Christine B. Whittemore

What Makes for an Effective Online Presence

Christine B. Whittemore

• Chief Simplifier, Simple Marketing Now, LLC Social media & content marketing strategist

• Passionate about the retail experience, marketing to women, blogs & online content, helping companies get found online!

http://internetmarketingonlinecourse.org/how-to-make-a-website/, http://www.hubspot.com/lead-generation-quick-start-series/

Keywords

• Define you and your business• Reflect how prospects and customers find you

Personas

• Not all customers are the same– Contractors/installers– DIYs– Homeowners

• Each type has different questions, needs

Buying Cycle

• Not everyone comes to your website ready to buy– Learning– Figuring out options– Short list– Purchased– How to maintain product

Step 1: Google Yourself

• Company name• Keyword

Step 2: Examine What You See

• Are you findable?

Step 3: Evaluate Your Website

• Home Page– Calls to Action

• Headers/Footers• Menus• Capturing, nurturing leads

Step 5: Are you ‘Optimized’ for Search?

• Examine ‘meta data’• 1 keyword per web page

Step 6: How is Your Content?

• Does it educate?– Answer the questions prospects & customers

have?

• Is it written for people?• Is it fresh?• Does it tell your story?• Is it remarkable?

Step 7: Explore the Competition

• Google them• Check out their websites• Are they socially active?

{Think outside the traditional definitions of ‘competition’}

Step 8: How Social are You?

• Blog• Twitter• Facebook• LinkedIn• YouTube• Pinterest

Step 9: Claim Your Places Pages

Step 10: Repeat Periodically

• Check Google• Monitor your keywords• Review your website• Assess your social media presence

An Online Presence Thrives On

• An optimized website• Filled with ‘remarkable’ content

– Keywords– Personas– Buying cycle

• With thoughtful Calls to Action– Means for capturing lead information

• Ongoing nurturing to build relationships

To Learn More…

For links to articles and resources, click on http://simplemarketingnow.com/Coverings-2012/

Thank You For Attending!Christine B. Whittemore Chief Simplifier

Simple Marketing Now LLC– http://SimpleMarketingNow.com – cbwhittemore@SimpleMarketingNow.com– Tel: 973-283-2424

• Content Talks Business Blog– http://simplemarketingnow.com

/content-talks-business-blog/

Questions?