date : (04-12-2014 to 10-12-2014)

Serial Date Focused Word Image Frame1. 04-12-

2014Bollywood

260 Yes Bollywood frame

2 04-12-2014

Hollywood

136 yes Hollywood frame

3 04-12-2014

TV drama (Bangladesh)

207 yes Bangladeshi TV Dramaframing

4 04-12-2014

Film (Bangla

240 yes Dhallywoodframe


deshi)5 04-12-

2014 Music (Bangladeshi)

75 yes Bangladeshi music frame

6 05-12-2014

Bollywood

160 yes Bollywood frame

7 05-12-2014

Tv drama (Bangladeshi)


8 05-12-2014

Film (Bangladeshi)


9 05-12-2014

Music (Bangladeshi)


11 06-12-2014

Hollywood


12 06-12-2014


120 yes Bangladeshi TV Dramaframe

13 06-12-2014

Film (Bangladeshi)


14 06-12- Music 160 yes Bangladesh


2014 (Bangladeshi)

i music frame

15 06-12-2014

Stage (Bangladeshi)

165 yes Bangladeshi stage Music frame

16 07-12-2014

Bollywood


17 07-12-2014

Hollywood


18 07-12-2014



19 07-12-2014

Film (Bangladeshi)


20 07-12-2014

Music (Bangladeshi)


21 08-12-2014

Bollywood


22 08-12-2014

Hollywood



25 08-12-2014

Music ( 555 yes Bangladeshi music frame

26 09-12-2014

Bollywood


27 09-12-2014

Hollywood


28 09-12-2014



29 09-12-2014

Film (Bangladeshi)


30 09-12-2014

Music (Bangladeshi)


31 10-12-2014

Bollywood


32 10-12-2014

Hollywood


33 10-12-2014



34 10-12-2014

Film (Bangladeshi)


Content analysis of The Daily kaler kantho (News Frame) : What kind of news they focused and also counting image & word count.

Publishing Date : (11-12-2014 to 17-12-2014)


2014Bollywood


2 11-12-2014

Hollywood


3 11-12-2014

TV drama(Bangladesh)


4 11-12-2014

Film (Bangladeshi)


5 11-12-2014

Music (Bangladeshi)


6 12-12-2014

Bollywood


7 12-12-2014

Tv drama(Bangladeshi)



8 12-12-2014

Film (Bangladeshi)


9 12-12-2014

Music (Bangladeshi)


10 13-12-2014

Bollywood



12 13-12-2014



13 13-12-2014

Film (Bangladeshi)


14 13-12-2014

Music (Bangladeshi)


15 13-12-2014

Stage (Bangladeshi)

25 yes Bangladeshi stage frame

16 14-12-2014

Bollywood


17 14-12-2014

Hollywood

0 No Hollywood frame

18 14-12-2014

Tv drama(Banglad

170 yes Bangladeshi TV Drama

eshi) frame19 14-12-

2014Film (Bangladeshi)


20 14-12-2014

Music (Bangladeshi)

0 No Bangladeshi music frame

21 15-12-2014

Bollywood


22 15-12-2014

Hollywood


23 15-12-2014




25 15-12-2014

Music (Bangladeshi)


26 16-12-2014

Bollywood

0 No Bollywood frame

27 16-12-2014

Hollywood


28 16-12-2014



29 16-12-2014

Film (Banglad


eshi)30 16-12-

2014Music (Bangladeshi)


31 17-12-2014

Bollywood


32 17-12-2014

Hollywood


33 17-12-2014


0 nO Bangladeshi Tv Drama frame

34 17-12-2014

Film (Bangladeshi)


35 17-12-2014

Music (Bangladeshi)



Content analysis of The Daily Samakal (News Frame) : What kind of news they focused and also counting image & word count.

