100 GlobalGames®Sports Activations
We have been creating new products and delivering events for over 18 years and as such have racked
up a lot of examples.
Inspired by a Linked-In post regarding examples of Sports / MatchDay Activations we thought it would
be a great opportunity to list some of our favourites.
Our clients are far too numerous to mention but we thank each and every one of them and hope we
can continue to work together to create many more great examples in the future:
1. Beach Soccer World Cup – FanZone
Working with our local client we created and delivered the interactive games and activities for a
range of individual sponsors to create the FanZone at this Dubai event.
2. 20:20 Cricket Classic World Cup – FanZone
Across the 10 days of this event in Bermuda we provided the equipment and event management
for the FanZone which engaged with fans and 90% of the islands children.
3. Anniversary Games – FanZone
Working with UK Athletics we created and delivered the interactive Fan Zone at the anniversary
games at Queen Elizabeth Olympic Park in 2013, with a range of activities for fans to try.
4. Weetabix Ultimate Obstacle Course – Brand Promotion
Working with Weetabix’s agency we recreated the “Ultimate Obstacle Course” from a competition
winners mind and also the Giant Hamster ball racing game with staff and activation.
https://www.youtube.com/watch?v=t0p5XrGoLfo&feature=youtu.be
5. Fanta Can Racing – Brand Promotion
This bespoke racing track was built to house the motorised Fanta Cans that we supplied for a series
of promotions and roadshows across Ireland.
6. Coca-Cola / Tesco CashBoxes – Brand Promotion
This series of 7 Giant Inflatable Cashboxes were designed for a series of promotions for Coca-Cola
at Tesco stores. Participants stepped inside the bottle and grabbed as many tokens as possible.
7. The FA / Tesco Skills Roadshow – Sports Promotion
This roadshow saw us create 3 complete roadshow packages that we took on the road for two
months visiting Tesco stores with FA Coaches to engage with kids and families.
https://www.youtube.com/watch?v=3vXi8Rg4Ydo
8. McDonalds Coaching The Coaches – Sports Promotion
Working for many years together we have created the wide range of games and activities used by
McDonalds to support their sponsorship of the “Coaching the Coaches” campaign.
9. Fulham FC – LG Phone Launch – MatchDay Promotion
One of the most effective MatchDay Promotions where 50 t-shirts were launched into the crowd
and 4 black ones allowed the winners to go to the front and take home a new phone.
10. Chelsea FC – Barbados Tourism – MatchDay Promotion
Working with Chelsea FC we created a giant on-pitch dribbling challenge with over-sized beach
balls for one lucky fan to win a holiday to Barbados.
11. Liverpool FC Family Park – FanZone
When Liverpool wanted to build their “Family Park” we worked together to create this amazing
facility - http://www.liverpoolfc.com/travel/first-time-to-anfield/matchday-family-fun
12. Aero BlowZone – Brand Promotion
In-Store and Promotional challenges came to the fore when their agency wanted Aero to have a
fun and eye-catching “Token Grab” challenge – the BlowZone was the answer.
13. Arsenal Halloween FanDay – Sports Promotion
As part of our regular work with Arsenal and the Junior Gunners we create a range of themed
activations for Halloween and Christmas, this is the spooky “Chiperoo” Urban Activation game.
14. Chelsea FC On-Pitch Fan Day – FanZone
End of season fan events are fantastic at Chelsea and last year’s was no exception
http://www.chelseafc.com/news/latest-news/2015/05/stamford-bridge-full-of-family-
fun.html
15. England vs. Mexico Wembley – FanZone
Working with a catering company we created a FanZone off Wembley Way for fans heading to the
big match. Great weather made it an essential attraction for fans of both teams.
16. British Handball Tour – Sports Promotion
Pre-Olympics we worked with British Handball to raise the profile of the sport & engage sponsors.
