11 reasons to
OUTSOURCE your marketing
Results & savings are 2 of them
Agencies have the expertise needed for modern marketing
1. Specialist skills
SEO Content creation
Content distribution Inbound marketing
Outbound marketing Blogging & social media
Lead generation Lead nurturing
PR & Advertising Industry events
2.Perspective
Your industry
Marketing trends Marketing practices
Your competitors & their strategies
Agencies take a higher view of
3. Up-to-dateness
Agencies must be up with latest
marketing methods, trends & technologies
NATIVE ADVERTISING
Smart Marketing or
Dumb Deception?
4. Objectivity
Distractions
Influence from sales
Pressure from
management
Diversion to other projects
Agencies not affected by internal forces
5. Breadth
Specialists or contractors for every aspect of marketing - from research and SEO to lead generation, messaging, content creation and collateral production
Agencies have wider resources
6. Priority
Corporate PR Communications Graphic design Event co-ordination Legal
> Priority & faster results
Agencies don’t compete with your other teams
7. Flexibility
No long term commitment
Payment on results not activity Fill in gaps in your team Stop or start as needed
You focus on core business
Agencies are more flexible
8. Outcomes
Assure & meet deadlines
Paid on results
Poor performance =
contract cancelled
Agencies In-house teams
Agencies give more predictable outcomes
Deadlines can slip due to diversions, leave etc
Paid regardless of outcome
Harder to fire employees
VS
9. Cost
You pay only for results
No learning on the job
No overheads
You stay within budget
Agencies can save you money
10. Results
Outsourced lead generation achieves 43 %
better results than doing it in-house Source: Marketing Sherpa Survey
Agencies get better results
11. Efficiency
Focus on results
Constant fine-tuning
Fast turnaround
Constant process
optimisation
Agencies have to be efficient
Best of both worlds
Agency Specialist skills in PR, advertising, content creation, copywriting, SEO, social media strategy
When you work hand-in-hand
In-House
Detailed knowledge Core business, customers, partners, competitors products & services
How to choose the right agency
Impressed with their passion?
Checked their processes?
Talked to their customers?
Met your account team?
Expectations clear & aligned?
Outcomes & budgets defined?
Starting with a Pilot Project?
Look for complementary skill sets
How to get the best from them
Provide clear, candid briefings
Help them come up to speed
Assign your best people
Have realistic expectations
Insist on regular reviews
Call us (02) 9909 0246 [email protected]
Check us out www.technoledge.com.au
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