General presentation
May 2017
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Genebre Group Overview
Family-owned company with 30+ years of experience in theflow valve industry
Headquarters: Barcelona, Spain
Subsidiaries: China, Hong Kong, Argentina, Brazil, Uruguayand commercial offices in 15 countries
210 employees (136 in Spain, 74 in subsidiaries)
2016 Financial Data:
Revenue: €89.6, EBITDA: €12.9
L’Hospitalet de Llobregat Economic District – Barcelona, Spain
Genebre is a leader in the design, manufacture and distribution of flowvalves and flow control accessories.
Product Lines
InstrumentationHeatingTaps/FaucetsIndustrialHydrosanitary
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Company Evolution and Timeline
1981 1996 2000 2001 2003 2005 2006 2007 2008 2009 2011 2012
Genebre’s technical department formed
and Genebre’s international
expansion began with the
establishment of Genebre
Internacional in Hong Kong
Genebre S.A. established
Inauguration of the Production Control Center
in Ningbo: Genebre
Plumbing Co. Ltd.
Majority stake in Tres Sietes S.A. acquired, creating Genebre Argentina
Genebre awarded Internationalization of the Catalan Economy Award
and Quality Award based on the
European Excellence Model
Genebre Group holding
company established
Genebre awarded the
Cataluña Prize for Innovation in
the Field of Marketing
Expansion of Genebre’s
headquarters by more than
2,000m²
Inauguration of Genebre Brazil’s
new site and 6,000m²
warehouse in São Paulo
Establishment of Genebre de Mexico and
Genwec Washroom SL. Acquisition of
Hobby Flower de España, S.A.
Genebre DO Brasil
established
Genebre Uruguay
established
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Organizational Structure
Genebre Group, S.L. is the holding company and owner of the group’scompanies.The Company provides centralized services to all subsidiaries in various areas: Corporate Management, Finances and Human Resources, Marketing and Communication, Computing Systems,and the Design/Development of products
Genebre Group, S.L.
GenwecWashroom, S.L.
Sales & Marketing Supply & Logistics Asset Management Services
Hobby Flowers de España, S.A.
Genebre Mexico S.C.V.
Agromatella S.L.U.
Genebre do Brasil, S.A.
Genebre de Argentina, S.A.
Genebre, S.A.
Genebre Int’l Asia Ltd.
Genebre de Uruguay, S.A.
Logisber Forwarding, S.L.
Genebre Ningo, Co.
David Hogg, S.A.
Genebre Inver, S.L. NibcosServeis, S.L.
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Genwec - General
Family owned company belonging to Genebre Group. Highexperienced staff with long careers in the public sanitaryware market.
Headquarters: Barcelona, Catalonia.
Subsidiaries: China, Argentina, Brasil, Uruguay, Mexico.
Worldwide distributor for nº1 hand dryer leading brand“World Dryer”.
Genwec is a manufacturing and distribution leader in the public sanitaryware market
Main products
Technical barsBaby changingAccessoriesDispensersHand dryers
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Genwec Public Washroom Equipment program
Genwec Coding: GW01 04 04 01
Family Model MaterialFinished
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Wide offer -> 11 different models:
- High traffic: World Dryer: Verdedri, Smartdri, Airforce, Slimdri
Genwec: E-flow,
- Medium traffic: Screenflow, Classicflow, Model A , Wecflow,
- “Hands-in” Model Bladeflow and Bladeflow-2
Stock in 110V Hand dryers for models E-flow, Wecflow and Bladeflow.