Touring Shopping Malls with players & games https://www.youtube.com/watch?v=t3jkzvnnlJQ
17. BetFair Fan v Fan – Sports Promotion
When BetFair ran a promotion for the Manchester Derby we used one of our Target Cages with
bespoke branding and theming for the Fan v Fan scoring challenge.
18. Pringles Head to Head Stacking – Brand Promotion
Creating an In-Store challenge for Pringles we designed and built the head to head stacking
challenge with foam “Pringles” and branded accessories.
19. Human Pinball, Darts & Bingo Ant & Dec Show – Gameshow
The “Win the Ads” game on the Ant & Dec show was always a highlight and we created a range of
fun games for the contestants including the fun but crazy Human Pinball, Darts and Bingo games.
20. Adidas Light Speed Sprint Challenge – Sport Promotion
When launching the new “light Speed” boot Adidas’ agency approached us and we created this
game where players ran on the spot head to head showing their speed on giant power bars.
21. Mizuno Olympic Brand Centre – Sport Promotion
During the 2012 Olympics we assisted Mizuno with their brand centre activation including football
Kick-Point Handball Speed Throw & Shadow Runner Augmented Reality -
https://www.youtube.com/watch?v=H0685pZpmJM
22. Corinthians FC Player Signing – FanZone
With our Brazilian partner we created a complete FanZone experience for Corinthians FC, their
launch event was the re-signing of legend Roberto Carlos.
23. SoccerEX Skills Zone – Sport Promotion
As part of our long standing relationship with www.soccerex.com we created and ran the Skills
Zone in Manchester with a range of Urban Activation skill games and challenges.
24. Stop Smoking Signs – Brand Promotion
When looking for an eye-catching feature to support the Government non-smoking campaign
these giant “buttons” were used to great effect in a variety of sizes.
25. Camelot Launch – Sport Promotion
With a major launch event planned in Trafalgar Square we were brought in to create an inflatable
Basketball Court as well as Sprint Track and Timer for the community activations.
26. Jacksonville Jaguars Inflatables – Sport Promotion
With the interest and success of NFL in England growing we have been engaged to create a wide
range of games and activities for the Jacksonville Jaguars and NFL.
27. Fanta Apple Splash Adult Ball Pool – Brand Promotion
Launching a new Fanta product needed something different and the giant, adult sized, ball pool
with prizes inside, and a range of external branding was the way forward on this promotion.
28. “The Challenge” It’s a Knockout Qatar – Event Activation
When Weill Cornell University wanted to engage hundreds of children from schools in Qatar, “Its
A Knockout” was the only solution -
https://www.facebook.com/LegacySportsandEvents/videos/vb.425790787493794/6239170676
81164/?type=3&permPage=1
29. Sao Paulo Favela Football Events – Sport Promotion
Panna Pitches and Target Cages have been activated across the Sao Paulo Favelas as a government
led initiative to engage more of the residents in football.
30. Cadbury’s Gaelic Football Zone – Sport Promotion
This enclosed goal target and surround was designed and built for Cadburys for their sponsorship
of the Gaelic football league – this offered massive branding potential as well as a great attraction.
31. Shell Football Zone, Qatar – Sport Promotion
For Qatar National Sports Day 2015 we worked with our local partners to create and deliver a range
of activations and events for major brands and companies in Doha.
32. Jaguar Energy Drinks Kick-Point @ MCFC – Brand Promotion
As a one-off promotion we activated our Kick-Point Electronic Goal for Jaguar Energy Drinks in the
fantastic Manchester City Fan Plaza with LED Lights and full branding.
33. McCains UK Athletics Roadshow – Roadshow
Following on from the Norwich Union sponsorship we designed, built and activated the full
roadshow structure and activities across the UK -
https://www.youtube.com/watch?v=I0OE6ZrsIEI
34. RBS Andy Murray Tennis Event – Sport Promotion
To support his sponsorship by RBS we assisted their sponsorship agency with a training event
including our Tennis Game Frame and Speed Serve technology for young aspiring players.
