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Oracle Business Intelligence Strategy –
Analytics at the Speed of Thought
Björn Ständer
Director Business Development - Business Intelligence
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reserved.
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
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reserved.
Agenda
• BI Markt Drivers
• Oracle BI Strategy
• Recent Releases
• Analytics at the Speed of Thought
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Business ChallengesIT Constraints Can Impede Timely Decision Making
Reduce Complexity
Accelerate Deployments
Simplify Management
Service Levels
Reduce Costs
Grow Revenue
Product Innovation
Risk Reduction
Unplanned Events
Time to Market
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Market Drivers and Technology Enablers
Consumerization of BI
In-Memory Analytics
Embedded Intelligence
Engineered Systems
• Better decisions
• Productivity
• Efficiency
• Simplicity
• BI Adoption
Market Drivers
Technology
Enablers
Gartner BI Summit, 2011
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Agenda
• BI Markt Drivers
• Oracle BI Strategy
• Recent Releases
• Analytics at the Speed of Thought
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Historical, Transactional, and PredictiveBetter Performance Management
FuturePast
Forward-looking QuestionsHistorical Questions Just in Time Questions
Present
What happened?
What are the trends?
What is Actual vs. Plan?
Where are the gaps?
What is the root cause?
What are the scenarios?
What outcomes are possible?
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Oracle’s Enterprise Performance Management System
Complete. Open. Integrated.
OLTP & ODSSystems
Data WarehousesData Marts
PackagedApplications
(Oracle, SAP, Others)
ExcelXML/Office
BusinessProcesses
OLAPSources
Exadata Unstructured & Semi-
Structured
ERP Analytics
Planning &Forecasting
Financial Close & Reporting
StrategyManagement
Profitability Management
CRM Analytics
Industry Analytics
BI Server
Common Enterprise Information Model
Essbase Dimension Management Predictive Analytics
Interactive Dashboards
Reports & PublishingQuery & Analysis Detect & AlertOffice Search Embedded Mobile Scorecards
Dat
aSo
urc
es
BI/
EPM
Pla
tfo
rmB
I / E
PM
Ap
ps
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Oracle BI Powers Intelligent Decision Cycle
1
What Happened?
Take Action
Who Does What?
Why Did it Happen?
How to Optimize
Across Alternatives?
2
4 3
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Oracle’s Integrated Analytic ApplicationsBuilt on the Business Intelligence Foundation
• Financials
• HR
• Procure & Spend
• Projects
• Supply Chain
• Order Management
• Logistics
• Sales
• Marketing
• Service
• Contact Center
• Price
• Loyalty
• Strategic Planning
• Planning & Forecasting
• Profitability Management
• Financial Services
• Communications
• Healthcare
• Retail
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Reusable Analytic AssetsCommon Enterprise Information Model Enables Scale
• Simplified Business View
• User Roles, Preferences
• Member Selection
• Logical SQL Interface
PRESENTATION LAYER
• Dimensions
• Hierarchies
• Measures
• Calculations
• Aggregation Rules
• Time Series
SEMANTIC OBJECT LAYER
• Map Physical Data
• Connections
• Schema
PHYSICAL LAYER
Users
• Simple business views shield complexity
• Powerful access to all corporate data
• Consistent definition of business metrics & calculations
IT
• Grow over time: add sources and subjects
• Lower cost: model once, deploy everywhere, including mobile
• Work with any set of data sources
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Better Together with Complete Oracle StackComplete. Open. Integrated.
