0 Table of Contents
1
1 Overview of Consolidated Financial Results
SAP and Other Media Businesses
Ameba Business
FX Business
Comprehensive Internet Business2
3
4
5
6
Summary7
Opening “Ameba” Platform
1
2
Overview of Consolidated Financial Results
Overview of ConsolidatedFinancial Results
(January 2012-March 2012)
3
Second Quarter Highlights (Jan. – Mar. 2012)
■ Sales: 35.9 billion yenIncrease 17.2% over the same quarter of the previous year
■ Operating Profit: 6.1 billion yenIncrease 51.6% over the same quarter of the previous year
■ Operating profit margin: 17.1%(13.2% for the same quarter of the previous year)
■ Smartphone MAU: 2.55 million (Exceeds feature phones)
■ Sales: 6.6 billion yenIncrease 1.6 times over the same quarter of the previous year
■ Operating Profit: 2.3 billion yenIncrease 1.4 times over the same quarter of the previous year
Note 1: Sales by segment are reference number for before deductions for intracompany transfers.Note 2: “The Idol Master Cinderella Girls” released by NAMCO BANDAI Games Inc., developed and operated by NAMCO BANDAI Games Inc. and Cygames, Inc.
1
■ Many hits including “Shingeki-no Bahamut,” “The Idol Master Cinderella Girls,” “Sengoku SAGA,” “Furyodo – Gang Road”
■ Sales: 6.1 billion yenIncrease 3.5 times over the same quarter of the previous year
Record high performance
SAP Business
Overview of Consolidated Financial Results
ConsolidatedFinancialResults
AmebaBusiness
4Note: netprice.com, ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.
1
9,902 10,662 11,570
15,032 14,30615,573 15,888
16,984 17,903
18,362
18,64220,170 19,895
20,40719,860
20,594
21,419
24,238 24,611
26,381
28,770
30,681
29,169
30,957
32,146
35,964
3,373 3,195
3,010
3,370 3,781 3,789 2,915
2,769 2,898 2,914 3,104
3,101 3,448 3,292 3,239
3,160
13,275 13,85714,580
18,402 18,087
19,36218,803
19,75320,801
21,276 21,746
23,271 23,34323,699
23,09923,754
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
34,000
36,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
Sales excluding netprice.com Sales of netprice.com
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012
Quarterly Consolidated Sales
Quarterly Consolidated Sales(Unit: million yen)
Overview of Consolidated Financial Results
Increased 17.2% over the same quarter of the previous year
-332 -215 -98 49465 645
205 862
1,262 1,655 1,648
2,267 2,335 2,382
627 767 508906
710
1,175
871
1,769
1,822 1,707
643
1,364 1,552
2,936
494 743
584
8341,002
1,057
1,202
580 530
647
999
1,056 1,097
900
-71 -116 -38 -163 -63 -176
-56 -49
-56
45
-66 -142 -69 -70
-864-1,035
721 1,179 956 1,626 2,115 2,700 2,222 2,298 3,558 4,055 3,224 3,510 4,915 6,148 -1,500
-1,000
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
5
1 Overview of Consolidated Financial Results
Quarterly Operating Profit by Business Segments
Note 1: From FY2012, Ameba Business includes the businesses of Ameba Business Headquarters, AMoAd Inc., and Sirok, Inc.MicroAd, Inc., Cyberbuzz, Inc., and TMN Inc. are included in Existing Business.
