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CHAPTER I
INTRODUCTION
1.1 BACKGROUNDEducation market is now thriving on the back of theworkforce proving itself equal to their
counterpartselsewhereintheworldin productivity. Giventhe predominantlyyoung population,
theeducation marketis boundtoacceleraterapidly. The muchsoughtafterIndianworkforcethat
has propelled India to the top of several global competitive indices is not only attracting
prospectiveemployerstothecountry butalsotheeducationsystem behindthisworkforceisnow
driving a prolific education market. It seems to be a boom time for the education industry in
India as the concept of business through education catches up with the Indian market. And
management stream seems to the most popular flavorofeducation for thegraduates in India.
MBA educationhasgainedenough momentum inthe pastdecadeandfollowingfacts provethis
point
No of MBA colleges: Morethan 100 reputedcolleges
Total seats available: More than 70,000 seats in both CAT & MAT and other
competitiveexams.
No of candidates sitting for various MBA entrance examination
-Intheyear1998-50000
-Intheyear2010-290000
Thissharp spurtinthegrowthofMBA collegeshasareason. Therearealotofadvantagestoan
MBA graduate- salarywise and growthwise. On one hand there is little scope of research
projects in various post graduate courses, full with rot learning, while on the other hand a
managementeducationenablesto provide many practicalaspectsofthe business. Thesecourses
provide students a good business sense that helps them to provide a strategic direction to a
business and sometimes cultivate the spirit of entrepreneurship among them. All in all
managementcourses provideaholisticapproachin planningandexecutingstrategies. Weoften
comeacrossvarioussuccessstoriesof the studentsafterdoing MBA, IIM getters beingat the
limelightin mediaastheycompletetheircoursesandgethandsome packages. Livingstandards,
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socialesteem, betteremploymentavenues, multiplefunctionalroleswhicharenot possible ina
technicalcourseadds furtherglamour toa post MBA life. All these reasonscorrespond fora
fiercecompetitionamongst students tograb a seat inoneof thegood business schoolsof the
country. And manyeducationalsocietiesare leveraging thisopportunity by introducingat least
one B- School in the listofcollegesrun by them. Thus thecolleges providingadegree in the
fieldofbusiness managementarealso mushroomingwithafast pace.
Butthefirststep towardssuccessforanyaspiring managerstartsfrom preparationstocrackthe
entranceexaminationstoreachup tothedream MBA College. Sincetherearecurrentlyalotof
playersinthe market providingthese preparations/trainingservices,studentsareoftenconfused,
wheretogo. Thecurrent projectisaimedatstudyingallthe parametersoftheservices provided
tothestudentsandanalyzing the factorsresponsible forgood performanceof the institute ina
particularlocality.
1.2SCOPE OF THE PROJECTAsthegrowthincolleges providingadiploma/degreein managementaswellasinthenumberof
studentsapplyingforthesecourseshas beentremendousinthe pastdecade,thereisacutthroat
competition for the seats in the elite institutions in the country. Further the awareness spread
through various media sources such as news channels, internet, and counseling sessions etc.
result infuellingadesiretocracktheentranceexaminationsforthese prestigiouscolleges, ina
runtogeta betterlife. Thisresultsin providingafurtherboosttothenumberoftrainers,aswell
as the already increasing number of students. These different players have various kinds of
offeringsforthestudentsinreferencetothecourses. They providethestudentsawidevarietyof
coursestochoosefrom rangingfrom durationofaround 18 monthstoassmallas 4 months. The
brand image foreachof the playersdiffers indifferentregionsof thecountryand it makes the
decision morecomplicated;whichonetojoin? Asaresultstudentsareoftenconfusedwhereto
goand mostofthetimes basetheirdecisiononfactorssuchasconvenience, presenceoffriends,
recommendations by relatives etc. This project is undertakenwith an intention to study the
various parameters of service delivery in the Jammu region and to collect feed back of the
studentswith a particular reference to Career Launcher, Jammu center. This may provide the
researcheran ideaaboutwhat isexpected by thestudentsorwhat is promised to them before
takingadmissionsandwhatreally isdeliveredaftertheyhaveenrolled. Thestudy may provide
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someguidancetothestudentsto basetheirdecisionofenrollmentand mayalso proveasaneye
openerforCareerLauncherJammutoimproveormodifytheirservicedelivery.
1.3 INTRODUCTION OF CLIENTCareer Launcher India Limited (CL) isaneducationservice providerinAsiawith presencein
over 130 locations across India, Middle East and the United States. CL provides test-prep
educationtoenableschoolandcollegestudentsgainadmissionto professionalcourses. Itisalso
actively involved in the fieldofmainstream education, mainly through itsgrowingnetworkof
play schools and secondary schools. Ananda, CL's playschools, and 'Indus World School', its
K12 schools,are CL'sextension into mainstream educationalongwith business school 'Indus
World SchoolofBusiness'. Skill School,is CareerLauncher'sventureintoformalvocationaland
skilleducation,thataimsatemployabilityenhancementofthe Indianworkforce.
The company also runs a publication unitwhich takes care of two magazines. Management
Compassisaimedatundergraduatestudents,aspiringtoenterthecorporateworld by makingit
toa B-schoolofrepute. Educareaimedatstudentsofclasses VIII to XII. Itclaimsto behighly
beneficial forclearingconfusionaboutwhatstream tochooseafterclass X orwhatsubjects to
choose in college. The company also provides career advisory services through its product
Future map,acareerguidance program whichhelpsstudentsofStd. IX to XII chooseacareer
bestsuitedforthem onthe basisoftheiraptitude, personalityandinterest.
The major competitors of Cl are T.I.M.E, IMS, and BULLS EYE etc. The Test Preparation
division providesguidanceandtest-prep services toschoolstudentsaswellasstudents leaving
collegeandaspiringtotakeup graduate professionalcoursesin Indiaorabroad.
y MBAy BBAy Engineeringy Lawy GMATy GREy HotelManagement
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y PG Medicaly Maharashtra SSCy Personality Development Program
This projectwillonlyenvisagethe MBA Entrance Preparation program ofCareerLauncheronly
in Jammuregion.
