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Tale of one of Indias favourite Brands
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Every journey starts with one step
Britania started its journey in 1892 from a small house in
Kolkata
The initial investment was meager Rs. 295.
By 1910, with the advent of electricity, Britannia
mechanised its operations
In 1921, it became the first company east of the Suez
Canal to use imported gas ovens.
The Beginning
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Went for public issue in 1978
The following year, Britannia Biscuit Company wasre-christened Britannia Industries Limited (BIL)
1983 it crossed the Rs. 100 crores revenue mark.
In 1994, Volumes cross 1,00,000 tons of biscuits
By 1997 the volumes crossed 3,00,000 tons.. Now, Britania crossed Rs.2,000 crore revenue
mark
March towards leadership
Eat Healthy, Think BetterEat Healthy, Think Better
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Every journey starts with one step
Britania started its journey in 1892 from a small house in
Kolkata
The initial investment was meager Rs. 295.
By 1910, with the advent of electricity, Britannia
mechanised its operations
In 1921, it became the first company east of the Suez
Canal to use imported gas ovens.
In 1978 Britania went for Public issue
In 1983 it crossed 100 cr. Mark in revenues..
March towards Leadership
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All of us love munching Biscuits.. Sweet or salt!!
The word 'Biscuit' is derived
from the Latin words 'Bis'
(meaning 'twice') and 'Coctus'(meaning cooked or baked)
The word 'Biscotti' is also
the generic term for cookies
in Italian.
As people started to explore
the globe, biscuits becamethe ideal traveling food sincethey stayed fresh for long periods
Biscuits.. Sweet or Salt..
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THE ORIGIN OF
'Eat Healthy, Think Better'
Consumers seek foods that complement their lifestyles while offeringconvenience, variety and economy, over and above health and nutrition.
Britannia had the ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch
IN 2002 Re-birth - new corporate identity'Eat Healthy, Think Better' lead to new mission:'Make every third Indian a Britannia consumer .
Britannia saw the writing on the wall. Its"Swasth Khao Tan Man Jagao"(Eat Healthy, Think Better) encapsulating thecore essence of Britannia - healthy, nutritious,optimistic - and combining it with a delightfulproduct range to offer variety and choice to
consumers .
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THE ORIGIN OF
'Eat Healthy, Think Better'
In 1992, it celebrated its Platinum Jubilee.
In 1997, the company unveiled its new corporate identity - "Eat Healthy,Think Better" - and made its first foray into the dairy products market.
In 1999, the "Britannia Khao, World Cup Jao" promotion further fortifiedthe affinity consumers had with 'Brand Britannia'.
In the subsequent public issue of 1978, Indian
shareholding crossed 60%, firmly establishing
the Indianness of the firm. The following year,
Britannia Biscuit Company was re-christened
Britannia Industries Limited (BIL).
Four years later in 1983, it crossed the Rs. 100
crores revenue mark.
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GLOBAL PARTNERS
In 1993Wadia Group acquired stake in ABIL, UK and became anequal partner with Groupe Danone in BIL .
GROUPE DANONE - International FMCG Majorspecializing in Fresh Dairy Products, Bottled Waterand Biscuits/Cereals. One of the World leadersin the food industry, these are some of the laurels itpossesses:No # 1 worldwide in Fresh Dairy ProductsNo # 1 worldwide equally placed in Bottled Water (by volume)No # 2 worldwide in Biscuits and Cereal Products
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GLOBAL PARTNERS
In 2002
In 2002, Britannia's New Business Division formed a joint venturewith Fonterra, the world's second largest Dairy Company, andBritannia New Zealand Foods Pvt. Ltd. was born.
Achievements
In recognition of its vision and accelerating graph,Forbes Global rated Britannia 'One amongst the Top 200
Small Companies of the World', and The EconomicTimes pegged Britannia India's 2nd Most Trusted Brand.
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Milestones
1999- "Britannia Khao World Cup Jao" - a major success! Profit up by 37%
2000 Forbes Global Ranking - Britannia among Top 300 small companies.
2001 BIL ranked one of India's biggest brands
No.1 food brand of the country
Britannia Lagaan Match: India's most successful promotional activity of theyear
Maska Chaska: India's most successful FMCG launch.
2002 BIL launches joint venture with Fonterra, the world's second largest
dairy company
Britannia New Zealand Foods Pvt. Ltd. is born
Rated as 'One amongst the Top 200 Small Companies of the World' by
Forbes Global
Economic Times ranks BIL India's 2nd Most Trusted Brand
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Milestones !