Note 2: Operating profit by business segments are those before payment of earnings incentives
FY2009 FY2010 FY2011 FY2012
Existing Business
FX Business
Investment Development Business
Earnings Incentives
Operating Profit
(Unit: million yen) Quarterly Operating Profit by Business Segments
Ameba Business
Existing Business
FX Business
Investment Development
Business
Ameba Business
6
Unit: million yen Jan-Mar 2012 Jan-Mar 2011 Change
Net sales 35,964 30,681 17.2%Gross margin 15,682 11,285 39.0%
Gross margin rate 43.6 % 36.8 % 6.8 points
SG&A expenses 9,533 7,229 31.9%Operating profit 6,148 4,055 51.6%
Operating profit margin 17.1% 13.2 % 3.9 points
Ordinary profit 6,080 4,007 51.7%Current net pretax profit 5,393 3,779 42.7%
Current net profit 3,035 2,286 32.8%
Record high performance (in sales, operating profit, operating profit margin, current net profit)Operating profit margin : 17.1% (3.9 point increase from the same quarter of the previous year)
1 Overview of Consolidated Financial Results
P L
7,3807,165 7,309 7,222
5,8586,092
6,684
7,5007,010
7,229
8,070
9,150
8,110
9,533
31.6%30.2% 31.6% 30.4%
27.3%25.1%
27.2%28.4%
24.4% 23.6%
27.7%29.6%
25.2%26.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
7
1 Overview of Consolidated Financial Results
- - - - - - - 864 - - - 1,035 - -1,397 1,470 1,434 1,395 1,181 1,452 1,240 1,469 1,342 1,498 1,505 1,802 1,661 1,990
96 90 89 78 71 80 73 75 82 72 77 89 84 95651 709 696 706 566 466 382 416 409 438 462 513 544 605668 645 693 677 301 316 352 470 547 595 589 707 846 1,111
1,157 936 992 890 706 685 1,428 1,014 1,293 1,260 1,723 1,489 1,244 1,7203,410 3,314 3,405 3,474 3,033 3,091 3,206 3,190 3,335 3,364 3,711 3,512 3,728 4,012
SG&A expenses ratio
Earnings Incentives
OthersConsolidated adjustment
Office costs
Sales related costs
Personnel
Advertisement costs
FY2009 FY2010 FY2011 FY2012
*In the presentation material for 1Q of FY2012 and later documents, sales promotion cost is retroactively included in advertisement costs. (Previously, sales promotion cost was included in sales related costs.)
Quarterly SG&A ExpensesQuarterly SG&A Expenses(Unit: million yen)
8
1
1,641 1,683
1,806 1,7931,771
1,6641,758 1,771 1,799
1,879
2,100 2,0892,166
2,301
0
500
1,000
1,500
2,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
64 68 74 74 75 74 70 71 71 72 65 62 70 7247 47 47 48 50 52 55 59 61 63 67 68 72 75
758 806 826 820 821 725 730 720 740 767 829 845 862 892586 574 630 622 594 577 621 623 632 671 732 676 669 720186 188 229 229 231 236 282 298 295 306 407 438 493 542
Headquarters (management)
FX & Investment development
SAP/Other media
Comprehensive Internet business
Ameba
FY2009 FY2010 FY2011 FY2012
Note 1: Ameba Business indicates the number of employers and employees of Ameba Business Headquarters (including engineers), AMoAd Inc. and Sirok Inc.
Note 2: The number of employees of netprice.com, Ltd., which had been a consolidated subsidiary until FY2009, is excluded.
16.5%
41.0%20.8%
14.8%
6.9% Sales
EngineerOperation
Management
Administration
Percentage distribution by job type (2Q)
(Unit: person) Number of Employees in Consolidated Company
Scheduled to employ over 700 new employees in FY2012(295 new fulltime employees, 400 plus mid-career engineers)
Overview of Consolidated Financial Results
Quarterly Number of Employees in Consolidated Companies
9
Unit: million yen End of Mar 2012 End of Dec 2011 Change
Current assets 107,849 96,359 11.9 %
(Cash deposits + Securities) 24,328 19,984 21.7 %
Fixed assets 17,430 15,431 13.0 %
Total assets 125,279 111,791 12.1 %
Current liabilities 82,104 72,760 12.8 %
Fixed liabilities 1,787 2,039 (12.4 %)
Net assets 41,382 36,992 11.9 %
1
Of net assets, the total of deposits and margin from foreign exchange trading is 55,160 million yen. (5% YoY increase at Dec end)
Overview of Consolidated Financial Results
B S
10
1
Unit: million yen Sales Operating Profit
Ordinary Profit Net Profit
Forecast for FY2012 130,000 17,000 16,700 8,500
Results for 2Q (6 months) FY2012 68,110 11,064 10,969 5,089
Progress rate 52.4 % 65.1 % 65.7 % 59.9 %
Unit: yen Dividend per share Dividend increase rate (from the previous term)
Estimated dividend for FY2012 3,500 0 %
Dividend for FY2011 3,500 59%
Dividend for FY2010 2,200 120%
Overview of Consolidated Financial Results
Progress rate with respect to the forecast for FY2012
Progress rate for 2Q (6 months) with respect to the forecast for FY2012
Dividend forecast
Dividend forecast for FY2012
11
2 Comprehensive Internet Business
Comprehensive Internet Business
12
2
Internet Advertising Agency Business
Maintain sales by strengthening top clients sales structure
⇒ 640 client companies (191 less than the same quarter of the previous year)
Agency Unit(Former Internet Advertising Agency Business)
Internet Business Unit
Many new businesses are being launched in the smartphone field.