1.4OBJECTIVESAnalysis of the gap between expectations of students preparing for MBA Entrance
examinationsandactualdelivery by CareerLauncherCenterin Jammu.
Sub-Objectives:
i. To find out expectations of students preparing for MBA entranceexaminations in terms of academics, infrastructure and support
servicesand prices provided bythe Institute.
ii. Tofindoutthe perceptionofstudentsforCareerLauncherasa brandin Jammu.
iii. Tofindoutactualdeliveryofservices by CareerLauncherin Jammu.iv. Tocompare thedeliveryofservicesamongothersimilar Institutes in
Jammuwith CareerLauncherJammucenter.
Operational Definitions
a) Academics: material,faculty,classroom environment,discipline
b) Infrastructure:onlinefacility, buildinglocation,classrooms,libraryfacility,counselingspace, air conditioning, parking facility, availability of electricity/back up & water,
rented/owned premises,availabilityofcomputers
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c) Support services: full time faculty,doubts clearing, online student system, attitude offacultyandstaffwithstudents, pdp- gd/pi,guestlectures
d) Perception: Perception is a process bywhich individuals organize and interpret theirsensoryimpressionsinordertogive meaningtotheirchoicesand preferences.
1.5RESEARCH DESIGN
1.5.1 SECONDARY DATA
Websites Visited:http://www.careerlauncher.com/
http://www.indiaedu.com/educational-consultants/career-launcher/
1.5.2 QUALITATIVE RESEARCH
Primary data:
Certain studentswere contacted before the commencement of the research project about their
problemsintakingadecision.
1.6DATA COLLECTION DESIGNTypeof survey: Mall Intercept survey respective colleges/Schools/Institutes in Jammuwere
visited to collect the information about the project. The Mall Intercept survey was chosen
becauseofthefollowingreasons:
High flexibility of data collection: Theinvestigatorhadtointeractwiththerespondents present
at,sothatthequestionnairecan beadministeredwithoutanycomplexityofdifficulty
Diversity of questions: there was moderate variety of questions to be asked from the
respondents.
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Sample control: mall intercept survey was helpful to reach the specified units/respondents
effectivelyandefficiently.
Quantity of data: A high amount of data was required regarding expectations and actual
deliveryofservices.
Errors in data collection design:
Therewereafewquestionslikethedateofcommencementofthe projectthatwerenotrequired
foranalysis.
1.7DATA COLLECTION FORMAT
Questionnaire
Thequestionnairedesignedfortheresearchusedthefollowingapproach:
y Non - disguised methodi.e.therespondentswereawareofthe purposeofthesurvey.y
Semi-structuredquestionnaireformatwith bothopen-endedandclose-endedquestions.
1.8SAMPLING DESIGN
Eligible respondent:
Students enrolled in various coaching institutes providing training for MBA entrance
examinationsand some studentsdeemed to beseriousaspirants forMBA colleges butnotyet
beenenrolledinanyinstitute.
Target Population
For this project, the target population is undergraduate students studying different courses in
variouscollegesin Jammucity.
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Sampling Frame
Nodatabaseorsampling framewas present before thecommencementof the project. Thus the
researcheswouldcreateadatabasehimselfduringthecourseofproject.
Sampling unit
Variouscolleges in Jammu Cityanddifferent institutes providingcoaching forMBA entrance
examinations.
Sampling element
The individuals who would give appropriate responses to the questionnaire would be the
sampling element. In this project the responseswere taken from studentswho are currently
enrolledina particularinstituteaswellthosewhoareseriousaspirantsforMBA courseandare
willingtojoinanyoneoftheexisting playersin Jammu.
Sampling Technique
Nosamplingtechniquewasusedforobtainingthedetailsofthe projectsin CL. Itwasactuallya
censussurvey.
Sample Size Samplesizerefers totheno.ofsamplingunits to be included in thestudy. For
this projectthesamplesizewas 93.
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Research Questions
DearFriends,
I am doing a researchon Career Launcher Jammu Centers, in partial fulfillment ofmy BBA
Degreecourseat Govt. P.G. College Udhampur, University Of Jammu. Theobjectiveof this
research is tofind thegap betweenwhat is promisedandwhat isdeliveredat CareerLauncher
Jammucenter. I requestyou toread the followingstatementscarefullyand respond tooptions
thatfollows:
Note:commentsoral briefforexamples
Study material:-
Q1. Thestudy material provided by CL issufficient.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q2. Thestudy materialin CL isrelevantforall MBA entranceexamination
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q3. Theonlinesupport provided by CL is betterthananyotherinstitute.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q4. Testconducted by CL timetotimeareveryhelpful.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Comments: .
..
..
..
Faculty:-
Q5. Thefacultyin CL hasstrongknowledgeoftheirsubject.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) strongly Disagree
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Q6. Thefacultyin CL carryfriendly,and motivationalattitude.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q7. I believethatfacultyin CL maintaindisciplineintheirclass.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q8. I agreein CL facultyarealwaysavailableforhelp & giveadequate personalattention.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q9. I believethatthefacultyin CL doesnotalwaysstickto book.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Comments: .
..
Infrastructure:-
Q10. I believethatthecentersareeasilyaccessible by public/privatetransport
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q11. Theclassroomsin CL arespaciousandhavegoodseatingarrangement.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q12. Theclassroom conditionin CL isgoodforstudies
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q13. I believe the Computer lab facility given by CL will help me to score more marks in
entranceexam.1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q14. I believethatthecollectionofbooksinlibraryisgood
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
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Comments: .
..
..
..
MARKETING ACTIVITIES:-
Q15. I believe CL instituteis more popularin Jammuascomparedtootherinstitutes.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q16. I believethat CL organizesvarious promotionalactivitiesin Jammucity:
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q17. I believethat CL brandimageisverystrongin Jammu.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Comments: .
..
..
..