35. Pot Noodle Gladiator Ring – Brand Promotion
As one of our stranger brand promotion enquiries we were asked to create a Gladiator Style
inflatable ring with Pugil poles shaped like ingredients – we did it:
https://www.youtube.com/watch?v=vAn8sRDAojs
36. Fulham FC Fan Days – FanZone
As part of our ongoing portfolio of events and services for Fulham FC we deliver MatchDay Fan
Zones in Bishops Park – https://www.youtube.com/watch?v=AwfQh2O_ixA&feature=youtu.be
37. Guinness Premiership Rugby Final – FanZone
The Rugby Premiership Final is a regular fixture for us and over the years we have created
complete FanZones using our own equipment and those supplied to their clubs as well.
38. SportsFanPark Twickenham 7s – FanPark
We took the plunge and created our very own SportsFanPark at Twickenham to coincide / support
the 7s. With a variety of sports and games the whole event was a massive success -
https://www.youtube.com/watch?v=_cz90LA2_b4
39. Robinsons “Measure-Up Zone” – Sport Promotion
Using Game Frame and bespoke branding we created a sporting “Measure-Up Zone” for
Robinsons in Ireland. Visitors & participants can compare their height and abilities with famous
athletes etc.
40. Bolton FC Powerleague Tournament – Sport Promotion
Using our range of inflatable pitch surrounds we delivered an on-pitch tournament for Barclays at
the Reebok Stadium. Pitch, staff and event management created an unforgettable event.
41. Blackthorn Skills Roadshow – FanZone
To support Blackthorn’s sponsorship of West Country rugby and football teams we created a skills
FanZone from our rental stock which became a MatchDay fixture across these clubs.
42. Sports-Experience.com Blenheim Horse Trials – FanZone
In the build-up to the 2012 games we created a sports experience zone at the Blenheim Horse
Trials to activate and engage BT’s sponsorship - https://www.youtube.com/watch?v=Ie4us7p4rHc
43. Inflatable Zorb Track, Katara Qatar – Event Activation
The Katara event space in Doha, Qatar was a public space with a range of events and activations.
We supplied the Zorb Track, Zorb Ramp and Coconut Climb Tree for visitors year round.
44. ERC Heineken Cup Final Activation – Sport Promotion
When the Heineken Cup Final was hosted at Twickenham Stadium we supplied an innovative
combination of two photo walls and the Electronic Pass-Point Target Passing Challenge for fans.
45. Emirates Activation Equipment – Brand Promotion
Over the years we have supplied a wide range of activations and concepts for Emirates sports and
activation and sponsorship across sports from Rugby to Football and much more.
46. Huawei Fencing Roadshow – Roadshow
To create engagement within their offices and to promote their sponsorship of British Fencing
Huawei engaged us to tour the head to head fencing reaction wall for a series of events.
47. Intersport Event, Greece – Sport Promotion
Through one of our Greek clients we created a range of activities for a multi-sport tour of events
and stores across Greece promoting the retail brand and engaging people in sport participation.
48. GE Triathlon Buoys – Sport Promotion
Within our range of event accessories floating buoys for races, triathlons and much more are part
of our portfolio. We have also created floating billboards and floating golf balls!
49. Fulham FC Clap-Banners – Sport Promotion
Fulham FC are a regular user of Clap-Banners to engage the crowd and to create a great
atmosphere at Craven Cottage. We supplied these throughout their incredible journey to the
UEFA Cup Final. https://www.youtube.com/watch?v=O4FwXFIgqjY
50. Cadbury’s Bungee Run Spots v Stripes Campaign – Brand Promotion
To support the Cadburys “Spots v Stripes” campaign our client in Ireland saw the Bungee Run as
the perfect activity. And this purple giant was used to great effect across Ireland on this tour.
51. Cushelle Puzzle Mats – Brand Promotion
As well as the big and sporty things we have also created a wide range of smaller, bespoke, brand
promotions and activities. These floor mats were used for kids in as well as a bespoke bouncer.
