Version 2 -‐ December 26st, 2012 J.W. Alphenaar
10 <ps for successful Crowdsourcing
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1. Define your crowd
• Is the crowd a specific group or everybody? • Which Social Networks would work best for your crowd?
• Where can you find your crowd? • Look for your crowd in specific groups on Linkedin, Facebook, etc...
• How can you best reach the crowd?
2. Sound and clear
• Make your call to the crowd as clear as possible.
• The crowd must have no ques<ons about your call.
• It should not be interpreted in different ways.
• The crowd must understand what your asking.
• So take your <me in describing your call.
3. Describe the process
• Make clear to your crowd how the totall process will work
• Define all steps in the proces, i.e.: – Contribu<on – Selec<on – Vo<ng
4. Deadline!!!
• Give the crowd a deadline, so they will come to ac<on.
• No deadline, means no urgency, means no results.
• The crowd would like to know how much <me they have.
5. Reward system
• What will you give back to the crowd? • How will all contribu<ons be rewarded? • Will only the best contribu<ons be rewarded?
• Consider other mo<vators than money alone. • Check my slides on Crowdsourcing and Humanis<c Psychology
6. Give credits
• No ma[er what reward system you use, always give credits to the crowd.
• People like to get credits for their work/ideas.
• Don’t take the credits yourself.
7. Involvement
• Join the conversa<on with the crowd • Make sure your management is involved as well
• If the crowd has ques<ons, give answers • You have to be the Coach for your crowd
8. Feedback
• Always respond to contribu<ons • No ma[er whether the contribu<on is useful or not
• A good response to a non-‐useful contribu<on can lead to a useful contribu<on
9. Let the crowd decide
• Consider a vo<ng system where the crowd can choose the best contribu<ons
• This will make sure that the chosen contribu<on(s) fit be[er to your target audience
10. One central point
• For Crowdsourcing you can use all kind of different social networks.
• Make sure you have one central point where it all comes together.
• It’s be[er for you to control • It’s nicer for the crowd to see the whole picture.
Bonus <p: Transparency
• Key in Social media, but also in Crowdsourcing.
• Be transparant in all that you do. • What will you use the results for • How does the Decision Making Process look like.
• How will the contributors be rewarded
Final note
• Never be afraid to ask the crowd. • You will be surprised how willing they are to help.
Just ASK
Speaker needed?
• I’m a public speaker in Dutch and English on the topics Crowd Sourcing, online communica<on, Personal branding and Social Media.
• If you’re interested, send me a request for a proposal.
About this slideshow • This slideshow is part of my research and findings so far. • I learned all <ps the hard way during several Crowdsourcing
projects that I’m involved in, including the first completely crowd sourced movie called: DSBTheMovie.
• Right now I’m working on a book about Crowdsourcing called “Sources Unknown”. At this moment I only have a Dutch publisher, but I’m looking for an interna<onal publisher.
• My English is not the best, so if you see any spelling errors, let me know!
• If you have any sugges<ons, ideas or comments about these <ps, let me know.
• If you like these <ps, use them and share them.
Want to connect?
• hOp://nl.linkedin.com/in/jwalphenaar • hOp://www.facebook.com/AlphenaarJW • hOp://www.facebook.com/jwalphenaar • @jwalphenaar / @PowerPRnl • hOps://plus.google.com/104557430687308297637/posts
Email: [email protected]
www.jwalphenaar.nl