User InterfacesDetect& Alert
Office Integration
SearchAd-hoc Analysis
Reporting &Publishing
Scorecards Dashboards
Mobile Collaborate
In-Database Analytics
Spatial Data Mining OLAP
DatabaseData Warehouse
In MemoryReal Application
ClustersPartitioning
BI Foundation BI Server ModelingScorecards &
Dashboards
Common Enterprise Information Model
DataSources
Operational
SystemsExternal Data
Unstructured
Data
Packaged
Applications
Ad
min
istrative
FusionMiddleware
Web Server Data IntegrationBusiness Process
Management
En
terp
rise
Ma
na
ge
rS
ec
urity
BI Applications Performance Mgmt
Applications
ERP & CRM
Applications
Industry & Custom
Applications
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Agenda
• BI Markt Drivers
• Oracle BI Strategy
• Recent Releases
• Analytics at the Speed of Thought
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Oracle BI Foundation SuiteSingle Integrated ROLAP + MOLAP Suite
Oracle Essbase PlusOracle BI EE Plus
+
+ Oracle Scorecard and Strategy Management
+ Oracle Essbase Analytics Link for Hyperion Financial Management
+ Oracle BI Mobile
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Oracle BI 11gOne year later, hundreds of deployments becoming thousands
• Query, Analysis, Dashboards, and
Multi-Dimensional OLAP• Powerful, interactive exploration of all data sources
• Oracle Essbase: Best-in-class OLAP server
• Reporting and Publishing• Web-based interactive and document-centric reporting
• Powerful & highly scalable server
• Scorecard and Strategy Management• Fully integrated BI component
• Advanced strategy visualizations
• Integrated Search and Collaboration• Multiple search providers; Oracle SES, Google
• Query governed by user’s security credentials
• Enterprise Class Architecture• Unified security and systems management
• Clustering & high availability with 1-click scale-out
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Oracle BI Mobile 11.1.1.5.0
• Built on OBIEE Foundation
• Employs an embedded Dashboard approach– Supports Analyses, Dashboards, Publisher Reports, Action
Framework, Scorecards, Alerts, Catalog Search
• Zero training to interact with data on mobile devices
• Gestural interactions, orientation recognition, and layout optimizations for tablet and smartphone platforms
• Technical– Available from Apple iTunes App Store
– Devices supported: iPhone 3GS, 4, iPad
– Hybrid Application• Employs Webkit layout engine
• Wrapped in a native iOS shell
– Integrated Security (SSL and SSO)
All BI content instantly available to mobile users with zero extra development
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Oracle BI ApplicationsAnalysis Spanning Heterogeneous Sources in a Conformed Model
CRM
ANALYTICS
ERP
ANALYTICS
ORACLE BI FOUNDATION SUITE
Sales
Marketing
Service and Contact Center
Price
Loyalty
FinancialsProcurement and Spend
Supply Chain & Order
Management
ProjectsHuman Resources
Customer Data Management
Product Information
Management
AND OTHER OPERATIONAL AND ANALYTIC SOURCES
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Oracle BI Applications 7.9.6.3Built for and certified with OBIEE 11.1.1.5
• Adopts 11g presentation features and security model
• All content available on Mobile
• Unlock new 11g capabilities like geospatial and scorecard
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Oracle BI Applications for SAPVersion 7.9.7 – Available Today!
• Financial Analytics Sources directly from SAP R/3 4.6c and ECC 6.0 FI.
• Adapter is built exclusively on ODI 10.1.3.5
• Target BAW data warehouse certification is Oracle database
• Initial version focused on SAP FI with other ERP areas covered in follow-on releases
Oracle BI Applications
Financials
Oracle BI Foundation
Common Enterprise Information Model
SAP R/3 v 4.6c & ECC 6.0
Oracle Data Integrator
• Financial Accounting (FI)
Supply Chain & Order
Management
Procurement & Spend
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Executive VisibilityOracle Financial Management Analytics
• New offering that leverages
OBIEE for pre-built dashboards
and analytics
– Direct, native access to data in
Hyperion Financial Management and
Financial Close Management
– Packaged analytics are configurable
and extensible
• Enables mobile delivery of EPM data to finance executives and business users
22 Copyright © 2011, Oracle and/or its affiliates. All rights
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Oracle Analytical Applications70+ Spanning Horizontal, Edge and Industry Areas
Health Sciences• Provider Supply Chain Analytics
• Operating Room Analytics
• Clinical Development Analytics
- more -
Financial Services• Profitability Management Analytics
• Asset Liability Management Analytics
• Basel II Analytics
- more -
…
Public Sector & Higher Ed• Case Management Analytics
• Campus Solutions Analytics…
Tax
• Tax Accounting Analytics
• Tax Payments Analytics
• Tax Forms Analytics
Utilities• Credit and Collection Analytics
• Advanced Spatial Revenue Analytics
- more -…
Retail
• Retail Merchandising Analytics
Insurance
• Insurance Insight Analytics
Horizontal BI ApplicationsCRM
• Sales Analytics
• Service Analytics
• Contact Center Analytics
• Marketing Analytics
• Partner Analytics
• Loyalty Analytics
• Price Analytics
ERP
• Financial Analytics
• Human Resources Analytics
• Supply Chain & Order
Management Analytics
• Procurement & Spend Analytics
• Project Analytics
Edge BI Solutions• Fusion Transportation
Intelligence
• Fusion Governance Risk &
Compliance Intelligence
• Demand Signal Repository
• Incentive Compensation
• Advanced Planning Command
Center
• Manufacturing Operations Center
• PLM Business Intelligence
• Primavera P6 Analytics
- more -
More…
Oracle BI Foundation Suite
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BI for Fusion Applications
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Embedded BISurmounts the Challenges of Traditional BI
THE NEW WAY
Embedded. Closed Loop.
THE OLD WAY
Disconnected. Open Ended.
