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Mobile Landing Page & Site Usability Tips Marc Woo Senior Account Strategist, Google Malaysia

Google Confidential and Proprietary 2

Agenda

1 Mobile Web Browsing: What’s the issue?

2 There is a simple solu:on

3 It works! Stats & case study

4 Mobile website best prac:ces

5 Key next steps!


Aiyoh! So mafan!

Google Confidential and Proprietary

“Focus on the user and the rest will follow”

4

Larry Page, CEO Google


Solu:on?



The mobile web is exploding!

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Mobile Queries (Indexed) 120

100

80

60

40

20

0

2007 2008 2009 2010 2011

4x Growth in past year


79% of large online adver:sers

do not have a mobile op:mized site

Source: Google research 2010


Case Study: Tiffany & Co’s Mobile-‐opFmized Site

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Tiffany's the jewelry brand design a mobile-‐op:mized website: q  Online e-‐shop q  Store locator q  Consulta:on Contact

RESULT

Jewelry sales increase by 125%

Source: R/GA presenta:on at MMA Asia Forum May 4-‐5, 2011


Mobile Website Best PracFce – Rule of Thumb


PrioriFze Content

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v Task Oriented

v Speeeed

v Less Naviga:on

v Design for low ahen:on span

v Sa:sfy Offline Needs


White Space

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v Reduce Cluher

v Clear & Concise

v Plain Light Background

v Mul:-‐resolu:on


Big Buttons

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v Build for Handheld

v Isolate Buhons

v Use Color & Size to Priori:ze

v Use Descrip:ve Text


Easy to Convert

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v Make Conversions Easy

v Keep Forms Short

v Play to Mobile’s Strengths

v Make Account Access/Crea:on Easy

v Click-‐to-‐call for Phone Conversions

4 Key Next Steps q  Evaluate Mobile Landing Pages

> Priori:ze content > White spaces > Big buhons > Easy conversion

q  Generate Ideas to Enhance Mobile Site q  Track the Performance – Google AnalyFcs! q  Test and ConFnuously Improve and OpFmize

THANK YOU Marc Woo Senior Account Strategist, Google Malaysia