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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 1. COMPETITORS' ANALYSIS
DILIMAN PREP. SYSTEMS PLUS IETI
Particulars COMPETITOR 1 COMPETITOR 2 COMPETITOR 3
I. Program Offerings
Degree Courses AB COMSCI BS Ind. Tech
Course 1 Computer SC Comp. Eng'r BSIT
Course 2 ECECourse 3 BSOA
Course 4 BSIT
Diploma/Certification Courses
Course 1 Comsec Comsci - 2years PCT
Course 2 Inf Tech Comsec OST
Course 3 Comp. Tech Com. Tech IT
Course 4 Comp. Prog Tech. Drafting
Short Courses
Course 1 BAS Dig. Electronics MOUS
Course 2 MOUS BAS LAN
Course 3 Auto CAD Visual Basic
Course 4 Comp. Acctg.
Course 5 Basic Electronics
Course 6 Desktop PublishingII. Enrollment
III. Special Programs on IT Education
IV. Tuition Fee Structure and Amount
Tuition Fee per unit 300/unit 316-344/ unit 200/unit
Registration Fee 150/sem 200/sem 150/sem
Laboratory Fees 450 750 300
Miscellaneous Fees 1450 1500 1500
Other Fees
V. Facilities
With Campus (y/n) y n n
With Airconditoned Classrooms (y/n)? y y y
With Internet Access (y/n)? y y y
Number of Classrooms 12 7 5
Number of Laboratories 3 3 3
- Computer 2 2 2- Internet
- Other Laboratories 1 1 1
Other Student Support Facilities
- Library 1 1 1
- online system (y/n) y
- capacity
- Sports (Gym) y
- Canteen (Capacity)
- Parking Space (capacity) 10
VI. Marketing Program
Print Ads y y y
TV & radio ads
Campaign scheme y y y
Outreach y y yOther Marketing Activities (identify)
VII. Partnerships
a. International
Number 1 1 1
Name of Companies Microsoft Microsoft Microsoft
b. Local
VIII. Branch Network
Number of Branches 8 7
Prepared by: Noted by:
School Administrator
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FEU-Fern
COMPETITOR 4
BS Nursing
Care Giver
450/unit
500/sem
5000
3500
y
y
y
25
5
32
1
y
y
y
15
y
y
y
y
1
Microsoft
1
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 2. MARKET SHARE SUMMARY (last four years)
Particular Private School Public School Combined
2001 - 2002No. of Schools 4 5 9
4th Year Population, SY 2000-2001 2,029 8,828 10,857
AMA Freshmen Enrollees 20 176 196
Market Share (%) 0.99 1.99 1.81
2002 - 2003
No. of Schools 2 5 7
4th Year Population, SY 2001-2002 570 4,493 5,063
AMA Freshmen Enrollees 7 49 56
Market Share (%) 1.23 1.09 1.11
2003-2004
No. of Schools 2 5 7
4th Year Population, SY 2002 - 2003 735 4,516 5,251
AMA Freshmen Enrollees 10 19 29
Market Share (%) 1.36 0.42 0.55
2004-2005
No. of Schools 2 7 9
4th Year Population, SY 2003-2004 645 6,507 7,152
AMA Freshmen Enrollees 17 103 120
Market Share (%) 2.64 1.58 1.68
Average Market Share for the last
four years (%)1.36 1.43 1.39
Prepared by: Noted by:
NOTE: AMA Freshmen enrollees should match enrollment figures in Forms 4 and 7.
Market share formula : AMA Freshmen enrolee / 4th yr pop x100
Average market share formula : sum of market share for x number of years / number of years
School Administrator
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 2A. OUTREACH DETAILS, SY 2004-2005
No Name of SchoolLocation (identify the city,town or
municipality)
4th Year Population
(2003-2004)
AMA Freshmen
Enrollees (1st
trimester,SY 2004-
2005)1 St. Mark School of QC Riverside, Manggahan QC 200 12 Balara Academy Old Balara, QC 445 1
645 2
No Name of SchoolLocation (identify the city,town or
municipality)
4th Year Population
(2003-2004)
AMA Freshmen
Enrollees (1st
trimester,SY 2004-
2005)
1 Commonwealth HS Ecols St. Commonwealth QC 2,000 15
2 Batasan HS Batasan Hills, QC 1,600 16
3 Bagong Silangan HS Bagong Silangan, QC 750 16
4 Culiat HS T. Sora Avenue, QC 700 9
5 Balara HS Old Balara Filter, Old Balara QC 487 66 Krus na Ligas HS Krus na ligas, UP Village, QC 270 57 New Era HS T. Sora Avenue, QC 700 12
6,507 79
7,152 81
Prepared by: Noted by:
NOTE: AMA Freshmen enrollees should match enrollment figures in Forms 4 and 7.
