Nonprofit 911:In Case of Emergency…Attend WebinarHow to plan a disaster response and recovery campaign
with Kate Olsen, Regine Webster, Tim Mettey and Frances Harris
Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones
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www.Nonprofit911.org
About Network for GoodUpcoming Trainings: Nonprofit911.org
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Kate OlsenDirector of PartnershipsNetwork for [email protected]: companiesforgood.orgTwitter: @Kate4Good
Regine WebsterExecutive DirectorCenter for Disaster [email protected]
Presenters
Tim MetteyVice Presidentand Disaster Relief CoordinatorMatthew 25: Ministries
Frances HarrisExecutive DirectorAction in Community Through Serviceof Prince William, Inc. (ACTS)
Nonprofit Speakers
Let’s get prepared!
Today’s agenda:
1. Trends in disaster giving (and what they mean for your donors)
2. An easy disaster campaign framework (a.k.a. your superhero how‐to guide)
3. How to plan for the longer‐term recovery (and keep your donors mobilized)
4. What’s worked for other nonprofits just like yours
Disasters create online fundraising events
The Growth of Disaster Giving Online After 9/11, 1/10 online After Indian Ocean Tsunami, ¼ online After Hurricane Katrina, ½ online After Haiti & Japan earthquakes, most online & mobileSource: The Chronicle of Philanthropy, NTEN, USA Today reporting
$0$5,000,000
$10,000,000$15,000,000$20,000,000$25,000,000$30,000,000$35,000,000$40,000,000$45,000,000
Jan‐09
Mar‐09
May‐09
Jul‐0
9
Sep‐09
Nov‐09
Jan‐10
Mar‐10
May‐10
Jul‐1
0
Sep‐10
Nov‐10
Jan‐11
Mar‐11
May‐11
Jul‐1
1
Sep‐11
Nov‐11
Monthly Donations via Network for Good 2009‐2011
December 2009
Haiti EQ January 2010$7M
Japan EQ March 2011$7M
December 2010
December 2011
But timing is everything
Is your organization ready?
Here’s a 5‐step plan…
Step 1: Decide when to respondFrom Joplin to Japan, the definition of ‘disaster’ is unique to each organization.
Affecting your immediate community or program beneficiaries Affecting a geographic location important to your work Response effort requires your organization’s unique skills or resources
Step 2: Set the response scopeLook to your organization’s mission, resources and capabilities.
AudienceCall to actionTimeframeResourcesCommunication ChannelsTransparency
Step 3: Choose your partner(s)
Align your disaster response to partner agencies or companies with which you work.
Choose trusted partners you’ve worked with before Combine/coordinate resources with partner agencies Enlist the support of a corporate partner to amplify your work Support organizations providing direct relief on the ground
Step 4: Frame the call to actionThe call to action communication should look and feel coordinated across channels.
Step 5: Tell your story
Now let’s talk about the long‐term recovery
And refine the 5‐step plan…
Step 1: Continue to Assess
Reassess how the disaster affected your community, geographic location, and requires your organization’s skills Impact on your volunteer and/or staff load Constituent needs Human, financial, technical resources
Caution: Do not burn out your resources
Step 2: Refresh your response scope
Use what you learned in Step 1 to Scale Back, Stay the Same, or Surge Forward
Constituency Current state of the disaster Timeframe Resources available vs. necessary resources Communication Channels Transparency
Step 3: Support your partners
Responding partners – support the: Communication Coordination, and Collaboration
Activities that you established in the early days of the disaster
Funding Partners Keep funders in the loop Invite funders to visit (as appropriate) Make sure that funders know the on‐the‐ground realities that you face – because they want to know!
Step 4: Refresh your response scope call to action
Raise attention and awareness at the local, state, and national level
Fundraise Convene Policy change at the legislative level Use your established communications channels
Step 5: Plan for the NEXT Disaster
Develop (or refine) your Disaster Mission Statement Prepare Staff for emergencies Determine staffing needs Determine volunteer needs Make sure you can meet the needs of the people you serve On‐site supplies cache Agency Go‐Kit Facility Preparation Signage Neighborhood Resources Evacuation & Transportation Communication Financial Resources Ensuring service continuity
See: http://www.sfcard.org/AEP/SFCARDAEP.pdf for an example of a full disaster plan
Case Study: Matthew 25: MinistriesTim Mettey, VP & Disaster Relief Coordinator
ABOUT MATTHEW 25: MINISTRIES – EST. 1991
OUR MISSIONThe mission of Matthew 25: Ministries is to provide nutritional food to the hungry, clean water to the thirsty, clothing to the naked, affordable shelter to the homeless, medical care to the ill and humanitarian supplies to those in need.
OUR PROCESSBy rescuing and reusing products from major corporations and manufacturers, Matthew 25: Ministries provides basic necessities, educational materials, medical supplies, micronutrient supplements, building materials, micro‐enterprise supplies and disaster relief across the US and worldwide.
OUR HISTORYMatthew 25: Ministries began as the result of a trip Founder and President Reverend Wendell Mettey made to Nicaragua in 1990. Since 1991, Matthew 25: Ministries has grown into an international humanitarian aid and disaster relief organization distributing more than 13,000,000 pounds of products a year locally, nationally and internationally (more than 100,000,000 pounds of products to date) and helping more than 15,000,000 people each year.
MORE INFOMore than 99% of Matthew 25: Ministries’ cash and in‐kind donations go toward programs. Tied for #1 on Forbes' list of the 20 Most Efficient Large Charities in the US. Ranked #1 of 1,400 four star charities on Charity Navigator. Appears in The "Philanthropy 400" listing of America's Top Charities. Accredited by the Better Business Bureau through the "Wise Giving Alliance Standards".
REPRESENTATIVE RECENT DISASTERS
• Southeast Asian Tsunami (12/2004)
• Hurricane Katrina (08/2005)
• Pakistani Earthquake (10/05)
• Hurricane Dean (08/07)
• Myanmar Cyclone (05/08)
• Iowa Flooding (06/08)
• Republic of Georgia Conflict Relief (08/08)
• Hurricane Gustav (09/08)
• Hurricane Ike (09/08)
• Eastern KY Flooding (05/09)
• Louisville Flash Flooding (08/2009)
• Haiti Earthquake (01/10)
• Nashville Flooding (05/10)
• Pakistan Flooding (08/10)
• Japan Earthquake and Tsunami (03/12)
• Alabama Tornadoes (04/11)
• Joplin Tornadoes (05/11)
• Central American Flooding (10/11)
• Tri‐state Tornadoes (03/12)
Case Study: ACTSFrances Harris, Executive Director
The community cares
A few people with key contacts make a huge impact
A combination of media outlets are necessary to reach a variety of communities
Use the opportunity to narrate your whole story, not just the one event
An organizational communication plan simplifies the process
Use the opportunity to educate the board on the impact of social media
Keep your donors informed on the results of their support
Access to an on‐line donation venue (Network for Good) is absolutely necessary for single and recurring donations
ACTS Empty Food Pantry CrisisLessons Learned
Increase in the number of recurring contributions from new donors
Increase in monthly donors (all donors)
Increased visibility through the internet for the website
Increased interest in all the programs that ACTS offers
Increased interest in maintaining an internet presence by the staff and volunteers.
ACTS Empty Food Pantry CrisisLong Term Benefits
Questions?
Upcoming WebinarsRegister now at www.nonprofit911.org
March 27, 2012 at 1 p.m. EasternFrom Print to Email: Take Your Newsletter on an Epic Journey