Publishing Date: (18-12-2014 to 24-12-2014)


2014Bollywood


2 18-12-2014

Hollywood


3 18-12-2014



4 18-12-2014

Film (Bangladeshi)


5 18-12-2014

Music (Bangladeshi)


6 19-12-2014

Bollywood


7 19-12-2014



8 19-12-2014

Film (Bangladeshi)



10 20-12-2014

Bollywood


11 20-12-2014

Hollywood


12 20-12-2014



13 20-12-2014

Film (Bangladeshi)


14 20-12-2014

Music (Bangladeshi)


15 20-12-2014

Stage (Bangladeshi)

0 No Bangladeshi stage frame

16 21-12-2014

Bollywood


17 21-12-2014

Hollywood


18 21-12-2014



19 21-12-2014

Film (Bangladeshi)

103 No Dhallywoodframe

20 21-12-2014

Music (Banglad

508 No Bangladeshi music

eshi) frame21 22-12-

2014Bollywood



25 22-12-2014

Music (Bangladeshi)


21 23-12-2014

Bollywood


22 23-12-2014

Hollywood


23 23-12-2014



24 23-12-2014

Film (Bangladeshi)


25 23-12-2014

Music (Bangladeshi)


26 24-12-2014

Bollywood


27 24-12-2014

Hollywood


28 24-12-2014



29 24-12-2014

Film (Bangladeshi)



Content analysis of The ‘Daily Prothom Alo’ ( News Frame) : What kind of news they focused and also counting image & word count.

Publishing Date : 25-12-2014 to 31-12-2014


2014Bollywood


2 25-12-2014

Hollywood


3 25-12-2014



4 25-12-2014

Film (Bangladeshi)


5 25-12-2014

Music (Bangladeshi)


6 26-12-2014

Bollywood


7 26-12-2014



8 26-12-2014

Film (Bangladeshi)


9 26-12-2014

Music (Bangladeshi)


10 27-12-2014

Bollywood



11

12 27-12-2014


0 No Bangladeshi TV Dramaframe

13 27-12-2014

Film (Bangladeshi)


14 27-12-2014

Music (Bangladeshi)


15 27-12-2014

Stage (Bangladeshi)

0 No Bangladeshi stage frame

16 28-12-2014

Bollywood


17 28-12-2014

Hollywood


18 28-12-2014



19 28-12-2014

Film (Bangladeshi)

201 No Dhallywoodframe

20 28-12-2014

Stage (Bangladeshi)

118 yes Bangladeshi Stage frame

21 29-12-2014

Bollywood


22 29-12-2014

Hollywood



24 29-12-2014

Film (Bangladeshi)


25 29-12-2014

Music (Bangladeshi)


21 30-12- Bollywoo 103 yes Bollywood

2014 d frame22 30-12-

2014Hollywood


23 30-12-2014



24 30-12-2014

Film (Bangladeshi)


25 30-12-2014

Music (Bangladeshi)


26 31-12-2014

Bollywood


27 31-12-2014

Hollywood


28 31-12-2014



29 31-12-2014

Film (Bangladeshi)



Note: Framing Total counting Four Daily Newspapers news article.

Hollywood Frame

Bollywood Frame

Bangladeshi Film (Dhallywood) Frame

BangladeshiTv Drama Frame

Bangladeshi Music Frame

Bangladeshi Stage Frame

21 28 28 28 23 4

DATA ANALYSIS

According to the four newspaper One monthentertainment page content, I find out some point.Firstly, Mostly newspaper entertainment page liketo focus Bollywood & Hollywood frame.

After evaluating the result of these researchfindings it is clear that The ‘Daily Prothom Alo’coverage both side. Like local celebrity news &Bollywood Hollywood news. Another side The ‘DailyIttefaq’ does not to focus Stage news. Maximum timethey are covering Bollywood, Hollywood, Local Tv &Film celebrity news.

News coverage of such Bollywood news in our countryis reported too much by The ‘Daily Ittefaq’ & ‘Dailysamakal’. We know every newspaper entertainment page

not focus point. But now a days, all kind of peoplewant to read and search local celebrity news.Newspaper man introduce Foreign celebrity news butmost of the time we see give poor attention aboutour stage and music news .


Just focusing Foreign Entertainment news &Dhallywood News also important for reader but notneglect also local stage drama, music & otherscultural news.

There news article according to 4 daily newspaperBollywood & Hollywood news published in 28 days-

Word count sample :

Newspaper Total Word countPercentage

Daily Prothom Alo 1299 18 %

Daily kaler kantho 182225 %

Daily Samakal 2024 27 %

Daily Ittefaq 313630%

Four newspaper sample 8281100%

But everyone not maintains same coverage orpublished stage or music (Local) news. Some timethey give special priority for Bollywood &Hollywood news than local celebrity news. ‘The DailySamakal’, gives more coverage to the TV & local Filmnews than international (Bollywood & Hollywood)news. But they give more attention to internationalcelebrity news image. The Publishing image size isfact cause this newspaper’s entertainment pagecovers half page. So word & image is veryimportant.


