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Music School Project
Team A
Music Connection
Project Manager: Mari Reyes
Deputy Project Manager: Richard Chun
Operations Manager: Natasha Schulha
Program Administrator: Joon Kim
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Client Background
Music Connection was founded on the belief that everyone deserves music in their lives!
Founder, Jill Plum of the Music Connection has a vision of providing culture and musical training to the youth of West Los Angeles through our internet music classes.
Instructors at the Music Connection are noted professionals
The target market for potential clients will be: Median Income of $ 50,000 Ages 7 to 100+ Residence in West Los Angeles
Beginning Budget for Business: $10,000
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Project Goals forThe Music Connection
1) Develop web presence to showcase the teaching staff, classes, and instruments.
2) Create a scheduling plan and interactive calendar for reserving lesson time slots.
3) Plan and Implement marketing campaign in West Los Angeles, targeting clients by age groups
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Music School ProjectsMusic School Projects
1) Web Site Development and Design
2) Interactive scheduler and real-time communications
3) Marketing campaign targeting clients in West Los Angeles
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Project 1:Project 1:Create WebsiteCreate Website
•Establish a web presence•Display Music School information•Provide Class calendar and events•Founder biography•Provide secure login portion for members
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Website structureWebsite structureHome page
Displays latest information
ServicesLogin for E-mail
and Lessons
Lessons
Individual Lessons Group Lessons
Biography of Founder Jill Plum
Student’s Showcase Careers Contact Us
Archive of Student’s Performance
Counselor Hours and information
Scheduler
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The Scheduler establishes The Scheduler establishes easier and quicker ways to easier and quicker ways to reach both the students reach both the students and the faculty in real-and the faculty in real-timetime..
Students and faculty will have access to Students and faculty will have access to programs for communications such as programs for communications such as fax, e-mail, and Instant messenger.fax, e-mail, and Instant messenger.
Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
Scheduler allows:Scheduler allows:• to schedule unattended running of to schedule unattended running of applications and batch files applications and batch files • to schedule popup reminders. to schedule popup reminders.
Reminders, tasks and other events can Reminders, tasks and other events can be set to run once or every minute, hour, be set to run once or every minute, hour, etc.etc.
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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
Class/Teacher Class/Teacher SchedulingScheduling
Schedule teachers to Schedule teachers to classes to teach various classes to teach various subjects during the week. subjects during the week. You can create custom You can create custom study groups that study groups that combine several classes combine several classes at a single lesson.at a single lesson.
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Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
Student/Course Student/Course SchedulingScheduling
Schedule courses Schedule courses according to student according to student selection and enrollment. selection and enrollment. Create a personal Create a personal timetable for each timetable for each student according to student according to customizable customizable pedagogical constraints.pedagogical constraints.
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• Manageable and extensible instant Manageable and extensible instant messaging server (IMS)messaging server (IMS)
• Enables people to reach, collaborate, Enables people to reach, collaborate, and respond to information more and respond to information more quickly as compared to telephones quickly as compared to telephones and email.and email.
Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
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• Connect People, Information and Processes in Real Time
Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
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• With the whiteboard feature, users can write as they might in a conference room on a traditional whiteboard. Additionally, users can paste content from other applications into the whiteboard if they want to share information without allowing other users to see their desktop
• With file transfer, users can transfer files as part of an IM conversation within Windows Messenger or another IM client.
Microsoft Word
Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
2222
Real time collaboration
Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
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• Audio and visual communication
• Instant messaging
• Application sharing
• Notifications
• Microsoft Office System programs like Outlook and others
•Remote assistance
•File transfer
Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
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Up to 32 connections can collaborate at one time.
Develop Communications/SchedulerDevelop Communications/SchedulerProject 2Project 2
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• The scope of our The scope of our marketing plan is to marketing plan is to target affluent target affluent children and adults children and adults in the West Los in the West Los Angeles area.Angeles area.
• Marketing based on Marketing based on web presence will web presence will be our focus.be our focus.
• Crosslink website Crosslink website primary tool.primary tool.
Beverly Hill
Bel AirMalibu
Develop Marketing PlanDevelop Marketing PlanProject 3Project 3
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Marketing Target: Marketing Target: West Los Angeles ResidentsWest Los Angeles Residents
CommunityMedian household income (dollars)
Median family income (dollars)
Per capita income (dollars)
Beverly Hills $70,945 $102,611 $65,507
Malibu $102,031 $123,293 $74,336
Bel Air 159,008 188,781 107,412
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Children
Young Adults
Adults
Develop Marketing PlanDevelop Marketing PlanProject 3Project 3
Students Targeted
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Children:
• Private schools • Dance / Art schools
Develop Marketing PlanDevelop Marketing PlanProject 3Project 3
3030
Young Adults
Concerts Jazz Clubs
Develop Marketing PlanDevelop Marketing PlanProject 3Project 3
3131
Adults:
• Symphony • Piano and Music Stores
Develop Marketing PlanDevelop Marketing PlanProject 3Project 3
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Our study presents to you the detailed Our study presents to you the detailed Project Management plan of The Music Project Management plan of The Music Connection whose goal is to provide Connection whose goal is to provide quality education in music to children and quality education in music to children and enrich the quality of their lives. enrich the quality of their lives.
ConclusionConclusion