20mistakes
events makeon social media
andhow to fix them
WHENIT GETSTO SOCIAL MEDIAFOR EVENTS
WE’REALL GuILTYOF MAKING MISTAKES
HERE AREA FEW
COMMON ONES&
how to fix them
1.
NOThavingsomeone
dedicatedto social media
hire someone dedicated
that gets it
-pick someone
within your team
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not Havinga social media
monitoringsoftware
2.
allocate budget
for software
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3.
b e g g i n g
make sure
there is something in it
for your audience
-ask rarely
and
for a good reason
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4.
notaddressing
mentions
just respond!
- have a plan
in place to deal
with complaints
-unanswered mentions
can escalate
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5.
ASKING ..FOR ACTIONS
ON DIFFERENTSOCIAL
NETWORKS
concentrate
on the social network
you are using
-expand your measurement
from just likes and rts
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bulk communications
6.
segmentyour email database
- organise
your twitter followersin lists
- collect segments info
with your registration system
-target communicationto different audiences
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bulkinvit e s
7.
sell more tickets
by investing
in better concept
-concentrate
on why people
should attend
-customize communications
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8.
TAKING ADVANTAGE OF
communicatethe hashtag
clearly
-limit hashtag useto the necessary
-do not confuse
the reader
-make the hashtag useful
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9.The
AutoDM
do not send
auto direct messages
-customize
communication
-retweets
are much better
ice breakers
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10.
Common Dashboards for Personal and Professional Accounts
separateyour personal
from work social accounts
-do not use
common dashboards
-tell your staffto do the same
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11.
blog posts ,callin
g
BLOGS
read this article
if you want the harsh truth
-then this one
if you want it a bit more
sweetened
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12.
ONLYADDRESSING
POSITIVECOMMENTS
have a
social media triage
in place
-
put up fAQs
with answers
to common problems
-
always reply,
fast.
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LanguageM e s s U p
13.
carefully pick
the social networks
you engage in
-
learn the language
they use
-make sure
to use dashboards
only if the language
is the same
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Not Keeping Speakers on The Team
14.
make surethe speakers
are awareof the key dates
-suggest tweets
to send
-clearly communicate
the hashtag and the handlesfor the event
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FORCINGSPEAKERSTO BE SOCIAL
15.
read this
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ViralVideos
or Memes
16.
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embark
in these projects
only if you are able
to ship timely
-make sure
the videos
are professionally made
and funny
Come, Watson, come! The game is afoot.
You’ve stumbled apon a missin g page, but the
evidence is elementary. We’re on the case.
Return To The Dashboard
Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.
Return To The Dashboard
OPT-OUT THAT DOES NOT WORK
17.
Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.
Return To The Dashboard
choose
reliable email software
that makes opt-out
easy
-tell your audience
how sad you are to see them go
and that you are happy
to welcome them back
at any time
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18.
choose the means
of your competition
accurately,
try to communicate
something about your event
in the process,
choose Rewards wisely
-do not devalue
your brand
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STATICWEBSITES
19.
websites
are not social networks
or social media
-they are the beginning
and end
of your social media strategy
-read this
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Lost Accounts
20.
createa year long
content strategy
-identify content hubs
that your audience may link
-curate it
for your audience
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by
Julius Solaris