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10 Ways to Use Facebook for Events
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Just the Right Moniker
• Choosing a name is a tough task. So, you can choose a name depending upon the online reach you are targeting.
• You can also use your brand name, if it is unique or carries a higher brand value.
• The name or the title can be descriptive, optimized for search engines or carry a brand value. Choose whichever will give you the highest turnout.
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Describe Your Event
• Your description must be descriptive, precise and succinct, while you can also throw in a few search terms into the description.
• Also make it professional, clear, attractive and informative. • Try also to generate interests among customers with your
description.
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Be Clear and Professional with the Details
• It is also important to be clear and professional with the details of time, venue, etc.
• Avoid changes in the schedules, as it will affect the mental and physical rhythm of your visitors.
• And if it is completely unavoidable, notify much in advance and explain them the reasons clearly.
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Improve Relevance
• Facebook is all about relevance. Since it knows people’s interests, it will take your ad or event to those of similar interests.
• Choose the right Category and Tags, as the information you provide is vital for Facebook to take you to the right audiences.
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• Individual posts on your event page can be hash-tagged to a particular news event, popular name, etc. that which is relevant to your event. This will enhance your reach in social media.
• Check out our post Creative Ways To Use Hashtags For Marketing Campaign.
Hashtags
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• An attractive Event Photo that acts as the Cover Photo of your event page is the most important.
• It can draw a lot of visitors on its own, while also improving perceptions of your authenticity and reliability among your visitors.
Event Photo
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• Choosing a venue that Facebook is aware of will help your visitors gain more information about the venue.
• When they hover over the venue’s name, Facebook will show the venue’s page. This is a very useful feature to use on Facebook Events.
Mark the Venue
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• For anything you do on the internet, keywords are the key. • It is even more important in search engines and social media. • Use keywords as adequately as possible in the
title, descriptions and tags.
Keywords are the key
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• Users have many questions to ask you. So, engage them by replying to their queries.
• You can even let them post, as it will add more dynamics to your event generating a lot of buzz, activity and hype.
Engage Users
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• Facebook’s targeted ads can be magical, as it can bring you the traffic you never even expected.
• However, get the basics right and rightly targeted advertisements can bring you exponential results.
Utilize Facebook Ads
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