OVERALL SATISFACTION:-
Q18. Afterjoining CL mysatisfactionlevelhas beenfulfilled.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Q19. Afterenrollingin CL I willrecommend myfriends/relativestojoin CL.
1) Strongly agree 2) Agree 3) Neutral 4) Disagree 5) Strongly Disagree
Comments: .
..
..
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GENERAL INFORMATION
NAME DATE
Please tick the appropriate option:
GENDER: MALE FEMALE
ENROLLED IN CL :
YES
NO
EMAIL ID CONTACT NO.
COLLEGE AndYEAR
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Proposed Questionnaire by Me:
STUDEN
TS PERCEPTION
Study material:-
Q1 Thestudy material provided by CL issufficient.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q2 Thestudy materialin CL isrelevantforall MBA entranceexamination
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q3 Theonlinesupport provided by CL is betterthananyotherinstitute.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q4 Thestudy materialisverystep bystep suitedforintellectuallevelofallkindofstudents.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q5 Testconducted by CL timetotimeareveryhelpful.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Faculty:-
Q6 Thefacultyin CL havestrongknowledgeoftheirsubject.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q7 thefacultyin CL carryfriendly,and motivationalattitude.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q8 I believethatfacultyin CL maintaindisciplineintheirclass.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
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Q9 I agreein CL facultyarealwaysavailableforhelp.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q10 I believethatthefacultyin CL donotalwaysstickto book.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Infrastructure:-
Q11 I believethatthecentersareeasilyaccessible by public/privatetransport
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q12 CL hastakencareofparkingfacilityattherespectivecenters
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q13 Theclassroomsin CL arespaciousandhavegoodseatingarrangement.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q14 Theclassroom conditionsin CL arecongenialforstudies
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Comments:
Q15 CL hasfull backup ofelectricity
i) In classrooms
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
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ii) In computer labs
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q16 I believethelab facilitygiven by CL willhelp metoscore more marksinentranceexam.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q17 I believethatthe booksavailableinlibraryarealwaysavailable.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
MARKETING ACTIVITIES:
Q18 I believe CL is more popularin Jammuascomparedtootherinstitutes.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q19 I believethat CL organizesvarious promotionalactivitiesin Jammucity:
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q20 I believethat CL brandimageisverystrongin Jammu.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
OVERALL SATISFACTION
Q21 Afterjoining CL mysatisfactionlevelhas beenfulfilled.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
Q22 Afterenrollingin CL I willrecommend myfriends/relativestojoin CL.
1) Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
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SURVEY FINDINGS
Study material:-STUDENTS PERCEPTION ON VARIOUS PARAMETERS:
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 11% ofthetotalnumberof
students isveryconfidentonthestudy material provided by CL toallstudents. Maximum (62)
studentsareconfidentand believethatthestudy material issufficient.However15% areofthe
opinionthatstudy materialisnottheonlyimportantfactorforsuccessinentranceexaminations
andtheydonotdifferentiate between CLsstudymaterialandthatofothersimilarinstitutes.
6% ofthetotalnumberofstudents believesthat CL materialisnotenoughto prepareforMBA
EntranceExaminationsandtheydofeeltheneedforexternal material. A verysmallfractionof
students (1%) stronglydisagree that CL material is notenough to prepare from and theywill
definitelygoforsomeotherexternal material.
Lookingat tables 2 (a) and table 2 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 2
The boystogirlsratioonthis parameterwasfoundto be 1.9.
TABLE 1 STUDENTS' PERCEPTION ON STUDY MATERIAL
Stronglyagree 10 11%
Agree 62 67%
Neutral 14 15%
Disagree 6 6%
Stronglydisagree 1 1%
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STUDENTS PERCEPTION ON RELEVANCE OF STUDY MATERIAL
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 11% ofthetotalnumberof
students isveryconfidentonthestudy material provided by CL toallstudents. Maximum (48)
studentsareconfidentand believe that thestudy material is relevant.However 23% areof the
neutralopinionthatstudy materialisneitherrelevantnorirrelevantfactorforsuccessinentrance
examinationsandtheydonotdifferentiate between CLsstudy materialandthatofothersimilar
institutes. Thesestudents may be primarily preparing forsomespecificexaminationsand may
haverespondedtothisquestiononlyinthelightofthesespecificexaminations.
Conclusion note: MAT is less difficult and syllabus
11% ofthetotalnumberofstudents believesthat CL material isnotrelevantenoughto prepare
forall MBA EntranceExaminationsand theydo feel theneed forexternal material.However
nobody amongst all students feel that the material is highly irrelevant for all MBA Entrance
Examinations.
Lookingat tables 2 (a) and table 2 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 2.
TABLE 2 STUDENTS' PERCEPTION ON RELEVANCE OF STUDY MATERIAL
Stronglyagree 11 12%Agree 48 52%Neutral 23 25%
Disagree 11 12%Stronglydisagree 0 0%TOTAL 93 100%
TABLE 1 (b) GIRLS' PERCEPTIONFOR STUDY MATERIAL
Stronglyagree 4 13%
Agree 21 66%Neutral 6 19%
Disagree 1 3%
Stronglydisagree 0 0%
TOTAL 32 100%
TABLE 1 (a) BOYS' PERCEPTIONSTUDY MATERIAL
Stronglyagree 10 16%
Agree 28 47%
Neutral 19 31%
Disagree 0 0%
Stronglydisagree 4 6%
TOTAL 61 100%
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STUDENTS PERCEPTION ON ONLINE SUPPORT PROVIDED BY CL
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 14% ofthetotalnumberof
studentsisveryconfidentaboutonlinesupport provided by CL toitsstudents. Maximum (52%)
students are confident and believe that the online support provided by CL is better than that
provided byanyotherinstitute.
However25% areoftheneutralopinionabouttheonlinesupport provided by CL.
5% of the totalnumberofstudentsdisagreesandanother 4% stronglydisagreewith the belief
that CL onlinesupportis betterthanthat provided byanyotherplayerinthe business.
Note: the perception of the students is based on their evaluation of the websites of various
players in the business or they may have a friend/relative enrolled in another institute or
themselves may be registered for online facilities provided by other institutes.
