Fabric Labels and Care
An Everchanging world.... In today’s world, many people do not have
time or do not know how to sew and are purchasing ready made products/garments
Advancements in technology have provided us with greater choice and availability.
Mass production enables manufacturers to keep prices low and textile products more accessible
Less available time means that we demand easy-to-care-for products/garments
The consumer and their rights!To enable us to make wise decisions relating to
clothing and fabrics, we have a right:• To be protected against misleading advertising• To be informed with all relevant details• To be protected from goods that may be
dangerous• To voice any complaints and seek compensation
The Standards Association of Australia is an independently funded body which formulates standards of safety, sizing, labelling and testing procedures for textiles.
Quality Control
- Maintaining a degree or standard of excellence- Quality Control prevents any significant variation occurring in the quality of products of one line of manufacture
What are Fabric Labels? With so much choice out there, Labels are necessary to provide us
with information about what we are buying and appropriate care. Manufacturers give us these details for 2 reasons:
1. It is required by law2. So that we know how to look after our garments properly and to ensure consumer satisfaction
They can tell us:-Manufacturer identification-Where it is made-The fibre content including percentages-Care instructions-Size-Special finishes applied-Categorisation with respect to fire hazard for children’s nightwearWithout these care instructions, we run the risk of shrinkage,
fading, melting, burning, felting and running colours.
Size
Care Instructions
Where it is made
Example 1
Fabric
Use of wording and symbols for
care instructions
Interesting Spelling!
Example 2
Example 3
Brand Name
Size
Body Measurements
Fibre content (what the fabric is)
Where it is made
Manufacturers batch number
Care Instructions
International Care Codes
Trademarks
Use of this symbol is controlled by the Australian
Cotton Foundation
Guarantees the garment/fabric has been mechanically finished so will not
shrink
Standards Association of Australia
Australian Wool Corporation
Famous Advertising Campaigns
Gwyneth Paltrow – Estee Lauder Teri Hatcher – Clairol Pat Rafter – Bonds Beyonce – L’Oreal David Beckham – Gillette Stephanie Rice/Eamon Sullivan –
Davenport Curtis Stone (chef) – Coles
supermarkets
Do these marketing techniques work? Why?