⇒ 7 released, 30 being developed (12 scheduled to be released by July)
Comprehensive Internet Business
NEW
Comprehensive Internet Business
After October 2011
Before September 2011
Comprehensive Internet Business Our organizational structure was changed in Oct. 2011.
* Further details from page 32
9,839
11,12610,693 10,945 10,899 10,880
10,18610,701
11,191
13,10213,499 13,908
15,448
16,915
15,194 15,715 15,58016,094
0.2% 0.3% 0.6% 0.6% 1.2%2.7%
5.2%
11.4%
16.6%
20.2%
0.0%
10.0%
20.0%
30.0%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1 Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
13
2The ratio of smartphone ads sales has increased to 20.2%
FY2009
42.6 billion yen
FY2010
51.7 billion yen
FY2011
63.2 billion yen
FY2008
42.6 billion yen
Comprehensive Internet Business
Quarterly Agency Unit Sales
Sales on Agency Unit by Quarter(Unit: million yen)
FY2008 FY2009 FY2010 FY2011 FY2012
Smartphone ratio
PC 9,839 9,864 9,297 9,504 9,553 9,413 8,706 9,017 9,508 10,917 11,113 11,420 12,438 13,081 11,593 11,280 11,335 11,511Feature phone 0 1,262 1,396 1,441 1,346 1,467 1,480 1,684 1,660 2,150 2,306 2,403 2,832 3,385 2,812 2,648 1,663 1,329Smartphone 0 0 0 0 0 0 0 0 23 35 80 85 178 449 789 1,787 2,582 3,254
Note 1: Agency Unit correspond to the old advertising agency business.Note 2: Trenders,Inc. was retroactively transitioned from consolidated subsidiary to our equity method affiliate in FY2012.Note 3: Quarterly sales are the reference value before the deduction of internal transactions.
14
3 SAP and Other Media Businesses
SAP and Other Media Businesses
*SAP: An abbreviation of Social Application Provider (providing game or service to game platform operated by other company)
6,125
6,781 6,813
7,458 7,498 7,925 7,892
7,797 7,622 7,860
7,562
8,706 8,962
8,575 8,132
8,499
9,764
12,559
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
15
1.5 times compared to the same quarter of the previous yearThe sales of the SAP business have increased steeply
FY2008
27.1 billion yen
FY2009
31.1 billion yen
FY2010
31.7 billion yen
FY2011
34.1 billion yen
3 SAP and Other Media Businesses
Sales on SAP and Other Media Businesses by Quarter(Unit: million yen)
Quarterly SAP and Other Media Businesses Sales
FY2008 FY2009 FY2010 FY2011 FY2012
SAP business 237 492 627 1,242 1,701 1,749 1,737 1,850 3,221 6,171Others (Ads, commerce etc.) 6,125 6,781 6,813 7,458 7,498 7,925 7,892 7,797 7,385 7,368 6,935 7,464 7,261 6,826 6,395 6,649 6,543 6,388
Note 1: SAP and Other Media Businesses correspond to the old Media Business. Note 2: Some businesses are included in Internet Business Unit (Sales for 4Q of FY2011: 593 million yen)Note 3: Quarterly sales are the reference value before the deduction of internal transactions
237
492627
1,242
1,701 1,749 1,7371,850
3,221
6,171
0
400
800
1,200
1,600
2,000
2,400
2,800
3,200
3,600
4,000
4,400
4,800
5,200
5,600
6,000
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q1Q
16
3
Number of titles: 79 (As of the end of March)
SAP事業売上高(四半期) 3.5 times compared to the same quarter of the previous yearQuarterly SAP Business Sales
SAP and Other Media Businesses
(Unit: million yen) Sales on SAP Business by Quarter
* Quarterly sales are the reference value before the deduction of internal transactions.
FY2010 FY2011 FY2012
SAP Business Successive releases of strong IP titles
17
3
“The Idol Master Cinderella Girls” released by NAMCO BANDAI Games Inc., developed and operated by Cygames, Inc.
