AgendaAgenda

I. Product Overview Target Market

Market GrowthProduct Positioning

ll. Key FeaturesColor Laser MFPSmall SizeID Copy FunctionUSB Scan and PrintSmall Toner

III. SpecificationsSpecificationsSupplies

IV. Summary

I. Product Overview

Target Market

Market Growth

Product Positioning

CLMFP and MLMFP MarketCLMFP and MLMFP Market

CLMFP1-10PPM

537K

MLMFP1-20PPM6,907K

CLX2160/2160NTarget

Growth in entry-level segments of both CLMFP & MLMFP marketsFocus on SOHO, SMB market

SegmentationFirst to enter the SOHO/SMB CLMFP market

• 1-10 PPM Market Increase

• 40% of the market

• Competitor focus on SMB Market

W/W CLMFP MarketW/W CLMFP Market

CLMFP 2007 G/R Portion

45+ ppm 64 29% 16%

31-44 ppm 279 26% 13%

21-30 ppm 481 19% 23%

11-20 ppm 131 17% 8%

1-10 ppm 604 64% 40%

Grand Total 1,558 24% 100[Unit : k]

( Unit: K)

W/W MLMFP Market W/W MLMFP Market

MLMFP 2007 G/R Portion

70+ ppm 86 17% 1%

44-69 ppm 428 17% 4%

31-44 ppm 354 5% 4%

21-30 ppm 1,429 -22% 15%

1-20 ppm 7,256 26% 76%

Grand Total 1,558 24% 100[Unit : k]

CLMFP SegmentsCLMFP Segments

SOHO : Low print

Government & Financial Sectors : Easy ID & receipt copy

Personal : Executive in SMB

Mono and Color Users

Segments 2005 Portion 2006 Portion G/R

Large Business (500+) 578 12% 726 14% 26%

Medium Business (100-499)

960 21% 1,109 21% 16%

Small Business (10-99) 1,365 29% 1,482 28% 9%

Small Office (1-9) 1,052 23% 1,150 22% 9%

Government/Education 402 9% 505 10% 25%

Home 311 7% 284 5% -9%

Total 4,668 　 5,256 　 　

Product PositioningProduct Positioning

CLX 2160/N

Strength: Size, Price

Weakness: Color speed,

Emulation, Brand awareness

Positioning Point

Space savingEstablishing a professional work environment without straining budget

CLX-2160/N HP CM1015 Epson CX-11N

II. Key Features

Color Laser MFP

Small Size

ID Copy Function

USB Scan and Print

Small Toner

Color Laser MFPColor Laser MFP

mono MFP SAMSUNG Color MFP CLX 2160/NSAMSUNG Color MFP CLX 2160/N

Mono or Color printColor scan, Color copy

Mono print

Color Print Impossible

CLMFP CLX 2160/N

MLMFP

Why Color Laser MFP?Why Color Laser MFP?

Real Desktop PrinterReal Desktop Printer

Other color MFP SAMSUNG Color MFP CLX 2160/NSAMSUNG Color MFP CLX 2160/N

Where does it belong?Where does it belong?

As small as a Mono with the versatility of a Color MFP

CLX 2160/N is a Color MFP in Mono MFP size

CLMFP

MLMFP

Brother DCP 7010

Canon MF3110

Samsung CLX 2160/N

HP CM 1015

HP CLJ 2820

100% 232% 275%152%86%

World’s smallest Color Laser MFP

33cm+

70cm

Competitors’ models + standard desk height = 120+ cm

Too high from surface of desk

Too low from surface of floor

100cm

54cm+

70cm

53cm+

70cm

57cm+

70cm

59cm+

70cm

103cm 124cm 123cm 127cm 129cm

Real Desktop CLMFP

The CLX 2160/N on a desktop is just 103Cm. About 100cm is the ideal height for use of an MFP

Where does it belong?Where does it belong?

One Click ID CopyOne Click ID Copy

Other color MFP SAMSUNG Color MFP CLX 2160/NSAMSUNG Color MFP CLX 2160/N

ID Copy Button on the panel

Samsung proprietary ID copy function easier than ever

CLX 2160/2160N

One Click ID CopyOne Click ID Copy

Other MFPs

Re-feed paper2 pagesAdjust copy position

Scan-to-USB: scan and save directly to USB memory through USB slot.

Save directly to USB memory

Just Scan

Scan and Save instantlyScan and Save instantly

Need to share a scanned file,but there’s no network?

Need to scan in a hurry,but there’s no PC available?

Scan to USB

Save and Print instantlySave and Print instantly

USB Direct Print

Print from USB memory without a PC.(* TIFF, BMP, JPEG, PRN file only.)

Just plug in USB memoryto print without a PCNeed to print in a hurry,

but there’s no PC available?

Need to print, but, there’s no printer connected to your PC?

Toner comparison.

Small and Simple TonerSmall and Simple Toner

No more BIG, HEAVY toners Easy to store, Easy to install

Semi-glossy Toner Vivid & Bright color printout

III. Specifications a) Specifications

b) Comparison

III. Specifications

Specifications, Supplies

Comparison

SpecificationsSpecifications

Economical CLMFP with core functions

SOHO/SMB

CLX-2160, CLX-2160N

Concept

Target

Model

Print resolution Up to 2400 x 600 dpi Effective Output

Print resolution Up to 2400 x 600 dpi Effective Output

Print, Copy speed (Mono/Color) : 16ppm/ 4ppm (A4) 17ppm/ 4ppm (Ltr.)

Print, Copy speed (Mono/Color) : 16ppm/ 4ppm (A4) 17ppm/ 4ppm (Ltr.)

Color scan resolution 1,200 X 1,200dpi Color scan resolution 1,200 X 1,200dpi

USB Memory PrintingUSB Memory Printing

Toner yield Black: 2K / CMY: 1K Toner yield Black: 2K / CMY: 1K ID copy button ID copy button

150 CST, 1 Manual150 CST, 1 Manual

CLX-2160 : Color : printer + scanner + copier

SuppliesSupplies

Model

Consumables

CLX-3160N/FN & CLP-300/N

4 Toners : CLP-K300A - 2,000 pages,CLP-C300A

Imaging Kit : CLP-R300A (B/W 20,000 pages, Color 12,500 pages)

Waste Toner Bottle : CLP-W300 (B/W 5,000 pages, Color 1,250 pages)

CLX-2160N : Color : printer + scanner + copier + Network

CLP-M300A, CLP-Y300A-1,000 pages

IV. Summary

SummarySummary

Key Features

Why CLX 2160/N?

Printing Speed

- Compact size - One Click ID Copy- Instant Scan and Print- Small toner

- Affordable price- Small size- Attractive design

- 16ppm/ 4ppm (A4)- 17ppm/ 4ppm (Ltr.)