Market share formula : AMA Freshmen enrolee / 4th yr pop x100
Combined Private and Public Schools
School Admi
Private Schools
Public Schools
Combined Private Schools
Combined Public Schools
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Market Share
(%)
0.500.22
0.31
Market Share
(%)
0.75
1.00
2.13
1.29
1.231.851.71
1.21
1.52
nistrator
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 2B. NON-OUTREACH DETAILS, SY 2004-2005
No Name of SchoolLocation (identify the city,town or
municipality)
4th Year Population
(2003-2004)
AMA Freshmen Enrollees
(1st trimester,SY 2004-
2005)1 Mirriam Computer College QC 1
2 16 Provincial Private School 7
3 Holy Rosary School of Sci & Tech QC 34 St. Mark International Acad QC 2
5 Garden Of life School QC 16 OPS San Juan San Juan, MM 1
15
No Name of SchoolLocation (identify the city,town or
municipality)
4th Year Population
(2003-2004)
AMA Freshmen Enrollees
(1st trimester,SY 2004-2005)
1 Ramon Magsaysay HS Cubao QC 2
2 Payatas HS Payatas, QC 2
3 Lagro HS Lagro, QC 34 North Fairview HS North Fairview QC 2
5 Montalban Hts,(NTA) NHS Montalban, Rizal 1
6 Rizal National HS Rizal 17 St. Anne de Beaupre School UP Village, QC 2
8 Camp Crame HS Camp Crame, QC 19 14 Provincial Public School 10
24
39
Prepared by: Noted by:
NOTE: AMA Freshmen enrollees should match enrollment figures in Forms 4 and 7.
Market share formula : AMA Freshmen enrolee / 4th yr pop x100
Private Schools
Public Schools
School Administr
Combined Private and Public Schools
Combined Private Schools
Combined Public Schools
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Market Share
(%)
Market Share
(%)
tor
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 2C: New Students Enrollment Statistics by Demographics (first term only)
Total New
Students
New Students % to TotalTotal New
Students
New Students % to TotalTotal New
Students
New Students % to TotalTotal New
StudentsBrgy Commonwealth 60 18.40% 23 10.70% 18 11.61%
Bagong Silangan 12 3.68% 12 5.58% 8 5.16%
Payatas 30 9.20% 9 4.19% 5 3.23%
Balara 25 7.67% 9 4.19% 2 1.29%
TAndang Sora 17 5.21% 18 8.37% 15 9.68%
Fairview/Nova/Mal 4 1.23% 5 2.33% 9 5.81%
Culiat 15 4.60% 16 7.44% 2 1.29%
Diliman/Proj2/Cubao 23 7.06% 18 8.37% 15 9.68%
Marikina/Cainta 2 0.61% 3 1.40% 6 3.87%
San Mateo 3 0.92% 5 2.33% 5 3.23%
Outside MM 135 41.41% 97 45.12% 70 45.16%
Batasan
Notes:
- Reference shall be place of residence of students.
- No. of new students during the First Term only.- % to total new enrollees during the first term (FORMULA : new / total x 100)
Prepared by: Noted by:
NOTE: Total new students should match enrollment figures in Forms 4 and 7.
School Administrator
138
Area Covered
326 215 155
SY 2001-2002 SY 2002-2003 SY 2003-2004
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 3. TRANSFEREES DETAILS, SY 2004-2005
No Name of School
Location (identify the city,town or
municipality)
Transferees(1st trimester,
SY 2004-2005)
1 STI- College ( Antipolo) Antipolo, Rizal 2
2 AMA University Proj. 8, QC 1
3 University Of Batangas Batangas 1
4 ACLC La Union 1
5 EITEC Cubao, QC 1
6 PSTC Cubao, QC 1
7 UST Espaa, Manila 1
8 National Teachers College Taft Avenue, Manila 1
9 MCU- Iligan Institute of Tech. Iligan City 1
10 TIP-Cubao Aurora Blvd. Cubao, QC 2
11 NCBA Fairview, QC 1
12 STI- College ( Recto) Recto, Manila 1
13 Colegio de San Lorenzo QC 1
14 3 Provincial branches 3
18
No Name of School
Location (identify the city,town or
municipality)
Transferees
(1st trimester,
SY 2004-2005)
1
2
-
18
Prepared by: Noted by:
School Administrator
NOTE: Number of transferees should match enrollment figures in Forms 4 and 7.