Lookingat tables 3 (a) and table 3 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 3.
TABLE 3 STUDENTS' PERCEPTION ON ONLINE SUPPORT
Stronglyagree 13 14%
Agree 48 52%Neutral 23 25%
Disagree 5 5%
Stronglydisagree 4 4%
TOTAL 93 100%
TABLE 2 (a) BOYS' PERCEPTIONON RELEVANCE OF STUDY
MATERIAL
Stronglyagree 7 11%
Agree 30 49%
Neutral 17 28%
Disagree 7 11%
Stronglydisagree 0 0%
TOTAL 61 100%
TABLE 2 (b) GIRLS' PERCEPTIONON RELEVANCE OF STUDY
MATERIAL
Strongly
agree 4 13%
Agree 19 59%Neutral 5 16%
Disagree 4 13%Strongly
disagree 0 0%TOTAL 32 100%
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STUDENTS PERCEPTION ON TESTS CONDUCTED BY CL TIME TO TIME
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 18% ofthetotalnumberof
studentsagreesandnext 56% stronglyagreewith thestatement thatthe testsconducted by CL
are very useful for the preparation. However 12% are of the neutral opinion about the tests
conductedonlinesupport provided by CL.
3% of the total number of students disagrees and another 11% strongly disagree with the
statementthatthetestsconducted by CL areveryusefulforthe preparation. CL onlinesupportis
betterthanthat provided byanyotherplayerinthe business.
Lookingat tables 4 (a) and table 4 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 4
TABLE 4 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIMEStronglyagree 17 18%
Agree 52 56%
Neutral 11 12%
Disagree 3 3%
Stronglydisagree 10 11%
TOTAL 93 100%
TABLE 3 (a) BOYS' PERCEPTIONON ONLINE SUPPORT
Stronglyagree 11 18%
Agree 31 51%
Neutral 11 18%Disagree 5 8%
Stronglydisagree 3 5%
TOTAL 61 100%
TABLE 3 (b) GIRLS' PERCEPTIONON ONLINE SUPPORT
Stronglyagree 2 6%
Agree 17 53%
Neutral 12 38%
Disagree 0 0%Strongly
disagree 1 3%TOTAL 32 100%
TABLE 4 (b) GIRLS'
PERCEPTION ON TESTS
CONDUCTED FROM TIME TO
TIME
Stronglyagree 7 22%
Agree 19 59%
Neutral 1 3%
Disagree 3 9%
Stronglydisagree 2 6%TOTAL 32 100%
TABLE 4 (a) BOYS' PERCEPTION
ON TESTS CONDUCTED FROMTIME TO TIME
Stronglyagree 10 16%
Agree 33 54%
Neutral 10 16%
Disagree 0 0%
Stronglydisagree 8 13%
TOTAL 61 100%
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Faculty:-
STUDENTS PERCEPTION ON FACULTY:
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 35% ofthetotalnumberof
studentsagreesandnext 42% stronglyagreewith the statement that the faculty in CL havea
strongknowledgeintheirrespectivesubjects. Thesestudentsseem to bequitesatisfiedwiththe
faculties in CL and are hopeful that theywill certainly help them crack various competitive
examinations.
However 16% are of the neutral opinion about the faculties in CL. These are the students
who are either not able to judge the faculties caliber or they dont want to comment on the
faculties knowledge.
5% of the total number of students disagrees and another 1% strongly disagree with the
statement that the faculties teaching in CL are not very competitive and helpful for the
preparation.
Lookingat tables 5 (a) and table 5 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 5
TABLE 5 STUDENTS' PERCEPTION ON TESTS CONDUCTED FROM TIME TO TIME
Stronglyagree 33 35%
Agree 39 42%
Neutral 15 16%
Disagree 5 5%
Stronglydisagree 1 1%TOTAL 93 100%
TABLE 5 (b) GIRLS'
PERCEPTION ON CL FACULTY
Stronglyagree 11 34%
Agree 14 44%
Neutral 7 22%
Disagree 0 0%
Stronglydisagree 0 0%
TOTAL 32 100%
TABLE 5 (a) BOYS' PERCEPTION
ON CL FACULTY
Stronglyagree 22 36%
Agree 25 41%
Neutral 8 13%Disagree 5 8%
Stronglydisagree 1 2%
TOTAL 61 100%
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STUDENTS PERCEPTION ON CL FACULTIES ATTITUDE
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 40% ofthetotalnumberof
studentsagreesandthenext 40% stronglyagreewiththestatementthatthefacultyin CL carrya
friendlyand positiveattitude towards their students. Also these students feel that the faculties
highly motivatestudentstocomeoutoftheexamswithflyingcolors.
The students feel that with such a friendly and positive attitude helps
y Establishing a good rapport between the student and facultyy Maintaining a positive learning atmosphere in the classroomsy Remove any kind of hesitation in the students while clearing doubtsy Students to perform well and give in their cent percent efforts in examinations
However14% areoftheneutralopinionabouttheattitudeoffacultiesin CL. Tothesestudents,
probablytheattitudeofafacultydoesnot makeanydifferencewhile preparingforexaminations.
Anotherprobability may bethatthesestudentsdonotwanttocommentonthefacultiesattitude
in CL
4% of the total number of students disagrees and another 4% strongly disagree with the
statementthatthefacultiesteaching in CL carryafriendlyand positiveattitude.Howeverthere
wasnotanyexampleorcase putforth bysuchstudentsduringthesurvey.
Lookingat tables 6 (a) and table 6 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 6
TABLE 6 STUDENTS' PERCEPTION ON CL FACULTIES' ATTITUDE
Stronglyagree 37 40%
Agree 37 40%
Neutral 13 14%
Disagree 4 4%
Stronglydisagree 2 2%
TOTAL 93 100%
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STUDENTS PERCEPTION ON FACULTIES DISCIPLINE IN THEIR CLASSES
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 26% ofthetotalnumberof
studentsstronglyagreewiththestatementthatthefaculties maintainsdisciplineanddecorum in
classrooms. Whilea majorityof the students (43%) agreewith this statement. These students
alsofeelthat maintainingdisciplineanddecorum isanimportantattributeforeffectivelearning.