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Better Information Means Better Decisions
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Opportunity Landscape
Potential Revenue
180,000 1,700,000
Recommendation Confidence
50 100
Days to Close
30 120
462 filtered recommendations
214,028 average potential revenue
84 average days to close
Existing Annual Account Revenue
1,100,000 6,400,000
Both new product opportunities and upgrades
Only new product opportunities
Only upgrades
Days Since Last Purchase
0 180
Company Size (Employees)
14,000 97,000
Company Size (Annual Revenue)
600M 11.0B
Potential References
0 Max
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BI Technologies Enable Analytical LifecycleOracle Fusion CRM for Sales Performance Management
Analyze Discovered Patterns Visualize Recommendations
RTD Rules
RTD Predictive Models
OBIEE Dashboard
Essbase
ODM Predictive Models
Create Leads
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Engineered as a Single SystemBI Embedded Throughout
Oracle FusionFinancial Management
General LedgerAccounts Payable
Payments &Collections
Asset Management
Accounts Receivable
Cash & Expense Management
Common Modules Business Intelligence
Oracle Fusion Human Capital Management
Oracle FusionSupply Chain Management
Product Master Data Management
Distributed Order Orchestration
Inventory Management
Global Order Promising
Cost ManagementShipping & Receiving
Business Intelligence
Oracle FusionProject Portfolio Management
Project CostingProjectBilling
Project Control
Project Performance
Reporting
Project Integration Gateway
Project Contracts
Business Intelligence
Oracle FusionCustomer Relationship Mgmt
Customer Master Sales Marketing
IncentiveCompensation
Mobile & Outlook Integration
Territory & Quota Mgmt
Business Intelligence
Global Human Resources
Workforce Lifecycle Manager
Benefits Management
Compensation Management
Talent ReviewPerformance & Goal Mgmt
GlobalPayroll
Network @ WorkBusiness
Intelligence
Oracle FusionProcurement
PurchasingSelf-service Procurement
Sourcing
Supplier PortalSpend &
Performance Analysis
Business Intelligence
Procurement Contracts
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1. Add BI apps layer over existing Oracle applications
– Use prebuilt BI Apps to implement quickly and follow best practices
– Start with a single area or tackle several in parallel
– Also build custom analytic apps as necessary
Single Set of Analytical Solutions
for Oracle Unlimited Applications and Fusion Applications
Oracle BI
Applications
Oracle EBS
Financials
Siebel CRM
PeopleSoft HR
Other Apps
2. Benefit from enterprise-wide analysis as you broaden your implementation
Oracle Fusion
Applications
3. Incorporate Fusion Apps using same architecture and technology
30 Copyright © 2011, Oracle and/or its affiliates. All rights
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BI Releases in Last 12 Months
Oracle BI Apps 11.1.1.5.1 (Fusion Apps theme)• Full suite of analytics for Fusion Applications• Oracle Transactional BI for Fusion Apps
Oracle BI Apps 7.9.7 (SAP Source)• SAP Financials• ETL through ODI
Oracle BI Apps 7.9.6.3 (OBIEE 11g compatibility)• Upgraded and certified for OBIEE 11g
Oracle BI Applications
Oracle BI Foundation Suite
Oracle Real-Time Decisions
Oracle Essbase 11.1.2.1 (BI Foundation Theme)• Active-Passive high availability clustering• Enterprise Manager for Essbase
Oracle RTD 11.1.1.5.1 (Fusion Apps theme)• Support for Fusion Applications
Oracle RTD Base Application 3.1• Decision Manager
Oracle BI EE 11.1.1.5 (11g PS1)• Oracle BI Mobile 11g for iPhone/iPad• Solaris, AIX, HP-UX • SSAS, SAP BW, Oracle OLAP, RPAS, …• Upgrade for OBI Apps customers
Oracle BI EE 11.1.1.5.1 (Fusion Apps theme)• Support for Fusion Applications
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Agenda
• BI Markt Drivers
• Oracle BI Strategy
• Recent Releases
• Analytics at the Speed of Thought
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Announcing
Oracle Exalytics In-Memory Machine
• First Engineered System for Analytics
• Best Visual Analysis with No Limits
• Smarter Analytic Applications
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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Oracle Exalytics
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
• Super fast R-OLAP and M-OLAP
• Super fast Financial & Operational Planning
• Optimized Hardware• Memory: 1 Terabyte DRAM• Processors: 40 Intel Cores
• Software Breakthroughs• Adaptive In-Memory Caching• In-Memory Columnar Compression• Optimized Storage Block Access• Free Form Data Exploration• High Density Visualizations• Optimized for Exadata
• Best Cost/Performance
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Oracle Exalytics
• Speed-of-Thought Analysis at Enterprise Scale– 20x better response times
– Sub-second performance enables speed-of-thought analytics
– Grow to 50,000 enterprise users on one appliance
• What-if Analysis and Forecasting– 16x better response times
– More accurate – use more detail, include more scope, evaluate wider operations
– More scale – more users and higher volumes at busy periods
– Greater agility – do daily instead of monthly
• Enterprise Planning– Reduce planning cycle times with 5x better response time and 6x better throughput
– Run more planning models with finer grained operational detail to improve accuracy