Total Private and Public
Private Schools/Colleges/Universities
Public Schools/Colleges/Universities
Total Private
Total Public
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 4: Enrollment Statistics, Attrition, Dropout and Graduation Rates
Freshmen Transferees
New
Student
Old
Student Total Graduates
Growth in
NewStudents
Growth in
OldStudents
Growth in
TotalPop'n
Attrition
Rate
Dropout
Rate
SY 2001-20021st Term 303 23 326 219 545 33 (4.96) (6.81) (5.71) 49.54 20.51
2nd Term 46 3 49 379 428 5 30.46 24.403rd Term 13 3 16 327 343 102 23.60 22.43
140SY 2002-2003
1st Term 154 61 215 215 430 22 (34.05) (1.83) (21.10) 37.32 7.58
2nd Term 26 2 28 168 196 16 60.93 55.813rd Term 11 4 15 255 270 37 (30.10) (38.27)
75
SY 2003-2004
1st Term 124 31 155 121 276 12 (27.91) (43.72) (35.81) 31.00 41.48
2nd Term 26 3 29 199 228 12 27.90 23.553rd Term 14 3 17 175 192 54 23.25 17.98
78SY 2004-2005
1st Term 120 18 138 98 236 28 (10.97) (19.01) (14.49) 48.96 20.832nd Term 0 15
3rd Term 0 155
Prepared by: Noted by:
NOTE: Number of students should match enrollment figures in Forms 5 and 7.
Annual
Annual
School Administrator
Annual
Annual
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Graduation
Rate
6.06
1.17
29.74
25.69
5.12
8.16
13.7017.44
4.35
5.26
28.1328.26
11.86
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 5B: Enrollment History by Course by Year Level2-Year Diploma Courses Short Courses
Comp Sys Comp Sys Bus Info Comp based Internet Total IE Total
Design & Prog Network Tech Mgt Acct Tech (All Courses) BAS Short CouSY 2001-2002
1st Term 291 189 104 - - 584 -
1st Year 184 122 71 377
2nd Year 107 67 33 207
Graduates 31 21 10 62
2nd Term 273 111 44 - - 428 -
1st Year 179 72 20 271
2nd Year 94 39 24 157
Graduates 88 37 23 148
3rd Term 208 84 27 - - 319 -
1st Year 24 17 5 46
2nd Year 184 67 22 273
Graduates 65 32 16 113
SY 2002-2003
1st Term 202 116 53 - - 371 -
1st Year 128 77 47 252
2nd Year 74 39 6 119
Graduates 12 - - 12
2nd Term 165 81 33 - - 279 -
1st Year 96 53 27 176
2nd Year 69 28 6 103
Graduates 9 10 3 22
3rd Term 87 50 21 - - 158 -
1st Year 71 38 18 127
2nd Year 16 12 3 31
Graduates 57 22 5 84
SY 2003-2004
1st Term 145 86 47 - - 278 -
1st Year 96 54 34 184
2nd Year 49 32 13 94
Graduates 6 7 - 13
2nd Term 121 70 33 - - 224 -
1st Year 67 43 21 131
2nd Year 54 27 12 93
Graduates 8 3 1 12
3rd Term 98 66 28 - - 192 -
1st Year 51 41 16 108 2nd Year 47 25 12 84
Graduates 30 19 10 59
SY 2004-2005
1st Term 123 76 37 - - 236 -
1st Year 72 46 24 142
2nd Year 51 30 13 94
Graduates 6 3 2 11
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 6. TARGET MARKET for SY 2005-2006 (Graduating HS Students, SY 2004-2005)
# Name of School
Location (identify the city,town or
municipality)
4th Year
Population (2004-
2005)
Projected
Market Share
(%)
Target Freshmen
(1st trimester,SY
2005-2006)
1 St. Mark School of QC Riverside, Manggahan QC 200 0.5 1
2 Balara Academy Old Balara, QC 430 0.2 1
630 2
# Name of School
Location (identify the city,town or
municipality)
4th Year
Population (2004-
2005)
Projected
Market Share
(%)
Target Freshmen
(1st trimester,SY
2005-2006)
1 Commonwealth HS Ecols St. Commonwealth QC 1,800 0.75 14
2 Batasan HS Batasan Hills, QC 1,500 1.00 153 Bagong Silangan HS Bagong Silangan, QC 700 2.13 15
4 Culiat HS T. Sora Avenue, QC 650 1.29 8
5 Balara HS Old Balara Filter, Old Balara QC 450 1.23 6
6 Krus na Ligas HS Krus na ligas, UP Village, QC 250 1.85 5
7 New Era HS T. Sora Avenue, QC 650 1.71 11
6,000 73
6,630 75
149
Prepared by: Noted by:
School Administrator
Private Schools
Public Schools
Combined Private Schools
Combined Private Schools
Combined Private and Public Schools
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 6A. TARGET MARKET for SY 2005-2006 (Professionals)
No.