2003 'Treat Duet'- most successful launch of the year
Britannia Khao World Cup Jao rocks the consumer lives yet again
2004 Britannia accorded the status of being a 'Superbrand'
Volumes cross 3,00,000 tons of biscuits
2007 Britannia industries formed a joint venture with the Khimji Ramdas
Group and acquired a 70 percent beneficial stake in the Dubai-based
Strategic Foods International Co. LLC and 65.4% in the Oman-based Al
Sallan Food Industries Co. SAOG.
Britannia NutriChoice SugarOut range introduced - 1st of its kind of biscuits
to be be launched in India with "No Added Sugar" (Variants - Chocolate
Cream, Orange Cream, and Litetime)
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In current news !
2009 Britannia Industries buys out New Zealand's Fonterra from existing
dairy joint venture, Britannia New Zealand Foods (BNZF). BNZF became a
100 per cent Britannia subsidiary and was renamed Britannia Dairy Private
Limited (BDPL).
Recognizing the changing global trends & health benefits of removing
transfats, Britannia is the first Bakery brand in India to remove transfats
from its products.
Wadia Group acquired stake holdings from Group Danone and becomes
the single largest shareholder in BIL.
2010 Britannia was presented the Master Brand 2010 Award by CMOCouncil in November 2010.
2011 Britannia received the Most Respected Company Award 2011 from
Businessworld.
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Cookies Section!
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New Products !
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Investors Zone
2006-07 was an exceptional year for Britannia with top line sales growing at27.5%, making Britannia the leader among FMCG Companies in terms oforganic growth. It also saw the Bread, Cake and Rusk business grow 54% tobecome a Rs. 2,000 mn business. Additionally, exports grew 63% to Rs. 187mn.
Britannia has worked for the benefit all stakeholders.It has established an excellent track record in termsof its financial performance and dividends distributedto its shareholders .
Renovating existing brands and launching new ones andexpanding reach. With the segmented and sharpened goto market strategy , Britannia s brands now have greateravailability in rural markets and pervasive presence in
modern trade. Britannia was ranked second among FMCG Companies
in the Business World Most Respected
Company Survey 2006.
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Gross Sales.
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Dividend and Bonus History
YEAR DIVIDEND %
2003 100%
2004 110%
2005 140%
2006 150%
YEAR BONUS
PARTICULARS
1984 2 Equity shares
for every 5
shares held
1987 2 Equity shares
for every 5
shares held
1990 1 Equity shares
for every 2
shares held
2000 1 Equity shares
for every 2
shares held
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Products of 2008
Tiger Banana - Britannia Tiger Banana packed with IRON ZORand goodness of Banana is accessible to all, being available inconvenient packs priced at Rs.2, Rs.4 and Rs.10.IRON ZORhelps make mind sharper and body stronger.
NutriChoice SugarOut - Sounds like yesterday whenpeople commented that healthy foods meant"compromising on the taste. The product is not justsweet but tastes great, and yet contains no added sugar.
Treat Fruit Rollz - Want to know a little secret? They make the besttiffin treats!Fruit Rollz is indeed a yummy snacking option for kids,while keeping the Moms assured about the goodness provided bythe fruit filling.
Britannia 50-50 Pepper Chakkar- The tangy and distinctivepepper flavoured biscuit, is truly a case of leveraging the marketingmix to best advantage.
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Company Releases
Britannia reports 20% top line growth.
Kolkata, July 28th, 2008: Britannia Industries Ltd. (BIL),one of Indias leading food Companies, reported sales ofRs. 6,933 MM for the quarter ended 30th June 2008, agrowth of 20.2%. PBIT increased 18.8%, while PAT grew11.6%.
Consumers voted brand Britannia among theTop 10 Most Trusted Brand across categories forthe 5th successive year in a survey conductedby AC Nielsen ORG-Marg and published in a
leading daily. Britannia was rated as # 1 Most Trusted Food
brand in 2008.
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Company Releases
Britannia Net Profit Increases 25% for the yearRecommends Dividend of 325%
Mumbai, May 27th, 2011: Britannia Industries Ltd. (BIL),Indias leading Food Company, reported sales of Rs.
42,137 MM for the year ended 31st March 2011, agrowth of 23.8% over the previous year. Profit fromoperations at Rs. 1,833 MM grew 40.2% and Net Profitfor the year at Rs. 1,453 MM increased by 24.7%.
Consolidated sales of Rs. 46,051 MM for the year ended31st March 2011 grew 22.1% over the previous year.Net Profit for the year at Rs. 1,343 MM increased by30.2%.
The Board of Directors recommended a dividend of
325% i.e. Rs. 6.50 / share.
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Rating of britannia!!
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METRO!!
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THANK YOU