– Extend beyond Finance to every LOB, with 10,000 Planning users on one appliance
Extreme Performance for Enterprise Analytics
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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Exalytics Hardware ArchitectureRAM Machine Optimized to Run BI Foundation Suite
Memory1 TB RAM, 1033 MHzCompute4 Intel® Xeon® E7-4870, 40 cores totalNetworking40 Gbps InfiniBand – 2 ports10 Gbps Ethernet – 2 ports1 Gbps Ethernet – 4 portsStorage3.6 TB HDD Capacity
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
37 Copyright © 2011, Oracle and/or its affiliates. All rights
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Oracle Exalytics – Under the Hood
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
In-Memory Analytics Software
Essbase
TimesTen for Exalytics
Adaptive In-Memory Tools
1 TB RAM
40 Processing Cores
High Speed Networking
In-Memory Analytics HardwareOracle Business Intelligence Foundation Suite
38 Copyright © 2011, Oracle and/or its affiliates. All rights
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In-Memory Analytics
Heuristic Adaptive In-Memory Cache– Decides what gets stored in-memory
– Adapts to changes in analytic workload
In-Memory Databases– Parallel TimesTen Database
– Parallel Essbase
– Advanced Columnar Compression
– In-Memory Analytic Functions
1 TB RAM
TimesTen
In-Memory
Database for
Exalytics
Heuristic
In-Memory
Cache
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
39 Copyright © 2011, Oracle and/or its affiliates. All rights
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End-user Experience with ExalyticsSpeed of Thought Interactive Analysis
• Highly Interactive Analysis
• Free Form Data Exploration
• High Density Visualizations
• View Auto Suggestions
• Contextual Actions
• All on Mobile
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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Immersive Mobile Experience
• Exalytics user experience extended to iPad
• All BI content instantly available to mobile users with zero extra development
• Speed-of-thought analysis available anywhere
Fastest Time to Mobile Value. No Additional Development
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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Oracle BI ApplicationsAvailable on Exalytics at Launch
• Financials
• HR
• Procure & Spend
• Projects
• Supply Chain
• Order Management
• Logistics
• Sales
• Marketing
• Service
• Contact Center
• Price
• Loyalty
• Strategic Planning
• Planning & Forecasting
• Profitability
Management
• Financial Services
• Communications
• Healthcare
• Retail
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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What Does Exalytics Mean for BI Applications?
1. Make Existing Deployments Blazing Fast– Orders of magnitude faster end user response times
– Exalytics up and running in days
2. Reduce Development Time on BI Applications Extensions– New dashboard development cost reduced (fewer dashboards, less tuning)
– Practically eliminate need for custom aggregate tables
3. Get Ready for Enterprise Adoption!– Up to 50,000 users on a single Exalytics machine (but can start small)
– More end user interactivity and instant responsiveness means higher user adoption
– Enables immersive mobile experience
4. Supports a New Class of BI Applications– Real-time forecasting, optimization and scenario modeling on large data sets
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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Exalytics Optimized to work with Exadata
• Extreme Performance: Query
Processing & Analytics
Speed-of-thought enterprise
Business Intelligence platform
Extreme performance via pre-integrated,
optimized Oracle database platform
InfiniBand
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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Oracle ExalyticsImpressive Results from Early Customer Benchmarks
• Largest mortgage provider in Denmark, major private bond issuer in Europe
• Need to deliver outstanding performance for summary and transaction grain analysis
• 35X to 70X faster with Exadata + Exalytics
• Supplies automotive industry with market intelligence “PolkInsight”
• Need highly interactive dashboards and visualizations for global analyst community
• > 10X faster on average and up to 100X faster in specific cases
• Large oilfield services company with about ~860 rigs deployed around the world
• Need to drive usage of packaged BI Applications across the organization
• 5X shorter time to develop; 50X faster than a custom report (without tuning)
• Large cloud infrastructure services company
• Need highly interactive visualizations for large numbers of individual analyst data sets
• Consistent Sub-second interactivity on par with desktop tools down from ~30 secs
• Global consumer pre-packaged foods company
• Need more frequent planning and budgeting cycles for 2000+ users
• 6X faster cycle time - 4 hours down from more than 24 hours
A Global
CPG Company
For information purposes only, not a commitment to the development, release, and timing of any features or functionality.
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Oracle Exalytics
• Tested together• Certified together• Packaged together• Deployed together• Upgraded together• Managed together• Supported together
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