“Saint Seiya Galaxy Card Battle” released by TOEI ANIMATION CO., LTD.developed and operated by DeNA CO.,Ltd. and Cygames,Inc.
“Furyodo – Gang Road” released by Applibot, Inc.
“Sengoku SAGA” released by Grenge, Inc.
“Shingeki-no Bahamut” released by Cygames, Inc.
Nov Apr
SepFeb Nov
SAP and Other Media Businesses
18
4 FX Business
FX Business
649
975
1,259
1,834
1,389 1,415 1,437
1,633
1,7661,897
2,191
1,5301,540
1,739
2,213 2,258
2,027 1,999
29,36638,777
46,94354,119
63,81171,263
85,71694,679
101,733110,345
119,061127,482
135,642145,183
154,889164,724
171,345181,969
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
0
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2Q1Q
There is exchange volatility, and progress is stable
19
4 FX Business
Quarterly FX Business Sales
Sales on FX business and number of opened account by quarter(Net sales unit: million yen) (Number of opened accounts)
Asset on deposit as of the end of Mar.
53.9 billion yen (5.6% increase from the
previous quarter)
FY2008 FY2009 FY2010 FY2011 FY2012
Note 1: FX Business is foreign exchange trading business operated by consolidated subsidiary, Cyber Agent FX, Inc.Note 2: Operating profit by business segments are those before payment of earnings incentivesNote 3: Leverage regulations; 50 times in Aug. 2010, 25 times in Aug. 2011
Sales Number of opened accounts
Sales 649 975 1,259 1,834 1,389 1,415 1,437 1,633 1,766 1,897 2,191 1,530 1,540 1,739 2,213 2,258 2,027 1,999Operating profit 255 541 805 1,059 494 743 584 834 1,002 1,057 1,202 580 530 647 999 1,056 1,097 900
5
20
Ameba Business
Ameba Business
1 1 1 1 2 2 2 3 3 5 7 9 9 11 13 17 20 21 28 30 35 45 47
61
6 7 9 11 12 14 15 18 18 20 22 23 25 27 29 33 37 42 41 44 46 51 54 55 59 61 62 71 68 76 64 72 71 74 79 84
90 92
95 103 101
114 109
125 121
134 147
148
163 157
170
187 165
158
13 15 17 19 20 22 23 27 28 31 34 34 34 35 34 37 36 41
42 45 45 50 52 53 58 56 59
63 60 69 67 73 74 79
82 83
89 91
97 103 92
101 104
116 117
120 123
120
124 122
123
126 122
141
19 22 26 30 32 36 38 45 46 51 56 56
60 62 64 70 74
84 83 89 91
100 105 108 117 117 121
134 128
144 131
146 146 155
163 168 182
185 195
211 199
224 223
252 252
270
290 289
315 309
328
359
335
360
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
320
340
360
380
21
5
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Monthly page views of “Ameba”(Unit: hundred million PV)
Ameba Business
“Ameba” Monthly Page Views
Smart-phones
Feature phones
PC
FY2008 FY2009 FY2010 FY2011 FY2012
Smartphones Feature phones PC
213 225 237 255 272 286 299 314 330 346 363 378 395 411 429 451 473 497 517 539 561 589 618 645 676 703 728 760 795835
882941
9881,032
1,0791,123
1,1661,243
1,2921,3461,410
1,4751,535
1,5831,6451,702
1,7591,823
1,8721,9432,002
2,0682,125
2,202
5 10 23 33 42 54 70 96 122 142 156 181 207 237 271 323 361 392 426 457
495548 583 619
662708
749 788 820 856 892935 9771,0101,052
1,0981,1361,190
0
500
1,000
1,500
2,000
2,500
22
Ameba Piggs
Ameba subscribers
5 Ameba Business
Monthly Number of “Ameba” Subscribers
Number of “Ameba” Subscribers by Month(Unit: ten thousand subscribers)
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
FY2008 FY2009 FY2010 FY2011 FY2012Number of subscribers
Number of Ameba Pigg (Avatar)
TV CM for “Ameba Pigg” Dec. 24 to Jan. 29
Mar. 6 to Apr. 22
Next commercials are scheduled to air
from May to June
6170
8088
102
116
128
142153
169
200213
255
276 275 272266 262
253244 240
226 221
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
3月 4月 5月 6月 7月 8月 9月 10月 11月 12月 1月 2月 3月
単位:万人
MAU
スマートフォン フィーチャーフォン
Smartphones exceed feature phones in MAU (2.55 million)
23
5
9 911
13
17
2021
2830
35
4547
61
0
5
10
15
20
25
30
35
40
45
50
55
60
65
3月 4月 5月 6月 7月 8月 9月 10月 11月 12月 1月 2月 3月
単位:億PVPV数
Ameba Business
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
(Unit: hundred million PV)(Unit: 10 thousand persons)
MAU PVs
Smartphone
Smartphone Feature phone