Name of Office/Organization/Institutions within the
Area
Location (identify the city,town or
municipality) WorkForce/ Members1 Nissan Motors Commonwealth Ave., Diliman QC 50
2 Office of the Muslim Affairs Commonwealth Ave., Diliman QC 50
3 RCBC Savings Bank Commonwealth Ave., Diliman QC 10
4 TOYOTA Motors Feria, Diliman, QC 20
Prepared by: Noted by:
School Administrator
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 7: Enrollment Targets, 2nd trimester SY 2004-2005 to 3rd trimester SY 2005-2006
Freshmen Transferees New Student
Old
Student Total
Estimated
Graduates
Estimated
Dropouts
Growth in
New
Students
Growth in
Total
Pop'n
Dropout
RateSY 2004-2005
1st Term(actual) 120 18 138 98 236 28 35 15.00%
2nd Term(projected) 20 15 35 173 208 15 31 15.00%
3rd Term (projected) 10 6 16 161 177 155 14 8.00%
Annual 81 0.00%
SY 2005-2006
1st Term (projected) 157 23 180 153 333 29 50 30.43% 41.10% 15.00%
2nd Term(projected) 20 15 35 135 170 17 25 15.00%
3rd Term (projected) 10 6 16 115 131 138 11 8.00%
Annual 86 0.00%
Estimated Revenue, SY 2005-2006
Average Tuition Fee/student 10,000.00
New Student Old Student Total
SY 2005-2006
1st Term (projected) 1,800,000 1,534,000 3,334,000
2nd Term(projected) 350,000 1,349,400 1,699,400
3rd Term (projected) 160,000 1,153,490 1,313,490
Total Revenue 2,310,000 4,036,890 6,346,890
Prepared by: Noted by:
School Administrator
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 8: CAPEX Inventory
333
180
Freshmen 157
Transferees 23153
computer lab 1:13
internet 1:29
Computer : Room Ratio 30
Student : Classroom Ratio 108
Classroom : Chairs Ratio 30
Computer : Printer Ratio 15Student : Teacher Ratio 30
Building Faade Office of the School Director
Horizontal Signage 1 1 Portrait of Sir ARA
Vertical Signage 1 1 Portrait of Sir ACA
Computer Rooms 201 201 Portrait of AMA
Classrooms 4 4 Philippine Flag
Internet 1 1 AMA Flag
Hardware Laboratory 1 1 Officer's Table
Audio Visual Room 1 1 Swivel Chair
CLASSROOMS Visitor's Chairs
Classroom Chairs (armchairs) 120 120 Computer Set
Teacher's Tables 4 4 Computer Table
Teacher's Chairs 4 4 Computer Chair
Airconditioners 8 8 Faculty Room
Ceiling Fans Faculty LockersCOMPUTER LAB Faculty Shelves
Computer Set 6027 6027 Tables
Computer Tables 6027 6027 Chairs
Computer Chairs 6027 6027 Long Table
Printers IT Room
Hub, 24 port, 10/100 mbps 2 2 Computer Laboratory Tools
Airconditioners 402 402 Shelves
Teacher's Tables 201 201 Table
Teacher's Chairs 201 201 Chair
Ceiling Fans Computer Set
Baggage Counter 1 1 Computer Table
INTERNET LAB Computer Chair
Computer Set Property/Stockroom
Server 1 1 Shelves (forstocks)
Computer Tables TableComputer Chairs Chair
Printers P.E.