52. Cabana Restaurant Target Cage – Brand Promotion
With the World Cup and Olympics all being hosted in Brazil the Cabana chain of restaurants
wanted to create a versatile activity to drive awareness and also discount campaigns and promos.
53. Jameson Whisky Johannesburg Airport – Sport Promotion
Prior to the South Africa World Cup we worked with Jameson Whisky to create a fun and engaging
prize activity in Johannesburg Airport. The fully branded Game Frame was the perfect solution.
54. Rugby World Cup 3d Photo Wall – Sport Promotion
Our range of 3D Photo Walls covers most sports and our Rugby Scrum are a great way for fans to
engage with a brand or club and were well used across the Rugby World Cup FanZones.
55. HSBC Rugby Skills Challenge – Sport Promotion
Originally for the Dubai 7s but then rolled out in various areas this head to head challenge with
timer clocks and skills drills was designed and supplied for rugby activations and promotions.
56. BMI Inflatable Ice Hockey Arena – Sport Promotion
Our first foray into Ice Hockey (but not Hockey) was this promotional pitch surround to support
BMI’s sponsorship of the domestic Ice Hockey league and allow “taster sessions” near events.
57. Heathrow Express Passing Challenge @ Soldier Field – Sport Promotion
When Heathrow Express sponsored the US and English 7s Rugby teams we worked with their
agency to create this fantastic and engaging skills challenge -
https://www.youtube.com/watch?v=uo6xzCVrJS4
58. In-Office Activations – Event Activation
With our sports-experience.com events in the build up to the 2012 games we ran an array of taster
sessions and sports events in company offices with GB athletes & appropriate games & activities.
59. Heinz Inflatable Domes – Brand Promotion
These highly branded inflatable domes were created as a series of shelters for tasting promotions
and events outside superstores and festivals to promote a new brand of soups.
60. Museum Inflatable Dinosaur Tunnel – Brand Promotion
Newcastle museum had a new dinosaur exhibition and engaged us to create an eye-catching
temporary entrance to the display. This tunnel was born and shows a Land Rover going through.
61. Kia Shadow Runner – Sport Promotion
During the last World Cup Kia France wanted to engage their fans in a different way and we
supplied our Shadow Runner AR allowing visitors to dribble against Brazil legend Sonny
Andersen - https://www.youtube.com/watch?v=br1P8xT1QuA
62. T-Shirt Cannon Surrey CCC – MatchDay Promotion
As part of our activations at Surrey CCC over the past few years we have launched hundreds of T-
Shirts into the crowd for fans. Our guys work with promo staff to maximise the output & fun.
63. Inflatable Welsh FA Shirt – Sport Promotion
The Welsh FA were looking to increase their engagement with their fans and we created a package
of skill activities and also this giant inflatable shirt to ensure fans knew where to go!
64. BathTub Racing @ Regents Place – Event Activation
As part of our rental stock we have the incredible BathTub Racers. One of our regular clients is
Regents Place and the workers here have some great fun on lunchtimes throughout the year -
https://www.youtube.com/watch?v=aTZ2JHOc4m0
65. Lipton Ice Surf Simulator – Brand Promotion
Lipton Ice were looking for a branded fun activity to support the launch of a new flavour and with
their brand image and position a fully branded Surf Simulator was the perfect solution.
66. RAF Octamaze game – Brand Promotion
The Octamaze is a giant puzzle where players work together to guide a ball around the maze. The
RAF purchased this system to engage with visitors at county shows and begin conversations.
67. F2 Freestylers Next Step Arena – Sport Promotion
When F2 Freestyler Billy Wingrove was launching a new PlayStation game at a football exhibition
the Next Step Arena provided the ideal demo, try-out and information zones for the job.
68. Saracens RFC Inflatable Tunnel – Sport Promotion
Still my favourite product the Saracens Tunnel was used as the players headed onto the pitch at
Vicarage Road. Built to stringent safety and event timing requirements it was a massive success.
