Copyright 2013 Demandware, Inc. All other rights reserved.October 15, 13 Copyright 2013 Demandware, Inc. All other rights reserved. October 15, 13 1
Ten Tweaks to Drive Mobile Sales this Holiday Shopping Season
Zac Cook
Igor Faletski
Agenda1. Intro to Demandware + Mobify
2. How to Unify Your Shopping Experience
3. Responsive Web Design Pros and Cons
4. Going Responsive:
Which Approach is Right for You?
5. 10 Simple Yet Effective Mobile Website Tweaks
6. Q&A with Igor Faletski of Mobify
Copyright 2013 Demandware, Inc. All other rights reserved.October 15, 13 3
Demandware Connects Brands and Consumers to Move Faster, Grow Faster
Merchant/Marketer/Developer controlGlobal and channel expansion
Identify and prioritize key revenue driving programs
Benefits to your brand
User Empowerment
Innovation and LINK
Client Success: Retail Practice, XChange Collaboration Center
The Demandware Model
99.99% average uptime
Copyright 2013 Demandware, Inc. All other rights reserved.October 15, 13 4
Demandware Responsive• Placeholder for Demandware
mobile/responsive slide
Mobify helps businesses delight their users through fast, responsive websites.
What is Mobify?
Technology + Services
Together, Demandware and Mobify accelerate commerce innovation.
Through the LINK Technology Partner Program Demandware clients can quickly and easily deploy Mobify solutions through a pre-built integration.
Demandware + Mobify
Agenda
2. How to Unify Your Shopping Experience3. Responsive Web Design Pros and Cons
4. Going Responsive:
Which Approach is Right for You?
5. 10 Simple Yet Effective Mobile Website Tweaks
6. Q&A with Igor Faletski of Mobify
Responsive Web Design
A responsive website is one that automatically reformats itself to suit different screen sizes. A responsive website does not redirect users to separate mobile or tablet sites.
www.website.com
Websites that are optimized for the user experience across all channels see:
• Better conversions
• More engagement
• Greater average order values
Increase Mobile Revenue
Responsive Spotlight / Skinny Ties
ResultsAll Online Channels
• +42% revenue growth
• +44.6% visit durationiPhone
• +377.6% revenue growth
• +71.9% conversion rate
Source: Amazon Web Team (~1% conversion loss per 100ms)
Mobile PerformanceeCommerce sales lost
due to load time
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Almost 25% of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013
/
Web-influenced offline sales and online sales combined account for more than half of the $3.3 trillion total retail spend in the US.
Source: Forrester Research
Agenda3. Responsive Web Design Pros and Cons4. Going Responsive:
Which Approach is Right for You?
5. 10 Simple Yet Effective Mobile Website Tweaks
6. Q&A with Igor Faletski of Mobify
Responsive web design unifies your:
• User experience
• Team
• Code base
• Platform
• Release process
One Strong Online Presence
Industry experts prefer responsive web design as a mobile web development approach and Google considers it an SEO best practice.
Best Practice
Links shared via social media and email always work when a website has one URL (no redirects).
Good for Marketing
A lot of labour, money, testing and risk is required to build a responsive website from scratch.
High Cost
Performance is Not Guaranteed
Images JavaScript Others
Flash
HTM
LC
SS
The average weight of a web page today : 1.3MB
77% of the weight is images and JavaScript
Agenda4. Going Responsive:
Which Approach is Right for You?5. 10 Simple Yet Effective Mobile Website Tweaks
6. Q&A with Igor Faletski of Mobify
Responsive Web Design: What to Consider
Time to market
Budget and ROI
User experience Resources and skill
Risk and security
Scalability
Responsive Rebuild
Responsive With Mobify
Unified User ExperienceOne URL and consistent branding across all channelsSimplified ProcessEasy to maintain and content is updated in real-timeScalabilityReady to support modern mobile devices, tablets and new devices not yet inventedPerformance EnhancementsAutomated optimizations for images, JavaScript, CSS, and HTML that speed up load times
Feature Parity and Granular ControlBusiness logic leveraged while content, layout and specific elements can be easily manipulated
Quick to MarketNo website rebuild needed
Demandware Customer Spotlight / Perry Ellis
ResultsMonth-over-month
• +55% increased sales
• +16% increased AOV Year-over-year
• +391% increased sales
• +70% increased AOV
Mobify Customer Spotlight /
Optimizations include
Fly-out navigation, sticky add-to-cart button, swipe-enabled product gallery, Mobify Performance Suite
Results• Mobile ROI in 22 days
• 25-30% faster on mobile devices than on desktop
• Triple digit growth across smartphone and tablet revenues year-over-year
Mobify Customer Spotlight /
Optimizations include
Mobify Performance Suite, responsive image optimization, streamlined checkout flow
Agenda5. 10 Simple Yet Effective Mobile Website Tweaks6. Q&A with Igor Faletski of Mobify
Bump up default font size and line height1Minimum font size: 16px, and line height: 1.5
Go 100% touch friendly2Use elements like carousels and accordions, drawers and panels
Make room for clumsy fingers3
Enable contextual keyboards
Example of a better numeric keyboard (iOS on left, Android on right)
4
Use native UI elements5
• Drop-down menus
• Radio buttons
• Sliders
Make it easy to navigate6
Place your CTAs
• Keep CTA above the fold
• Reduce barriers to conversion
• Drive conversions
• Drive average order values
7
Accelerate JavaScriptReduce page load times by reducing the number of requests sent to the server
Make your website faster
Simplify your HTMLAchieve maximum efficiency by removing all non-essential elements from the mobile experience
8Optimize responsive imagesSpeed up asset rendering by sending only the best quality image to the device
9 10
GET A FREE MOBILE ASSESSMENTvisit mobify.com/go/mobile-assessment for full details
Included in your mobile assessment:• 3 key user experience items to improve on• Performance results compared to industry standards• 3 recommendations for improving conversion
Q & A
Please submit your questions via the chat box in the lower left portion of your screen.
We welcome your feedback! Watch for a survey page once the webinar has ended.
Reach out with any additional questions after the webinar:• Mobify: [email protected]• Demandware: [email protected]
