“The Cluetrain Manifesto”
10 5ps (out of 99) to stay in “control” amid the chaos
Marc Campman
www.marccampman.com
1. Markets are conversa5ons
2. Enabling powerful new forms of social organisa5on and knowledge exchange
3. There are two conversa5ons going on. One inside the company. One with the market.
4. These two conversa5ons want to talk to each other. They are speaking the same language.
5. We wonder why you're not listening. You seem to be speaking a different language.
6. The inflated self-‐important jargon you sling around — What's that got to do with us?
7. We like this new marketplace much beVer. In fact, we are crea5ng it.
8. You're invited, but it's our world. Take your shoes off at the door.
9. Companies that do not belong to a community of discourse will die.