69. Lucozade Product Replica – Brand Promotion
Accurate product replicas are essential for a host of events, activations and promotions and this
was one of a series of Bottle replicas created for a series of events around the UK.
70. Rugby World Cup Reaction Wall – Sport Promotion
Providing a wide range of games to the different RWC FanZones meant that we could provide
some great, different, engagement tools and our Light Sensor Reaction Walls tested reflexes.
71. RoboKeeper, The One Show – TV Activation
When we were contacted by The One Show to provide a football game for a World Cup feature,
RoboKeeper was perfect. Little did any of us know how good Omid Djalili was going to be -
https://www.youtube.com/watch?v=0Y61nmHqzXA
72. Coca-Cola SkyTubes @ Wembley Stadium – Brand Promotion
As part of a promotion with activity on both sides of Wembley Way for the League Play-Offs (one
side for each team) these SkyTubes were a great attraction and showed fans where to go.
73. Old Spitalfields Olympic / Paralympic Sport Zone – FanZone
We created this multi-sport Olympic & Paralympic event as a showcase of our abilities in 2012.
We invited schools & workers to take part in a range of games & meet GB athletes & performers.
74. Pendulum Swing, Dog Eat Dog Show - TV Activation
A long time ago but for a TV show called “Dog Eat Dog” we supplied the incredible / terrifying
Pendulum Swing. Participants create their own momentum to do multiple 360° rotations.
75. Inflatable Squash Court – Sport Promotion
In consultation with British Squash we created the first inflatable Squash Court. This was used for
promotional events and to play “3/4 Court Squash” as an introductory sport.
76. Olympic Stadium Run 2012 T-Shirt Launch – MatchDay Promotion
Prior to the Olympic Games a giant fun run was created culminating in the Olympic Stadium. We
were on have to launch T-Shirts into the crowd and to help to engage the spectators.
77. Etihad Triple Sports Cage – Sport Promotion
When Etihad entered the Sports Sponsorship market in the UK in a big way we were asked to
create an activity for them that promoted their different sports in their portfolio – The Triple Cage.
78. HTC Champion’s League Kick-Point – Sport Promotion
When the Champion’s League Final was hosted at Wembley we created an activation for HTC at
the Fan Zone using our Kick-Point Electronic Goal and an incredible event set-up and surround.
79. Elektrik Events Bungee Run – Event Activation
Working with ex-England Rugby international Olly Barkley we have supplied bespoke games and
rental equipment for his fantastic coaching camps for aspiring players (and a few current
internationals!) - https://www.youtube.com/watch?v=cBPso9wpuQg&feature=youtu.be
80. Barclays Tennis Target Cage – Sport Promotion
To provide more Crowd Activation at the Barclays Tennis events in Dubai we supplied a range of
inflatable Skill Cages as well as a giant tennis ball for fans to sign and show their support.
81. Windsor Council Teambuilding Activation – Teambuilding
We were engaged by Windsor Borough Council to supply a series of Teambuilding events for staff
and young people in the area. This is one of those activities showing them working together.
82. WKD Table Games – Brand Promotion
For a specific brief for drinks brand WKD we created a range of table top / bar top fun challenges
for customers to test their skills and participate in competitions and events.
83. Ford Champions League SuperCharged Soccer – Sport Promotion
As part of our long term work with Ford on their Champion’s League sponsorship we provided a
range of activities. SuperCharged Soccer was one of the most fun with teams of motorised
footballs being ridden to score goals with a giant ball.
84. Gloucester RFC Sumo Rugby Game – Sport Promotion
We created these “Sumo Rugby Suits” for Gloucester RFC as part of a package of engagement
activities. Players “scrummed down” shoulder to shoulder and tried to push off of a pitch mat.