GENWEC HAND DRYERS
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Genwec HAND DRYERS
As per traffic use:
Genwec Hair dryers
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General Switch off buttom and security switch Incorporate shaver socket 110V & 220V 2 airspeeds and cold airflow Finishing in nice chrome design
Genwec Paper dispensers
Stainless Steel AISI304 or ABS Plastic
White epoxy steel / Stainless Steel AISI304 satin / Stainless Steel AISI304 bright
All kind of papers: C-type / Z-type / …
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Soap Dispenses Stainless Steel AISI304 or ABS Plastic
Liquid standard soap or foam type
Automatic version (batery operated or current)
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Genwec Hotel Accessories
5 Lines:
- 1 of zinc (economic version)
- 2 in Stainless Steel AISI304 (round and square flange)
- 2 in Chromed brass (round and square flange)
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Cartago series Gerunda series Formentera series
Lucentum seriesItalica series
Genwec Paper Bins
Special wide offer in public areas big capacityes and recycling bins
Different finishings and materials
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Stainless Steel furniture Fabricated in SS AISI 304
Importancy of the thickness
Holes for the accessoriess
Wash basins, also custom maid
Anti vandalic
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Genwec Grab Bars
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Genwec grab bars in white epoxi galvanized / Stainless Steel AISI304
- 32 mm diameter
- 1,5 mm thickness
- Kits Anti conductive
- 160 Kg straight bars
- 120 Kg swing up bars
- 120 Kg shower seats
- (always fixed to rigid walls)
Genwec Grab Bars Genwec nylon grab bars
- 35 mm diameter
- Tube nylon 5 mm thickness
- Internal tube Stainless Steel AISI304 (not aluminum)
- Anti-bacteriological material, Anti conductive and non-slip
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Genwec Online Data sheets
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International
Corporate Offices
BarcelonaSão Paulo, BrazilBuenos Aires,ArgentinaMexico City, MexicoNingbo, ChinaFlorida, Uruguay
Commercial presence in all Spain and many Europe markets through distributors orrepresentatives.
Worldwide sales
7 subsidiaries
Spain Portugal United KingdomBelgium Holland PolandRussia Germany FranceMexico Guatemala HondurasChile Peru Venezuela
Sales Offices
GENWEC headquarters
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Headquarter Genebre building located in Barcelona.
Warehouse 6.000m2
More than 500 products with a permanent stock
Showroom
Marketing tools for brand presence
Web Genwec web. Working on new web with new services. Coming May 2017.
Brochures 3 different catalogues + Totem (Translation of brochures to any language in PDF)
International fairs Presence in internacional and national trade fairs (ISSA Interclean, ISH Frankfurt, Climatización)
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Marketing tools for brand presence
Conventions and seminars to our sales networks
Convention with our national sales team in Genwec headquarters
Convention with our italian sales team in Bergamo, Italy
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General policies
All Genwec products have two years warranty. Except:
3 years on all GENWEC hand dryers
5 years on all World Dryer hand dryers
Permanent stock policy2-3 days delivery time on national orders
7 days maximum delivery time for international orders
No minimum order requiry
30 days payment terms via T/T on first order. After acceptance of our creditinsurance
First samples delivered with an extra discount upon customers prices
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Hand dryersGeneral information
Hand dryers – General information
• Total power = Motor power + Heating element power
For example: Slimdri total power = 335W(OFF) / 950W (ON)
Hand dryers with ON/OFF heating element, when turned OFF:
Power consumption
Drying time required
• General misconception: Drying time does NOT depend on total power
Depends on: Air speed + Airflow + Air termperature
Hand dryers – General information
• Highly efficient hand dryers:
Total power < 1100W Drying time < 15 sec. Higher r/min – high air speed
• Traditional hand dryers:
Total power = 2300W aprox. Drying time > 20 sec. Lower r/min – low air speed
Hand dryers – General information
• Hand dryers vs. Paper towels
Hand dryers have a lesser cost Hand dryer do not need daily mantainance Hand dryers are eco friendly
Anual savings economic dryers (Wecflow) vs paper towel = 75%Anual savings traditional dryer (Airmax) vs paper towel= 87%Anual savings high speed hand dryer (Airforce) vs paper towel = 95%!!
Recuring argument from paper producers:
- Hand dryers spread bacteria
GENWEC - WD Hand dryers
- Smartdri- Bladeflow series
- Slimdri- Airforce- E-flow
- Airmax- Model A- Genflow
- Wecflow
Hand Dryers General Manteinance
• Motor brushes are a consumable -> need to be changed every 3-4 years
Motor with brushes Motor without brushes (squirrel cage)
• Spare parts: Brushes Electronic board Sensor Motor Heating element
Hand Dryers distribution channels
• Sanitary
• Contract
• Hygiene
• HORECA
• Electrical
• Industrial customers
Rest of Genwec products:
• Orthopedical
• Hardware store
E-FLOW
Drying time in 15 seconds -> 900W Heating Element ON/OFF – 650WAluminium Cover of 2,5 mmIP Rating 22Warranty 3 años
WECFLOW
Squirrel cage motorDifferent finishings for coversCover of 3mm ABS, or 1,2 Stainless steelVery low noice level, only 60dB
BLADEFLOW
Motor without brushes, no mainta-nence Covery of high impact ABS, 3mmHeating element ON/OFF – 1400W/700WHEPA FilterH-13IP Rating 22
New 2017 products