Hub, 24 port, 10/100 mbps 1 1 P.E. Area
UPS, 1KVA 1 1 P.E. Equipment
Airconditioners 2 2 Clinic
Teacher's Tables 1 1 Medical Bed with matress
Teacher's Chairs 1 1 Medical Kit
Ceiling Fans Medicines
Baggage Counter 1 1 Midical Equipment
Hardware Laboratory No. of CR
Electronic Lab Equipment Exhaust Fans
Working Tables 4 4 Hallways
Stools 40 40 Ceiling Fans
Airconditioners 2 2 Audio Visual Room
Teacher's Tables 1 1 Chairs 30Teacher's Chairs 1 1 Airconditioners 2
Ceiling Fans Teacher's Tables 1
Dispensing Counter 1 1 Teacher's Chairs 1
Baggage Counter 1 1 Ceiling Fans
Hardware Laboratory Tools Leasehold Improvement
Library Repainting
Books Additional Site Renovation
Library Tables 1 1 Rental Deposit (add'l site)
Computer Set 2 2 AvancePayment (add'l site)Computer Tables 2 2 Repair of Equipment
Computer Chairs 2 2
Airconditioners 2 2
Ceiling Fans
Monobloc Chairs 10 10
Library Shelves
Card Catalogue 1
Dictionary Table 1
Baggage Counter 1 1
Admission Office
AMA Mission/Vission 1 MANPOWER
LCD Projector Faculty
TV 1 - Full time 12
VHS Player 1 - Part time
SUBTOTAL
GRAND TOTAL
AREA Needed Invento
AREA Needed InventoAREANeeded
Inventory
Existing
Inventory
Lacking
Inventory
New
Old
Student Population Target
Student : Computer Ratio
UnitCost Total Cost
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AMA EDUCATION SYSTEMBranch: COMMONWEALTH
Planning Form 9. Pricing Structure (SAMPLE ONLY)
ACLC ACLCSY 2004-2005 SY 2005-2006 Assumption :
Tuition Fee/unit Increases in Fees
New Student
1st Year & transferee 399.75 439.73
Old Student Tuition 10%
2nd Year 399.75 439.73 Laboratory 10%
Registration Fee 291.53 320.68 Registration 10%
Laboratory Fee Miscellaneous 10%
Computer 925.75 1,018.33 Others 10%
Miscellaneous Fees
Athletics 116.60 128.26
Medical/Dental 233.20 256.52Library 174.60 192.06
Printing 200.00 220.00
Guidance -
Insurance 12.17 13.39
Development Fee 715.25 786.78
NCC-UK 450.00 495.00
Microsoft 132.25 145.48
Other Fees -
Internet 816.20 897.82
SC/DL 116.62 128.28
ID 174.90 192.39
Student Handbook 35.00 38.50
Library Card 100.00 110.00
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AMA EDUCATION SYSTEM
Branch: COMMONWEALTH
SY 2005-2006
MARKETING BUDGET
Activity Strategy Required Collateral or Equipment Unit Cost Qty Unit Amount
OUTREACH Mailers Letterhead 500.00 6 ream 3,000.00
Database (Letters) 2.00 5000 pc/s 10,000.00
Exam (Letters) 2.00 2000 pc/s 4,000.00
Follow-thru (Letters) 2.00 2000 pc/s 4,000.00
Stamp 6.00 1500 pc/s 9,000.00
Envelope 600.00 3 box/es 1,800.00
Coordination Letterhead 500.00 1 ream 500
Envelope 600.00 0.5 box/es 300.00
Transpo/Meals 225.00 9 per school 2,025.00
Token 500.00 9 per school 4,500.00
Career Talk Transpo/Meals 700.00 9 per school 6,300.00
On-Site Exams Questionnaires 3000 -
Answer Sheets 5000 -
Transpo/Meals 700.00 9 per school 6,300.00
General Campaign
Requirements
Streamers 2 x 10 yards 3,000.00 6 pc/s 18,000.00
1 x 5 yards 750.00 20 pc/s 15,000.00
Banner - 1 x 3 feet 200.00 20 pc/s 4,000.00
Goodwill Programs Happy Graduation - 1 x 3 feet 200.00 1 pc/s 200.00
Dummy Diploma 1.00 0 pc/s -