However 18% areof theneutralopinionabout the faculties in CL. These may be the students
whoeitherdonot botheraboutwhatishappeningintheclassroom ordonotwanttocommenton
thediscipline part.
10% of the total number of students disagrees and another 3% strongly disagree with the
statementthatthefacultiesteachingin CL aresuccessfulin maintainingdisciplineanddecorum
intheclassrooms. Somecasesregardingthis pointwerereportedduringthesurvey.
Lookingat tables 7 (a) and table 7 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table7
TABLE 7 STUDENTS' PERCEPTION ON CL FACULTIES' DISIPLINE IN THEIR CLASSES
Stronglyagree 40 26%
Agree 24 43%
Neutral 17 18%
Disagree 9 10%
Stronglydisagree 3 3%
TOTAL 93 100%
TABLE 6 (b) GIRLS'PERCEPTION ON CLFACULTIES' ATTITUDE
Stronglyagree 16 50%
Agree 9 28%Neutral 6 19%
Disagree 1 3%
Stronglydisagree 0 0%
TOTAL 32 100%
TABLE 6 (a) BOYS' PERCEPTION
ON CL FACULTIES' ATTITUDE
Stronglyagree 21 34%
Agree 28 46%
Neutral 7 11%Disagree 3 5%
Stronglydisagree 2 3%
TOTAL 61 100%
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STUDENTS PERCEPTION ON FACULTIES HELP & PERSONAL ATTENTION
TOWARDSSTUDENTS
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 32% ofthetotalnumberof
studentsstronglyagreewiththestatementthatthefaculties maintainsdisciplineanddecorum in
classrooms. Whilea majorityofthestudents (46%) agreewiththisstatement. Thesestudentsare
happy with the way the faculties attend them and offer help on various academic and non
academic issueswithin the center. Some cases regarding this pointwere reported during the
survey.^
However 16% areof theneutralopinionabout the faculties in CL. These may be the students
who do not feel the need of interactingwith faculties outside the classroom and thus do not
botheraboutanyhelp from thefacultiesordonotwanttocommentontheissue.
4% of the total number of students disagrees and another 1% strongly disagree with the
statement that the faculties teaching in CL donot provideanykindofhelp to thestudentson
variousacademicandnonacademicissues.
Lookingat tables 8 (a) and table 8 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 8
TABLE 8 STUDENTS' PERCEPTION ON CL FACULTIES' HELP
Stronglyagree 30 32%Agree 43 46%
Neutral 15 16%
Disagree 4 4%
Stronglydisagree 1 1%
TOTAL 93 100%
TABLE 7(b) GIRLS'PERCEPTION ON CL
FACULTIES' DISIPLINE INTHEIR CLASSES
Stronglyagree 9 28%Agree 15 47%
Neutral 6 19%
Disagree 2 6%
Stronglydisagree 0 0%
TOTAL 32 100%
TABLE 7(a) BOYS' PERCEPTIONON CL FACULTIES' DISIPLINE IN
THEIR CLASSES
Stronglyagree 15 25%
Agree 25 41%
Neutral 11 18%
Disagree 7 11%
Stronglydisagree 3 5%
TOTAL 61 100%
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STUDENTS PERCEPTION ON FACULTIES NOT STICKING TO BOOKS:
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 19% ofthetotalnumberof
studentsstronglyagreewiththestatementthatthefacultiesdonotsticktothe booksstrictlyand
also providevariousshortcut methods,strategiesortechniquesthatarenot presentinthe books.
Whilea majorityofthestudents (52%) agreewiththisstatement. Thesestudentsare prettyhappy
with theway the facultieswayof teachingand providingdifferentandeasy shortcutswhich
may beof immense help to crack thequestions in a smarterway in exams like CAT, XAT,
NITIE, FMS etc. Somecasesregardingthis pointwerereportedduringthesurvey.^
However15% areoftheneutralopinionaboutthefacultiesin CL notstickingtothe books..
13% of the total number of students disagrees and another 1% strongly disagree with the
statement that the faculties teaching in CL do not stick to the books and believe that no
knowledgeapartfrom the bookis providedtostudents.
Lookingat tables 9 (a) and table 9 (b) separatedata for boysandgirls respectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 9
TABLE 9 STUDENTS' PERCEPTION ON CL FACULTY THAT THEY DONOT STICK TOBOOKS
Stronglyagree 18 19%
Agree 48 52%Neutral 14 15%
Disagree 12 13%
Stronglydisagree 1 1%
TOTAL 93 100%
TABLE 8(b) GIRLS'PERCEPTION ON CLFACULTIES' HELP
Stronglyagree 16 50%
Agree 8 25%
Neutral 7 22%
Disagree 1 3%
Stronglydisagree 0 0%
TOTAL 32 100%
TABLE 8(a) BOYS' PERCEPTIONON CL FACULTIES' HELP
Stronglyagree 14 23%
Agree 35 57%
Neutral 8 13%
Disagree 3 5%
Stronglydisagree 1 2%
TOTAL 61 100%
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INFRASTRUCTURE:-
STUDENTS' PERCEPTION ON PUBLIC/PRIVATE TRANSPORT
Outof totalsampleof93 studentssurveyeda totalof74% agreed tothestatement thatthe CL
centersareeasilyaccessible by publicor private transport,outofwhicharound 16% students
agreestrongly. Thesestudentsfeelthattheydonotface muchofthe problemswhilecommuting
forCL.
However12% areoftheneutralopinionaboutthelocationofCL beingeasilyaccessible.
9% of the total number of students disagrees and another 5% strongly disagree with the
statementthatthelocationofCL isnoteasilyaccessible by publicorprivatetransport.
