• Digital Nomad
• “Most Valuable Professional Award” by Microsoft for work on Bing Ads
• Google Partners All-Stars Winner
• Google Success Panel Speaker
• Stevie Awards, SEMY Awards, European & US Search Awards
• SEJ Contributor
TESTED 17K FACEBOOK ADS
CROSS-CHANNEL REMARKETING
Optimize targeting by leveraging existing traffic:Retarget people on Facebook who first came via Google
AdWords/Organic/Etc with remarketing & custom audiences.
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@Rocco_Zebra_Adv
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OPTIMIZE DESKTOP NEWS FEED & RIGHT-
COLUMN ADS SEPARATELY
• Optimizing campaigns by device, placement and any other targeting option.
• Facebook allows you to customize your targeting for desktops in a submenu of the Placement menu at the Ad Set level.
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TEST DIFFERENT IMAGES
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1.1% CTR
2.2% CTR
1.4% CTR
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KEEP MOBILE & DESKTOP SEPARATE
• Optimize your ads, bids and conversions based on device.
• Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account.
• Power Editor: select the device targeting directly from the Ad Set Menu.
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SEGMENT AUDIENCES INTO
AD SET
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AD SET 1
• AdWords• AdWords
Export• Google
Certification• Program
• Facebook Ads• Facebook Marketing• Facebook Marketing
Solutions• Facebook Marketing
Hour Day
• Online Advertising
• Digital Marketing
• Marketing Online
AD SET 2 AD SET 3
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INSTALL MULTIPLE CONVERSION PIXEL
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OPTIMIZE BY CONVERSION TYPE
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USE MORE THAN ONE CONVERSION PIXEL
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TARGET BY BEHAVIORS
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TARGET BY INCOME
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Behaviors
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SET UP A REMARKETING
PIXEL
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IDENTIFY PROFITABLE
AGE GROUPS & GENDERS
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TEST LOOKALIKE AUDIENCES
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TARGET AN EMAIL LIST
Facebook allows you to create a custom advertising audience based on email lists.
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.csv
.txt
Phone Numbers
Facebook User IDs
Mobile Advertiser IDs
EmailAddresses
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TEST BIDDING STRATEGIES
Find out what reduces the cost per conversion but still gets enough volume.Recommend start with CPC & Conversion Optimizer.
Set up your bidding method at the Ad Set level in the Optimization and Pricing section, shown here.
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The three main bidding types:• cost per click• cost per thousand
impressions • conversion optimizer
(requires conversion code)
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Whenever you bid per click or use the conversion optimizer, you can decide your maximum cost per click or target cost per acquisition, or let Facebook pick a value for you.
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SCHEDULED ADSFacebook allows you to segment your ads by days and hours. This option is
available only with a lifetime budget and not with the daily budget option.
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Lifetime Budget: total budget of an ad set, technically no daily limit.
Right choice if the campaign has a reliable performance pattern that has been proven successful over time.
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R O C C O B A L D A S S A R R EFounder & CEO
Zebra [email protected]
www.zebraadvertisement.com
T W I T T E R : @Rocco_Zebra_Adv