On the other hand, ‘The Daily Kaler Kantho’ newspaperpublishes fifty-fifty international (Bollywood &Hollywood) news as well as Local celebrity news.They distributes equally in their dailyentertainment page. Sometimes they publish localdrama news caption for TV schedule.

They maintain the data and they publish Bollywoodcelebrity news with big image when there isshortage of local entertainment news.

Findings:

The chart explains the findings:

Four newspaper publishing Graph (%)

(The ‘Daily Prothom Alo’, ‘Daily Kaler Kantho’, ‘Daily samakal’,‘Daily Ittefaq’)


Daily prothom alo 7 days result:

Date : 25-12-2014 to 31-12-2014

Percentage distribution:

News published In 7 days

(Daily Prothom alo

Entertainment Page)

Bollywood Celebrity News

25%

Hollywood celebrity news

20%

Local celebrity news

55%


Daily kaler kantho newspaper entertainment news 7days result :

Date: 11-12-2014 to 17-12-2014



Daily Samakal 7 days result :

Date: 18-12-2014 to 24-12-2014

News published In 7 days (Daily kaler

kantho Entertainment

Page)


28%


19%


53%




(Daily samakal Entertainment

Page)


30%


18%


52%

Daily Ittefaq 7 days result :

Date: 4-12-2014 to 10-12-2014




(Daily ittefaq Entertainment

Page)


30%


18%


52%

In total Four Bangla daily newspaper’s newspublishing Percentage:

Date: 04-12-2014 to 31-12-2014 (28 days)

This study tries to examine to what extent themainstream newspapers in Bangladeshi News frame.This way media coverage every month news &published day by day. This study examines to themajor four daily newspaper entertainment pagecoverage patterns.

On the other extreme, they did not pay muchattention on reporting this issue in terms of theentertainment related article. I think it alsoproved.


Recommendation:

It is visible from the study that the BangladeshiBangla newspaper covered foreign celebrity news andalso local celebrity news. But some time ‘Daily Ittefaq’& ‘Daily samakal’& Others newspaper published moreforeign celebrity news.

The mass people have little interests in foreigncelebrity news than local celebrity news. Somecorporate houses were found trying to establishinternational celebrity news than local celebritynews for their own policy.

But i think local stage news need to give moreattention. Cause in my research show that stage &music news gives less important in daily banglanewspaper entertainment page. Stage create a strong

artist in Bangladesh for Tv & Film sector. Theymake a good artist by grooming theatre workshop andalso regular practice.

So why we ignore in our daily entertainment pagefor publishing stage news. Also in music news,music industry is a asset for any country. Ourdaily bangla newspaper entertainment page in chargeor editor should focus more music news. But wenever maintain it.

So, Newspaper editor or entertainment page editorshould take initiatives for coverage giving moreattention on local celebrities news not onlydhallywood, bollywood also stage, music and othersite.


CONCLUSION

The research work was conducted within one month.To analyze the content of the sample, the contentanalysis method has been applied. The research haslots of limitations and has huge opportunities toexpand and get most accuracy if given enough timeparameter.

As this is a student work, the budget was verylimited and therefore the scope for using otheranalyzing techniques was minimal. However, thiscontent analysis still provides a glimpse of thescenario of the existing practice of most popularBangla National Dailies.


REFERENCES

Faridah Ibrahim, PhD, Normah Mustaffa, PhD and Chang Peng Kee. (2010). Framing a Pandemic: Analysis of Malaysian Mainstream Newspapers in the H1N1 Coverage; Journal of Media and Information Warfare. Vol. 3

Available at

http://www.academia.edu/245707/FRAMING_A_PANDEMIC_ANALYSIS_OF_MALAYSIAN_MAINSTREAM_NEWSPAPERS_IN_THE_H1N1_COVERAGE




Walizer, M. H., & Wienir, P. L. (1978), Research methods and analysis: Searching for relationships, New York: Harper & Row.

Bernard Berelson. 1952. Content analysis in communication research. Glencoe, Ill., Free Press


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Trend of Foreign Entertainment News in Bangladeshi Bangla Daily Newspaper

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