85. T20 Mascot Race – Sport Promotion
The T20 Mascot Race is a regular activity in our events calendar and there have been some very
funny moments. We created the range of themed obstacles and provide staffing and event
management - https://www.youtube.com/watch?v=ik_7ij900XY&feature=youtu.be
86. Walls Festival Activation Zone – Brand Promotion
Walls wanted to create an all-encompassing event zone to transport to events and festivals to
raise awareness. We supplied the Arena, Gyroscope, Surf Simulator and other event accessories.
87. Wanchai Wheel of Fortune – Brand Promotion
For in-store promotions for noodle brand Wanchai we produced this bespoke branded “Wheel of
Fortune” with magnetic sections to change the promotion or to indicate prizes already won.
88. Street Footballers on Head to Head Dribble Mats – Event Activation
Among our developing range of products and activities the Head to Head Dribble Mats are a great
challenge and were well demonstrated by two of the world’s best street footballers at the
SoccerEX Football Festival - https://www.youtube.com/watch?v=vOjSRb4PCz0
89. Clifford Chance Rugby World Cup Event – Event Activation
In-Office activations are a speciality and one of our regular clients wanted a great event to reward
their staff and promote their sponsorship. We provided a range of games and props for it.
90. EnjoyWork Football Event Day – Event Activation
EnjoyWork Business Park use us for multiple events each year and their football event was a
massive success with Bubble Soccer, Skill Games, Human Table Football and much more.
91. First Gulf Bank Fan Experience – FanZone
To support the FIFA U17 World Cup First Gulf Bank engaged us to create a Football Skills Activation
for the event FanZone. We provided a Speed Cage, Reaction Wall & giant Character for the event.
92. Robinsons Activation Zone @ Wimbledon – FanZone
With long queues at Wimbledon each year brands offer more engaging areas to pass the time.
We worked with Robinson’s agency to provide a multi-activity, multi-product branded activity
zone - https://www.youtube.com/watch?v=Fqjgubq9lPs
93. Indoor Croquet @ Clifford Chance – Event Activation
We can assist with any kind of event or activation and a “Best of British” theme wasn’t a problem
to supply indoor croquet and bowls for the office guests at this event -
http://globalgamessports.com/events/summer-is-here-global-games-sports-were-at-our-first-
summer-party-event-of-the-season/
94. Lexus Sports Simulator Event – Sport Promotion
The Hi-Tech Rugby Simulator was used alongside Kick-Point and other games on this activation for
the launch of a new car. Guests / Visitors got to try their hand at a range of sports & skills.
95. Subway 5k Run Series – Roadshow
Working with their sponsorship agency we created a range of “Subway” themed inflatables for
the annual 5K series. We also provide operation and activation of the event and accessories -
https://www.youtube.com/watch?v=9iAi5nb2X84
96. Adidas In-Store Kick-Wall – Brand Promotion
When Adidas were launching a new football boot we were asked to create a bespoke activity. The
Kick-Wall say small balls embedded in the wall and players try to kick the balls as they lit up.
97. Peugeot Inflatable Arch – Brand Promotion
Our range of event accessories and peripherals includes a wide array of arches etc. This pedestrian
arch was created for a range of Peugeot events and the arches can be built in any size or design.
98. Barclaycard Bespoke Ball Pool – Brand Promotion
Barclaycard were launching a new service to commuters at high profile London Underground
stations and this bespoke ball pool was created as a mechanism to grab attention and sign-ups.
99. Bespoke Buzz Wire – Brand Promotion
On a more traditional game style this “Buzz Wire” game was created for a specific client to use at
trade shows and events, allowing visitors the chance to have a try and potentially win discounts.
100. Recycled Container Pitch – coming soon
We have our first container pitches in construction as we speak – we’ll keep you posted on this
development but please check back for more info:
If you would like to discuss any of the examples listed here, or would like to discuss your own events,
requirements or plans please do get in touch on the contact details as below:
Website:- www.globalgamessports.com
Tel:- +44 (0) 1494 782 743
E-mail:- [email protected]