Computer Training 3,000.00 1 - 3,000.00
Medals -
With AMA Logo 50.00 40 pc/s 2,000.00
Ordinary 25.00 20 pc/s 500.00SCC Forms 0.80 2,000 pc/s 1,600.00
Buddy System Forms 0.80 2,000 pc/s 1,600.00
Mail Box Drop Mailbox Drop Brochures 25.00 2,000 pc/s 5,000.00
Manpower 250.00 2 fax 500.00
103,125.00Sub-Total
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Activity Strategy Required Collateral or Equipment Unit Cost Qty Unit Amount
General Campaign
Requirements Leaflet Campaign
Leaflets 5.00 2,000 pc/s 10,000.00
Manpower 50.00 2 fax 100.00
Directional Signage 2,500.00 3 pc/s 7,500.00
Stickers 5.00 1,000 pc/s 5,000.00
Posters 25.00 20 pc/s 500.00
Token 200.00 20 pc/s 4,000.00
Give-aways 8.00 1,000 pc/s 8,000.00
Advertisement -
Newspaper month/s -
Radio month/s -
TV month/s 100,000.00
Other Marketing Grad Mass Sponsorship 10,000.00
Campaign Recorida 3,600.00
Fast Food tie-up 10,000.00Drugstores tie up 10,000.00
33,600.00
236,725.00
Note:
Target School for Coordination = at least 10 / day
you may add additional requirement , activity or change price if not applicable
total marketing budget = 5% of projected ANNUAL gross revenue from NEW students + 3% of projected ANNUAL gross revenue from OL
(intake of new & retention activities)
Prepared by:
_______________________
Admission/Marketing Officer
Sub-Total
GRAND TOTAL
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AMA EDUCATION SYSTEMSCHOOLYEAR 2005-2006
Branch: COMMONWEALTH
SUMMARY OF MARKETING BUDGET
OUTREACHGENERAL CAMPAIGN
MATERIALS
(transpo, per diem, salary,token, etc.
(for all activities including outreach butexcluding token)
236,725.00
80,475.00 103,125.00 47,125.00
AdvertisementTARGET
STUDENT
333
Projected Annual Gross
Revenue
EQPT
6,346,890.00
6,000.00
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AMA EDUCATION SYSTEMSCHOOL YEAR 2005-2006
Branch: COMMONWEALTH
OPERATING EXPENSES
PARTICULAR MONTHLY PER TRI ANNUAL
Royalty Fee 57090.91 228363.64 685090.92
Licences & other Payment (due to franchisor) 10000 40000 120000
Salaries - acad 50000 200000 600000
Salaries- non acad 68181.82 272727.28 818181.84pag-ibig contribution 1636.36 6545.44 19636.32
Philhealth contribution 1818.18 7272.72 21818.16
SSS/EC contribution 9818.18 39272.72 117818.16
officers benefit 1000 4000 12000
employees benefit 1500 6000 18000
rental - bldg 100000 400000 1200000
rental - internet 2727.27 10909.08 32727.24
power 30000 120000 360000
water 2727.27 10909.08 32727.24
telephone 5454.55 21818.2 65454.6
postage ( other than mailers for marketing) 454.55 1818.2 5454.6
insurance 3272.73 13090.92 39272.76
professional fee 2500 10000 30000
supplies 2272.73 9090.92 27272.76
repair and maintenance 3500 14000 42000representation 454.55 1818.2 5454.6
transportation and travel ( other than those included in the mktg budget) 545.45 2181.8 6545.4
dues and subscription 200 800 2400
marketing 15000 60000 180000
advertising ( omnibus and local) 16363.64 65454.56 196363.68
accreditation and related expenses 2727.27 10909.08 32727.24
training and seminar 545.45 2181.8 6545.4
scholarship grants 2727.27 10909.08 32727.24
discounts 2000 8000 24000