Lookingattables 10 (a) andtable 10 (b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 10
TABLE 10 STUDENTS' PERCEPTION ON TRANSPORT ACCESSIBILITY
Stronglyagree 15 16%
Agree 54 58%
Neutral 11 12%
Disagree 8 9%
Stronglydisagree 5 5%
TOTAL 93 100%
TABLE 9(b) GIRLS'PERCEPTION ON CL FACULTYTHAT THEY DONOT STICK TO
BOOKS
Stronglyagree 11 34%
Agree 14 44%
Neutral 4 13%
Disagree 3 9%
Stronglydisagree 0 0%
TOTAL 32 100%
TABLE 9(a) BOYS' PERCEPTION
ON CL FACULTY THAT THEYDONOT STICK TO BOOKS
Stronglyagree 7 11%
Agree 34 56%
Neutral 10 16%
Disagree 9 15%
Stronglydisagree 1 2%
TOTAL 61 100%
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STUDENTS PERCEPTION ON SPACE AND SEATING ARRANGEMENTS IN
CLASSROOMS
Outoftotalsampleof93 studentssurveyed,atotalof55% agreedtothestatementthatthe CL
centers have spacious classrooms and have seating arrangement, out of which around 13%
studentsagreestrongly. Somecasesaboutthis pointwerereportedduringthesurvey.
However 26% areof theneutralopinionabout theclassroom spaceand seatingarrangements.
May bethesestudentsarenotaffected bytheseatingarrangementintheclassroomsortheydo
notwanttoreportthisissuestotheresearcher.
12% of the total number of students disagrees and another 8% strongly disagree with the
statementthattheclassroomsarespaciousandthereisgoodseatingarrangement. Lackofproper
spacewasreportedinsomecasesduringthesurvey.
Lookingattables 11 (a) andtable 11 (b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 11
TABLE 11 STUDENTS' PERCEPTION ON SPACE AND SEATING ARRANGEMENT IN
CLASSROOMSStronglyagree 12 13%Agree 39 42%Neutral 24 26%Disagree 11 12%Stronglydisagree 7 8%TOTAL 93 100%
TABLE 10(b) GIRLS'PERCEPTION ON TRANSPORTACCESSIBILITY
Stronglyagree 4 13%
Agree 22 69%
Neutral 2 6%
Disagree 3 9%
Stronglydisagree 1 3%
TOTAL 32 100%
TABLE 10(a) BOYS' PERCEPTION
ON TRANSPORT ACCESSIBILITYStronglyagree 11 18%
Agree 32 52%
Neutral 9 15%
Disagree 5 8%
Stronglydisagree 4 7%
TOTAL 61 100%
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STUDENTS PERCEPTION ON CLASSROOM CONDITIONS
Outoftotalsampleof93 studentssurveyed,atotalof55% agreedtothestatementthatthe CL
centershavegoodclassroom condition providingagoodenvironmentforlearning,outofwhicharound 13% students agree strongly. Some cases about this point were reported during the
survey.
However26% areoftheneutralopinionabouttheclassroom conditions. May bethesestudents
arenotaffected by the physicalconditions in theclassroomsortheydonotwanttoreportthis
issuestotheresearcher.
12% of the total number of students disagrees and another 8% strongly disagree with the
statementthattheclassroomsaregoodenoughandarefeasibleforanuisancefreeatmosphere.
Therearea lotof factorsreportedasnuisancecreators like lackofelectricity backup, lackof
properventilation,excessiveheatandsuffocationintheclassroomsetc.
Lookingattables 11 (a) andtable 11 (b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 11
TABLE 12 STUDENTS PERCEPTION ON CLASSROOM CONDITIONS
Stronglyagree 21 23%
Agree 37 40%
Neutral 18 19%
Disagree 11 12%
Stronglydisagree 6 6%
TOTAL 93 100%
TABLE 11 (b) GIRLS'PERCEPTION ON SPACE ANDSEATING ARRANGEMENT IN
CLASSROOMS
Stronglyagree 4 13%
Agree 16 50%
Neutral 8 25%
Disagree 1 3%
Stronglydisagree 3 9%
TOTAL 32 100%
TABLE 11 (a) BOYS' PERCEPTIONON SPACE AND SEATING
ARRANGEMENT IN
CLASSROOMS
Stronglyagree 8 13%Agree 23 38%
Neutral 16 26%
Disagree 10 16%
Stronglydisagree 4 7%
TOTAL 61 100%
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STUDENTS PERCEPTION ABOUT THE COMPUTER LAB FACILITY
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 14% ofthetotalnumbers
ofstudentsstronglyagreewiththestatementthatthecomputerfacilitywill provideanadvantage
tothestudentsintheirentranceexaminations. Whilea majorityofthestudents (33%) agreewith
thisstatement. Thesestudentsfeelthatan inhousecomputer lab will beveryusefulto prepare
foronline mock testsand practicewhich may beof immensehelp tocrack thequestions ina
smarterwayinexamslike CAT & MAT. Somecasesregardingthis pointwerereportedduring
thesurvey.
However26% areoftheneutralopinionaboutthe Lab facilityin CL. May bethesestudentsdo
notfeelthataninhousecomputerfacilitywill provideanyextra benefit. Someofthesestudents
mayhavecomputersystemswithinternetconnectionathome.
14% of the total number of students disagrees and another 13% strongly disagreewith the
statement that the faculties teaching in CL do not stick to the books and believe that no
knowledgeapartfrom the bookis providedtostudents.
