A few things going on..!
Ad avoidance!Constant partial attention!Privacy vs relevance
10 Reasons !Why Advertisers Need to Become Hackers.!
Hacker (n.) A hacker is someone who loves to program or who enjoys playful cleverness, or a combination of the two. The act of engaging in activities (such as programming or other media) in a spirit of playfulness and exploration is termed hacking.
Hack (n.) The most ingenious and effective solution to a problem.
The Nerdy The Indicted The Anonymous
Who are hackers?
The EntrepreneurThe PranksterThe Artist
Hackers think the world is full of fascinating problems waiting to be solved.
10 Reasons Why Advertisers Need to Become Hackers.!
Hacking is fast and iterative and about!learning from experimenting rapidly. !
10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers !embrace play !and mischief.
10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers maintain extreme curiosity.
10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers believe no problem should ever be solved twice.
10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers think that attitude is no !substitute for competence.
10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers believe that freedom is good.
10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers solve problems from the inside of technology.
10 Reasons Why Advertisers Need to Become Hackers.!
SOMO by The Royals
Because hacking has embedded tension.
10 Reasons Why Advertisers Need to Become Hackers.!
Because hackers believe in getting better at getting better.
10 Reasons Why Advertisers Need to Become Hackers.!
A world of problems
maintain curiosity
don’t solve twice
competence over attitude
see tension
work inside technology
getting better !at getting better
freedom is good
@daveking www.theroyals.com.au