printing and reproduction 2272.73 9090.92 27272.76
school activities 2000 8000 24000
taxes and licenses ( due the govt) 2272.73 9090.92 27272.76
donation 2181.82 8727.28 26181.84
depreciation - - -
TOTAL EXPENSES 403,245.46 1,612,981.84 4,838,945.52
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Prepared by: Noted by:
_____________________________ __________________________
School Administrator
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AMA EDUCATION SYSTEMSCHOOLYEAR 2005-2006
Branch: COMMONWEALTH
ENROLLMENT BREAKDOWN ( 1ST TERM, SY 2004 -2005 )CAMPUS :
As of :
Particulars Public Private Subtotal
CAREER TALK Public Private Subtotal State U. Private Subtota
Number of schools 7 1 8.00 Inquiries 51 42 93 25 38 63Number of audience 6,507 645 7,152.00 Enrollees 24 15 39 2 16 18
Database gathered 5,125 5,125.00 Conversion Rate:
Career Talk Inquiries 82 35 117.00 Inquiries to Enrollees 47.06% 35.71% 41.94% 8.00% 42.11% 28.57%
Career Talk Enrollees 25 2 27.00
Conversion Rates:
Audience to Inquiries 1.26% 5.43% 0.02
Audience to Enrollees 0.38% 0.31% 0.00 Public Private Subtotal State U. Private Subtotal State U/Pb Private
Career Talk Inquiries to Enrollees 30.49% 5.71% 0.23
ON-SITE EXAMINATIONS 103 17 120 2 16 18Number of schools 7 2 9.00
Number of On-site Examinees 4,515 4,515.00
OSE Inquiries 72 30 102.00
OSE Enrollees 15 2 17.00 State U/Pb Private
Conversion Rates: TOTAL INQUIRIES 158 115
On-site Examinees to Inquiries 1.59% - 0.02 TOTAL ENROLLEES 51 33
On-site Examinees to Enrollees 0.33% - 0.00 Conversion Rate:
OSE Inquiries to Enrollees 20.83% 6.67% 16.67% Inquiries to Enrollees 32.28% 28.70%
Particulars
TOTAL NEW ENROLLEESTotal Freshmen Transferees GRAND TOTA
OUTREACH ENROLLEES NON-OUTREACH/WALK-IN ENROLLEES
Particulars
Freshmen Transferees
INQUIRIES TO ENROLLEES CONVERSIO
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AMA EDUCATION SYSTEMSCHOOLYEAR 2005-2006
Branch: COMMONWEALTH
Outreach Target
Campus: Commonwealth
Target Public Private Total
Schools for Career Talk 2 7 9- Primary Target (within 15 km. radius) -
- Secondary Target (16-20 km. radius) -
- Tertiary Target (21-25 km. radius) -
- Others (beyond 25 km. radius) -
Audience 645 6,507 7,152
- Primary Target -
- Secondary Target -- Tertiary Target -
- Others -
Schools for On-site Exams 2 7 9- Primary Target - - -
- Secondary Target - - -
- Tertiary Target - - -
- Others - - -
On-site Examinees 645 6,507 7,152- Primary Target - - -
- Secondary Target - - -- Tertiary Target - - -
- Others - - -
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AMA EDUCATION SYSTEM
ENTRY SURVEY RESULTS
1ST TRIMESTER, 2004-2005
Branch: COMMONWEALTH
MARKETING ACTIVITIES SURVEY
Tot. # Tot. #
of of
Resp. % vs. Total % vs. Total Resp. % vs
Respondents Respondents Respo
1 1 1
2 26 21.67 2 2 3 3 3
1 1 1
2 45 37.50 2 2 3 3 3
1 1 1
2 2 1.67 2 2 3 3 3
1 1 1
2 8 6.67 2 2 3 3 3
1 1 1
2 2 2
3 15 12.50 3 3 1 1 1
2 2 2
3 12 10.00 3 3 1 1 1
2 2 2
3 3 3
1 1 1
2 2 2
3 2 1.67 3 3 1 1 1
2 2 2
3 10 8.33 3 3 1 1 1
2 2 2
3 3 3 1 1 1
2 2 2
3 3 3
1. How did you become
of AMA ? making you decide to of AMA ?