Lookingattables 13 (a) andtable 13 (b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 13
TABLE 13 STUDENTS PERCEPTION ABOUT THE COMPUTER LAB FACILITY
Stronglyagree 13 14%
Agree 31 33%
Neutral 24 26%
Disagree 13 14%
Stronglydisagree 12 13%
TOTAL 93 100%
TABLE 12 (b)GIRLS'STUDENTS
PERCEPTION ON CLASSROOM
CONDITIONS
Stronglyagree 6 19%Agree 15 47%
Neutral 7 22%
Disagree 3 9%
Stronglydisagree 1 3%
TOTAL 32 100%
TABLE 12 (a) BOYS' PERCEPTIONON CLASSROOM CONDITIONS
Stronglyagree 15 25%
Agree 22 36%Neutral 11 18%
Disagree 8 13%
Stronglydisagree 5 8%
TOTAL 61 100%
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STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY
Outoftotalsampleof93 studentsthesurveyresultsstatethataverysmallfraction (4%) ofthe
total number of students, strongly agree with the statement that CL Libraries have a good
collectionof books. While a majorityof the students (37%) agreewith this statement. These
studentsfeelthatthiscollectionofbookswill beveryusefulto prepareforthesecompetitions,as
the extra books help the students increase their knowledge base in different spheres of life,
improve their comprehension and vocabulary. Some cases regarding this pointwere reported
duringthesurvey.^
However the majority of students (39%) areof the neutral opinion about the Library in CL.
There may probably befollowingreasonsforthislarge percentageofneutralopinion:
y Thecollectionis perceivedquiteirrelevantandoutofcontexty Manystudentscouldalreadyhave purchasedthe booksthatthey believearerelevantand
good
y Manystudentsdontactuallyknow muchaboutthe books presentinlibraryy Manystudentsdontactuallygo beyondthe prescribed booksinstudy materialy Manystudentsarereluctanttoavailthemselvesofthelibraryfacilityastheyhaveto pay
extra moneyforit
16% of the total number of students disagrees and another 5% strongly disagree with the
statement that the library in CL hasgood booksand feel that thecollection should beupdated
with some new and relevant titles.
Lookingattables 14 (a) andtable 14 (b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 14
TABLE 13 (a) BOYS PERCEPTION
ABOUT THE COMPUTER LAB
FACILITY
Stronglyagree 6 10%
Agree 20 33%
Neutral 15 25%
Disagree 10 16%
Stronglydisagree 10 16%
TOTAL 61 100%
TABLE 13 (b) GIRLS'
PERCEPTION ABOUT THECOMPUTER LAB FACILITY
Stronglyagree 7 22%
Agree 11 34%
Neutral 9 28%
Disagree 3 9%
Stronglydisagree 2 6%
TOTAL 32 100%
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TABLE 14 STUDENT PERCEPTION ON COLLECTION OF BOOKS IN LIBRARY
Stronglyagree 4 4%
Agree 34 37%Neutral 36 39%
Disagree 15 16%
Stronglydisagree 5 5%
TOTAL 93 100%
MARKETING ACTIVITIES:-
STUDENT PERCEPTION ON POPULARITP OF CL IN JAMMU
Outoftotalsampleof93 studentsthesurveyresultsstatethatonly 12% ofthetotalnumberof
students,stronglyagreewith thestatement that CL is more popular in Jammuascompared to
othersimilar institutes in the businessofMBA Entrance preparations. Whilea majorityof the
students (43%) agreewiththisstatement.
Howeverthe majorityofstudents (27%) areoftheneutralopinion.
11% of the total number of students disagrees and another 8% strongly disagree with thestatementthat CL brandis morevisiblethanotherbrandsinthis business.
Lookingattables 15 (a) andtable 15 (b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 15
TABLE 14 (b) GIRLS'PERCEPTION ON COLLECTIONOF BOOKS IN LIBRARY
Stronglyagree 1 3%Agree 14 44%
Neutral 12 38%
Disagree 5 16%
Stronglydisagree 0 0%
TOTAL 32 100%
TABLE 14 (a) BOYS PERCEPTION
ON COLLECTION OF BOOKS INLIBRARY
Stronglyagree 3 5%Agree 19 31%
Neutral 24 39%
Disagree 10 16%
Stronglydisagree 5 8%
TOTAL 61 100%
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TABLE 15 STUDENT PERCEPTION ON CL POPULARITY
Stronglyagree 11 12%
Agree 40 43%
Neutral 25 27%
Disagree 10 11%
Stronglydisagree 7 8%
TOTAL 93 100%
STUDENT PERCEPTION ON CLs PROMOTIONAL ACTIVITIES IN JAMMU
Outoftotalsampleof93 studentsthesurveyresultsstatethatonlyasmallfractionofstudents
(8%) ofthetotalnumberofstudents,stronglyagreewiththestatementthat CL organizedvarious
promotional events in Jammu city. While a majority of the students (39%) agree with this
statement. Somecasesregardingthis pointwerereportedduringthesurvey.^However a fairly large number of students (30%) are of the neutral opinion about the
promotionalactivitiesconducted by CL in Jammu. Thesestudents maynot beexposedtovarious
mediaas theyhaveavernacular backgroundor beforejoining CL they maynot bevery much
interestedintheactivitieswhich mayactually beconducted by CL
16% of the total number of students disagrees and another 8% strongly disagree with the
statementthat CL actuallyconductsvarious promotionalactivitiesin Jammu. Thesestudentsalso
reportedthatthe promotionalactivities,ifatallconductedlackcreativeeffortandtherefore may
not benoticed.
Lookingattables 16 (a) andtable 16 (b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 16
TABLE 15 (b) GIRLS'
PERCEPTION OF CLPOPULARITY
Stronglyagree 7 22%
Agree 11 34%
Neutral 10 31%
Disagree 2 6%Stronglydisagree 2 6%
TOTAL 32 100%
TABLE 15 (a) BOYS PERCEPTION
OF CL POPULARITY
Stronglyagree 4 7%
Agree 30 49%
Neutral 14 23%
Disagree 8 13%Stronglydisagree 5 8%
TOTAL 61 100%
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TABLE 16 STUDENT PERCEPTION OF CL PROMOTIONAL ACTIVITES
Stronglyagree 7 8%
Agree 36 39%
Neutral 28 30%
Disagree 15 16%
Stronglydisagree 7 8%
TOTAL 93 100%
STUDENT PERCEPTION OF CL BRAND IMAGEOutoftotalsampleof93 studentsthesurveyresultsstatethataround 14% ofthetotalnumberof
studentsstronglyagreeandnext 37% agreewiththestatementthat CL hasasolid brandimage.