0 5 18 25 44 84 151 320 565 649
824 1,166
1,710
2,229
2,507
3,161
3,753
4,127
329 453 427 595 606 676 701 837
1,056 1,206 1,116
1,407
1,788
1,801
1,903
2,379
2,323
2,517
329 458 445 620 650 760 852
1,157
1,621
1,855 1,940
2,573
3,499
4,030
4,410
5,540
6,076
6,643
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
Ameba事業売上高(四半期)
Note 1: From FY2012, Ameba Business includes the businesses of Ameba Business Headquarters, AMoAd Inc., and Sirok, Inc.Note 2: The sales from charging is calculated based on the AmeGold amount purchased and consumed by users.Note 3: Based on figures before some segment internal transactions were removed
1.6 times compared to the same quarter of the previous year
FY2008
1.8 billion yen
FY2010
7.9 billion yen
FY2011
17.4 billion yen
24
Ads, other sales38%
Virtual content sales62%
5
FY2009
3.4 billion yen
Ameba Business
Quarterly Ameba Business Sales(Unit: million yen)
Quarterly Sales of Ameba Business
Virtual content sales Ads, other sales
FY2009 FY2011 FY2012FY2010FY2008
82
344 398
720
126203 208 282
394 433 385544
715764 757
776700 609
479473 492
555
662
771 731
857
1,0701,014
1,063
1,258
1,2261,188
606 676 701
837
1,056
1,206 1,116
1,407
1,788 1,801 1,903
2,379 2,323
2,517
-
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
25
5
(Unit: million yen) Quarterly Ads Sales of Ameba Business
Smartphone Feature phone PC
FY2009 FY2011 FY2012FY2010
Note 1: From FY2012, Ameba Business includes the businesses of Ameba Business Headquarters, AMoAd Inc., and Sirok, Inc.Note 2: Based on figures before some segment internal transactions were removed
1.4 times compared to the same quarter of the previous yearSudden growth in smartphone advertising
Ameba Business Quarterly Advertising Sales
Ameba Business
0 5 18 25 44 84 151
320
565 649
824
1,166
1,710
2,229
2,507
3,161
3,753
4,127
0
400
800
1,200
1,600
2,000
2,400
2,800
3,200
3,600
4,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
26
5
FY2009
0.5 billion yen
FY2010
3.2 billion yen
FY2011
9.6 billion yen
FY2008
0.04 billion yen
Note1: *The sales from charging is calculated based on the AmeGold amount purchased and consumed by users.Note 2: Device percentages are based on money spent on each.
Feature phone30%
Smartphone5%
PC64%
1.9 times compared to the same quarter of the previous year
Ameba Business
Ameba Business Quarterly Virtual Content Sales
FY2009 FY2011 FY2012FY2010FY2008
(Unit: million yen) Quarterly Virtual Content Sales of Ameba Business
109
786
1,144
1,422
66 204
297 282
271
407
349
166
327
392
428
250
282
359
233
531
690
820
1,308
1,834
2,131
-
500
1,000
1,500
2,000
4Q 1Q 2Q 3Q 4Q 1Q 2Q
Pigg Life Casino Game Fishing Game
27
Successive releases of large-scale games scheduled starting May 2012
5Fourth large-scale game “Pigg Island” to be released in May 2012
Fifth large-scale game “Café Game” to be released in July 2012
Sixth large-scale game “Pigg World” to be released in August 2012
Ameba Business
“Ameba Pigg” (PC)
(Unit: AmeGold)Game in “Ameba Pigg” (PC)
Quarterly transition in the consumption of AmeGold
Note 1: Games to be released are under development, and so its contents may be changed.Note 2: Consumption amount of AmeGold includes those not yet used. (it dose not include in sales amount)
FY2010 FY2011 FY2012
61
256364
573
890
1,173 1,328
1,413
1,495
364
573
890
1,173
1,328
1,474
1,751
-
500
1,000
1,500
4Q 1Q 2Q 3Q 4Q 1Q 2Q
Smartphone Feature phone
28
Sales from smartphone charges account for 15%
5
“mogg” opened in June 2011
“Ameba Pigg” opened in January 2012
SF15%
FP85%
Ameba Business
“Ameba Mobile”
(Unit: AmeGold)
“Ameba Mobile”Quarterly transition in the consumption of AmeGold
*Consumption amount of AmeGold includes incentives. (it dose not include in sales amount)
FY2010 FY2011 FY2012
Opening “Ameba” Platform
29
6 Opening “Ameba” Platform
30*Products to be released are under development, and so its contents may be changed.