Responde
nts aResp
ondents
Marketing Activities
FRESHMEN TRAN
1. How did you become aware 2. Most influential factor in
d) Newspaper Ads
e) Friends
f) Parents/Relatives
g) posters
h) stickers
enroll in AMA
Responde
nts an
Others
No Response
a) AMA's Career Orientation
I) leaflets
120
b) Television Ads
c) Radio Ads
an
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AMA EDUCATION SYSTEM
ENTRY SURVEY RESULTS
1ST TRIMESTER, 2004-2005
_____________
[branch]
REASONS TO ENROLL SURVEY
Tot. #
of % vs. Total
Resp. Respondents
FRESHMEN
3. Why did you choose AMA instead of Others 4. What course do you intend to enroll
ReasonsResp
ondents COURSES
Responde
nts
a) World Class School a) Comp. System Design & Programing
c) Parents/Relatives/Friends c) Internet Technology
d) Closeness to Residence d) Business & Info Mgnt
e) Best in Quality Education e) Comp System & Network Technology
f) Better Facilities f) 1yr Intl. Advanced Dip. in Comp. Studies
g) Endorsed by High School Principal /
Guidance Counselorg) 1 yr. Dip. in E-Commerce Technology
a) World Class School a) Comp. System Design & Programing
b) No. 1 in IT Education b)Computer Based Accountancy
Others Others
h) Personal Interest h) 1yr. Intl. Dip. In Computer Studies
I) Career Opportunity i) MOUS
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TRANSFEREES
3. Why did you choose AMA instead of Others 4. What course do you intend to enroll
ReasonsResp
ondents COURSES
Responde
nts% vs. Total % vs. TotalRespondents Respondents
d) Business & Info Mgnt
e) Best in Quality Education
ReasonsResp
ondents COURSES
Responde
nts
g) Endorsed by High School
Principal / Guidance Counselor
g) 1 yr. Dip. in E-Commerce
Technology
a) World Class Schoola) Comp. System Design &
Programing
b) No. 1 in IT Educationb)Computer Based
Accountancy
c) Parents/Relatives/Friends c) Internet Technology
d) Closeness to Residence
Others Others
h) Personal Interesth) 1yr. Intl. Dip. In
Computer Studies
I) Career Opportunity i) MOUS
e) Comp System & Network
Technology
f) Better Facilitiesf) 1yr Intl. Advanced Dip. in
Comp. Studies
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AMA EDUCATION SYSTEMSCHOOL YEAR 2005-2006
Branch: COMMONWEALTH
OPERATIONAL PLAN (list down at least 10 strategies / activities per objective)
OBJECTIVES
A. ADMINISTRATIVE / ACADEMIC STRATEGY / ACTIVITY
1. To improve on facilities Upgrade computer units.
Add equipments needed at the Tech Lab.
(e.g.: crimping tool, tester).
2. To guide students from entry Give students seminars, educational trips & tutorials
Encourage students to use consultation hours, where they
can catch up lessons through
3. To improve support services Strengthen guidance services.
(canteen,, library , med/ dental Add tie-ups for OJT.
alumni, placement, scholarship, Acquire additional references at the library
financial assistance etc.) Improve the set-up of the clinic.
Build camaraderie to other companies for4. To build a strong faculty line-up placement services (for OJT & alumni)
Provide team building seminars to strengthen
and uplift their drive to continue performing
5. How to keep the best faculty & weed-out at their best.
the bad Send them to intensive trainings to keep them updated.
Monitor their performance (PRS) and use it
6. To improve methods of teaching as the basis for renewal of Teacher's
Contract.
7. To offer more diversified programs Provide extensive trainings on effective
& improve curriculum to meet industry's teaching methodologies.
demands
Continuos upgrading of the curriculum.
B. RETENTION /ENROLLMENT (WITH Head Office support)
1. To improve retention by keeping
students happy through various
school activities
2. To make career talk moreeffective and more convincing to entice
students to enroll
C. FINANCIAL
1. To make tuition and other fees compe- As compared to competitors, our tuition fees are a lot high
titive and affordable it won't be good to lower , instead we can lower other fees like
miscellaneous, internet, etc.
Prepared by: Noted by:
_____________________________ _________________________
Admission Officer School Administrator
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r but
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AMA EDUCATION SYSTEM
SCHOOL YEAR 2005-2006Branch: COMMONWEALTH
FINANCIAL HIGHLIGHTS
Total Pop New Students Total Pop New Students Total Pop
GROSS REVENUE 528,907.50 192,500.00 2,115,630.00 770,000.00 6,346,890.00
less : OPEX
NET INCOME
CAPEX
Note : when indicating the OPEX and CAPEX, just fill-up portion for total population
125,662.04 502,648.16
ParticularsMONTHLY PER TRI AN
6,000.00 6,000.00
403,245.46 1,612,981.84
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New Students
2,310,000.00
1,507,944.48
UAL
6,000.00
4,838,945.52