Accordingtothestudentsthis pointisalsoreflected bythefactthe CL hasthehighestnumberof
studentsascomparedtoothersimilarinstitutes.
However31% areoftheneutralopinionabout CLs brandimageinthecity.
14% of the total number of students disagrees and another 4% strongly disagree with the
statementthat CL hasaverygood brandimageinthecity.Lookingattables 17 (a) andtable 17(b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 17
TABLE 16 (b) GIRLS'PERCEPTION OF CLPROMOTIONAL ACTIVITES
Stronglyagree 4 13%
Agree 10 31%
Neutral 9 28%
Disagree 8 25%
Stronglydisagree 1 3%
TOTAL 32 100%
TABLE 16 (a) BOYS PERCEPTIONOF CL PROMOTIONAL
ACTIVITES
Stronglyagree 3 5%Agree 26 43%
Neutral 19 31%
Disagree 7 11%
Stronglydisagree 6 10%
TOTAL 61 100%
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TABLE 17 STUDENT PERCEPTION OF CL BRAND IMAGE
Stronglyagree 13 14%
Agree 34 37%
Neutral 29 31%
Disagree 13 14%
Stronglydisagree 4 4%
TOTAL 93 100%
OVERALL SATISFACTION
STUDENT PERCEPTION ON HISSATISFACTION AFTER JOINING CL
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 11% ofthetotalnumbersofstudentsstronglyagreeandnext 43% agreewiththestatementthat CL has beenabletofulfill
theirexpectationsaftertheirjoining CL. Theseexpectationsreferto:
y Qualityofstudy materialy Qualityofteaching,knowledge baseoffacultiesy Lab facilitiesforonline practicey Mockand practicetestsinasimulatedenvironment providingacountrylevelrankingy Infrastructure,classroom conditionsetc.
However fairlya largenumberofstudents (31%) isof theneutralopinionaboutfulfillmentof
theirsatisfactionlevelsafterjoining CL.
14% of the total number of students disagrees and another 4% strongly disagree with the
statement that CL has been a good player to fulfill the satisfaction level after joining CL.
TABLE 17 (b) GIRLS' PERCEPTION OF CLBRAND IMAGE
Stronglyagree 5 16%
Agree 10 31%
Neutral 11 34%
Disagree 4 13%
Stronglydisagree 2 6%
TOTAL 32 100%
TABLE 17 (a) BOYS PERCEPTION OFCL BRAND IMAGE
Stronglyagree 8 13%
Agree 24 39%
Neutral 18 30%
Disagree 9 15%
Stronglydisagree 2 3%
TOTAL 61 100%
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According to thesestudents the followingreasons may beattributed tothis failure in fulfilling
thesatisfaction:
y Infrastructureissueslikefailureofelectricity backup,classroom conditionsy Librarycarryingallthe booksnot muchuseful forstudents
Lookingattables 18 (a) andtable 18(b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 18
TABLE 18 STUDENT PERCEPTION AFTER JOINING CL
Stronglyagree 10 11%
Agree 40 43%
Neutral 27 29%
Disagree 10 11%
Stronglydisagree 6 6%
TOTAL 93 100%
STUDENT PERCEPTION ON RECOMMENDING CL TO OTHERSTUDENTS
Outoftotalsampleof93 studentsthesurveyresultsstatethataround 12% ofthetotalnumbers
of students strongly agree and next 49% agree with the statement that they will actually
recommendtheinstitutetotheirjuniors,friendsorrelatives.
This positiveoutlookforCL may beduetofollowingfactors
y Goodstudy materialy Experiencedandenergeticfaculty
TABLE 18 (b) GIRLS'PERCEPTION AFTER JOINING
CL
Stronglyagree 5 16%
Agree 13 41%
Neutral 10 31%
Disagree 2 6%
Stronglydisagree 2 6%
TOTAL 32 100%
TABLE 18 (a) BOYS PERCEPTION
AFTER JOINING CL
Stronglyagree 5 8%
Agree 27 44%
Neutral 17 28%
Disagree 8 13%
Stronglydisagree 4 7%
TOTAL 61 100%
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y Strong brandimagey Inhousecomputerlab andonlinesupport (SIS)y Practicetestsconductedtimetotime
However19% areoftheneutralopinionaboutrecommendationtootherstudents. May bethese
students are internally not much satisfiedwith the institute on various parameters like study
material,classrooms,lab facilitiesetc butdonotwantto bringany badnametotheinstitute.
8% of the total number of students disagrees and another 12% strongly disagree with the
statementthattheywillrecommendtheinstitutetootherstudents.
Lookingattables 19 (a) andtable 19(b) separatedataforboysandgirlsrespectively,wecan
ascertainthatthesurveydataforthesetwotablesfollowsthesametrendasisin Table 19
TABLE 19 STUDENT PERCEPTION ON RECOMMENDATION
Stronglyagree 11 12%Agree 46 49%
Neutral 18 19%
Disagree 7 8%
Stronglydisagree 11 12%
TOTAL 93 100%
CONCLUSIONS
Stronglyagreeverylesscomparedtoagree
Neutral/disagree/stronglydisagreedataimportantforCL toworkontheseattributes
ASSUMPTION
Library thosewho strongly agree, agree,disagree, stronglydisagree havegone through the
titles presentinthelibrary
TABLE 19 (a) BOYS PERCEPTIONON RECOMMENDATION
Stronglyagree 6 10%
Agree 31 51%Neutral 8 13%
Disagree 7 11%
Stronglydisagree 9 15%
TOTAL 61 100%
TABLE 19 (b) GIRLS' PERCEPTION
ON RECOMMENDATION
Stronglyagree 5 16%
Agree 15 47%Neutral 10 31%
Disagree 0 0%
Stronglydisagree 2 6%
TOTAL 32 100%
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BIBLIOGRAPH
y http://www.indicareer.com/colleges-for-MBA-degree.html (NoofMBA colleges)y http://www.careerlauncher.com/y
www.indusworldschool.com/y http://www.mediamates.biz/management_compass/managementcompass_magazine.htmly http://www.careerlauncher.com/