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Dial 1298 for Ambulance
Overview
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Why India needs a high-
quality ambulance service?
The ratio of Road Traffic Accidents in the world is 0.75accidents for 1000 vehicles while in India it stands at a staggering16 accidents per 1000 vehicles.
Heart Disease is the #1 Killer of Indians
India is one of the Worlds most Disaster ProneAreas. Almost57% of the land is vulnerable to Earthquake, 68% to Drought, 8%Cyclones and 12% to Floods.
Unfortunately, Man-Made disasters are also an occurrence inIndia, where emergency aid is needed.
After an accident occurs, 30% of Indians die due to a delay in
transportation or access to timely medical care.Source: MORTH, WHO & World Bank
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A Difficult Operating Environment
No Universal Access Number
Few Equipped Ambulances
Lack of Trained Ambulance Personnel
Lack of First Responders
Un-Integrated Resources 90% of Ambulances in India are Hearse Vans
Response times can be very long
Kickbacks and corruption are a reality in India
Many Indians do not consider calling an ambulance in an
emergency situation trust is low. Other, less safe options are
used such as rickshaws & taxis.
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Dial 1298 for Ambulance
A project to fill the vacuum in Emergency Medical Service /Transportation in the Indian Healthcare Delivery Channels
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Our Vision
To assist in saving human lives by providing a leading network of fully equippedAdvanced & Basic Life Support Ambulances in India.
Our Commitment
To meet international standards for quality in emergency medical service
To be accessible to all persons regardless of income
To be financially self-sustainable
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1298 ConceptLaunched formally on May 21st, 2005 with 10 Ambulances in Mumbai
Two types of Ambulances, Advanced & Basic Life SupportA 24 x 7 Control & Dispatch Centre
Life Support Ambulance Service with Driver, Doctor & Helper
accessed through the Telephone No. 1298 across all Telecom Networks
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Defibrillator
E. C. G.
Cardiac Monitor
Portable Ventilator Suction machine
Resuscitation kit
Pulse Oxymeter
Oxygen Emergency Medicines
On board collapsible trolley stretcher and stair chair.
Air-conditioning, mild sound proofing and silicon sealing of joints.
Crew consists of LIHS Trained a doctor, driver and a helper.
Advanced Life Support
Ambulance
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Worlds Best
Ambulance Control Room Software
ProQA Emergency Medical Dispatcher Software
Dispatch Life Support on telephone to victim based on
internationally accepted protocols
Trained EMDs (Emergency Medical Dispatchers)
Computer Aided Dispatch
Real Time Tracking of Ambulances using GPS
Radio Trunking between Control Room and Ambulances
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Lifesupporters Institute of Health
Sciences (LIHS) International Training Center for AHA
BLS, ACLS, PALS, Heart Saver First Aid
Paramedic Training with New York Presbyterian and
Hinduja Hospital (PGDEMS)
Primary Care Paramedic Course with Mumbai University
Associates of Times Foundation for Times Center for
Disaster Management at Mumbai University
Rated No.1 Training Institute in South Asia by American
Heart Association
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FULL RATES are applicable to patients who go to
Private Hospitals
SUBSIDIZED RATES applicable to patients who go to
Govt./ Municipal Hospitals
NO CHARGES for poor patients who go to Govt.
Hospitals/Accident/ Disaster Victims
A Differential Pricing Model
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Use CSR Advertising on Ambulances forAdditional Financial Support
AdditionalFinancial Support
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Success To-Date
A self-sustainable social businessmodel
From 10 ambulances in 2005 to 91today
Feedback from customers isconsistently positive (90% satisfactionscore, Nov-08)
Call Growth +66% Apr-Nov 08 vs. 07
On average 16-20% of calls are freeor subsidized
Monthly Call Growth
0
200
400
600
800
1000
1200
Apr-07
Jun-07
Aug-07
Oct-07
Dec-07
Feb-
08
Apr
-08
Jun-08
Aug-08
Oct-08
16 %26,8862008
19 %18,6492007
18 %14,2652006
23 %10,7632005
Free / Subsidized
Calls
Total No. of CallsYear
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1298 Contributions
During the Mumbai Terror Attacks, thirty
1298 Ambulances actively participated for 72hours straight, transporting 125 injured tohospitals and released hostages to safety.
We are proud to have been the first
ambulance to respond to this man-madeemergency
All transfers from 26-29 were done free ofcharge
Working closely with the BMCs DisasterManagement Center, which operates the No.108
Coordination to determine sites that require themost immediate attention
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1298 Contributions
The Kosi River flooded in Aug. 2008, leaving 2.5 millionpeople stranded
Five 1298 ambulances were dispatched to Bihar to aid inthe flood relief efforts
Coordination of relief collection in Mumbai with TimesFoundation
Rescue efforts during the Mumbai Train Bomb Blasts in July2006 when over 700 people were injured & neededimmediate medical aid.
1298 was Awarded the Godfrey Philip Bravery Award in2007 for a Social Act of Courage
Launch of the 1298 Womens Helpline in partnership withDr. (Mrs.) Indu Shahani, Sheriff of Mumbai.
Creating a network of aid consisting of over 75 WomensNGOs
Developed the Womens Resource Directory
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Provide practical knowledge on the principles of first aidand basic life support
Conducted by trained LIHS doctors
Program VisionTo empower every Indian to act as a First Responder in theevent of medical emergencies by providing them withtraining in First Aid and Basic Life Support Techniques.
Program Mission
1. Empower the youth to help themselves & those aroundthem in a medical emergency
2. To create public awareness about importance of First Aid& of calling an ambulance in a medical emergency
3. Training accessible to all in a self-sustainable manner
The First Responder Program
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London Ambulance Service New York Presbyterian, The
University Hospital of Columbia and
Cornell Medical Schools
Acumen Fund
Harvard Humanitarian Initiative
Confederation of Indian Industry
Times Foundation AAPI, USA
Long-Term Partnerships
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Awards & Recognition
Godfrey Philips Bravery Award for Social Act of
Courage 2007
Times Foundation Recognition Award for Life
Saving Service 06
Deloitte-BCI Award for Special Recognition for
rescue work done during Mumbai Terror attacks09
Deloitte-BCI Award for Public Interest for1298 First Responder Program09
Tata-Tie Stree Shakti Award to CEO of Dial1298 for Ambulance09
Case Study at:
Harvard Business School
Oxford University Said School Columbia Business School
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Expansion Plan
Successful model in Mumbai & Kerala that we are
now ready to expand 70 Ambulances in Mumbai by 2010
1298 will cover the whole of Kerala by 2010
Plans to expand to Top 8 Indian cities by 2013
Hyderabad
Chennai
Bangalore
Pune
Kolkotta
Delhi Ahmedabad
Jaipur
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In Summary,
Why 1298 is Different? A Cross-Subsidization model that ensures universal Ambulance access by charging patrons
transferred to Private Hospital, which subsidizes patrons transferred to Government Hospitals.
Free transferfor accident or disaster victims
A High-Quality Service benchmarked against the London Ambulance Service which is theone of the Worlds Best
1298 ensures a quality service 24 x 7 Control & Dispatch Centre on site
Advanced & Basic Life Support Ambulances
Medically trained staff on-board (Doctors on ALS)
Latest equipment on-board
Networked with other Ambulance providers
A Training Arm run by Life Supporters Institute of Health Sciences (LIHS) responsible fortraining all our staff
The First Responder Program which aims to train Indias youth to act as active bystanders in
an emergency by teaching First Aid
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Thank You