12 Success Factors
What separates Melaleuca from the MLM industry
Executive Director IVRosemary Brandrick
Success Factor #1:
Proven Company Track Record• Most companies, whether home
business or traditional business, fail within the first 5 years
• Melaleuca has had 25+ years of consistent growth
• Most companies, whether home business or traditional business, fail within the first 5 years
• Melaleuca has had 25+ years of consistent growth
Success Factor #2:
Financially Sound• Melaleuca is a debt free company
• Melaleuca has never been a day late in sending commissions or profit sharing checks
• Melaleuca is a privately held company with a 4A1 financial rating with Dun & Bradstreet
• Melaleuca is a debt free company
• Melaleuca has never been a day late in sending commissions or profit sharing checks
• Melaleuca is a privately held company with a 4A1 financial rating with Dun & Bradstreet
Success Factor #3:
Strong Management• Melaleuca’s corporate leaders come from Fortune
500 companies like ADT, Revlon, Schick, Ohio Bell, Gillette, Procter & Gamble, Cox Communications and UPS
• Sound business minds running the company
• Melaleuca’s management team is principle centered and mission driven
• There is no “hype” – CEO Frank L. VanderSloot has vision – “Built on Solid Principles”
• CEO Frank L. VanderSloot:
• Board of Ethics of the Direct Sales Association, past Regional Vice-Chairman Washington Chamber of Commerce, 1998 Idaho Business Leader of the Year and 2001 & 2009 Entrepreneur of the Year
• Melaleuca’s corporate leaders come from Fortune 500 companies like ADT, Revlon, Schick, Ohio Bell, Gillette, Procter & Gamble, Cox Communications and UPS
• Sound business minds running the company
• Melaleuca’s management team is principle centered and mission driven
• There is no “hype” – CEO Frank L. VanderSloot has vision – “Built on Solid Principles”
• CEO Frank L. VanderSloot:
• Board of Ethics of the Direct Sales Association, past Regional Vice-Chairman Washington Chamber of Commerce, 1998 Idaho Business Leader of the Year and 2001 & 2009 Entrepreneur of the Year
Success Factor #4:
Unique Consumable Products• Melaleuca manufactures superior quality, safer
products protected by trade secrets, proprietary formulas and patents
• Products that can only be obtained through Melaleuca
• No need to “create the need to buy” – it’s already there!
• Melaleuca manufactures products that people are already buying. There is no “new money” being spent since people are already spending money on these types of products/services somewhere
• Monthly consumption of household basic necessity products is what creates true residual income
• Melaleuca manufactures superior quality, safer products protected by trade secrets, proprietary formulas and patents
• Products that can only be obtained through Melaleuca
• No need to “create the need to buy” – it’s already there!
• Melaleuca manufactures products that people are already buying. There is no “new money” being spent since people are already spending money on these types of products/services somewhere
• Monthly consumption of household basic necessity products is what creates true residual income
Success Factor #5:
Competitively Priced• Melaleuca’s price point/comparison is
equal to or lower than supermarkets
• Smart economics – great value in being a customer
• Melaleuca manufactures all of its own products
• Complete control – American made
• Recession proof
• Melaleuca’s price point/comparison is equal to or lower than supermarkets
• Smart economics – great value in being a customer
• Melaleuca manufactures all of its own products
• Complete control – American made
• Recession proof
Success Factor #6:
High Monthly Re-Order Rate• Over 300 products that consumers can
choose from creates residual income
• Customers are more likely to order over & over if there is enough value/savings
• Documented 95% monthly re-order rate
• Melaleuca Marketing Executives are proud to show their business reports
• Over 300 products that consumers can choose from creates residual income
• Customers are more likely to order over & over if there is enough value/savings
• Documented 95% monthly re-order rate
• Melaleuca Marketing Executives are proud to show their business reports
Success Factor #7:
Low Personal Production Requirement
• No “new money” is being spent
• Everyone can be a customer
• Something the “80%’ers” can easily do
• No “new money” is being spent
• Everyone can be a customer
• Something the “80%’ers” can easily do
Success Factor #8:
Low Entry Fee• Melaleuca membership is just $29
• Enroller is not paid a bonus on the membership fee
• You can get started right away – no inventory
• Melaleuca membership is just $29
• Enroller is not paid a bonus on the membership fee
• You can get started right away – no inventory
Success Factor #9:
Low Attrition• Melaleuca is not a “sign up” game
• Customers will stay loyal as long as there is perceived value
• 60% of business is brand loyal customers which means a stable, residual income on repeat business
• Melaleuca vs. “MLM” turnover rates
• Melaleuca is not a “sign up” game
• Customers will stay loyal as long as there is perceived value
• 60% of business is brand loyal customers which means a stable, residual income on repeat business
• Melaleuca vs. “MLM” turnover rates
Success Factor #10:
Timing• Melaleuca is still the best kept secret!
• Less than 10% of North Americans have even heard of Melaleuca
• No bad news – no one gets hurt
• We are a green company, environmentally conscious – we were manufacturing responsibly long before it was popular
• Sitting squarely in the driver’s seat of supply & demand
• Melaleuca is still the best kept secret!
• Less than 10% of North Americans have even heard of Melaleuca
• No bad news – no one gets hurt
• We are a green company, environmentally conscious – we were manufacturing responsibly long before it was popular
• Sitting squarely in the driver’s seat of supply & demand
Success Factor #11:
No Breakways or Binaries• Never penalized for enrolling someone
who has more success than you
• Your organization can never be taken away from you
• Many MLM companies use a binary comp plan. This really goes against traditional business principles since they reward the “non-producer”
• Melaleuca has no hoops to jump through – no games
• Never penalized for enrolling someone who has more success than you
• Your organization can never be taken away from you
• Many MLM companies use a binary comp plan. This really goes against traditional business principles since they reward the “non-producer”
• Melaleuca has no hoops to jump through – no games
Success Factor #12:
No Risk At Melaleuca• Everything is fully refundable
• No one can get hurt
• Melaleuca offers a safe home for everyone
• Something the “80%’ ers” can win at
• Everything is fully refundable
• No one can get hurt
• Melaleuca offers a safe home for everyone
• Something the “80%’ ers” can win at