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Introducing Group Members
Arshiya Nizami 1110045030
Samira Rahman 1111272030
Tanzilul Haque 1020282030
Amitabh Sarker 1020177030
Fahad Siddeque 1110504030
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Introduction to Apple
Electronics and software company based in
California, USA. Established in 1976 as a computer company.
301 retail stores worldwide.
Unique characteristic.
Apple had now 46,600 full time employees and2,800 temporary full time employees.
Annual sales of $65.23 billion.
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Product of Apple iPod
Apple TV
iTunes
iPad
MacBook Air
MacBook Pro
iPhone
OS-X
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Mission StatementApple is committed to make complex technology
easy to use.
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Vision Statement To make a contribution to the world by making
tools for the mind that advance humankind.
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Goals and Objectives Short term strategy:
Increase the selling of iPad and MacBook Air by 10 to 12%in next couple of year.
Long term strategy:
The Company is committed to bringing the best personalcomputing, mobile communication and portable digitalmusic and video experience through its innovative
hardware, software, peripherals, services, and Internetofferings.
Becoming more service oriented.
Building up a good customer relationship.
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OrganizationStructureA way to organize employees into some
kind of structure to meet goals
Arranges job formally
Minimizes confusion
Determines the mode of operation andperformance
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Types of organizational structure and its
affectsFew types
Charts are used to visually represent the organizationalstructures
Companies must change to keep up with customerneeds
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Organizational structure of apple inc.
In some extent follows matrix and team structures
Depends heavily on technical geniusesWho introduced Apple II computer in the 1970s
Assures managers with excellent skillsThe CEO John Sculley in 1980s introduced the Macintosh
Computer.
Delegates authorityAllowing to introduce products e.g. iMac,iPod,iPhone etc.
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Changing nature of apples
organizational structure
Highly supporting environmentally awarenessContinuously flourishing all over the world
Becoming more competitive day by day
Hence as a company grows organizational structuremust change with it
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Organizational cultureIs the shared beliefs held by organizational
members.
Determines employee behavior.
Offers different dimensions.
According to researchers there are few types ofculture.
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Organizational culture of apple inc.Has been constantly changing with the change in
CEOs.
Reflects a casual atmosphere.Employees possess collective enthusiasm.
Has been holding its reputation inspite of variouschanges.
Products are always shrouded in secrecy.Creation of Apple fellow program proved its
employee recognition.
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Ethical Issues of Apple Labor and Human Rights Antidiscrimination Working Hours
Prevention of Under Age Labor Fair Treatment
Health and Safety Worker Health and Safety Committees
Prevention of Chemical Exposure Dormitory and Dining Corruption, Extortion, or Embezzlement Fair Business, Advertising, and Competition
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Unethical Issue of Apple Macs don't crash and dont get viruses, its not true
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http://3.bp.blogspot.com/_Bzd48Y5weN4/S0eeI8Zmo8I/AAAAAAAAAIE/5x-_vTE64tk/s1600-h/swot-analysis-image.png8/4/2019 01. Final MGT 210
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SWOT AnalysisStrengths:
Brand Successful company
Simple, easy-to-use, attractive design
Quality hardware and softwares
Strong research & development department.
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SWOT AnalysisWeaknesses:
High prices
Limited product range
Support limited software
Limited hardware upgrading option
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SWOT AnalysisOpportunities:
Success of Apple iPhone
Demand of online music
Entering new markets
Increase the support of applications
Reduce the prices
Improve the warranty plan
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SWOT AnalysisThreats:
Reduce demand for higher-priced
Changing of technology
Strong competitors
Microsoft launched Windows 7
Free music from online
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Marketing Strategy (4ps)
Promotion Strategies Targeted advertising in newspaper, TV, online ad.
Brand ambassadors.
Product Strategies Wide range of portable music players , laptops, applications, cell phones etc.
Pricing Strategies Designed to be competitive to the other fashion shoe retailers
Distribution Strategies About 150 branches and 301 retail shop around the world
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Financial TouchBy researching previous years data we can see that
In 2010 the Gross profit of Apple was 25,684.00 million
Operating expense was 7,299.00 million Operating Income was 18,385.00 million
Net Income was 14,013.00 million.
It can be clearly seen from the income statement thatthe net income has been climbing continuously byalmost 60% from 2009 to 2010.
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Financial Analysis (Column Chart)
0
5,000
10,000
15,000
20,000
25,000
30,000
2008 2009 2010
Net Income
Operating Expance
Grpss profit
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Major Competitors Dell, Fujitsu, Acer, Hp, Alienware, Gateway etc. in
Laptop/Computers
Microsoft as a rival to their Operating System
Napster and other legal music Download sites
Nokia, Samsung, Blackberry,htc in cell Phones
Cisco, Netgear in Networking
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Competitor AnalysisAmong the competitors Apple is now holding 3rd
position in total market share
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Initiatives to Compete with
Competitors Making the price of its products more competitive.
Providing more quality products then competitors. Increasing brand promotion.
Making innovative and distinct products.
Increasing product lines.
More emphasizing on socio-economic view.
Building strong marketing channel.
More aware of the environment, etc.
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THANK YOU