The McDonald’sAll-Europe
Game2012 LONDON
VISION
To broaden McDonald’s historic connection with the
American game of basketball along a global landscape
McDONALD’S ALL EUROPE GAME
• The first All American game was held in 1977. It was originally known as the Capitol Classic, which took place in Washington D.C.
• The following year, in 1978, McDonald’s became the main sponsor of the 2nd All American game held in Philadelphia, PA at the historic arena, The Spectrum
• In 2002, McDonald’s introduced the Women’s All American game to the format
• The McDonald’s game has been televised for the past 15 years
• Held every year in a different city in the US, the McDonald’s game has been played in over 23 states since 1977
HISTORY
FOUNDING FATHERS OF THE GAME
Bob Geoghan founded The Capitol Classic, which was an
All-Star game played between a group of selected
players against a team of players from Washington
D.C., Maryland, and Virginia. This game featured a future NBA legend by the name of
Earvin Johnson.
Morgan Wooten is a legend in the high school coaching ranks. His early involvement with the McDonald’s game has helped it evolve into a premier event. Every year
the McDonald’s Game honors him by giving an award for outstanding
sportsmanship in his name.
John Wooden is without a doubt the most iconic coach in the history of the NCAA. An icon both on and off the court,
he has been a part of the McDonald’s game from the very beginning. Up until his
passing in 2010, he served as the Advisory Committee
Chairman.
21A total of 21 #1 overall NBA Draft Picks have played
in the McDonald’s game. The first being Earvin “Magic” Johnson and the most recent being Blake Griffin
1818 Players in the McDonald’s game have gone on to be
named the “NBA Rookie of the Year”
5252 Players in the McDonald’s game have gone on to win
an NBA Championship
5050 total McDonald’s All Americans have gone on to play at the University of North Carolina, the highest total of
All Americans attending one school
NUMBERS ABOUT THE GAME
Isiah ThomasShaquille O’Neal
Michael Jordan
KobeBryant LeBron James
Over 800 players have been a part of the game since 1977.
45 states have had a McDonald’s All American player make the roster.
NOTABLE ALUM’S
GLOBAL
VISION
LONDON
PARIS GERMANY
RUSSIA
SPAIN
ITALY
Use this game as a platform to connect McDonald’s Global
Brand with sports
GLOBAL GAME VISION
To bring both the global brand of McDonald’s and the world’s best amateur all star basketball game to Europe, to be
played with European athletes
To bring excitement and energy to the always evolving and constantly growing
game of basketball in Europe.
By using a database of credible sources and appointing a proper selection committee,
we will be able to accurately select top players (boys/girls) in the 17U age group
Dirk Nowitzki
THEN
NOW
EUROPEAN GAME VISION
• To hold the game in Spring of 2012 at London’s Crystal Palace
• Help launch McDonald’s Olympic Sponsorship by engaging the fans into the game
• Connect the McDonald’s game with current game sponsors and new local sponsors
• Build energy around basketball and the 2012 Olympic Games that will take place that summer in London
• To gain sponsorship which will help fund transportation/hotels/meals for: players, coaches, and staff. It will follow the same financial model used for the US game
• To hold the game every year in a new host city to continue growing the global game of basketball
OUR GOALS FOR 2012
Morgan WootenFounding Member of McDonald’s All American Game
Mike FlynnPresident of
Blue Star Media Inc.
Steve ThomasDir. of Business
Development Blue Star Inc.
STAFF TO GET THE GAME MOVING
Is McDonald’s ready to grow with the global game of basketball?
The players are ready, the site is ready, the fans are ready...
McDONALD’S ALL EUROPE GAME