EVERYONE IS ABLE
Team #2
IF IT’S «vel-Done»
DISABLED NEED PROTECTION
WHAT DO YOU KNOW
ABOUT THEIR PROBLEMS?
“Who we are in the society?”
VELCOM CAN HELP
WE ARE
RESPONSIBLE
AND SMART
SOCIALLY
APPLICATION «vel-Done»
NOTICE!
SHARE!
EARN!
Finally they put this rampant for wheelchairs!
Well done =)|
BENEFITS
Discounts
New friends
and followers
Convention
admittance
Attention and
facilities
50% of profit from
promo-sales
Sales increase
New
subscriptions
Imaging effect
AWARENESS CREATES ABILITY
IGNORANCE IS A DISABILITY!
KEY MESSAGE
FOR EVERYONE!
GUIDELINES
TONALITY
CHANNELS & TOOLS
TARGET AUDIENCE
• Inspiring
• Encouraging
• Positive
• Engaging
• Smart-audience
• City dwellers
• 20-35 y.o.
• Socially active
• Sympathetic
• Social-networking
• Outdoor goers
• HoReCa (flyers, table
tents)
• Press (free magazines)
• Indoor advertising (elevators)
• Subway ads
• Internet paid
media
• Social paid and
earned media
• Mobile apps ads
• Owned media
ON AIR
BUDGET
KPI
$250 000
• 50 000
downloads
• 3 000 posts in
application
5th May dated to the
International Day for the
Rights of the Disabled
RESOURCES