(1) Evolve the smartphone version “Ameba ” into an SNS
(2) Add many internally developed community services
(3) Add successive internally developed social games
Renewal open in May, evolve “Ameba” into an SNS
Opening “Ameba” Platform
~~~~~~~~~~~~~
Roadmap toward Opening “Ameba” Platform
6 Opening “Ameba” Platform
31
(1) Evolve the smartphone version “Ameba ” into an SNS
Current users can join easily
~SNS connecting function ~ No need to become an “Ameba” subscriber
~~~~~~~~~~~~~
“DEKA GRAPH”*Products to be released are under development, and so its contents may be changed.
6 Opening “Ameba” Platform
32
Attract users to Ameba (large social graph) from community services
*Products to be released are under development, and so its contents may be changed.
6 Opening “Ameba” Platform
(2) Add many internally developed community services
“DEKA GRAPH”
33*Products to be released are under development, and so its contents may be changed.
“Tell me” – Social Q&A service “intely” – Business-related social networking service
“GIRL’S TALK” – Completely anonymous community for women only “Commentator” – Community for enjoying news through comments
6 Opening “Ameba” Platform
(2) Add many internally developed community services
34*Products to be released are under development, and so its contents may be changed.
"Minnano Kokannikki wakka"– Social Diary sharing site
“Pashatto my Pet” – Social pet photo sharing site
“Boost” – Social matching service
“GIRLS UP” – Social dieting site
6 Opening “Ameba” Platform
(2) Add many internally developed community services
35*Products to be released are under development, and so its contents may be changed.
“ALLbum” – Album sharing service
“Pekoli” – Home cooking community “Pashaoku” – New type of social auctioning
“Simplog” – Easy sentence blogging service
6 Opening “Ameba” Platform
(2) Add many internally developed community services
36*Products to be released are under development, and so its contents may be changed.
“Kiiteyo! Mirucho (tentative)” – New type of community for connecting loosely by murmuring
“Mainichi Furima” – Social flea market service “babypic” – Child photo sharing site
“Tomodachi Nenkan” – Friends photo sharing site
6 Opening “Ameba” Platform
(2) Add many internally developed community services
37
(3) Add successive internally developed social games Substantial number of internally developed games
10 titles by June
*Products to be released are under development, and so its contents may be changed.
6 Opening “Ameba” Platform
“DEKA GRAPH”
38*Products to be released are under development, and so its contents may be changed.
(3) Add successive internally developed social games
6 Opening “Ameba” Platform
"Hugg Pet" - Pet raising game
"ULTIMATE RACER"- Car racing battle game
"Tenku no Kurisutaria" - Card battle game with rich graphic
39
Opening at the end of May to beginning of June!
31 titles at release
6 Opening “Ameba” Platform
40
7 Summary
Summary
● Open platform by the beginning of June● Add many internally developed games
● Aim for steady growth regardless of influences from regulations and volatility
● Successive launch of new services from May● Strengthen collaboration with Ameba
● Maintain sales by focusing on top clients● Strengthen sales of smartphones advertising
● Share knowhow on card battle games● Strengthen overseas business
41
Strengthen the competitiveness in the field of “Smartphone”
7
Internet Business Unit
Agency Unit
FX Business
SAP Business
Com
prehensive Internet Business
Ameba Business
Summary
Summary
42
We create the company that symbolizes the 21st century.